Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
news

2015

March

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Are we close to an upturn in the outlook for Southern Europe? | Christie + Co

The southern European countries of Portugal, Italy, Greece and Spain in particular have endured severe economic pain following the financial crisis, resulting in a downturn in all sectors, including tourism and hospitality. However, with an improving hotel trading outlook, they may be about to reach a turning point which will make them a focus of investment activity in the next few years.That's according to a new report from Christie + Co, Europe's leading hotel property specialist and patron sponsor of IHIF and leading data benchmarking company in the hotel sector STR Global, which has been launched at the Berlin conference. Christie + Co's International Managing Director and Head of Consultancy Andreas Scriven says: \"The southern European economies have gone through turbulent times since the start of the recession in 2008 and there remain concerns about the recovery. Tourism is a major driving force in these countries and while the sector has experienced a sharp plunge during the protracted period of economic weakness, it was the lifeboat that kept the markets afloat by bolstering the economy, softening the impact of unemployment and in some areas, even outperforming the general real estate market.\"The report adds that historically the hospitality sector in these four countries has relied on domestic-driven demand which has accounted for up to 70% of overnight stays. But the reduction in discretionary spend that resulted from the downturn saw this figure decline significantly. However, since 2008, the international inbound market has grown from 10% to 36% of total arrivals which has helped to offset the decline in domestic arrivals and softened the impact of the economic downturn. International tourism has also led to an expenditure increase of more than 24%, bolstering a marginal 0.7% growth in domestic spending since 2009. According to the World Travel and Tourism Council, by 2024 foreign travellers are projected to spend more than 165 billion

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Loews Hotels CMO Bruce Himelstein On Keeping A Brand And Customer Experience Unique | forbes.com

Loews Hotels & Resorts is not the largest hotel company in the world, but it has been working for the past few years to be the most innovative. Under the marketing leadership of CMO Bruce Himelstein, the company has harnessed social media to be the first to enable bookings via Twitter introducing the option in 2013, and also that year unveiled its $4 million print and digital campaign, \"The Room You Need,\"a play on the word \"room\"developed with agency Catch New York.

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Busy Rooms releases its revenue optimization module

Berlin, Germany: Busy Rooms today announced the release of its revenue optimization tool. The new feature is fully integrated into the Busy Rooms central reservation system, allowing property managers and revenue managers to manage and review all information about content, competitors, rooms, prices and availability in one tool.

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How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes

The direct sales channel is stronger today than ever and is becoming more and more the focus of independent hotels and resorts around the world. The rapid expansion in mobile phone use is also driving direct channel revenue. Marchex Institute reports, \"Travelers want to use their mobile phone to find, book, and manage travel. Call data presents a new opportunity for travel companies to respond to consumers with an experience that is intelligent, efficient, and leads to repeat business.\"

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U.S. Hotel Price Increases Ahead Of Global Average

DALLAS -- The average price paid for a hotel room around the world rose by 3 percent during 2014, compared with 2013, according to the latest Hotels.com Hotel Price Index (HPI). The overall global economic recovery gathered momentum and consumers became more confident in increasing their travel spending. Hotel prices have now experienced five years of steady price rises since they plummeted during the financial collapse of 2008.

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5 Top Hotel CEOs Talk About the Unprecedented Rate of Change in Hospitality | skift.com

Change is good, unless you're a hotelier trying to make sense of rapidly changing consumer habits. A digital collection of themes, trends, personalities in the travel industry, in an ebook format. Our first ebook is interviews with top online travel CEOs on the future of travel booking. Stay tuned for more. By collecting their thoughts on a similar set of topicsfrom technology and marketing to fees and trainingwe have tackled the hospitality's most pressing topics from every angle and gained a glimpse at what the future of hospitality will truly look like. Below are quotes from the e-book in which CEOs separately point to the pace of change as the biggest issue they contend with today.

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Hotel values rise across Europe with Madrid seeing biggest hike

Europe's hotels witnessed their fifth consecutive year of value growth last year, with properties in the UK and Southern Europe seeing some of the biggest gains, according to our 2015 European Hotel Valuation Index.

