Certification

In difficult economic times, it is more important than ever to you personally and to your employer to know that you are the best of the best in your field. Certification provides an individual not only with a personal sense of accomplishment, but serves as individual leverage in current and future career opportunities. A certification serves as a key differentiator in illustrating one’s understanding and commitment to an industry or a competency.

To provide professionals in the hospitality industry with the opportunity to prominently showcase and market their talents and expertise, HSMAI and HSMAI University offer four prestigious certification programs. Explore the information below to learn more about them including the qualifications and procedures to apply, and to download applications.

Introducing, the new HSMAI Certified Hospitality Sales Executive (CHSE) certification

Read all the details!

Certified Hospitality Sales Executive (CHSE)

Certified Revenue Management Executive (CRME)

Certified in Hospitality Sales Competencies (CHSC)

Certified Hospitality Marketing Executive (CHME)

Certified in Hospitality Business Acumen (CHBA)

Certified Revenue Management Executive (CRME)

Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take pursue the Certified Revenue Management Executive certification, offering them a chance to confirm their knowledge, experience, and capabilities in their field.

The study guide that examination candidates will use, covered by the examination fee, is The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners, published by the HSMAI Foundation. This publication, published in 2010 was written by Kathleen Cullen and Caryl Helsel, partners, Inspire Resources, under the direction of HSMAI’s Revenue Management Advisory Board.

The CRME designation is recognition that you are:

A professional in the field of revenue management and clearly conversant with its intricacies and importance;
Competent to develop an infrastructure to support revenue management within the framework of an organization;
Able to maximize revenue opportunities and optimize profits by managing revenue;
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals.
Proficient at the art and science of revenue management.

HOW DO I OBTAIN A CRME DESIGNATION?

The CRME certification program is a two-part process in which you must complete the CRME application to demonstrate your eligibility, and then pass an online exam covering the functions performed in revenue management.

CRME applications may be sent to HSMAI University any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within six (6) months of having your application approved. Get started today!

Print an application or complete the writable PDF application.
Complete the point schedule preparation to see if you qualify.
Mail it to HSMAI University, 1760 Old Meadow Road, Suite 500, McLean, VA 22102. Or email it to hsmaiu@hsmai.org.

Once your application has been approved by HSMAI Univeristy:

Submit payment and you will receive the study guide, The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners.
Notify HSMAI University when you’re ready to take the examination and receive a URL and password to take the online exam.

CRME FEES

A non-refundable application fee of $75.00* must be submitted with your the application. When you are ready to take the exam, the exam registration fee is $295**. If you do not pass and need to retake the exam, the re-examination fee is $40***.

*$100 USD for non-members

**$395 for non-members

***also $40 for non-members

WHAT CRMEs SAY

"Being in the hospitality industry for over 10 years, my primary focus has always been in sales and catering, never really giving much thought to the processes of revenue management or even really knowing what it was. However, after taking the CRME certification course I can say that I have learned so much valuable information that will now enable me to understand the principles of Revenue Management and the science behind it. The study guide is very well written, providing the candidate with comprehensive case studies and examples that enable application to “real life” situations. This course has truly exceeded my expectations and has proven to be a wonderful and valuable experience. "

- Debra Davis, CRME,
Daylight System Administrator
Gaylord Texan Resort & Convention Center

MAINTAINING THE CRME DESIGNATION – RECERTIFICATION

CRMEs are required to renew their certification every three years.

To be recertified, CRMEs must earn a minimum amount of points on the recertification application – there is no exam required. All points claimed must have been earned within the past three years, since the date of initial CRME certification or last renewal. Therefore it is important that you keep track of all your activities each year even after receiving the CRME.

Certifications expire on December 31, three years from the year a person originally certified (e.g., if you certified in 2008, regardless of which month of the year, your certification is due for renewal by December 31, 2011).

Annual recertification notices are sent as a courtesy in the first quarter of the year in which the individual is due for renewal and additional reminders are sent throughout the year. With that notice, CRMEs receive information regarding the recertification process and instructions to access the recertification application form and guidelines.

The completed application and recertification fee is due October 15. A late fee will be applied to applications received between October 16 and December 31. It is the CRME’s responsibility to make a note of their recertification date, which is provided on the CRME certificate mailed after successful completion of the examination. Adhering to all deadlines is the responsibility of the CRME.

Certified in Hospitality Sales Competencies (CHSC) - For Mexico Only

The Hospitality Sales and Marketing Association International (HSMAI) has developed a prestigious certification in hospitality sales. Individuals working in sales in the hospitality industry, if they meet the minimum qualifications, can study for and take an on-line examination offering them a chance to confirm their knowledge, experience, and capabilities in their field.

A CHSC designation will indicate that you are a professional who has attained an expertise in your career, increasing your value to your employers, maximizing your confidence, and improving the industry by raising performance standards, practices, and ethics. The certification is recognition that you have demonstrated:

a high level of performance and knowledge;
a commitment to impeccable standards and ethics;
an understanding of what it takes to compete and succeed in the hospitality industry; and
a strong leadership ability and management skills.

You may use the CHSC designation on your letterhead, business cards, and other documents. Your wall plaque will be recognized by your supervisors and peers as testimony to your credibility and know-how in a demanding and volatile business.

HOW DO I OBTAIN A CHSC DESIGNATION?

Eligibility

* In order to meet the criteria as a candidate, applicants for the designation of CHSC (Certified in Hospitality Sales Competencies) must be currently and actively employed in the lodging industry.

* To be eligible for the CHSC, candidates must complete a pre-qualification application and then pass an examination.

* The pre-qualification component includes industry and industry-related experience, association service, and educational aspects, with a required total of 50 points attainable from any combination of the following:

1. Professional Experience: A minimum of 5 points may be applied for sales-related experience in the lodging industry, to be verified by HSMAI.

2. Association Service: A minimum of 10 points may be applied according to the outlined allotment system for HSMAI activities, industry, and community service.

