Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
research reports

2015

May

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Hotel Occupancy Continues to Surprise in 2015 According to PwC US
An updated lodging forecast released today by PwC US expects another year of solid revenue per available room (\"RevPAR\") growth in 2015, with a stronger-than-previously-expected increase in occupancy levels, offset by softer than anticipated growth in room rates. Despite weak U.S. economic performance driven in part by unseasonably harsh winter weather conditions, the U.S. lodging sector registered solid demand performance during the first quarter of 2015, with a year-over-year increase in RevPAR of 8.0 percent, and increasing demand levels driving RevPAR increases to a larger extent than previously anticipated. PwC expects this positive momentum in demand to continue for the remainder of 2015, supporting a RevPAR increase of 7.0 percent in 2015. In 2016, PwC expects RevPAR to grow 6.1 percent, driven almost entirely by average daily rate (\"ADR\").

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French Hotel Industry Performance - March 2015
The situation started to pick up a little for the French hotel industry in March. Although hotels did not record exceptional results, March did allow the first trimester to close on a positive note, particularly in Paris. This was especially the case for Budget and Midscale hotels, and to a certain extent, Upscale hotels, too.

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Middle-East Hotels Face Supply Glut According to PwC's Middle East Hotel Forecast Report
This first edition of our Middle East cities hotel forecast is published amidst some of the fastest growing tourism and hotel markets in the world. There are six cities in this new Middle East econometric forecast - Abu Dhabi, Doha, Dubai, Jeddah, Muscat and Riyadh. All are important gateway or capital cities and/or business and tourism destinations. Some are emerging as magnets for Meetings, Incentives, Conferences and Exhibitions (MICE), Mega Events and leisure/ shopping travelers. Some, including Dubai and Doha are heading at breakneck speed into the future. Dubai will host the Expo in 2020 and Qatar the FIFA World Cup in 2022. Although outside the parameters of this forecast, planning is already heavily underway and will mean significant new supply preparations.

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Investors' Interest for Hotel Sector in Middle East and Africa Remains Strong, according to 2015 JLL MENA Hotel Intelligence Report
JLL's Hotels & Hospitality Group has released its 2015 Middle East Hotel Intelligence Reports today for the key markets of Dubai, Abu Dhabi, Doha, Jeddah and Riyadh at the Arabian Hotel Investment Conference (AHIC) in Dubai.

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U.S. Hotels Achieve Fourth Consecutive Year of Unit-Level Double-Digit Gains in Profit - Despite Initial Signs of Expense Growth | PKF Reports
Results from the 2015 edition of Trends in the Hotel Industry, an annual report recently released by PKF Hospitality Research (PKF-HR), a CBRE Company, reveal that U.S. hotels (on a unit-level same-store sales basis) achieved a 12.3 percent increase in net operating income (NOI) during 2014. This marks the fourth consecutive year of profit growth in excess of 10 percent, a trend that is forecast to continue through 2016. This six-year period (2011-2016) of continuous double-digit gains on the bottom line will be the longest such streak for the nation's hotels since PKF began tracking the industry in 1937.

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MENA Hotel Market Forecast Apr-Jun 2015 - Colliers
This publication has been prepared by Colliers International Hotels MENA, providing hotel performance forecasts for 29 submarkets in key MENA hospitality markets. Key Performance Indicators include Hotel occupancy %, calculated as occupied room nights / available room nights, Average Daily Rate (ADR), calculated as total rooms revenue / occupied room nights, Revenue per Available Room (RevPAR), calculated as total rooms revenue / available room nights.

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April

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HotStats MENA Chain Hotels Market Review March 2015
Four and five star hotels in Dubai saw average room rates (ARR) fall by 5.5% to US$380.85 in March, according to the latest data from HotStats. Occupancy levels remained stable during the month at 88.8%, however the reduction in ARR had a flow-on effect on revenue per available room (RevPAR) which fell by 4.8% to US$338.25. A reduction in food and beverage revenues further reduced total revenue per available room (TRevPAR) which dropped by 8.9%. Although operational expenses were marginally reduced, the lower overall revenues resulted in gross operating profit per available room (GOPPAR) falling by 7.8% to US$306.62.