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BLP launches its European Hotel Market Survey 2015

Investment into the hotel sector will reach a peak in 2015, according to the latest European Hotel Market Survey launched today by international law firm Berwin Leighton Paisner (BLP). The report brings together the views of over 300 hotel industry professionals.

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eRevMax partners with BookingForce to offer the 1st booking engine on LIVE

eRevMax, the leading hotel distribution and business intelligence service provider today announced its integration of BookingForce, a next generation booking engine available via the eRevMax LIVE Network (ELN). This integration will allow hotels subscribed to LIVE to be able to add direct booking engine capability to their brand.com site and manage rates and availability from the LIVE integrated management dashboard. The new eRevMax LIVE Network is the primary third party application store that allows users to subscribe, access and update applications published by eRevMax and third-party solutions providers.

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Nor1 Signs Palms Casino Resort To Utilize Nor1's intelligent, mobile merchandising platform, eReach.

After a year of utilizing Nor1's flagship eStandby Upgrade product, used to drive ancillary revenue by offering its guests relevant and timely upsell offers, Palms Casino Resort has deployed eReachTM to further extend their ability to enhance the guest's experience and monetize timely offers.

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TrustYou Quickly Becoming The New Industry Standard For Displaying Reviews on Travel Websites

TrustYou's Meta-ReviewTM API, which offers structured review summaries for more than 400,000 hotels in 30 languages to improve the search-shop-buy funnel and thus increase retention and conversion, has been implemented on more than 150 websites reaching millions of travelers every month. Since the product launch 15 months ago, TrustYou has added many different international travel players to its client base including Kayak, Hipmunk, Room77, Gogobot, Orion Vacation Club, ResortsandLodges.com, Viajala and SaveOnResorts in the US and South America; Wego.com, HotelFinder, Hotel Quickly and hotel.jp in Asia; TUI Spain, Idealo, Hotelscan, Top10, Travel.ch, HolidayInsider, Discavo and MTT in Europe; Ostrovok and OneTwoTrip in Russia; Ixigo, MakeMyTrip, and FindMyCarrots in India and the Sabre GDS Travel Network.

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PwC UK hotels forecast update for 2015 and 2016 - More room for growth

European cities hotel forecast for 2015 and 2016 for 20 gateway cities from Amsterdam to Zurich. The 4th edition of PwC's European cities hotel forecast looks at the outlook for hotel trading in 20 key cities in Europe, set against a backdrop of uncertainty and change. 20 cities feature in the latest European cities hotel forecast In this snapshot (taken in February 2015) we look forward to what 2015 and 2016 may hold for hotels in key European cities and which are best placed to grow.

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PwC European cities hotel forecast 2015

European cities hotel forecast for 2015 and 2016 for 20 gateway cities from Amsterdam to Zurich. The 4th edition of PwC's European cities hotel forecast looks at the outlook for hotel trading in 20 key cities in Europe, set against a backdrop of uncertainty and change. 20 cities feature in the latest European cities hotel forecast In this snapshot (taken in February 2015) we look forward to what 2015 and 2016 may hold for hotels in key European cities and which are best placed to grow.

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Tech Lag in Hospitality Sector Inspires New Suite of Apps

A new suite of apps designed specifically for the hospitality industry has been launched this week. Called Dobiquity, the new digital platform will enable small and medium-sized enterprises (SMEs) in hospitality to increase efficiency and reduce costs by replacing inefficient manual processes with easy to use web and mobile apps.

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Westin Hotels Launches Wellness Escapes a Curated Series of On-Site Well-Being Retreats

Westin Hotels & Resorts, part of Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT), has revealed the next phase of its year-long Westin Well-being Movement with the announcement of Westin Wellness Escapes, an ongoing well-being series led by experts in the fields of mindfulness meditation, nutrition, yoga, running and more. Taking place at Westin properties around the globe, the series will first launch in North America before rolling out internationally. Established health and fitness personality Holly Perkins will kick off the series by hosting the Women's Strength NationTM LIVE retreat this April, following her appointment to Westin's Well-Being Council as the brand's Move Well Advocate.

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HotStats MENA Chain Hotels Market Review January 2015

Dubai and Abu Dhabi experienced contrasting results for the month of January as gross operating profit per available room (GOPPAR) fell by 7.4% to US$281.79 in Dubai, whilst Abu Dhabi saw GOPPAR levels increase by 1.2% to US$88.38, according to the latest data from HotStats.

