Insights

FEATURED INSIGHTS

AI Education & Implementation in a Hotels Commercial Strategy

As the implementation of AI and hotels and hotel sales seems becomes more common, it’s really essential for sales leaders to stay in the know about this growing technology.

The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-less Marketing

Cristina Suris, Corporate Marketing Manager, Kessler Collection, HSMAI Rising Marketing Leader Council Member   The hospitality industry heavily relies on third-party cookies for targeted advertising, personalization, and customer tracking across various…

Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.

Upcoming Events

HSMAI Commercial Strategy Conference
June 25-26, 2024
Charlotte, NC

HSMAI Sales Leader Forum
November 13, 2024
Washington, DC

Education

HSMAI Essentials
Expert-led certificate courses

In the News

HSMAI Celebrates 67th Annual Adrian Awards
HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis with more than 500 industry and agency executives in attendance.

HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
As part of the Foundation’s commitment to developing talent, this research provides valuable insights into the role of mentorships in empowering and advancing women in our field. 

Video View