Founded in 1927, the Hospitality Sales & Marketing Association International (HSMAI) is the industry champion in identifying and communicating trends in the hospitality industry. With a strong focus on education – led by the association's research and educational arm, the HSMAI Foundation – the membership organization is the source for the tools, insights and expertise for leaders committed to fueling sales, inspiring marketing and optimizing revenue. HSMAI has more than 7,000 members worldwide, with 40 chapters in the Americas Region. The association is active on Twitter, LinkedIn and Facebook.
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Hospitality Industry Experts Available for Commentary
Barb Bowden, CRME
Title: Immeidate Past Chair of HSMAI Americas Board of Directors; General Manager, Orange County Convention Center
Areas of Expertise: revenue management, creation and implementation of revenue management and distribution infrastructure, group pricing, organizational structure, internal education and training
About: Barb Bowden formerly worked with the Peabody Hotels since 1986.
Fran Brasseux, CHSE, CHBA
Title: Executive Vice President of HSMAI
Areas of Expertise: resort marketing, sales growth, trends in the hospitality industry, HSMAI information and activities, meeting planning
About: Executive Vice President of HSMAI since 2004, Fran Brasseux is responsible for chapter relations, membership and marketing for the association. Prior to joining HSMAI, she managed sales and marketing for the Americas for the nearly $6 billion Forte Hotel Group in London. Her responsibilities included all hotel and regional sales, marketing programs, reservations and public relations.
Robert "Bob" Gilbert, CHME, CHA
Title: President and CEO of HSMAI
Areas of Expertise: meeting planning, revenue optimization, trends in the travel and hospitality industries, HSMAI information and activities
About: Robert "Bob" Gilbert has led HSMAI since 1995. Under his guidance the association has launched a number of initiatives, including establishing special interest groups, and has strengthened its chapters worldwide. Focusing on educating members, he has worked to establish HSMAI as the industry champion in identifying and communicating trends.
Title: HSMAI Global Chair, Executive Vice President, Sales & Marketing, Fairmont Raffles Hotels International
Areas of Expertise: Travel industry sales and marketing, revenue optimization, portfolio brand management, strategy
About: A 30-year veteran of the travel industry, Jeff Senior, serves as Fairmont Raffles Hotel International's executive vice president, marketing & sales. Senior also sits on the company's executive committee and serves as the enterprise customer advocate, providing leadership and strategic direction with an emphasis on the brand performance group. He is responsible for leveraging FRHI's wealth of assets, including global sales, marketing, ecommerce, revenue management, loyalty, data management, and distribution disciplines in order to maximize the performance objectives of the 100 hotels in 25 countries that make up the Fairmont, Raffles, and Swissôtel brands. He also directs the branded lifestyle businesses, which include the golf, spa, and retail disciplines.
Title: Chair of HSMAI Americas Board of Directors; Managing Director, Travel for Google
Areas of Expertise: digital advertising and marketing for the travel industry, integrated marketing for the travel industry, location based and mobile marketing
About: A 20-year veteran of the hospitality industry, Rob Torres serves as Google's managing director of advertising and marketing for the North American travel sector. He oversees the strategy development and profitable growth of integrated and innovative advertising campaigns – serving some of the largest web and brick-and-mortar travel brands in the U.S. including Expedia, Priceline, Hilton Hotels and Carnival Cruise. Prior to joining Google in 2006, Rob was the VP of Strategic Accounts for Expedia, where he managed more than $2B in hotel revenue.