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Starwood Hotels fulfills event requests and personalization via new app | mobilemarketer.com

Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand's rewards program to submit requests directly to employees for immediate fulfillment. The world of events is increasingly going mobile, with many conferences turning to mobile apps instead of offering attendees print agendas and schedules. Starwood Hotels is establishing a stronger presence in the lucrative industry by rolling out this app, which can help planners request coffee service, extension cords and lighting preferences with the tap of a finger.

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Guest post: Shaping the future of hotel distribution | travolution.co.uk

By Peter Waters, Director of Distribution, Global Hotel Group, Amadeus The distribution marketplace, in essence, the mechanics of how to book a hotel, has grown overly complex in recent years. Different technologies and channels overlap, legacy systems abound, and more choice, while a good thing, has also bred more complexity for hotel bookers. Distribution channels have evolved over the past decades: going from the humble phone in the 1980s to dedicated terminals in the 1990s, then to the web and the advent of OTAs in the 2000s. Now we have all of these, plus the additional complication of mobile and meta-searchers, it's a Cambrian explosion of distribution channels.

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Where did the ideas behind Virgin Hotels come from? | virgin.com

The design of Virgin Hotels Chicago has been widely praised for bringing something new to the industry and offering guests an alternative to the traditional hotel experience. But where do the ideas for a new business come from? We caught up with CEO Raul Leal to find out more about how their ideas were conceived and developed...

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Design Hotels With New Directions At The ITB Tourism Fair Berlin

Design Hotels will again be present at this year's ITB tourism fair in Berlin, on March 5-9, 2015. The theme of the stand, awarded best design multiple years in a row, this year is Artists in Residence Room to Create, highlighting the ingenuity in design, art and intangible matters that bind Design Hotels properties with their guests. Design Hotels members are seedbeds of creativity where ideas are born and like-minded people come together. Each of the 279 member properties is a destination itself, inspiring and encouraging creative thinking and interaction.

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HSMAI European Travel Marketer of the Year and Top 20 Extraordinary Minds In Sales, Marketing & Technology across Europe named

\"The TOP 20 EXTRAORDINARY MINDS IN SALES, MARKETING & TECHNOLOGY across Europe\" were appointed in London this week. The award-winning hotel THE THIEF was appointed as last year's European Travel Marketer by HSMAI Europe, in addition to the prize in the Public Relations category during this week's festive ceremony at London's prestigious Jumeirah Carlton Tower.

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What's ahead for Europe's hotels: Three questions for Accor CEO Sebastien Bazin | hotelmanagement.net

Hotel Management spoke with Accor Chairman and CEO Sebastien Bazin to get his insights on Europe's hotel scene, and what's in store for the brand in 2015. Is the pickup seen in the U.S. hotel industry occurring simultaneously in Europe? How do you see it all playing out for 2015? Europe is a combination of different markets. From an operating standpoint, the vast majority of the Group's European markets reported solid growth in 2014, which is remarkable in light of the mixed economic environment during the year and the fact that a major transformation was underway within Accor.

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February

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Student Entrepreneurs Develop Business Plan Concepts for Cornell Competition

Every year, the Hospitality Business Plan Competition gives teams of Cornell University students the opportunity to develop business concepts and enter them in a competition. The top three teams receive cash prizes ($15,000, $5,000, and $2,500) to help fund and actually launch their businesses.

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Le Meridien Unlocks Global Destinations Through New Video Series with Photographer Gray Malin

Le Meridien Hotels & Resorts, part of Starwood Hotels and Resorts Worldwide, Inc. (NYSE:HOT), today introduced Follow Me, a multi-faceted global art collaboration with photographer Gray Malin. As part of the brand's Video Art Programme, the captivating Follow Me video will debut in Le Meridien hotels around the world, and represents Malin's 24-hour visual journey to inspiring destinations from Palm Springs to Bhutan. Artfully synced with the day-to-night transition of the signature Le Meridien Hub, this collaboration celebrates Le Meridien as the first global hotel brand to bring its guests an immersive experience of this scale, capturing the excitement of world travel through photography.