3. Education: A minimum of 20 points may be applied from a combination of outlined academic and continuing education sources. Courses taken as a full-time college student and student work experience do not apply in the areas of Experience and Association Service since a specific number of points are granted for college attendance and completion under the Education section.

Point Schedule Preparation

A pre-qualification point schedule is a part of the application.

Examination Component

The examination component of the certification requirement consists of an on-line written examination. Following verification and approval of the pre-qualification point schedule, HSMAI will notify the candidate and, upon payment (see ‘Fees’ below), a password to access an on-line study guide (or a book) will be sent to the applicant.

When the applicant is ready, he or she will be given a password to take the on-line exam. The purpose of the on-line examination is to test the candidate’s capacity to apply knowledge and skill acquired through study and experience in developing solutions to problem situations and the ability to communicate thoughts and decisions in writing. Therefore, a passing grade is successfully answering 70% of the questions. The candidate will know immediately if they have successfully completed the examination.

CHSC FEES

For HSMAI Member Candidates: A non-refundable fee of $75.00 USD will be payable with the filing of the application. HSMAI member candidates who meet the criteria for certification will be charged $295.00 USD. For each re-examination, a non-refundable fee of $40.00 USD will be assessed.

For Non-HSMAI Candidates: A non-refundable fee of $100.00 USD will be payable with the filing of the application. Candidates who meet the criteria for certification will be charged $395.00 USD, which includes a six-month HSMAI membership for successful candidates. For each re-examination, a non-refundable fee of $40.00 USD will be assessed.

In the event that a candidate fails to successfully satisfy or complete any component, no refunds will be made. The applicant may resubmit new material as may be necessary for reconsideration at any time. Should any information submitted for a component be unacceptable to HSMAI, the candidate will be sent an explanation and the candidate may then resubmit updated details.

I’m Ready!

Take the first step today! To access a PDF version of the CHSC application, click here.

Certified Hospitality Marketing Executive (CHME)

Get your CHME.

HSMAI's Certified Hospitality Marketing Executive (CHME) is a designation earned by those professionals who have effectively demonstrated the credibility, knowledge, expertise and confidence that has become increasingly necessary in today's fast-moving and ever-changing hospitality industry.

Being named a CHME is a prestigious honor that carries with it new opportunities and increased recognition. Not only will your leadership capabilities be more visible, but your ability to develop and execute highly successful marketing programs will be evident as well. A new level of respect and admiration from your peers will also arise as a result of your designation.

CHME is not attainable for everyone. There are specific requirements that must meet high standards in order to become a candidate for certification, beginning with three pre-examination requirements.

Study Tools

A study guide is available to CHME candidates as part of their enrollment package. The Guide will assist candidates in preparing for the CHME exam. In addition, it lists recommended publications and provides tips for writing the research paper.

CHME Study Sessions

HSMAI provides CHME study sessions were candidates come together to review marketing competencies that are included on the exam. Industry professionals who have earned their CHME teach the courses. Contact HSMAI for dates and locations of future study sessions.

Pre-Examination Requirements

The first pre-examination requirement is a summary of your professional experience. The second is a summary of your association service — not just in HSMAI, but in other related customer/industry associations as well. The final requirement is a summary of your education, which should include your college background, as well as industry-related educational programs, seminars and conferences in which you have been involved.

To qualify as a candidate, you must be actively employed within the hospitality industry. This includes lodging, airlines, cruise lines, car rental companies, convention and visitors bureaus, and other related segments, such as vendors and suppliers.

Pre-examination also includes the assignment of points based on what experience, association service and education you have listed on the summaries that you complete. A total of 250 points is required, with a maximum of 125 points in each of the three summaries.

After the pre-examination, you must them complete two things: a written, proctored examination and an original research paper of no less than 2,500 words. The paper's subject must first be approved by a staff administrator from the HSMAI certification commission.

Click here to know more about CHME How to Apply

Congratulations to HSMAI's Newest CRMEs, CHSCs, CHSEs, and CHBAs

Certified Revenue Management Executive (CRME)

Elizabeth Cambra, CRME, Corporate Director, Revenue Optimization, Outrigger Enterprises, Inc.

Tom Buoy, CRME, SVP Distribution & Revenue Management, Morgans Hotel Group

Tyler Williams, CRME, Assistant Vice President, Revenue Optimization, Destination Hotels & Resorts

Trevor Stuart-Hill, CRME, President, Revenue Matters

Chad Hallert, CRME, Manager, E-Commerce & Revenue Management, Eldorado Hotel Casino

Robin Swick, CRME, Director of Revenue Management, Sheraton St. Louis City Center

Ador Bustamante, CRME, Revenue Account Manager-Americas West, Preferred Hotel Group

Jason Thielbahr, CRME, Corporate Director of Distribution/Revenue Management, Red Lion Hotels Corporation

Geert Mol, CRME, Senior Rev. Mgmt. Consultant, Amadeus North America

Fred Heintz, CRME, Director of Market Strategy, Metro NY Marriott Hotels

Jeff Wermager, CRME, Director, Revenue Management & Distribution, Carlson CHW-Managed Hotels

Mark Comte, CRME, Manager, Revenue Analysis, Gaylord Hotels

Lara Stabell, CRME, Corporate Operations Manager/ Revenue Manager, Ocean Properties, Ltd.

