Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
HSMAI Honors Top Companies, Individuals In Hospitality Advertising, PR, Digital Marketing

February 29, 2012

Recipients Accept Honors at Annual Adrian Awards Gala HSMAI Main Logo

With a crowd of more than 800 industry and agency professionals, The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 55th annual Adrian Awards at the New York Marriott Marquis on Monday night to the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing.

With a crowd of more than 800 industry and agency professionals, The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 55th annual Adrian Awards at the New York Marriott Marquis on Monday night to the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing.

"On behalf of HSMAI, I'd like to congratulate all of the 2011 Adrian Award winners," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "Each year we're amazed by the creativity travel and hospitality professionals exhibit and the extraordinary level of success these campaigns achieve."

HSMAI received nearly 1,000 entries from around the world for the 2011 Adrian Awards. The prestigious Platinum winners were judged to be the most extraordinary entrants from the field of Gold winners. Chosen from the Platinum winners, the highest distinction of Best of Show for the divisions of advertising, public relations and digital marketing went to:

  • Advertising "Best of Show" – Hilton HHonors Loyalty Program and its agency Publicis for their "Experiences Worth Sharing" campaign
  • Public Relations "Best of Show" – Kerzner International – Atlantis Hotel, Paradise Island and its agency Laura Davidson Public Relations for the CRUSH Grand Opening
  • Digital Marketing "Best of Show" – InterContinental Hotels Group for its "Concierge Insider Guides" iPad App

Advertising Platinum Winners:

  • Company (Agency)
  • Hilton HHonors (Publicis)
  • Lindblad Expeditions (Lindblad Expeditions)
  • Norwegian Cruise Line (R&R Partners)
  • Newfoundland and Labrador Tourism (Target)

Public Relations Platinum Winners:

  • Company (Agency)
  • Kerzner International, Atlantis, Paradise Island (Laura Davidson Public Relations)
  • Peter Island Resort & Spa (Anson-Stoner)
  • Travel Guard (MMGY Global)
  • Wildcatter Ranch & Resort (Tucker & Associates)
  • Hilton HHonors (Edelman)
  • New Orleans Convention & Visitors Bureau (Weber Shandwick)
  • The CTC, Tourisme Montreal and Tourisme Quebec (Weber Shandwick and DQMPR)

Digital Marketing Platinum Winners:

  • Company (Agency)
  • InterContinental Hotels Group (InterContinental Hotels Group)
  • Newfoundland and Labrador Tourism (Target)
  • Namibia Tourism Board (MMGY Global)
  • St. Kitts Tourism Authority (Tambourine)
  • Tourism Vancouver (SmashLAB)
  • Mohegan Sun (People Ideas & Culture)
  • Las Vegas Convention & Visitors Authority (R&R Partners)

HSMAI 2011 Gold Adrian Award winners were honored throughout the Gala and displayed during the Dinner Reception, presented with partner Expedia Media Solutions, and the organization also recognized the HSMAI Top 25 Extraordinary Minds in Sales and Marketing.

HSMAI also presented two individuals with the top honor of Lifetime Achievement, which recognizes recipients for their significant contributions and lasting impressions on the hospitality and travel industry. Established in 1975, HSMAI's annual Albert E. Koehl Award for advertising and marketing was awarded to Wyndham Hotel Group President and CEO, Eric A. Danziger. The Winthrop W. Grice Award for public relations excellence, which was first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications.

"I am deeply honored by this," expressed Danziger in accepting the award. "A lot of the credit for my lifetime achievements belongs to the various team members who helped me. And when I say that, I am referring to people who are in operations as well as people who are in marketing. Hospitality is an industry that has marketing deep in its roots because each guest interaction is a marketing opportunity. I look forward to seeing how marketing, sales and operations people keep the hospitality industry vibrant and changing as we head into the next era."

After accepting her award, Gendron reflected, "Since I received news of this award, I have had to adjust to being in the spotlight, something I have made a career of putting others into. What came to light for me is the connection between my successes and the support I have received along the way. Over the past three decades there have been many individuals who have been engaged in my career and have encouraged me, celebrated my successes, accepted my foibles, shouldered me through challenges and contributed to my sense of security. Thank you, HSMAI, for this lovely tribute tonight."

Additionally, The American Express Loyalty Award was presented to Hilton HHonors, and KeyLime Cove Indoor Waterpark Resort took home the TravelClick eMarketer of the Year award. The Leader in Sustainable Tourism award, presented in conjunction with National Geographic Traveler, went to Parador Resort & Spa (agency: Andria Mitsakos Public Relations) for its Pure Life campaign.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of nearly 1,000 entries by senior industry and media experts. For more information, visit www.adrianawards.com

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
The HSMAI 2011 Top 25 Minds in Hospitality Sales & Marketing were honored on stage at the HSMAI Adrian Awards Gala

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
HSMAI's annual Albert E. Koehl Award for advertising and marketing was awarded to Wyndham Hotel Group President and CEO, Eric A. Danziger.

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
The Winthrop W. Grice Award for public relations excellence, which was first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications.

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
The Digital Marketing Best of Show went to InterContinental Hotels Group’s Concierge Insider Guides IPad App.

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
The Advertising Best of Show award was given to Hilton HHonors Loyalty Program: Experiences Worth Sharing, and their agency, Publicis

 

2012 HSMAI Adrian Awards Gala
2012 HSMAI Adrian Awards Gala
HSMAI Adrian Awards Gala on February 27, 2012 at the New York Marriott Marquis. The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 55th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel and tourism industries. More than 800 industry and agency professionals were on-hand for the Dinner Reception & Gala.

 

HSMAI Honors Top Companies and Individuals at Annual Adrian Awards Gala
HSMAI Honors Top Companies and Individuals at Annual Adrian Awards Gala

About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.