Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
resort best practices initiative

For more than a decade, HSMAI's Resort Best Practices Initiative has been the most unique data-sharing market research cooperative in the resort industry. It provides subscribers resort-specific benchmarks as well as up-to-date information on current best practices and future trends in sales, marketing, and revenue optimization, giving participating resorts invaluable, actionable insights.

Resorts see demonstrated ROI on their subscriptions and engagement, and benefit from their access to effective, proven resort-based strategies as well as the network of other similar resorts facing the same issues and obstacles.

The initiative tracks sales and marketing benchmarks while providing subscribers insights on the most important issues of the day.


2018 Annual Roundtable

Join directors of sales, marketing, and revenue management from independent resorts focused on the affluent, luxury travel sector for a day of candid, relevant, and actionable conversation and best practices sharing. Subscribe today.

Make the most of your travel, and stay for the HSMAI Adrian Awards Gala (Tuesday, February 20) and the Digital Marketing Strategy Conference (Wednesday, February 21).

Resort Best Practices Annual Roundtable

Tuesday, February 20, 2018 | 9:00 am – 4:30pm

New York City, NY

Subscribers include:

  • Basin Harbor Resort & Boat Club

  • The Breakers

  • The Broadmoor

  • Canyon Ranch Wellness Resort

  • Enchantment Group

  • Grand Geneva Resort & Spa

  • Grand Hotel

  • Hershey Resorts – Hershey Lodge & The Hotel Hershey

  • Hotel del Coronado
  • Kiawah Island Golf Resort

  • Mohonk Mountain House

  • The Naples Beach Hotel & Golf Club

  • Pinehurst Resort

  • The Otesaga Resort Hotel

  • Sanctuary Camelback Mountain Resort & Spa

  • Sea Island

  • Sonnenalp Hotel

  • Stoweflake Resort & Conference Center

  • Terrenea

  • Turning Stone Resort Casino

  • The Villas of Grand Cyress
  • Wequassett Resort and Golf Club

  • Woodstock Inn & Resort

Subscriber Benefits 

Annual subscriptions include the two most-valued, and highly-desirable aspects of the initiative from its past 10 years of operations:

  1. Annual Face-to-Face Roundtable Meeting
    • Co-hosted by HSMAI and the Resort Hotel Association (RHA), this meeting is attended by the Directors of Sales, Marketing, and/or Revenue Management of subscribing resorts.
    • It is a not-to-be-missed opportunity to meet with peers to discuss current benchmarking studies and other topics that are pertinent to resort executives, to connect with colleagues, and engage in remarkable dialogue about important trends and best practices.
    • The next meeting will be held in New York City on February 20, 2018, the day before HSMAI’s Digital Marketing Strategy Conference.
    • The 2018 meeting is closed to subscribers only. Subscribe today.
  2. Exclusive Annual Benchmarking Report
    • With each subscriber reporting data (the confidentiality of which is highly guarded), each resort receives a personalized report along with a summary of overall findings, focused on key sales and marketing metrics and benchmarks.
    • Marketing metrics benchmarked include:
      • Room Revenue as % of Resort Revenue
      • S&M Spend as % of Total Resort Revenue
      • S&M Spend a % of Room Revenue
      • S&M Efficiency: Room Revenue per $1 of S&M Spend
      • S&M Efficiency: Total Resort Revenue per $1 of S&M Spend
      • Online % Total Marketing Budget
      • Online Efficiency: Room Revenue per $1 of Online Spend
      • Online Efficiency: Total Revenue per $1 of Online Spend
      • Total Resort Revenue per S&M FTE
      • Room Revenue per S&M FTE

Subscribe Today

Please complete and return the Resort Best Practices Commitment Form, which outlines the subscription program, benefits, and cost ($500 per year).

For More Information

For inquiries including subscription information and partnership opportunities, please contact Juli Jones at or +1 703.506.3276.


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