» HSMAI Foundation Special Report: The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.
» HSMAI Foundation Reserch Report: Hotel Revenue Management Incentives Practice Research
» HSMAI Foundation Reserch Report: Hotel Sales Incentives Practice Research
Digital marketing continues to have a growing share of hoteliers’ marketing budgets, and keeping up with the latest tools, newest technologies, and evolving best practices is a demanding job requirement for all marketing professionals.
The Certified Hospitality Digital Marketer (CHDM) Study Guide is the industry's essential resource for the information and best practices your hotel needs to master digital marketing fundamentals that will help you deliver the highest ROI.
» The HSMAI Foundation's Latest Publication: Distribution Channel Analysis: a Guide for Hotels. This American Hotel & Lodging Associaiton (AH&LA) and STR Special Report, published by the HSMAI Foundation, is now available.
The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners - This HSMAI Foundation publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. Available in print or electonic format.
» HSMAI Foundation Leadership Report, Volume 1. This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today. HSMAI Members, Click Here to access the e-dition of this report.