Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
news

2015

January

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Salt Hotels Redefines The Rules With New Boutique Hotel Brand

On the heels of opening the highly successful Salt House Inn in Provincetown, Massachusetts, owners David Bowd and Kevin O'Shea have launched Salt Hotels, a new hotel brand that redefines the concept of a traditional bed and breakfast with a fresh, contemporary \"no rules\" approach.

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Big Data: Why business travel is never going to be the same after 2015 | inc.com
I predict that 2015 is the year big data will revolutionize the way we conduct business in the world of corporate travel. While every reservation--from airline to hotel to car to train--has always (and necessarily) left a data trail, the increasing use of smartphones and widespread availability of Wi-Fi has brought with it an avalanche of data in the form of online reviews, social media \"check-ins,\" and website tracking, to name just a few sources.

Megatrend For 2015: Hospitality Is Now Driving Innovation in Travel | skift.com
For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from top to bottom, and every obvious part of hospitality is being turned over, questioned, and retooled. As consumers become self-serve and mobile-dependent, new models and approaches to both customer relations and local discovery are emerging, and hospitality is the big crucible where all of this is playing out.

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HSMAI to Honor Hilton Worldwide President & CEO, Chris Nassetta, with the Albert E. Koehl Award

McLEAN, VA (Jan. 2015) - Christopher J. Nassetta, President & CEO, Hilton Worldwide, has been selected as the Hospitality Sales & Marketing Association International's (HSMAI) Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing recipient for 2014.

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Female Executives to Speak, Inspire at UCF Rosen College's First Women's Hospitality & Tourism Leadership Forum

The University of Central Florida's Rosen College of Hospitality Management will host the first Women's Hospitality & Tourism Leadership Forum (WHTLF) on Friday, March 20, 2015. In celebration of Women's History Month, this premier event will bring together industry leaders, professionals and students to promote leadership excellence among women in the hospitality and tourism management industries.

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Interview: SIXTY Hotels CEO Jason Pomeranc on the New Boutique Stay | skift.com

Jason Pomeranc was bred to be a hotelier. He attended university in New York City before joining his father's real estate firm, which later opened the 60 Thompson hotel in 2001. Pomeranc led what was then one of first trail-blazing boutique hotel groups for the next decade before merging the 12-property brand with the Joie de Vivre chain to create Commune Hotels & Resorts.

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Analyzing Select-Service Portfolio Transactions in the USA in 2014

Portfolio transactions rose in 2014, a reflection of improving investment and performance conditions for U.S. hotels. The following article looks at the major sales and how portfolio transactions can raise the value of individual hotel assets.

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Proper Hospitality Launches New Hotel Brand, Proper Hotels; First Proper Hotel to Open in San Francisco Late 2015

The newly formed Proper Hospitality today announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand and operate bespoke hospitality experiences that bring a modern approach to a centuries-old tradition. The company will begin opening its eponymously-named Proper Hotels in late 2015, with the initial properties slated to open in emerging urban innovation districts within the most exciting U.S. cities, including San Francisco, Los Angeles, Austin and Brooklyn. Each Proper Hotel will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators innovators in food, beverage, technology, art, music, fashion and wellness.

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TripAdvisor Names World's Best Hotels in 2015 Travelers' Choice Awards

TripAdvisor, the world's largest travel site*, today announced the winners of its Travelers' Choice awards for Hotels. The 13th annual awards showcase 8,151 winning properties worldwide, covering eight regions around the globe. Travelers' Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. The hallmarks of Travelers' Choice winners are remarkable service, quality and value.

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Marriott Hopes Small Rooms Are Big Draw | wsj.com

One of the world's biggest hospitality companies is trying to win new business with small hotel rooms. Marriott International Inc. is preparing in the U.S. to launch its 18th brand: Moxy, a lifestyle hotel with 183-square-foot standard roomscompared with the industry's typical 250 to 300and spare design that features concrete floors, exposed columns and industrial-chic furniture.

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Marriott Launches Heart of the House, A Social Platform Featuring User Generated Content from Hotels Worldwide

Marriott International, Inc. (NASDAQ: MAR) launched \"Heart of the House\" today, giving consumers an insider's look at the world's favorite travel company. The new custom-built social platform features real stories, submitted by guests and hotels worldwide, about guest service, community service, innovation, culture and recognition. The launch continues to align with Marriott International's Global Content Studio global strategy of developing, producing, and distributing content that informs, entertains, and adds value to travel lifestyle consumers.