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March

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HotStats MENA Chain Hotels Market Review February 2015
Four and five star hotels in Riyadh witnessed an increase in performance levels for the month of February compared to the same period last year, according to the latest data from HotStats. A simultaneous increase in occupancy of 6.3 percentage points to 76.9% and average room rate (ARR) of 2.1% to US$252.54, resulted in a double-digit growth in revenue per available room (RevPAR) of 11.2%. However the increase in total revenue per available room (TRevPAR) was partially weighed down by marginal F&B revenues. Nonetheless, a growth in overall revenue helped gross operating profit per available room (GOPPAR) increase by 13.2% to US$163.62.

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$27.8b in U.S. hotel acquisitions and developments in 2014
Hotel investors spent $27.8 billion on property acquisitions and developments during 2014, according to the Hotel Transaction Almanac and the Hotel Development Almanac compiled by STR Analytics. During the year, $18.5 billion in hotels changed hands while another $9.3 billion in new hotel projects opened their doors.

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HotStats UK Chain Hotels Market Review February 2015
Hotels in the UK Provinces continued to post positive year-on-year movements across all key performance indicators in February, with the largest increase recorded in gross operating profit per available room (GOPPAR). Once again, this growth outshined London's results which showed a general decline with average room rate (ARR) being the only exception, according to the latest data from HotStats.

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TravelClick Perspective March 2015 - 2015 Digital Marketing Trends for the Hospitality Industry
The latest edition of the TravelClick Perspective is now available! In this issue, Erik Folgate, Manager of Enterprise SEO, shares his expertise on responsive website design, SEO and content marketing, as well as the impact of social advertising. This edition dives into the current digital marketing trends for hoteliers in the coming year. Don't miss Erik's complete expert analysis as well as our hotel industry outlook, highlighting the top 25 North American markets.

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Berlin, Market Snapshot, 2015
With a population of around 3.5 million, Berlin is the second most populated city in the European Union. The German capital is home to numerous tourist attractions, historical sights and political infrastructures. Since its reunification in 1989, the city has undergone a dynamic development and transformed into the country's most important political, economic and cultural centre. The steady growth of overnight stays over the past decade has positioned Berlin among the top 3 European destinations for both leisure and business tourism. Our Hotel Market Snapshot provides a presentation of the German capital's current hospitality market.

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French Hotel Industry Performance - January 2015
Parisian hotels were hit by the dramatic events at Charlie Hebdo and Porte de Vincennes. Demand dropped, particularly in hotel categories that traditionally welcome a high proportion of overseas guests. However, the decline remained limited and could have been more significant had the destination not been able to rapidly reassure foreign visitors. Further afield, the French hotel industry had a good month, driven by several key destinations with strong MICE business.

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Madrid - Market Snapshot, 2014
Even though it is the economic, cultural and administrative capital of Spain, Madrid has long remained in the shadow of Barcelona in terms of tourism. However, over the last decade, the city managed to renew itself and has made major investments to improve its image as well as its infrastructures. The Spanish capital has thus returned as a real challenger to the Catalan city.

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Amsterdam - Market Snapshot, 2014
Amsterdam, the financial and cultural capital of The Netherlands, is the country's largest city in terms of population. It is also by far the most visited city in the country as well as the fifth most visited city in Europe. Amsterdam has one of the most well-preserved cultural heritages in Europe and is renowned for its historical buildings, its variety of museums and its UNESCO listed network of canals. Over the past decade, Amsterdam has become one of the most popular urban leisure destinations in Europe.

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Vienna - Market Snapshot, 2014
The Austrian Capital counting approximately 1.8 million inhabitants, offers imperial buildings international headquarters such as those of the United Nations and the OPEC as well as numerous leisure attractions. We believe it is time to highlight the city's recent hotel development and future trends. This october 2014 issue of the Vienna snapshot should create curiosity and interest in the central European capital.

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New U.S. Hotel Openings Will Accelerate Late Decade
Lodging Econometrics reported that new hotel supply growth bottomed in 2011 with the opening of only 347 Hotels/37,404 Rooms. The bottom in 2011 concluded a precipitous 75% decline in New Hotel Openings from a peak of 1,341 Hotels/154,257 Rooms established in 2008 at the onset of the Great Recession. Since then, new supply growth has been slow and incremental. New Hotel Openings were a paltry 412 in 2012, 488 in 2013 and 557 hotels with 63,352 rooms in 2014. LE forecasts that just 726 new hotels will open in 2015 and 797 hotels in 2016. The sharpness of the decline and the prolonged nature of the economic malaise delayed the rekindling of hotel development and continues to cause sluggish supply growth. Because the Pipeline is just beginning to breakout Total New Hotel Openings are not expected to peak until 2018-2019 as the typical hotel project takes an average of 22 months to migrate through the Pipeline before eventually opening as an addition to new supply.