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Average Daily Rate Continues to Propel Hotel Performance in Early 2015

Hotels in major North American markets continued to maintain positive growth in rate across all travel segments according to data from the February 2015 TravelClick North American Hospitality Review (NAHR). Overall, average daily rate (ADR) growth continues to be the metric for growth, requiring hotels to be vigilant in monitoring their local markets.

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Who's Making Money in the Hotel Industry | huffingtonpost.com

According to data from Smith Travel Research (STR), via CNN, hotels in the United States had the highest level of rooms booked ever in 2014. And, the outlook looks positive moving forward for the global hotel industry. Statista is predicting the hotel industry worldwide will generate $550 billion in 2016. While that is certainly excellent news for brands like Intercontinental and Marriott, it also means great things for a number of other industries. After all, if there are more hotel rooms being booked, then that means more laundry to do, food to be made and accountants/bookkeepers to handle all of these transactions -- such as paying vendors and employees. Keeping that in mind, here are some of the other businesses that are making money from the hotel industry.

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HotStats European Chain Hotels Market Review January 2015

Both Dublin and Prague hoteliers achieved in January impressive year-on-year surges in gross operating profit per available room (GOPPAR) by 55.6% and 36.9% respectively, according to the latest data from HotStats.

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Boston University School of Hospitality Administration Launches RevPASH Calculator

Boston University School of Hospitality Administration (SHA) has announced the launch of RevPASH: A web application (app) that calculates a restaurants revenue per available seat hour. This free app is now available to industry professionals, educators and hospitality students.

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Best Practice: Leveraging loyalty in hotels | hoteliermiddleeast.com

While loyalty programmes focus on different areas of the hotel, most operators use a tiered structure for rewards schemes. Hilton Worldwide's Weinstein says: Compared to other guest loyalty programmes, HHonors members enjoy the fastest track to elite status, as well as all of the privileges that come with each of our elite membership tiers.

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Booking.com's App for Last-Minute Deals Will Probably Kill HotelTonight | wired.com

Need a place to stay in Kathmandu within the next two days? Booking.com has got you covered. Today, the hotel booking giant, a subsidiary of the Priceline Group, launched a new app called Booking Now, which lets travelers find last-minute hotel deals anywhere in the world and book them with a single click. In doing so, Booking.com is going head to head with startups like HotelTonight, which has been an early leader in this mobile-first, last-minute booking space, and has raised more than $80 million since it was founded in 2010.

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Oracle MICROS strengthens partnership with SiteMinder to enhance distribution offering for hotels

Two of the world's leading providers of hotel technology solutions, Oracle MICROS and SiteMinder, have today announced an enhanced partnership through the integration of the MICROS-Fidelio Suite8 property management system (PMS) software with SiteMinder's leading cloud platform for hotel distribution.

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Priceline Group's Tiny Acquisition Could Make a Huge Difference | fool.com

Another day, another acquisition in the online travel agency. Riding a recent wave of consolidation, Priceline Group (NASDAQ: PCLN ) is apparently set to pay $20 million to acquire travel booking site Rocketmiles, according to a report in the Wall Street Journal. Priceline Group has grown to be a titan of the online travel segment through its acquisitions; would Rocketmiles be a well-considered one, or a careless impulse buy amid a general shopping frenzy?

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HotStats UK Chain Hotels Market Review January 2015

UK Provinces started the year by building on their 2014 performance, with a double-digit increase in gross operating profit per available room (GOPPAR). However, London hotels posted bottom line declines despite positive movements for January in top-line performance metrics, according to the latest data from HotStats.

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Business travellers rate internet over food and comfort | travelweekly.co.uk

Almost two thirds (62%) of business travellers require a high-speed internet connection rather than food and comfort, a survey out today claims. Millennials aged between 18 and 34 are more likely to have travelled for business in the last two years than those aged over 35 (25% and 15% respectively). This demonstrates how important it is that companies and travel suppliers need to understand what this group needs, according to serviced apartment provider Saco.

