Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
hsmai in the news

2015

March

Hospitality Sales and Marketing Association International (HSMAI) Improves Annual Hotel Digital Marketing Benchmarking Study with Dynamic Benchmarking Platform

An Industry View: Engaging Today's Connected Travelers

It’s hard and it’s not going to get any easier. That underlying theme was one of my key takeaways as nearly 300 travel industry marketing executives gathered last week in New York City at theHospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference.


Digital marketing: Pre-stay about engagement

The pre-stay phase is all about engaging potential guests and convincing them—often by using digital marketing tools—to make that critical purchase, said speakers at the recent Hospitality Sales and Marketing Association International Digital Marketing Strategy Conference.  


Engaging Today’s Connected Travelers

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy Conference, which was hosted by Hospitality Sales & Marketing Association International in Manhattan last week. Here are some best practices panelists shared for using technology to engage with guests before, during, and after their stays.


HSMAI Presents 58th Annual Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) has celebrated the 58th annual Adrian Awards at the New York Marriott Marquis. HSMAI honored 2014's outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.


HSMAI Presents 58th Annual Adrian Awards Winners

The Hospitality Sales and Marketing Association International (HSMAI) has celebrated the 58th annual Adrian Awards at the New York Marriott Marquis. HSMAI honored 2014's outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.


HSMAI's Adrian Awards Celebrate Cleveland, Australia

The Hospitality Sales & Marketing Association International (HSMAI) recently celebrated the 58th annual Adrian Awards at the New York Marriott Marquis.


Hilton Receives Top Accolades at the 2014 HSMAI Adrian Awards

Recognizing the best in travel advertising, digital marketing and public relations, Hilton takes home more than 50 awards


Hospitality industry honors best ads, digital marketing, PR campaigns for 2014

They informed, inspired, stimulated, humored, got you enmeshed in sweepstakes, tweeting, tumbling and instagraming, but most importantly, got you to travel some place. These are the winning ads, the digital marketing and public relations campaigns from the hospitality industry honored at the Hospitality Sales & Marketing Association International (HSMAI)'s 58th Annual Adrian Awards.


Ketchum, Tourism Australia Top Adrian Awards

Ketchum and client Tourism Australia took home PR "Best in Show" honors at the annual Adrian Awards of the Hospitality Sales & Marketing Association Feb. 23 in New York.


On-property messaging tips for hoteliers

Speakers at the recent Hospitality Sales and Marketing Association International’s Digital Marketing Strategy Conference said that while targeting messages to guests while they’re on property can have tremendous value, it also raises to major challenges.


Social cues should inform post-stay marketing

Keeping your hotel brand top of guests’ minds after they’ve checked out requires more than just sending the standard post-stay survey, said marketers at the recent Hospitality Sales and Marketing Association International Digital Marketing Strategy Conference. Post-stay marketing strategies now build on everything hotel marketers do in the pre-stay and on-property phases while paying attention to some specific challenges. 


February

HSMAI's Adrian Awards named BizBash #3 Hospitality Industry Event

2014

October

How to unlock revenue leadership traits

The future of hospitality is that of mobility, reputation management and engagement

September

Events from the Supplier's Perspective

Take a ‘case-study’ approach with RM talent

How to create a revenue leader

HSMAI: Doing Business With The Government

June

The new engagement rings

May

Revenue-management best practices have failed

How to benchmark digital marketing strategies