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Hotel values rise across Europe with Madrid seeing biggest hike
Europe's hotels witnessed their fifth consecutive year of value growth last year, with properties in the UK and Southern Europe seeing some of the biggest gains, according to our 2015 European Hotel Valuation Index.

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PwC UK hotels forecast update for 2015 and 2016 - More room for growth
European cities hotel forecast for 2015 and 2016 for 20 gateway cities from Amsterdam to Zurich. The 4th edition of PwC's European cities hotel forecast looks at the outlook for hotel trading in 20 key cities in Europe, set against a backdrop of uncertainty and change. 20 cities feature in the latest European cities hotel forecast In this snapshot (taken in February 2015) we look forward to what 2015 and 2016 may hold for hotels in key European cities and which are best placed to grow.

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PwC European cities hotel forecast 2015
European cities hotel forecast for 2015 and 2016 for 20 gateway cities from Amsterdam to Zurich. The 4th edition of PwC's European cities hotel forecast looks at the outlook for hotel trading in 20 key cities in Europe, set against a backdrop of uncertainty and change. 20 cities feature in the latest European cities hotel forecast In this snapshot (taken in February 2015) we look forward to what 2015 and 2016 may hold for hotels in key European cities and which are best placed to grow.

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HotStats MENA Chain Hotels Market Review January 2015
Dubai and Abu Dhabi experienced contrasting results for the month of January as gross operating profit per available room (GOPPAR) fell by 7.4% to US$281.79 in Dubai, whilst Abu Dhabi saw GOPPAR levels increase by 1.2% to US$88.38, according to the latest data from HotStats.

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February

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Average Daily Rate Continues to Propel Hotel Performance in Early 2015
Hotels in major North American markets continued to maintain positive growth in rate across all travel segments according to data from the February 2015 TravelClick North American Hospitality Review (NAHR). Overall, average daily rate (ADR) growth continues to be the metric for growth, requiring hotels to be vigilant in monitoring their local markets.

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HotStats European Chain Hotels Market Review January 2015
Both Dublin and Prague hoteliers achieved in January impressive year-on-year surges in gross operating profit per available room (GOPPAR) by 55.6% and 36.9% respectively, according to the latest data from HotStats.

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HVS In Focus: Rome - Why the eternal city could become the next hotspot for luxury hotels | By Christof Bertschi and Sophie Perret
'Why should luxury travellers pay less for a hotel in Rome than in London, Paris or New York? We have the same guests here...,' a General Manager of a luxury hotel in Rome asked me recently during an interview. His remark poses an interesting question: why are luxury hotels in Rome not able to charge similar rates as those in London or Paris, when they supposedly attract a similar clientele? A comparison with other European gateway cities illustrates that the business mix of the hotels in Rome is actually slightly different to that of London and Paris. Whilst the latter are not only tourism hot spots but also global business hubs, Rome's client mix is more leisure and government focused.

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January

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Where Did Americans Travel Most in 2014?
To help travelers identify the most popular and trending cities this year both domestically and internationally Hotels.com has released data from its Hotel Price Index (HPI) that highlights the most popular destinations of 2014.

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Hotels Kick off the New Year with Strong Revenue Performance Driven by Average Daily Rate Growth
Hotels in major North American markets experienced strong growth in rate across all travel segments according to data from the January 2015 TravelClick North American Hospitality Review (NAHR). With average daily rate (ADR) growth of 4.5 percent for the next 12 months, ADR will drive revenue per available room (RevPAR) performance in 2015, continuing on the momentum from last year.

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JLL Hotel Investment Outlook - 2015: Year of upward momentum
A rising tide lifts all boats, and the strong flow of cross-border capital into hotel real estate assets is galvanising increased deal momentum. We forecast global hotel real estate transaction volume to reach $68 billion in 2015. This represents a 15% increase on 2014 levels and the third-highest annual total on record. Our projection comes on the heels of a robust 2014, when global hotel transaction volume reached nearly $60 billion, a 10% increase over the year before. Private equity investors are fully loaded and under pressure to invest funds. Asian money, driven by outbound Chinese capital, is growing rapidly due in part to increased activity from insurance companies. The confidence that investors and lenders have in global hotel market performance is expected to remain strong in 2015, with the year representing the highest transaction volume in eight years, as investors are ready to chase after top hotel deals.

