Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue.
The Foundation's latest reports focus on Hotel Sales and Revenue Management Compensation Plan Design.
The HSMAI Foundation's is also publishing a series of Leadership Insights, gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. Recent Insights:
The HSMAI Foundation also sponosrs the HSMAI Knowledge Center, your source of insights to fuel sales, inspire marketing, and optimize revenue.
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