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How independents find dynamic distribution mix

Effective distribution is critical to a hotel's bottom-line performance. But for many independent properties, it's also a big challenge.

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2015 Top Digital Marketing Trends for the Hospitality Industry [Infographic & Webinar Recap]

From social synergy to the impact of mobile search, digital marketing in 2015 is a new landscape of creative engagement, seamless integration and the customer journey. With our eyes on every algorithm launch and search trend, Milestone has designed innovative strategies for online visibility, content engagement, conversion, ROI tracking and the user experience. Inspire your hotel marketing strategy by looking at these driving forces in digital marketing 2015.

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Converting group business via online channels | hotelnewsnow.com
As the number of meeting request for proposals generated via online channels increases, the importance of improving their conversion increases as well. One key reason: That's where more and more business is originating, especially for smaller meetings that are more transactional in nature, according to sources.

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The evolution of hotel marketing | nakedhospitality.com

The Evolution of Hotel Marketing. For many years, Alex Gibson and I have shared the marketing lectern teaching students pursuing their MBA in Hospitality Management at the Institut de Management Hotelier International (IHMI) at the ecole Superieure des Sciences Economques et Commerciales (ESSEC), one of Europe's preeminent business schools, just outside Paris, France.

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Hilton Worldwide President & CEO Nassetta to Receive HSMAI Albert E. Koehl Award

Nassetta will be honored at the HSMAI Adrian Awards Dinner Reception and Gala on Feb. 23 at the New York Marriott Marquis.

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Hotel Marketers Wish List For 2015: Ten Things That May Surprise You!

At the beginning of each year, we ask clients, partners and hotel marketing peers to tell us what's on their wish lists for the year to come... While the items have changed immensely since we started back in 1984 (nobody wants a dot matix printer or box of floppies this year) the sentiment behind the list stays the same Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper.

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IHG Trends Report challenges brands to build Trust Capital'

InterContinental Hotels Group (IHG) today launched its 2015 Trends Report, Building Trust Capital: The new business imperative in the Kinship Economy, which identifies the growing importance for companies to build both brand and organisational trust. IHG is publishing its report during the World Economic Forum (WEF), in Davos, which highlights the erosion of trust in public and private sector institutions as one of its key trends.

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Star Ratings Australia Partners with ReviewPro to Improve Guest Experience at Australian Hotels

Today, Australia's national accommodation ratings organization announces a long-term strategic partnership with ReviewPro to provide the company's Guest Intelligence solution to accommodation providers across the country.

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[Video] Marriott's Mr. Ronald T. Harrison on what it takes to be a great leader

Mr. Ronald T. Harrison, Global Officer, Global Design, Marriott International, on leadership attributes: Be a learner. Have tenacity and resiliency. Practice collaboration. Be willing to break status quo. Have a vision.

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Steigenberger staffs up to grow e-business, IT and digital services

The Steigenberger Hotel Group's main focus this year will be strongly directed towards achieving increased quality and productivity. Both Head Office and the hotels themselves are carrying out fine tuning processes to deliver improved solutions and innovations which will ultimately lead to even higher levels of comfort and guest satisfaction. The main thrusts here are the continuing development of digital booking channels and of customer loyalty programmes and the expansion of e-commerce and IT platforms to accelerate international growth whilst also bringing about a significant improvement in cost of sales via the deployment of digital media. Responsibility for the implementation of these ambitious objectives has been placed in the hands of the newly created Division of E-Business for E-Commerce & Distribution and Online Travel Agencies (OTA), which is headed up by Vice President Ralf Denke. Mr. Denke has been involved in the e-business industry for more than twelve years and will take on a central role in moving the company into the digital age. He will share this remit with Niklas Unger, the new Head of the IT Division. Adapted to the international strategy of the company in terms of applications, architecture and sourcing, IT creates the necessary basis for the successful implementation of innovations. Mr. Unger has already worked in a number of branches as an IT and process consultant and has held responsibility for Enterprise Resource Planning (ERP), digital transformation and website relaunch projects. \"We are delighted to have been able to secure the services of two such high-calibre candidates for these two new Head Office management roles,\" said Puneet Chhatwal, CEO of Steigenberger Hotels AG. \"We took a conscious decision to recruit outside the hotel branch, and Mr. Denke and Mr. Unger will bring the necessary know-how to the table that will enable the Steigenberger Hotel Group to continue its successful development both in e-business and in the field