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HotStats MENA Chain Hotels Market Review December 2014
Dubai's four and five star hotels maintained strong performance levels during the month of December with revenue per available room (RevPAR) increasing by 2.2% to US$308.26. The growth in rooms revenue was driven by a marginal growth in average room rate (ARR) which rose by 0.4% to US$375.11, coupled with a 1.4 percentage point increase in occupancy to 82.2%. Higher F&B and conferencing revenues drove a 3.5% increase in total revenue per available room (TRevPAR) to US$573.30 and supported profitability, as gross operating profit per available room (GOPPAR) increased by 4.0% to US$286.33.

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Deloitte - French Hotel Industry Performances - November 2014
The combined drop in occupancy and average rates meant that trading fell significantly in November in all segments and in nearly all destinations. Within this difficult climate, the Luxury segment was the worst affected, hit by a challenging international environment.

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HotStats European Chain Hotels Market Review December 2014
Both cities were amongst the best performing markets in Europe in December, achieving impressive year-on-year growth in gross operating profit per available room (GOPPAR) by 38.6% and 34.2% respectively, according to the latest data from HotStats.

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Colliers International Launches MENA Hotel Market Forecast
Colliers International, a global leader in real estate advisory, today launched the inaugural MENA Hotel Market Forecast which points to the significant opportunities for the hospitality market in Cairo and Sharm Al Sheikh. The report sites rising popularity of Sharm Al Sheikh with European visitors and socio-political stability in Cairo as key drivers of growth.

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HotStats MENA Chain Hotels Market Review November 2014
Hotels in Dubai have reported weakening performance trends, as revenues per available room (RevPAR) declined by 6.6% to US$ 340.06 for the month of November compared to the same period last year, according to the latest HotStats data. The contraction in room revenues was due to a softening of occupancies which retracted by 1.1 percentage points to 86.7%, but led largely by a decline in average room rates (ARR) of 5.5% to US$ 392.37. The drop in room revenues also caused a decline in total revenues per available room (TRevPAR) by 2.3% to US$ 602.70, but was compensated in some part by an increase in food and beverage revenues that rose by 4.8% for the period. Profitability levels were under pressure as some key cost items such as payroll and sales and marketing inched higher for the period, causing gross operating profit per available room (GOPPAR) to contract by 4.3% to US$ 316.36.

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HotStats European Chain Hotels Market Review November 2014
Both Budapest and Munich hoteliers reported significant year-on-year increases in gross operating profit per available room (GOPPAR) by 25.1% and 52.8% respectively, according to the latest data from HotStats.

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Strong Average Daily Rates Bring Hotels Holiday Cheer
Hotels in major North American markets experienced positive growth in both rate and occupancy across most travel segments according to data from the December 2014 TravelClick North American Hospitality Review (NAHR). With average daily rate (ADR) growth of 4.6 percent for the next 12 months, hoteliers will be ringing in 2015 with a strong and profitable start.

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HotStats UK Chain Hotels Market Review November 2014
London hotels reported a slight increase in gross operating profit per available room (GOPPAR) in the month of November, but the UK provinces continued to show much more positive year-on-year movements with Eastern hoteliers in the lead recording a 27.7% surge, according to the latest data from HotStats.

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2014

December

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Deloitte - French Hotel Industry Performances - October 2014
October's hotel industry performances confirmed September's observations: the results were encouraging for hotels in Ile-de-France, yet the picture was much more varied (and at times discouraging) throughout regional France. October did, however, bring a pleasant surprise for coastal hotels, where the good weather boosted trading.

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PKF-HR Forecasts Broad-Based RevPAR Growth
All segments of the U.S. lodging industry will enjoy strong performance for the foreseeable future according to the recently released December 2014 edition of PKF Hospitality Research's (PKF-HR) Hotel Horizons (PKF-HR is a CBRE company). Rising levels of employment, combined with increased geographic expansion of the national economic recovery, will result in revenue per available room (RevPAR) growth in excess of long-run averages for all hotel chain-scales, most location categories and the vast majority of markets from 2014 through 2017.

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November

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HotStats UK Chain Hotels Market Review October 2014
Once again the UK Provinces lead the way to profit growth with positive year-on-year movement during the month of October in gross operating profit per available room (GOPPAR). Yorkshire and Humberside hoteliers experienced a 10.0% increase in this metric while London hoteliers registered a decline, according to the latest data from HotStats.

