Cape Town Calling: Undoing the impact of Day Zero' on Tourism | By Rishabh Thapar - Research Reports - Trends and Research - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Cape Town Calling: Undoing the impact of Day Zero' on Tourism | By Rishabh Thapar
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At the end of 2017, one of the most picturesque cities in the world, Cape Town, announced a 'Day Zero' to create awareness among its citizens of the severity of its ongoing water crisis. The day marked to be as early as March 2018 at one point of time has been pushed out to 2020 (or potentially 'never') in light of the city's commendable efforts in changing their lifestyle and focusing on water conservation in all aspects of their day-to-day living. It was heartening to see industries, buildings, farmers, hoteliers, each and every citizen coming together for a common cause and making an effort to reduce water consumption. Just for perspective, Cape Town has reduced its water consumption by 60% down to daily consumption levels of as low as ~500-550 million litres a day, a reduction from the 1.2 billion litres per day mark, just three years ago.The hotel and tourism industry has been at the forefront of a lot of these initiatives. While most of the consumption in the city is residential, hotels seemed to be the ones that took the limelight on water consumption. The hotel industry reacted by closing swimming pools, installing borewells, fitting taps with aerators, using sea water for air-conditioning, implemented the use of paper towels instead of hand towels to reduce the laundry load, installing wastewater treatment plants, removing bath plugs, encouraging guests to take two-minute showers, creating awareness and sharing best practices to switch to a greener lifestyle and more. With the efforts of the city, and some blessed rain showers, the dam levels in Cape Town are back up to 48% as of 2 July (as compared to 25% this time in 2017) and rising with a healthy rainfall predicted through the rest of the winter months. While the citizens are cautiously optimistic, this experience over the last year has left citizens environmentally conscious and waterwise.In January 2018, when I traveled to another country, I would have a longer shower, as a relief to my 60 second show

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