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Smart Hotelier's Action Plan 2015 How to Monetize Your Digital Marketing Resolutions

In early January, in this year's Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provided an action plan to follow during 2015. Created to help alleviate the complexity of our industry's most recent innovations, this action plan was designed to help you concentrate on what's most important: engaging your key customer segments and increasing direct online conversions and revenues!

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Mark Wanner Joins SHR as Chief Operations Officer

HOUSTON, TX Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced the addition of Mark Wanner as Chief Operations Officer. In this role, Wanner will oversee the company's technology strategy, distribution platforms, and end-to-end operations for SHR.

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Predicting the Future of Digital Tourism Marketing: Online Revealed Conference Opens Registration for 10th Annual Event

Registration is now open for a special 10th-year edition of Online Revealed Canada, the digital marketing conference for tourism and travel in Canada since 2005. The special 10th anniversary conference will be held at the Telus Centre for Performance and Learning March 31- April 2, 2015 in Toronto, with host hotel InterContinental Toronto Yorkville.

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Airbnb usage to surpass hotel companies, but not for business travel | businesstravelnews.com
Airbnb bookings are on track to outpace the largest hotel companies within a few years, although the room-sharing platform is unlikely to become a major player in the business travel space anytime soon, according to a research note published on Friday by Barclays. In terms of size, Airbnb already has overtaken the largest hotel companies. During the past year, the number of rooms available through Airbnb has grown from about 300,000 to about 1 million, Barclays European leisure analyst Vicki Stern wrote in the note. By comparison, as of the 2014 BTN Business Travel Survey, the largest hotel company measured by rooms, InterContinental Hotels Group, had a portfolio of about 687,000 rooms.

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Hotels add art, whimsy to upgrade conference centers | usatoday.com

Hotel conference centers are getting major makeovers to become spaces for both work and play. Hotels across the country are spending millions of dollars to attract conferences by upgrading their meeting spaces. The rooms are no longer tucked away in dark underground corridors. Instead, they're appealing spaces often located on higher-level floors or even outdoors. \"There's definitely a shift in style,\" says Jayna Cooke, CEO of EVENTup, an online venue marketplace. She says meeting spaces are \"wider, have taller ceilings, much more light and windows, and they're not stuck in basements and closed in.\"

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[Infographic] How mobile and data is changing the travel industry - 5 new emerging trends

An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel. It outlines the more subtle changes that are happening at an organisational, business model and financial level. The infographic is sponsored by the Eyefortravel@Mobile World Congress this March 2. The event sees 100 senior travel industry execs meeting to listen to debate and network with the 16 board level speakers from the world's biggets airlines, hotels, tour operators, airports, railways and OTAs

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Zaplox in strategic partnership with innovative lock provider SimonsVoss

SimonsVoss is technology leader within digital locking and access control systems, with customers in many different lines of business. Zaplox mobile keys are now part of the SimonsVoss solution, an important and strategic partnership that opens up new markets in both Europe and Asia.

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Hotel Yearbook 2015 explores the future of the hotel business

The Hotel Yearbook and Hsyndicate announce the publication of The Hotel Yearbook 2015, the 9th edition in this series, first published in 2007. Made up of editorial contributions written exclusively for The Hotel Yearbook by some 70 experts and opinion leaders from around the world, the publication focuses on the future of the hotel industry and the trends and innovative ideas that will have an impact on its development.

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Interview: Small Luxury Hotels CEO on Embracing Competition | skift.com

Small Luxury Hotels of the World is certainly global, as its name would imply, but it's not really so small. The hotel marketing consortium represents 520 small independent hotels across more than 80 countries. The organization differentiates its inventory by keeping properties to less than 50 rooms, maintaining a strong hold in the Asia market, and consistently tightening its inspection process and qualifications. Skift recently spoke to Small Luxury Hotels of the World CEO Paul Kerr about changes in the independent hotel market and big brands' entrance into the sector.