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U.S. Room Rate Gains to Accelerate in 2015 as Hotels Reach Highest Occupancy since 1984, According to PwC US
An updated lodging forecast released today by PwC US anticipates room rate gains to accelerate and drive a revenue per available room (\"RevPAR\") increase in 2015, as hotels achieve occupancy levels reflecting the solid lodging demand trends of recent quarters. During the first nine months of 2014, both individual and group travel exhibited solid momentum, with the year-over-year pace of recovery in group demand outpacing the individual transient segment.

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November trivago tHPI: Hotel Prices Plummet Across Europe
Hotel prices have decreased across Europe this month, according to the November trivago Hotel Price Index (tHPI) reported monthly by hotel comparison website trivago.co.uk. Based on the 50 most popular European cities on trivago, hotel prices have dropped by an average of 13 per cent in comparison to last month. One night in November will cost an average of 86, compared to 99 in October.

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Deloitte - French Hotel Industry Performances - September 2014
Always eagerly awaited, the month of September was rather underwhelming. French hotel industry performances were generally better in September. However, this was mainly down to the weight of the Parisian market, as elsewhere, results remained somewhat disappointing. Although more encouraging performances were registered here and there, generally-speaking the economic context continued to drag down the sector.

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October

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Q3 2014 Greek Hospitality Industry Performance
International tourist arrivals at the main airports of Greece increased by 1.6 mn up to September 2014, representing an increase of 14.3%. The main contributor is Athens, as the city received 600,000 international tourists more than last year up to September; an increase of 28.3% and thus recovering in terms of arrivals- in one year a decline of 5 years. The Athens Hotel Association, the Athens International Airport, Aegean Airlines and Marketing Greece are working together to further improve the city's performance.

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Leading Indicator for Hotels Advances 11 months in a Row
Durham, New Hampshire USA - Future business activity in U.S. hotels rose in September according to the latest reading of the Hotels' future business conditions (HIL) indicator. eforecasting.com's HIL, a composite indicator that gauges future monthly overall business conditions in the U.S. hotel industry, increased by 0.3% in September to 118.3, following an increase of 0.4% in August. The index is set to equal 100 in 2005.

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HotStats European Chain Hotels Market Review September 2014
Both cities were amongst the best performing markets in Europe in September, achieving impressive year-on-year increases in gross operating profit per available room (GOPPAR) by 71.0% and 44.5% respectively, according to the latest data from HotStats.

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September

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HotStats European Chain Hotels Market Review August 2014
Dublin and Vienna recorded double-digit increases in average room rate (ARR) which contributed to surges in gross operating profit per available room (GOPPAR) of 21.9% and 25.0% for the month of August, according to the latest data from HotStats.

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HotStats UK Chain Hotels Market Review August 2014
With London's profitability bouncing back with positive year-on-year comparison in August, the UK Provinces go from strength to strength with gross operating profit per available room (GOPPAR) showing a double digit growth, and West Midlands hoteliers recording an 11.1% surge in this metric, according to the latest HotStats.

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UK Hotels Turn the Corner to Recovery as RevPAR Reaches Pre-downturn Levels
Hotels in eight out of 12 UK cities in the latest quarterly Hotel Bulletin for Q2 2014 recorded RevPAR (rooms revenue per available room) beyond pre-downturn levels with the remaining four cities almost reaching these levels. The Hotel Bulletin, compiled by HVS, Zolfo Cooper and AM:PM, reports that hotel performance in London and the regions has continued to improve in Q2 2014 with average RevPAR increasing 10% year-on-year.

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PKF-HR Forecasts Record Occupancy for 2015
The U.S. lodging industry will achieve 65 percent occupancy in 2015, the highest national occupancy rate since STR, Inc. began reporting data in 1987, according to the recently released September 2014 edition of PKF Hospitality Research's (PKF-HR) Hotel Horizons. (PKF-HR is a CBRE company.) By year-end 2015, PKF-HR projects that the demand for lodging accommodations will have increased 25.8 percent since the depths of the recession in 2009, while the supply of hotel rooms will have grown by just 5.6 percent.

