Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Tourism's prominence grows, as African governments position the sector in their agenda | By Josephine Wawira
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The tourism sector in Africa, which according to UNWTO saw an 8% increase in international arrivals in 2016, is progressively becoming prominent largely due to the increased commitment from governments. Possessing massive potential to foster positive change and transformation, it is timely that most heads of states and governments are seeing the urgency to prioritize the sector now directly accounting for 10.2% of the world's GDP (US$2.3 trillion).

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