Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
HSMAI Collecting Data for Hotel Digital Marketing Benchmark Study

January 28, 2015

McLEAN, VA (Jan. 2015) – The Hospitality Sales & Marketing Association International (HSMAI) has begun collecting information for its second annual Hotel Digital Marketing Benchmark Study.

The study will allow a hotel to better understand the performance of its digital marketing program, gaps it needs to fill in marketing and its place within the industry.

“We consistently hear from hoteliers that it’s not only difficult to measure the success of digital marketing programs but it’s also difficult, and near impossible, to figure out how a program has performed relative to the industry,” said Bob Gilbert, president and CEO of HSMAI. “This study will hopefully help answer some of those questions.”

New this year is an interactive platform that will provide customizable reports and insights to help hotel owners in their resource allocation decision-making.

Hoteliers, especially those responsible for digital marketing performance, are urged to participate in the study by the March 1 deadline. The 25-question survey covers a hotel’s digital marketing efforts and results from 2014.

Participants are allowed to enter data for multiple hotels in the survey and will have access to separate reports for each. HSMAI hotelier members will have unrestricted access to the dynamic reporting and filtering functionality to create specialized and personalized information.

Data collected during the study will be kept confidential, and all information reported will be an aggregation of all survey responses.

For more information and to access the survey, follow this link: Hotel Digital Marketing Benchmark Study.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and



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