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August

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PKF Consulting USA Lodging Insights - August 2014
Mark Woodworth and Jack Corgel discuss second quarter results and their updated expectations for the rest of 2014 and 2015. PKF Consulting USA (PKFC) serves a broad range of clients, including hotel owners and operators, financial institutions, real estate developers, investors, product and service providers to the industry and governmental agencies. Its key services include real estate appraisals, litigation support and expert testimony, market and financial feasibility studies, spa and wellness consulting, purchase price allocations, asset recovery services, and impact studies.

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EMEA Hotels Monitor Issue 14 - August 2014 - WhiteBridge
The first half of this year has been largely uneventful compared to the last 13 six-month periods we have been monitoring in EMEA. Aside from unrest in Ukraine, there have been no new major conflicts. As a result, economic recovery is beginning to take hold across the region and certain markets are booming in terms of new development and hotel performance levels.

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Q2 2014 Greek Hospitality Industry Performance
In the first half of 2014 1.4 million international tourists arrived at the Athens by plane, 350,000 more than in the same period last year, an increase of +32.8%. We estimate that this increase translates into an additional 198,000 arrivals / 290,000 room nights / 435,000 overnight stays of international tourists at Athens' hotels. The total economic impact of this increase in H1 is estimated at 98.8 million. As a consequence occupancy levels increased significantly reaching 90% in June but room rates increased only moderately at almost 5%. ARRs are still 17% below the levels of 2007 2008 and also compared to other Mediterranean capitals, the Athens hotel sector remains one of the cheapest.

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July

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HotStats UK Chain Hotels Market Review June 2014
Whilst London's hotel profitability fell for the second consecutive month in June, the UK Provinces continued to show year-on-year positive movement for gross operating profit per available room (GOPPAR) and in particular, East Midlands' hoteliers experienced a 3.3% growth in this metric, according to the latest data from HotStats.

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U.S. Hotels In Profitable Portion Of Business Cycle | By Robert Mandelbaum and Gary McDade
Despite the slowdown in the pace of rooms revenue (RevPAR) growth in 2013, U.S. hotels were able to sustain strong gains in net operating income (NOI) during the year. Looking forward, the combination of rising average daily rates (ADR) in a low inflation environment will allow for a continuation of profit growth in excess of 10 percent through 2015. This five year period (2011-2015) of continuous double-digit gains on the bottom-line will be the longest such streak for U.S. hotels since the high inflation days of the late 1970s.

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June

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Video: A Discussion on Long Term Outlook (2016 & 2017), the Peak, Inflation & More
Mark Woodworth and Jack Corgel discuss the long term hotel outlook (2016 & 2017) and what the peak might look like. They also share their opinion on if we should be worried about inflation and a surprise announcement about the industry.

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French Hotel Industry Performances - April 2014
Further to a difficult first trimester, the French hospitality industry recovered in April. National occupancy progressed by 2% to 6%, as did RevPAR. Average rates were still under pressure, although to a lesser extent than in previous months. Another positive point: this was felt throughout most of the country and not just in a few specific areas. The slight improvement in the economy was behind this albeit fragile growth, which has nonetheless raised hopes for a recovery.

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The TravelClick Perspective May 2014
The hotel industry outlook for the top 25 North American Markets is showing an increase of 4.9% in committed occupancy for May 2014 - April 2015. This is compared to the same time last year and is based on group commitments and individual reservations on the books as of April 27, 2014. The group segment is up 4.7% in room nights committed (contracted), and new group business added over the last month (pace) is up 3.0% over the comparable period last year. Additionally, transient room nights booked are up 5.2% compared to the same time last year, and average daily rate (ADR) is growing slightly above occupancy, up 3.4% based on reservations currently on the books.

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Recovery in US Hotel Market Ends Peak Performance to Persist | PKF Reports
According to the recently released June 2014 edition of PKF Hospitality Research, LLC's (PKF-HR) Hotel Horizons forecast report, the U.S. lodging industry will achieve an occupancy level of 63.6 percent in 2014, topping the pre-recession peak of 63.1 percent reported by STR, Inc. (STR) in 2006. Given this favorable balance between supply and demand, R. Mark Woodworth, president of PKF-HR predicts that hotel owners and operators will begin to see real (inflation adjusted) recoveries in average daily rates (ADR) and net operating income (NOI).

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HotStats MENA Chain Hotels Market Review April 2014
Hotels in Abu Dhabi maintained robust performance throughout the month of April, as occupancy saw the highest growth amongst the five cities observed in the MENA region, according to the latest data from HotStats and commented by TRI Hospitality Consulting Middle East.

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