STORE
HSMAI is currently featuring Profits and Pitfalls in Online Marketing: A Legal Desk Reference for Travel Executives
This TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection. “Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives,” provides travel professionals with practical instruction and easy reference checklists for navigating evolving laws in the online environment.
