Posted: September 22, 2014
Digital marketing continues to have a growing share of hoteliers’ marketing budgets, and keeping up with the latest tools, newest technologies, and evolving best practices is a demanding job requirement for all marketing professionals.
The Certified Hospitality Digital Marketer (CHDM) Study Guide is the industry's essential resource for the information and best practices your hotel needs to master digital marketing fundamentals that will help you deliver the highest ROI.
As required reading for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification, the study guide was developed and is regularly updated by HSMAI’s Digital Marketing Council, most recently in January 2016. It is available as a resource to hoteliers whether you choose to be certified or not.
Available only as a digital publication.
- HSMAI members: $69
- Non-members: $99
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