Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue.
The HSMAI Foundation's latest initiative is publishing the The American Hotel & Lodging Association (AH&LA) and STR Special Report “Distribution Channel Analysis: a Guide for Hotels”, which discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape.
The HSMAI Foundation also sponosrs the HSMAI Knowledge Center, your source of insights to fuel sales, inspire marketing, and optimize revenue.
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