Ann Marie Moayedi, CRME, National Director of Sales, Aramark Harrison Lodging

Bernard Ellis, CRME, Managing Director, Americas, IDeaS Revenue Optimization

Kevin Coleman, CRME, Regional Director, Revenue Management, InterContinental Hotels Group

Paul Chappelle, CRME, Regional Revenue Manager, Red Lion Hotels Corporation

Neal Herman, CRME, Director of Revenue, Four Seasons Resort Costa Rica & Four Seasons Resort Nevis

Brian Marcinkowski, CRME, Director of Revenue Management, Four Seasons Resort Jackson Hole

Karla Vargas, CRME, Director of Revenue Management and e-Commerce, DKN Hotels

Alma Alvarez, CRME, Director of Sales & Marketing, Sheraton Buganvillas Resort

Adam Werner, CRME, Director of Sales, Western Region, IDeaS Revenue Optimization

Garth Peterson, CRME, Director of Sales, Central Region, IDeaS Revenue Optimization

Tim Coleman, CRME, VP, Revenue Management, MGM Grand Resorts

Eileen Triano, CRME, Director of Revenue Management, Loews Philadelphia Hotel

Francisco Garcia, CRME, Director of Reservations and Revenue Management, Four Seasons Houston

Paul Margaillan, CRME, Managing Director, Easy (Ez) Revenue Management Solutions Ltd.

Anthony Batkie, CRME, Regional Revenue Manager, Red Lion Hotels

Courtney Granger, CRME, Regional Director, Americas North, Preferred Hotel Group

Kersten Henri, CRME, Area Revenue Manager, Tarsadia Hotels

Rudy Felix, CRME, Area Director of Revenue Management, Tarsadia Hotels

Luke Hamada, CRME, Director of Revenue Management, Outrigger Hotels & Resorts

John Albrycht, CRME, Director of Revenue Management, Langham Hotel Boston

Todd Rogers, CRME, Revenue Manager, Red Lion Salt Lake Downtown

Vipul Anand, CRME, Market Manager, Expedia Inc.

Jana Matsunaga, CRME, Revenue Coordinator, Outrigger Hotels & Resorts

Doreen Nohara, CRME, Revenue Coordinator, Outrigger Hotels & Resorts

Pamela Streeter, CRME, VP, Electronic Distribution/Marketing, Interstate Hotels & Resorts

David Frank, CRME, Revenue Analyst Manager, Mainsail Suites Hotel & Conference Center

Chris Olivero, CRME, Revenue Manager, Island One Resorts

Douglas Oesterreich, CRME, Regional Director, Revenue Management, InterContinental Hotels Group

Karen Rapley, CRME, Regional Director, Revenue Management, Interstate Hotels & Resorts

Sandrine Sai, CRME, Revenue Manager, Sofitel LA

Grace Nakamura, CRME, Revenue Manager, Outrigger Hotels & Resorts

Lior Sekler, CRME, Director of Revenue Management, Hilton Austin

Katherine Buhler, CRME, Director of Revenue Management, Four Seasons Hotel Boston

Bruno Kim, CRME, Director of Revenue Management, Four Seasons Resort Santa Barbara

Thomas Nye, CRME, Senior Analyst, Continental Airlines

Kelly Gunnoe, CRME, Director of Revenue Management, Mandalay Bay Resort & Casino

Chris Nelson, CRME, Director of Revenue Management, The Liberty Hotel

Ankur Shah, CRME, General Manager, Northstar Lic. Management

Sloan Dean, CRME, Corporate Director of Revenue Management, Noble Investment Group

Mary Tritley, CRME, Director of Revenue Management, Noble Investment Group

Scott Farrell, CRME, VP, Revenue Strategy, TravelCLICK

Brad Forbes, CRME, Hotel Revenue Manager, Argosy Casino Hotel Spa

Drew Dawson, CRME, Revenue Manager, Hotwire.com

Scott LoRusso, CRME, Revenue Systems Planning Manager, InterContinental Hotels Group

Ami Hudgins, CRME, Director of Revenue Management, Vail Cascade Resort & Spa

Ivette Irizarry, CRME, Assistant Director of Revenue, Caribe Royale Hotel & Convention Center

Scott Royals, CRME, Room Revenue Manager, Isle of Capri Casino

Gregory Eshete, CRME

Sara Duggan, CRME, Director, TravelCLICK

Brandy Fields, CRME, Revenue Manager, The Broadmoor

Nick Cohen, CRME, Client Service Manager, E-Site Marketing

Darline Dondl, CRME, Regional Revenue Manager, Starwood Vacation Ownership

Burl Hutchison, CRME, Lead Revenue Optimization Specialist, Carlson Hotels

Debbie George, CRME, Director of Revenue, Caribe Royale Orlando

Latifa Eddekkaki, CRME, Director of Transient Sales, Wyndham Orlando Resort

Laura Crawford, CRME, Brand Manager, Vantage Hospitality

Paul Wood, CRME, Corporate Director of Revenue, Richfield Hospitality

Mike Rines, CRME, Regional Revenue Manager, Ocean Properties, Ltd.

Jessica Meehan, CRME, Director of Revenue Management, Portfolio Hotels & Resorts

Scott Pusillo, CRME, Corporate Director of Revenue Management & eCommerce, Crestline Hotels & Resorts

Junann Calmes, CRME, Strategic Account Director, Sceptre Hospitality

Jeremie Catez, CRME, Director of Revenue, Novotel Hotels New York

Robert Dow, CRME, Director, Revenue Strategy, TravelCLICK, Inc.

Winston Miller, CRME, Regional Director of Revenue, Sage Hospitality

Leighan Blaede, CRME, Lead Regional Revenue Manager, InterContinental Hotels

Jeremy Pearson, CRME, Assistant Executive Manager, Novotel Nadi Fiji

Hylton Chu, CRME, Director of Revenue Management, Mauna Lani Hotel & Bungalows

Aileen Geronimo, CRME, Revenue Manager, Ala Moana Hotel

Amy Torres, CRME, Director of Revenue Management, Holiday Inn Boston

Robert Paterson, CRME, QLD Revenue Manager, ACCOR Hotels

Chris Bates, CRME, Revenue Manager, Franklyn Hotels & Resorts

Janelle Lind, CRME, Regional Revenue Manager, ACCOR Hospitality

Jamie Wong, CRME, Revenue Manager, Outrigger Enterprises Group

Kristie Santora, CRME, Regional Director of Res. & Revenue Optimization, Wild Dunes Resort/Destination Hotels

Daniel Young, CRME, Director, Business & Revenue Management, Colonial Williamsburg Resort Collection