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European Hotel Prices Drop to Lowest in Four Years - trivago reports

This month, hotel prices in key European cities have fallen to their lowest in the past four years, according to the trivago Hotel Price Index (tHPI) reported monthly by hotel comparison website trivago.co.uk.

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Beacons will conquer travel marketing in 2015 despite privacy concerns | luxurydaily.com

Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight. According to a recent survey by flight information company Flightview, 53 percent of travelers in the United States would like for airports to track their mobile devices to send real-time updates on gate changes and flight times, but would not want to release personally identifiable information.

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AKA Serviced Residences installs Datavision Business Intelligence System

Datavision announces installation at AKA Serviced Residences which handles extended stays of a week, a month, or longer. AKA is tailored for the needs of the long stay resident and has properties in prestigious neighborhoods New York's Central Park, Times Square, Sutton Place and the United Nations; Philadelphia's Rittenhouse Square; Washington, D.C.'s White House district; Los Angeles' Beverly Hills; and London's Marylebone.

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JW Marriott Hotels & Resorts Debuts Program To Drive Women's Leadership & Economic Empowerment

Female business leaders from Mexico gathered on Tuesday, January 13 at the JW Marriott Mexico City to celebrate the debut of \"JW Voices for Women\" a program to advance opportunities for women in Mexico and globally through mentoring. The partnership will empower JW Marriott's high-performing female hotel leaders to engage with women-owned businesses in their respective markets. The effort is driven by a long-term strategic brand partnership between JW Marriott and Vital Voices, a global non-profit that trains and mentors women to enhance their leadership and economic opportunity.

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Virgin Hotels Makes Its Debut In Chicago

Today marks a milestone in the history of the Virgin brand with Virgin Hotels opening the doors to its first property, Virgin Hotels Chicago. The new hotel brand will join a stellar portfolio of hospitality companies led by Virgin Group and its founder Sir Richard Branson, and offer the same excitement, heartfelt service and smart innovation that Virgin is known for.

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Booking.com Launches Booking Now, the First Truly Global App for Spontaneous Bookers

When making accommodation reservations within 48 hours, travelers don't need to sacrifice quality, breadth of choice or satisfaction for spontaneity. Booking.com, the world's number one accommodation site, today announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location. By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world's largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.

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Hotel Promotion today: Who calls the shots, the marketing professional or the customer?

Hotel Promotion today Take a look at your hotel promotion toolbox to see if you have what you need to survive in the struggle for guests and profits: Do you think that glossy flyers, glamorous magazine articles or discount marathons are your hottest tools? The truth is that theyre outdated, and you should look into upgrading now! The Fact is: The Internet has redefined hotel promotion, and a wide-spread presence in traditional media outlets is no longer enough to impress your customers. As more and more travelers turn away from high-gloss hotel advertisements on valuation bargain sites, blogs, and other social media channels, it becomes increasingly necessary to come up with new concepts to attract them. When set up against the seemingly thoughtful and personal opinions present on social media platforms, even the most eye-catching hotel display ad can have a hard time attracting attention. That is, if it even gets the chance to pass the many ad-blocks available today! How can your hotel advertisement reach these customers, just one click away?

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Core Provider of Hospitality Distribution Systems Becomes Stand-Alone Company, DHISCO, and Secures New CEO

Important hospitality industry news was announced today at The Hotel Electronic Distribution Network Association (HEDNA) conference in Los Angeles: the distribution division of Pegasus Solutions has been acquired and launched as a stand-alone company, under the new brand DHISCO - The Distribution Hospitality Intelligent Systems Company.

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[Infographic] Zuji Travel Index points to stark generational divide in travel preferences

Findings from the survey conducted for the 2014 Zuji Travel Index suggest your age has a lot to do with your holiday travel preferences. Depending on whether you were born in the seventies (aged 35-44), eighties (aged 25-34) or nineties (aged 24 or under), your idea of what makes for a holiday very likely differs.

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Mercure kicks off international casting for a trip around the world to check the Six Friends Theory

Mercure has decided to check the well-known six-degrees-of-separation theory, which claims that we are all only six people away from everyone else on the planet. Mercure is introducing a worldwide digital operation, \"The Six Friends Theory\", based on this principle and leading to an unprecedented human experience combining the power of social media and candid face-to-face encounters. The worldwide selection process will run on Facebook from January 20th to February 10th, 2015, and an internet user will soon be able to experience the extraordinary!

