February 18, 2014
Standout Work in Hospitality Advertising, Digital Marketing, Public Relations to be Spotlighted at Awards Gala Feb. 24
Winners of these prestigious awards, given to those who have contributed outstanding advertising, digital marketing and public relations campaigns to the hospitality industry, will be honored at the annual Adrian Awards Dinner Reception and Gala Feb. 24 at the New York Marriott Marquis.
After receiving more than 1,200 entries, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards’ history, including 46 awards in Advertising, 87 in Digital Marketing and 130 in Public Relations. Judges of this year’s competition noted the prevalence of integrated campaigns with shareable and highly engaging social, digital components. More than 200 subject-matter experts in advertising, digital marketing, media and public relations disciplines, along with prominent members of the travel industry, served as judges.
“The winning work showed that in today’s omni-channel world, you have to create interesting content that can be shared and engaged with,” commented Digital Marketing judge, Christian Walzinger, executive creative director of SapientNitro.
Additional information, including a complete list of winners, can be viewed in the HSMAI Adrian Awards Winners’ Gallery.
“Our judges were highly impressed by many of this year’s entrants and made special note of the overall trend of fully integrated campaigns that span across multiple channels,” said Fran Brasseux, executive vice president of HSMAI. “Marketing campaigns now rarely exist in siloes with the proliferation in the array of channels available. This upsurge has only benefited the industry as a whole and is reflected in the excellent strategy and creativity exhibited by this year’s award winners.”
At the Adrian Awards Dinner Reception, co-sponsored by HSMAI and Expedia Media Solutions, winners’ submissions will be available for viewing in the “iPad Gold Gallery” at several iPad stations via a searchable, interactive site designed by Sequence. The gallery will be open during the Adrian Awards Dinner Reception and the new, post-event “Continue the Night” reception, sponsored by TripAdvisor.
Winners of the Gold Adrian Awards are now considered for Platinum Adrian Awards and the “Best of Show” Awards, the Adrian Awards’ highest honor. Both Awards will be announced the evening of Feb. 24.
Additionally, top winners in each Adrian Awards category are considered for the TravelClick eMarketer of the Year as well as American Express’ Loyalty Marketing Award. Those esteemed winners and this year’s winner of HSMAI and National Geographic Traveler’s Leader in Sustainable Tourism award will be part of the evening’s award ceremony.
HSMAI’s Adrian Awards Reception and Gala offers professionals from the hospitality sales and marketing industry an opportunity to connect for an evening of celebration with more than 1,000 attendees from their industry. The Adrian Awards celebrate lifetime achievement recipients; award-winning strategies in advertising, digital marketing and public relations; and the teams behind each campaign that bring an idea to life.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
Lindsay Stout, Edelman, 214-443-7586, firstname.lastname@example.org
Natalie Wilson, Edelman, 214-443-7588, email@example.com