Christopher Crenshaw, CRME, Regional Director of Revenue Management, Loews Hotels

Heather Reide, CRME, Corporate Revenue Optimization Manager, ResortQuest Hawaii, LLC

Jenny Cecil, CRME, Revenue Manager, Mercure & Ibis Hotels

Kishore Sathar, CRME, Revenue Manager, One to One Hospitality

Richard Evans, CRME, General Manager, CFO, & Revenue Manager, Casablanca Hotel

R. D. Wilkerson, CRME, Director of Revenue, Integra Resort Management

Volkan Kaya, CRME, Revenue Manager, Hilton Los Angeles/Universal City

Andrea Czarzasty, CRME, Revenue Manager, WaterColor Inn & Resort

Angie Belknap, CRME, Director of Revenue Management, Aramark Parks and Destinations

Jessica Rivera, CRME, Regional Director, Revenue Management, Interstate Hotels & Resorts

Andrew Prince, CRME, Revenue Manager, ACCOR-The Menzies Sydney

Scott Cabaj, CRME, Director of Revenue, Hotel Indigo Chicago Downtown

Osama ElSayes, CRME, Reservations Manager, Four Seasons Hotel at Kingdom Center

Dominik Gomez, CRME, Director of Revenue, Four Seasons Hotels & Resorts

Lisa Leidigh, CRME, Director of Revenue Management, Don CeSar Beach Resort

Richard Warmouth, CRME, Corp. Director of Revenue Management, Coral Hospitality

John LeCoz, CRME, Director of Revenue Management, Loews Miami Beach Hotel

Jon Eliot, CRME, Director, Revenue Optimization, Carlson Hotels Worldwide

Lisa Evans, CRME, Senior Revenue Analyst, Revenue Management, Mohegan Sun

Doug Brizes, CRME, Director of Revenue Management, InterContinental Hotels Group

Jolene Carey, CRME, Corp. Director of Revenue Management, Interstate Hotels & Resorts

Eric Gourdie, CRME, Strategic Revenue Director, Sceptre Hospitality

Lety Pirronello, CRME, Director of Revenue Management, InterContinental Boston Hotel

Eric Simonich, CRME, Strategic Revenue Manager, Sceptre Hospitality Resources

John Quillinan, CRME

Jeff Osborne, CRME, President, Intelligent Hotels

Thomas Economos, CRME, General Manager, Embassy Suites Irvine/Orange County Airport

Joanna Tenbrook, CRME, Revenue Manager, The Little Nell

Anja Fiedler, CRME, Regional Director, Distribution & Revenue, Swissotel Hotels & Resorts

Leslie Chinn, CRME, Director of Revenue/Reservations, Shanty Creek Resorts

Vanessa Dao, CRME, Market Manager-Orange County, Travelocity

Siva Selvan, CRME, Director of Revenue Management, Four Seasons, Washington DC

Mark Hemphill, CRME, Director of Marketing, The Biltmore Company

Scott Roby, CRME, Vice President, Revenue Management, Tarsadia Hotels

Kris Drake, CRME, Corporate Director of Revenue Management, Crescent Hotels & Resorts

Dawn Hatch, CRME, Orlando Market Manager, BookIt.com

Neal Fegan, CRME, Executive Director Revenue Management, Fairmont Raffles Hotels International

Travis Parry, CRME, Revenue Services Manager, Revenue Matters

Jennifer Tweed, CRME, Director of Revenue Management, The Peabody Memphis

John Shearer, CRME, Revenue Manager, Hooters Casino Hotel

Amy Jagenow, CRME, Area Director of Revenue Optimization, TRAVELCLICK

Kathleen Cullen, CRME, Corporate Director of Revenue Strategies, Heritage Hotels & Resorts

Sally Williams, CRME, Director of Revenue Strategy, Gaylord Hotels

Jack Easdale, CRME, VP of Revenue Management, Gaylord Hotels

Noemi Rodriguez, CRME, Director of Sales Administration, Gaylord Texan Resort & Convention Center

Brenda Klausmann, CRME, Inventory Analyst, Gaylord Texan Resort & Convention Center

Robyn Cochran, CRME, Director of Revenue Management, Conrad Indianapolis

Raul Moronta, CRME, Director of Revenue, Westin Copley Place Boston

Adam Hawthorne, CRME, Revenue Account Manager, America West, Preferred Hotel Group

Kimberly Barber, CRME, Revenue Analyst, Integrated Revenue Management Solutions

Markus Lechleitner, CRME, Director of Revenue Management, Millennium Knickerbocker Hotel

Laura Diaz Dobrysz, CRME, Revenue Optimization Manager, TRAVELCLICK

Lynn Zwibak Taylor, CRME, Area Director of Revenue Management, Crestline Hotels & Resorts

Orly Ripmaster, CRME, Senior Analyst, STR Analytics

Clint Eddins, CRME, Yield Analyst, Gaylord Texas

Debra Davis, CRME, Daylight System Administrator, Gaylord Texan

Dr. Peter Ricci, CRME, Director, Hospitality Management, Florida Atlantic University

Jason Raulli, CRME, Division Director of Revenue Management, Sage Hospitality Resources

Steven Schumacher, CRME, Director of Revenue Management, Sage Hospitality Resources

Rebecca Merrett, CRME, Regional Director of Revenue Management, Sage Hospitality Resources

Ashley Medlock, CRME, Assistant GM, Revenue Manager, By the Sea Resorts

Theresa Wadlinger, CRME, Director of Revenue Management, Hospitality Management Corporation

Patrick Matheson, CRME, Director of Revenue, Destination Hotels and Resorts

Monica Bonifazi, CRME, Regional Director of Revenue Management, Windsor Capital Group

Kent Duncan, CRME, Vice President, Sales & Revenue Strategy, Marcus Hotels & Resorts

Linda Gulrajani, CRME, Regional Director of Revenue Strategy, Marcus Hotels & Resorts

Rhett Hirko, CRME, Director of Revenue Management Analytics, Hyatt International Corp.

