Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
MPI and HSMAI Launch Groundbreaking Strategic Partnership

August 17, 2012

HSMAI Main Logo

Meeting Professionals International (MPI) announces today a revolutionary strategic partnership with Hospitality Sales and Marketing Association International (HSMAI) that leverages both organizations' knowledge, training, professional development and marketplace opportunities to enhance their respective members' experience, value and industry relevance.

In this partnership MPI will provide its industry-leading education for meeting planners at certain HSMAI events, and HSMAI will provide training and professional development for suppliers at select MPI events.

"Our members are the heart and soul of MPI and we're thrilled to combine our extensive knowledge with HSMAI to offer more comprehensive events. This partnership allows us to better serve our supplier members and heightens the business value of our events for all members. This is a great step into MPI's future," said Cindy D'Aoust, MPI COO and interim CEO.

The first activation of the MPI / HSMAI partnership is occurring now at MPI's World Education Congress in St. Louis. Suppliers attending WEC can attend HSMAI tracks titled, "Hotel Sales Giants Talk About What's Keeping Them Up at Night" and " Sales and Revenue Management: Managing the Relationship," which draw on HSMAI leaders with expertise in fueling sales, inspiring marketing, and optimizing revenue. MPI will then share its expertise with attendees at the upcoming HSMAI's MEET National planner and supplier event Sept. 5-6 in Washington, DC.

"We are very excited to partner with MPI and expand our reach to meeting planners while in tandem supporting MPI as they strive to better serve their supplier members at events. The relationship is a great compliment that will increase knowledge offerings, and drive business opportunities at our respective events," said Fran Brasseux, Executive Vice President at HSMAI.

This is the first partnership for MPI and HSMAI. MPI and HSMAI will identify further opportunities as the relationship progresses such as the possibility of joint membership.

For more information on HSMAI tracks offered at WEC, visit http://www.mpiweb.org/events/wec2012/welcome.

About MPI:
Meeting Professionals International (MPI), the meeting and event industry's largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of more than 23,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit mpiweb.org.

About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

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