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Driving Better Revenue for One Million Rooms

IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today proudly announced it has reached yet another milestone as the company's leading solutions now generate pricing decisions for more than one million roomsup to 42 million times dailyfor hoteliers in nearly 100 countries around the world.

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New Study Shows ROI of College Education Should Be Measured in Years, Not Dollars

A new study published in Tourism Economics from the University of Central Florida's Rosen College of Hospitality Management shows that the popular method of using dollars to measure the return on investment for college education is flawed; instead, it should be measured in years and consider more social aspects to avoid confusion and disservice to certain industries.

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Cvent Announces List of Top 100 Meeting Hotels in the United States

Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today announces its annual list of the top meeting hotels in the United States. Cvent operates one of the world's largest global marketplaces for group meetings business on the Cvent Supplier Network (CSN). Cvent is estimating that $10 Billion worth of group business will flow through its network in 2015.

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Where in the world will Americans travel in 2015? | usatoday.com
The most buzz-worthy destinations are as far away as Rangoon and as close to home as Queens, N.Y. In fact, Lonely Planet named Queens, the largest borough of New York City, the No. 1 destination on its annual list of the \"best\" U.S. travel destinations for 2015. For its global Best in Travel list, Singapore was the top country to visit, Washington, D.C. was the top city and Tunisia was the best value destination. Travel booking site Priceline.com, which studied advance hotel reservations to come up with its list of \"top travel hot spots,\" named Orlando the top U.S. destination and Cancun/Cozumel in Mexico the top international destination.

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Accor Hotels: How it's adapting to mobile | tnooz.com

Last October, Accor Hotels unveiled its five-year, 225 million euro plan for reinventing the customer experience through technology. For an update, Tnooz spoke with a few key officials on its tech side. A focus for the company is mobile, according to Jean Luc Chretien Executive vice president, distribution sales and loyalty, who says: Today about 35% of the users of Accor's digital platforms are arriving by mobile devices.

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Uber, Lyft, Airbnb harness users to lobby lawmakers for them | sfgate.com

As Uber, Lyft and Airbnb battle regulators worldwide, they can summon a powerful weapon: battalions of loyal users drivers, passengers, hosts and guests who swarm lawmakers with e-mails, petitions, rallies, testimony and tweets supporting the companies. The three exemplify a new generation of technology that upends traditional businesses like taxis and hotels. Uber and Lyft arrange paid rides in people's cars, while Airbnb arranges vacation rentals in people's homes. They generate controversy as they skirt laws regarding insurance, safety and taxes. But the companies say that 20th century rules need to be updated for their new ways of doing business.

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Why people abandon a travel booking online [INFOGRAPHIC]
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to find out why.  As consumers, we're all familiar with the idea of 'shopping around' for our dream holiday, or indeed just wanting to find a good deal on the next trip to visit family, friends or colleagues.

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American Express Travel Cites London and Santiago as Top Travel Destinations for 2015

Perennial favorites and exciting new locations are trending this year, according to customer booking data and findings from a survey of more than 200 American Express North American Travel Counselors. Topping the list of trending destinations are London, a lasting favorite enjoyed for its famous landmarks and culture, and Santiago, Chile, offering a range of experiences for travelers wanting outdoor adventures or an opportunity to sample the food and wine unique to the region.

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Hilton becomes Official Hotel Partner of Live Nation, Creating All-Star Entertainment Experiences to Reignite Play

Unused vacation time. Extended workdays. Forgotten holidays. Year after year and in headline after headline, it's becoming more apparent: the world has lost its passion to play. Today Hilton Worldwide (NYSE: HLT) embarks on a mission to excite and inspire the world to play again with the announcement of a five-year strategic marketing partnership with Live Nation, the world's leading live entertainment provider. Through the relationship, Hilton will benefit from Live Nation's fully integrated global music platform including concerts, VIP access, digital media, ticketing, content and performance venues.