Beata Hunt, CRME, Revenue Manager, Crystal Mountain

AnneRenee Lane, CRME, Cluster Revenue Manager, Courtyard & Residence Inn Downtown

Will Loughran, CRME, Vice President of Revenue Management & E-Commerce, Sceptre Hospitality Resources

Tammy McGinnis, CRME, Regional Revenue Director, Aramark Parks & Destinations

Mary McLellan, CRME, Director of Operations and Support, Travelodge Canada

Denise Mori, CRME, VP, Revenue Generation Management, Pegasus Solutions

Kelly Wiley, CRME, Senior Corporate Revenue Manager, Shell Vacations Hospitality

Joshua Morrone, CRME, Account Manager, Vantage Hospitality Group

Nicole Young, CRME, Director of Revenue Management, Loews Santa Monica Beach Hotel

Richard Hammer, CRME, Hotel Market Manager PA & MD, Orbitz Worldwide

Brian Burton, CRME, Senior Director, Sales & Revenue Strategy, Marcus Hotels & Resorts

Jack Lindemuth, CRME, Director of Revenue Management, Denihan Hospitality Group

Meghan Segar, CRME, Market Manager, Expedia

Michael Hudson, CRME, Director, Yield Strategies, Gaylord Entertainment

Brian Shun, CRME, Revenue Management Analyst, Gaylord Entertainment

Erica Cannava, CRME, Director of Revenue Optimization, Manor Vail Lodge

Tonilee Watson, CRME, Regional Director of Revenue Management, O'Reilly Hospitality Management LLC

Kelli Fisher, CRME, Area Director of Revenue Management, Interstate Hotels and Resorts

Jeff Scheidt, CRME, Market Manager-Las Vegas, Expedia

Rodrigo Tsutsumi, CRME, Revenue Account Manager, Preferred Hotel Group

John Enright, CRME, Executive Director, Revenue Account Management, Preferred Hotel Group

Rob Waddell, CRME, Director of Sales & Marketing, Coakley & Williams Hotel Mgmt Co/Hampton Inn Virginia Beach

Oliver Janke, CRME, Revenue Account Manager, Florida & Caribbean, Preferred Hotel Group

Jennifer Ballenger, CRME, Revenue Management, Training and Support Manager, InterContinental Hotels Group

Lisa Setiawati, CRME, Function Book Manager, Gaylord Opryland Hotel

Albert Fierro, CRME, Exec. Director of Revenue Management, Venetian Hotel & Casino

Edita Oganian, CRME, Hotel Revenue Analyst, Venetian Resort Hotel Casino

Natalia Matveeva, CRME, Revenue Management Analyst, Venetian Resort Hotel & Casino

Donna Batista, CRME, Channel Manager, Venetian/Palazzo

Andrea Mariano, CRME, Revenue Management Analyst, Las Vegas Sands

Erika Harm, CRME, Channel Coordinator, Venetian/Palazzo

Katrina Taylor, CRME, Senior Revenue Analyst, Venetian/Palazzo Resort Hotel Casino

Chad Kimbler, CRME, Channel Distribution Coordinator, Venetian Las Vegas

Mark Molinari, CRME, Corporate VP of Revenue Management, Las Vegas Sands

Zoe Guo, CRME, Revenue Yield Manager, Venetian Hotel Resort Casino

Ludwid Reyes, CRME, Revenue Management Coordinator, Venetian

Jeng Chi Hung, CRME, Revenue Analyst, InterContinental Hotels of San Francisco

Somer "Sunny" Young, CRME, Meeting Space Manager, Gaylord Opryland

Jennifer Greer, CRME, Function Book Manager, Gaylord Opryland Resorts Conv. Center

Carol Brooks, CRME, Function Book Manager, Gaylord Opryland

Jennifer Royea, CRME, Director of Sales Administration, Gaylord Opryland

Gwiyun Lim, CRME, Yield Analyst, Gaylord Opryland Resort

Jamie Hammons, CRME, Sales Daylight Business Analyst, Gaylord Opryland

Robert Schneider, CRME, Vice President, Revenue Management, Gaylord Entertainment

Lindsey Tinlin, CRME, History Coordinator, Gaylord Opryland

Kenneth Wells, CRME, Revenue Account Manager, Preferred Hotel Group

Barbara Reinhold, CRME, Revenue Optimization Specialist, Carlson Hotels Worldwide

Hector Villarreal, CRME, Revenue Optimization Specialist, Carlson Hotels Worldwide

Renee Haddad, CRME, Revenue Account Manager-America West, Preferred Hotel Group

Shawn Usami, CRME, Revenue Manager, Outrigger Hotels Hawaii

Michele Drucker, CRME, Vice President of Sales, Sound Hospitality Management

Teresa Glatz, CRME, Director of Revenue Development, Carlson Hotels

Leo Rotshteyn, CRME, Revenue Account Manager-Americas East, Preferred Hotel Group

Julie Stephens-Watson, CRME, Revenue Optimization Specialist, Carlson Hotels Worldwide

Matthew Paul, CRME, Revenue Account Manager, Preferred Hotel Group

Certified in Hospitality Sales Competencies (CHSC)

Alvaro Cuervo, CHSC, Regional Trainer, InterContinental Hotels Group

Sandra Hernandez, CHSC, Director of Worldwide Sales, InterContinental Hotels Group

Gustavo Pescador, CHSC, Regional Trainer, InterContinental Hotels Group

Arturo Garcia, CHSC, Entrenador Regional, InterContinental Hotels Group

Hector Escamilla, CHSC, Regional Trainer, InterContinental Hotels Group

Ligia Arce, CHSC, Global Sales Manager, InterContinental Hotels Group

Alejandro Lozano, CHSC, Entrenador Regional, InterContinental Hotels

Tracey Caponera, CHSC

Kathleen Tindell, CHSC, Program Director, HSMAI/HSMAI University

Ann Marie Moayedi, CHSC, National Director of Sales, Aramark Harrison Lodging

Barb Taylor Carpender, CHSC, Owner, Taylored Alliances

Kevina Young, CHSC, Director of Sales, Candlewood Suite

Donna Cottle, CHSC, Account Director, Austin CVB

Mandi Engram, CHSC, Sales Manager, Columbia Metropolitan CVB

Lagina Fitzpatrick, CHSC, Director of Sales & Marketing, Resort at Port Arrowhead

Marguerite Gentry, CHSC, Sales Manager, Hilton Houston Westchase

Erica Terminello, CHSC, Government Sales Manager, Hilton Garden Inn & Suffolk Conf. Cntr.

Mary Sujkowski, CHSC, Director of Sales, Holiday Inn/Host Inn at Wilkes Barre

Cecilia Cruz Urquiza, CHSC, Sales Director, Crowne Plaza Toluca Hotel

Deliah Rose, CHSC, Senior Sales Manager, The Legacy Golf Resort

Mark Mahoney, CHSC, VP of Sales, Red Lion Hotels

Berenice Bribiesca, CHSC, Sales Manager, Holiday Inn La Piedad

Omar Cantu, CHSC, Director of Sales, Milenium Grupo Hotelero Mexicano

Luz Maria Castillo Manzo, CHSC, Sales Manager, Holiday Inn Hermosillo

Jorge Cruz, CHSC, Director of Sales, Holiday Inn Express Guanajuato

Odilon de la Pena, CHSC, Director of Sales, Milenium Grupo Hotelero Mexicano sa de CV

Anaiza Esparza, CHSC, Director of Sales, Holiday Inn Quijote y Express SLP

Edgar Guajardo, CHSC, Director of Sales, Crowne Plaza Monterrey

Hector Guerrero Rios, CHSC, Director of Sales, Holiday Inn Toreo Satellite

Ivan Huerta, CHSC, Director of Sales, Holiday Inn Irapuato

Francisco Gerardo Lara de Ita, CHSC, Sales Manager, Holiday Inn Express Puebla

Jacobo Alberto Martinez, CHSC, Sales Manager, Holiday Inn Express Chihuahua

Rocio Mejia, CHSC, Director of Sales, Crowne Plaza Veracruz Hotels

Maritza Mendez, CHSC, Sales Manager, Holiday Inn Express Cd Juarez

Veronica Morales, CHSC, Sales Manager, Holiday Inn Express Ciudad Victoria

David Peraza, CHSC, Director of Sales, Holiday Inn & Holiday Inn Express Morelia

Luis Rebollo, CHSC, Gerente de Comercializacion y Ventas Mexico, Holiday Inn Aquamarina Ixtapa

Arturo Rodriguez, CHSC, Director of Sales, Holiday Inn Zocalo

Monica Rodriguez, CHSC, Director of Sales, Holiday Inn MTY Parque Fundidora

Oscar Ruiz Garcia, CHSC, Sales Manager, Holiday Inn Cd de Mexico Tlanepantla

Natalia Torres, CHSC, Sales Manager, Holiday Inn Express Cancun

Homero Villanueva, CHSC, Director of Sales & Marketing, Milenium Group Hotelero Mexicano

Blanca Yberri, CHSC, Sales Manager, Holiday Inn Aguascalientes

Alejandra Zarazosa, CHSC, Director of Sales, Crowne Plaza Torreon/Holiday Inn Express Torreon

Celina Banuelos, CHSC, National Sales Director, Holiday Inn Puerto Vallarta Beach & Resort

Maye Ruggiero, CHSC, World Sales Coordinator/Mexico, InterContinental Hotels Group

Carolyn Barrett, CHSC, Director of Sales, The Whitney Wyndham

Michele Drucker, CHSC, Vice President of Sales, Sound Hospitality Management

Angela Farmer, CHSC, Sales Manager, Hilton Garden Inn Suffolk

Martha Hayes-Heard, CHSC, Sales Director, Chesapeake Conference Center

Shari Weber, CHSC, Director of Sales, Residence Inn by Marriott

Pamela Hirneisen, CHSC, Director of Sales & Marketing, Courtyard by Marriott Los Angeles Westside

Cristin Corso, CHSC, Sales Manager, Maison Dupuy Hotel

Pamela Shepherd, CHSC, Regional DOS, Aruba Convention Bureau

Jeannette Herrera Gonzalez, CHSC, Sales Manager, Holiday Inn Queretaro Centro Historico

Monty White, CHSC, Marketing Manager, Irving Texas CVB

JaNae Cook, CHSC, Director of Sales, Crowne Plaza

Marco Antonio Salinas, CHSC, Director of Sales, Holiday Inn Cancun Arenas

Blanca Fuentes, CHSC, Director of Sales & Marketing, Hotel Crowne Plaza Acapulco

Stacy Gleason, CHSC, Membership Consultant, HSMAI

Ricardo Delgado, CHSC, Sales Manager, Holiday Inn Express

Angelica Contreras, CHSC, Sales Manager, Holiday Inn Express

Taryn Aguilar, CHSC, Sales Director, Milenium

Juan Carlos Martinez, CHSC, Crowne Plaza Monterey

Brenda Gonzalez, CHSC, Director of Sales, Holiday Inn Galerras San Jeronimo

Francisco Solis, CHSC, Sales Manager, Holiday Inn Express Saltillo Zona Aeropuerto

Alfredo Rodriguez, CHSC, Director of Sales & Marketing, Holiday Inn Express Mexico Reforma

Victor Herrera, CHSC, Sales Manager, Holiday Inn Express Ciudad Victoria

Jeffrey Karlson, CHSC, Vice President, Global Sales, Guoman & Thistle Hotels

Angel Vazquez, CHSC, Sales Director, Holiday Inn Puebla Finsa

Lisa Misakian, CHSC, Sales Manager, The Charter at Beaver Creek

Rodrigo Serralde, CHSC, Director of Sales, Holiday Inn Mexico Coyoacan & Holiday Inn Plaza Universidad