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Interview: Leading Hotels of the World CEO on Branding the Independents | skift.com

In the vast space between the independent hotel and the big brand sit multiple hospitality consortia and organizations that have some of the same marketing and promotional functions as the big operators while also staying focused on the unique properties that make up their portfolios. And as brands get bigger and online travel agencies offer nearly everything, this segment is growing as hotels and groups seek to find a new way to group like-minded properties around the world. Just this week National Geographic entered the market with its Unique Lodges concept. It joins a field that contains both old-school marketing operations and digital savvy organizations.

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5 Major Changes That Will Impact Your Hotel Experience in the Future

What will the hotel of the future look like? The technologies being developed today will afford the busy traveler a highly personalized experience. Take a look at the five ways your hotel stay will be completely redefined:

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Airbnb takes steps in Europe to become official part of the hospitality landscape | tnooz.com

Airbnb will start collecting taxes from property owners in Amsterdam, following complaints from hoteliers in the city. In an agreement signed between the home sharing pioneer and city officials, Airbnb hosts will pay a tourist tax which will then be passed on to the authorities. Local hotels had previously complained how some hosts were not collecting the standard tourist tax from guests, in the same way that hotels, hostels and B&Bs did with their own customers.

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White paper addresses skilled talent shortage for hospitality industry in China

FIU's Chaplin School of Hospitality & Tourism Management (CSHTM) and its Institute for Hospitality & Tourism Education & Research (IHTER) released a white paper today titled Managing Growing Pains of China's Relentless Hotel Development Pipeline. The paper provides the hospitality industry with ideas on what can be done to address the severe shortage of qualified and skilled talent in China for hotels entering the market, including professional coaching, conflict resolution and career ladder strategies at the workplace.

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HeBS Digital Invites Hoteliers to Boost On-Property Revenues and Guest Satisfaction

HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, invites hotel marketers to go beyond the three screens (desktop, tablet, and mobile) with their \"Buy Three Screens, Get the Fourth Free\" promotion in the first quarter of 2015. Hotels, casinos, and resorts who purchase a Responsive/Adaptive Website Design Package will receive a complimentary Guest Portal, a responsive version of the existing hotel website customized with content relevant for the on-property guest.

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5 hotel marketing trends for 2015

Hotel marketers need to take advantage of these trends if they wish to have a successful 2015.

HSMAI to Honor Geoffrey Weill with Winthrop W. Grice Award for Public Relations

Geoffrey Weill, president of WEILL, is the 2014 recipient of the Hospitality Sales & Marketing Association International (HSMAI) Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations.

Hotels Forecast for 2015: More Free Internet Mixed With Tough Cancellation Policies

Business travelers will love the Wi-Fi, and not care about cancellations (that’s a problem for their travel managers).

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Social Media Resolutions for Hoteliers in 2015

The start of a new year ushers in the feeling of a fresh start with plenty of potential and often an equally plentiful list of resolutions to uphold. This year, making social media resolutions for 2015 can be an effective way to outline a hotelier's social media expectations for their property and to ensure efforts across all social channels align with a hotel's sales, marketing and customer service goals for the year.

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HVS In Focus: Kuala Lumpur

Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure segment.

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NAVIS White Paper Outlines Formula for Maximum Direct Channel Revenue

Properties generate millions of dollars with a revenue-producing formula revealed in a newly-released white paper from NAVIS. \"How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes,\" describes how real hoteliers tap the full potential of their direct sales channel for dramatic leisure revenue increases. \"Travelers may research their trip on their mobile devices and laptops,\" said Michelle Marquis, NAVIS SVP. \"But research shows a high number of rooms get booked through the direct channel. Guests want the reassurance of human interaction. This is especially true when the stay is high consideration important, complicated, or expensive.\" Why work for revenue when business is booming? The average daily rate (ADR) has never been higher and RevPAR is up. Good news! But what about net profit? When you tally up the cost of acquiring each guest, is your revenue growth keeping up with your distribution channel costs? Not according to the Hospitality Asset Managers Association. HAMA finds that guest acquisition and cost increased 23% from 2009-2012--about equal to revenue growth for the same time period. \"What's going to be more and more important is weighing the value of each channel,\" said Marquis. \"The metric to use is not RevPAR. It is net revenue that includes distribution costs for guest acquisition.\" The direct channel is about 10-15 times cheaper than OTAs and 4 to 10 times cheaper than GDS travel agents. In addition to being thrifty, direct (voice) channel bookings average a premium of 31% ADR versus the national average. Unfortunately, most properties convert only 3 or 4 out of 10 direct channel calls. That means more than 60% of potential bookings are left on the table. \"That means there's three times more revenue potential than properties currently earn,\" says Marquis. White Paper: Drive + Capture + Convert = 3 Steps to Boost Direct Channel Revenue The NAVIS white paper shows how successful hoteliers use their Drive +