Stephanie Brandenburg, CHSC, Sales Manager, Riviera Hotel Casino

Heather Fogg, CHSC, Senior Sales Manager, Hilton Dallas Lincoln Center

Marilyne Bouteiller, CHSC, Director of Sales & Marketing, Holiday Inn Minneapolis Metrodome

Martha Gabriela Vera de la O, CHSC, Sales Manager, Holiday Inn Select Guadalajara

German Flores, CHSC, Sales Director, Holiday Inn Express Guanajuato

Cynthia Martinez, CHSC, Sales Manager, Holiday Inn Reynosa Industrial Ponente

Norma Gonzalez, CHSC, Sales Director, Holiday Inn Reynosa Zona Dorada

Saul Fuentes, CHSC, Sales Director, Crowne Plaza Torreon

Gabriela Vazquez Leduc, CHSC, Sales Manager, Holiday Inn Express & Suites Irapuato

Certified in Hospitality Business Acumen (CHBA)

Peter Starks, CHBA, Managing Director, REDGlobal Group

Eric Aebi, CHBA, Chemeketa Community College

Cathryn Wohlfert, CHBA, Yield & Reservations Manager, Steamboat Grand Resort Hotel & Condos

Paul Wood, CHBA, Corporate Director of Revenue Management, Richfield Hospitality

Renee Wilhite, CHBA, Director of Sales & Marketing, Chateau on the Lake Resort & Spa

Greg Lang, CHBA, Trainer, REDGlobal Group

Cici Caopeng, CHBA, Revenue Manager, Park Hyatt Beijing

KJ Jang, CHBA, Marketing Manager-Strategy, Hyatt Regency Hangzhou

Fran Lu, CHBA, Marketing Manager-Strategy, Grand Hyatt Beijing

Peggy Zhang, CHBA, Marketing Manager-Strategy, Park Hyatt Shanghai

Lisa Chen, CHBA, Marketing Manager-Strategy, Hyatt on the Bund

Peggy Ma, CHBA, Revenue Manager, Grand Hyatt Shanghai

Katsuhiko Amano, CHBA, Revenue Manager/Reservations, Hyatt Regency Hakone Resort & Spa

Tetsuya Kamada, CHBA, Director of Revenue Management, Grand Hyatt Tokyo

Keri Kang, CHBA, Marketing Analyst, Park Hyatt Seoul

Akiko Kijima, CHBA, Director of Strategy, Hyatt International - Tokyo Regional Office

So Yeon Kim, CHBA, Revenue Analyst, Grand Hyatt Seoul

Hyo Young Lee, CHBA, Revenue Manager, Grand Hyatt Seoul

Kyung Yeo Oh, CHBA, Marketing Analyst, Hyatt Regency Jeju

Noriko Oshima, CHBA, Revenue Manager, Grand Hyatt Tokyo

Mamoru Sano, CHBA, Revenue Manager, Hyatt Regency Osaka

Miyuki Seki, CHBA, Marketing Analyst, Grand Hyatt Fukuoka

Young Jin (Eugene) Song, CHBA, Reservations Manager, Hyatt Regency Guam

Kei Takahashi, CHBA, Revenue Manager, Park Hyatt Tokyo

Noboru Umebayashi, CHBA, Marketing Manager-Strategy, Hyatt Regency Kyoto

Anna Chan, CHBA, Marketing Manager-Strategy, Hyatt Regency Hong Kong, Sha Tin

Kendrick Chane, CHBA, Revenue Manager, Grand Hyatt Shenzhen

Andy Chen, CHBA, Revenue Analyst, Hystt Regency Dongguan

Florence Lin, CHBA, Revenue Manager, Hyatt Regency Hong Kong, Tsim Sha Tsui

Karen Tan, CHBA, Reservations Manager, Hyatt Hotel and Casino Manila

Jeff Tang, CHBA, Revenue Manager, Grand Hyatt Hong Kong

Mayuresh Tanpuer, CHBA, Revenue Analyst, Grand Hyatt Macau

Cassandra Wang, CHBA, Marketing Manager-Strategy, Grand Hyatt Taipei

Jing Zhou, CHBA, Director of Reservations, Hyatt International Operations, Hong Kong

Vianne Birrell, CHBA, Revenue & Inventory Manager, Hyatt Regency Coolum

Wade Hodda, CHBA, Revenue Analyst, Hyatt Regency Sanctuary Cove

Nicholas Hurley, CHBA, Revenue Analyst, Hyatt Regency Perth

Jai Kishan, CHBA, Revenue Manager, Grand Hyatt Melbourne

Cameron Mead, CHBA, Revenue Manager, Hyatt Hotel Canberra

Oliver Ruf, CHBA, Revenue Manager, Park Hyatt Sydney

Rochelle Stokes, CHBA, Director of Reservations, Park Hyatt Melbourne

Stephen Williams, CHBA, Marketing Manager-Strategy, Park Hyatt Melbourne

Pornsiri Amnuewattanakul, CHBA, Marketing Manager-Strategy, Grand Hyatt Erawan Bangkok

Michael Barker, CHBA, Marketing Manager-Strategy, Park Hyatt Saigon

HeeKyung Chung, CHBA, Marketing Manager-Strategy, Hyatt Regency Hua Hin

Ariyadnya Dewi, CHBA, Revenue Manager, Bali Hyatt

Hexanto, CHBA, Assistant Manager, Marketing Analyst, Hyatt Regency Yogyakarta

Kiengfa Khathavee, CHBA, Reservations Manager, Grand Hyatt Erawan Bangkok

Fiona Lau, CHBA, Revenue Manager, Grand Hyatt Singapore

Pradiptasiwi Mardiningsih, CHBA, Revenue Manager, Grand Hyatt Jakarta

Thi Nguyen, CHBA, Revenue Analyst, Park Hyatt Saigon

Cipto Omarsaid, CHBA, Revenue Manager, Hyatt Regency Bandung

Ketut Sumerta, CHBA, Revenue Manager, Grand Hyatt Bali

Ivin Yee, CHBA, Revenue Analyst, Hyatt Regency Kinabalu

Elizabeth Yong, CHBA, Revenue Analyst, Hyatt Regency Kuantan Resort

Pankaj Bhardwaj, CHBA, Revenue Analyst, Hyatt Regency Delhi

Priyanka David, CHBA, Revenue Manager, Park Hyatt Goa Resort & Spa

Xavier Halbi, CHBA, Marketing Manager-Strategy, Hyatt Regency Dubai

Anand Jindal, CHBA, Revenue Manager, Hyatt Regency Kolkata

Vinita Khar, CHBA, Director of Revenue, Grand Hyatt Mumbai

Vishal Prabhu, CHBA, Marketing Analyst, Hyatt Area Sales Office, Mumbai

Errica Psimopoulou, CHBA, Marketing Manager-Strategy, Grand Hyatt Muscat

Abhishek Ray, CHBA, Revenue Manager, Hyatt Regency Mumbai

Subhransu Roy, CHBA, Director of Revenue, Hyatt Regency Delhi

Ankit Sethi, CHBA, Revenue Manager, Hyatt Regency-Pune

Abhishek Shah, CHBA, Revenue Analyst, Hyatt Regency Kathmandu

Surajit Sinha, CHBA, Marketing Manager-Strategy, Grand Hyatt Doha

Rahma Sofia, CHBA, Reservation Centre Manager, Hyatt Regency Dubai

Binu Varghese, CHBA, Revenue Manager, Grand Hyatt Dubai

Jonathan Bryant, CHBA, Director of Sales, Hotel Teatro

Lynn Mucciano, CHBA, Corporate Director of Sales & Marketing, Hospitality Division, Turnberry Associates

Junann Calmes, CHBA, Strategic Account Director, Sceptre Hospitality Resources, Inc.

Sandra Barnier, CHBA, Marketing Analyst, Hyatt Regency Paris-Charles de Gaulle

Rosalien Kalfs, CHBA, Marketing Analyst, Hyatt Regency Paris Madeleine

Matija Badnjevic, CHBA, Marketing Analyst, Hyatt Regency Casablanca

Jens Boecker, CHBA, Area Manager, Pricing & Distribution, Grand Hyatt Berlin

Deniel Frey, CHBA, Area Marketing Analyst, Grand Hyatt Berlin

Karen Harenza, CHBA, Director of Marketing Analytics, Hyatt-International Operations

Imke Heidi De Ferrari, CHBA, Director of Strategy-EAME, Hyatt International

Richard Goetz, CHBA, Market Analyst, Hyatt Regency Johannesburg

Tina Harder Larsen, CHBA, Revenue Manager, Hyatt Regency London-The Churchill

Helle Norgaard, CHBA, Marketing Manager-Strategy, Andaz Liverpool Street by Hyatt

Matthieu Jauneau, CHBA, Marketing Manager-Strategy, Park Hyatt Paris - Vendome

Janique Vugts, CHBA, Marketing Manager-Strategy, Hyatt Regency Cologne

Christiane Arnhold, CHBA, Marketing Coordinator, EAME, Hyatt International Zurich

Thomas Lortz, CHBA, Director of Reservations, Hyatt Services, GmbH

Carlotta Pesaresi, CHBA, Marketing Manager-Strategy, Park Hyatt Milano

Bahar Dadashova, CHBA, Marketing Analyst, Hyatt Hotels Baku

Kostas Dimitriadis, CHBA, Market Analyst, Hyatt Regency Thessaloniki

Wael Ali Dodin, CHBA, Reservations Manager, Grand Hyatt Amman

Rasha Farouk, CHBA, Marketing Manager-Strategy, Grand Hyatt Cairo

Maria Govyazina, CHBA, Revenue Manager, Park Hyatt Moscow

Ilknur Gurson, CHBA, Marketing Manager, Grand Hyatt Istanbul

Neli Jacimovic, CHBA, Revenue Manager, Hyatt Regency Belgrade

Salik Mangrio, CHBA, Director of Sales & Marketing, Hyatt Regency Dushanbe

Olga Matsegora, CHBA, Revenue Manager, Hyatt Regency Kyiv

Ahmed Moheb, CHBA, Reservation Manager, Hyatt Regency Sharm El Sheikh

Oliver Schwartz, CHBA, Revenue Manager, Hyatt Regency Birmingham

Oksana Ushakova, CHBA, Reservations Manager, Hyatt Regency Ekaterinburg

Dino Chivilo, CHBA, Marketing Manager-Strategy, Palacio Duhau-Park Hyatt Buenos Aires

Mariana Alvarez, CHBA, Revenue Manager, Grand Hyatt Santiago

Luis Fuentes, CHBA, Revenue Manager, Hyatt Regency Cancun

Francisco Hernandez Salcedo, CHBA, Marketing Manager-Strategy, Hyatt Regency Merida

Natalia Gomez, CHBA, Asst. Manager, Reservations & Revenue, Park Hyatt

Claudia Pardo Engelberg, CHBA, Reservation Assistant Manager, Grand Hyatt Santiago

Alexandre Teixeira, CHBA, Revenue Manager, Grand Hyatt Sao Paulo

Robert Gilbert, CHBA, President & CEO, HSMAI

Fran Brasseux, CHBA, Executive Vice President, HSMAI

Morten Junior, CHBA, General Manager, Anantara

Manish Jha, CHBA, General Manager, Anantara

Melanie Smith, CHBA, General Manager, Anantara

Andrew Turner, CHBA, General Manager, Anantara

Patrick Both, CHBA, Resident Manager, Anantara

Lars Kerfin, CHBA, General Manager, Anantara Lawana

Claudia Pronk, CHBA, General Manager, Anantara

Frankie Wang, CHBA, Reven

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