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National Geographic Society Launches Unique Lodges of the World

The National Geographic Society today announced its newest foray in world-class travel experiences: National Geographic Unique Lodges of the World, a collection of boutique hotels in extraordinary places around the world with a demonstrated commitment to sustainability, authenticity and excellence. Selected through a rigorous evaluation process, these lodges offer an outstanding guest experience while supporting the protection of cultural and natural heritage and embracing sustainable tourism practices. The initial collection numbering 24 properties on six continents further builds National Geographic's travel portfolio, which includes National Geographic Expeditions, Traveler magazine, travel books, photography courses and the @NatGeoTravel digital and photography community.

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Travel Interest to Cuba from the US increases by 180%

Following President Obama's statement on 17th December, hotel searches to Cuba made by US users increased by 180 per cent, according to hotel search website trivago.co.uk. In comparison, searches to Cuba made by UK users increased by 42 per cent over the same period.

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HotStats MENA Chain Hotels Market Review November 2014

Hotels in Dubai have reported weakening performance trends, as revenues per available room (RevPAR) declined by 6.6% to US$ 340.06 for the month of November compared to the same period last year, according to the latest HotStats data. The contraction in room revenues was due to a softening of occupancies which retracted by 1.1 percentage points to 86.7%, but led largely by a decline in average room rates (ARR) of 5.5% to US$ 392.37. The drop in room revenues also caused a decline in total revenues per available room (TRevPAR) by 2.3% to US$ 602.70, but was compensated in some part by an increase in food and beverage revenues that rose by 4.8% for the period. Profitability levels were under pressure as some key cost items such as payroll and sales and marketing inched higher for the period, causing gross operating profit per available room (GOPPAR) to contract by 4.3% to US$ 316.36.

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The 2020 hotel trend report | hotelnewsnow.com

By the year 2020, Marriott International will have acquired Airbnb; Hilton Worldwide Holdings will have embarked on a new strategy to go asset heavy; and millennials will demand closets be added back to hotel rooms. Oh, and space hotels. There should totally be space hotels by then. As you can see, we here at Hotel News Now are downright terrible when it comes to predicting the future of an industry as dynamic as the hotel sector. Luckily for us, we have an army of sources we can call on and force into giving their opinions on an impossible question such as: What will the hotel landscape look like in 2020?

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Drive Direct Online Bookings Through Hotel Digital Marketing in 2015 [Webinar]

In 2014, search engines made significant changes to their algorithms to improve search and mobile experience for searchers. Some key changes in search include Panda 4.1, Penguin 3.0, and several mobile search features. In 2015, we anticipate that social outreach, conversational intent, site authority, content quality, and having a robust mobile strategy will continue to have significant impact to how websites will perform in search.

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HotStats European Chain Hotels Market Review November 2014

Both Budapest and Munich hoteliers reported significant year-on-year increases in gross operating profit per available room (GOPPAR) by 25.1% and 52.8% respectively, according to the latest data from HotStats.

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Strong Average Daily Rates Bring Hotels Holiday Cheer

Hotels in major North American markets experienced positive growth in both rate and occupancy across most travel segments according to data from the December 2014 TravelClick North American Hospitality Review (NAHR). With average daily rate (ADR) growth of 4.6 percent for the next 12 months, hoteliers will be ringing in 2015 with a strong and profitable start.

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HVS Asia Pacific Hotel Watch 2015

APHW 2015 provides comprehensive up-to-date information on tourist arrivals, hotel performance trends, and existing and future hotel supply, covering 41 cities in 15 countries across the Asia Pacific region.

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HotStats UK Chain Hotels Market Review November 2014

London hotels reported a slight increase in gross operating profit per available room (GOPPAR) in the month of November, but the UK provinces continued to show much more positive year-on-year movements with Eastern hoteliers in the lead recording a 27.7% surge, according to the latest data from HotStats.

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