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Booking Flights and Hotels: Online Agents or Direct? | nytimes.com

Expedia, the online booking site that owns other major players, including Hotels.com, Hotwire and, more recently, Travelocity, announced about two weeks ago that it was planning to acquire yet another rival, Orbitz Worldwide. So what does that mean for travelers? Consider it a sign of the sea change already underway. Over the last few years Americans have been more likely to book flights on an airline website such as Delta.com or United.com than with an online agent like Expedia or Priceline officially ending online travel agents' decade-long dominance in leisure air bookings, declared a 2014 report from PhoCusWright, a market research company. The percent of leisure travelers who typically book their airfare with online travel agents was 32 percent in 2013, down from 37 percent in 2011, according to the report.

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8 Boutique & Lifestyle Hotel Trends to Watch in 2015

The Boutique & Lifestyle Lodging Association (BLLA) attended the 2015 ALIS Conference zooming on the boutique lifestyle sector and accessing the landscape from a big-conference point of view.

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HeBS Digital and Google Co-Host a Luncheon Workshop on Engaging and Converting the Traveler

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm co-hosted a Google Partners Luncheon at the Google Headquarters in New York City this week on Monday, February 23rd.

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HotelAuthority.com - Were the Online Travel Agencies Framed?

For over ten years, OTA (online travel agency) giants such as Expedia, Priceline and Booking.com have been attacked by hotel franchise chains for being too expensive. A report filed today by hotelauthority.com asks if it is possible the OTAs have been framed. The report suggests that franchise chains such as Wyndham, Choice, Accor and IHG have used OTA costs to divert attention from franchise fees.

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PwC: Demand, pricing power to aid U.S. lodging industry

The U.S. lodging industry ended 2014 on a strong note, with industry occupancy reaching levels not seen since 1984. During the year, U.S. hotels surprised with solid demand growth, despite a stuttering start to economic growth. Group demand was the leading cause for peak occupancy levels in 2014. While transient demand increased by 1.7 percent, group demand increased at twice the pace, at 3.4 percent.

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Starwood's SPG and Uber Rev Up Rewards with One-of-a-Kind New Partnership

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) andUber are putting travelers on the fast track to valuable rewards with today's announcement of an exciting new strategic partnership that will give Starwood Preferred Guest (SPG) members who ride withUber the opportunity to earn coveted Starpoints during anyUber ride, anywhere worldwide.

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Infographic: 5 Distribution trends to watch for in 2015

eRevMax, the leading hospitality technology and distribution provider to the hospitality industry has released an infographic focusing key insights on 5 Distribution trends to watch for in 2015. Based on various market research, the results show that big data, use of analytics, content personalization and mobile bookings continue to move and shake the industry in the upcoming months.

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Trail Blazer Epteca Introduces 'Smart Selling' Ancillaries Marketplace for Travel Companies to Sell More Stuff

Epteca introduces a revolutionary 'smart selling' platform with white label mobile app that connects travel companies to people through predictive insight technology to build a better, more targeted form of e-commerce. Giants like Ebay and Amazon may dominate selling merchandise online but now Epteca delivers these powerful marketplace capabilities to tour operators, hotels, airlines, OTA's and travel agencies to sell relevant products and services directly to their customers before, during and right after their trip.

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HotelREZ appointed as GuestCentric's preferred GDS distribution partner

HotelREZ Hotels & Resorts, one of the UK's largest and fastest growing hotel representation companies, has been appointed as the preferred GDS partner to GuestCentric, a leading provider of cloud-based digital marketing and e-commerce software for boutique and independent hotels.

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HSMAI Presents 58th Annual Adrian Awards

Marketing Association International (HSMAI) has celebrated the 58th annual Adrian Awards at the New York Marriott Marquis. HSMAI honored 2014's outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.

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Hotel marketers rethink the affluent market | hotelnewsnow.com

The hospitality industry is offering new products and approaches to attract affluent travelers, maintain their loyalty and to get them to spend as much as possible. A decade ago, it was easier to define what affluent travelers wanted, according to Bjorn Hanson, clinical professor, NYU's Tisch Center for Hospitality and Tourism. But now? By Harvey Chipkin

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Q&A: Mobile Marketing in the Travel Industry | performancein.com

In a roundtable discussion last month, travel intelligence platform ADARA and PerformanceIN brought together travel marketing specialists from leading agencies, affiliate networks and hotel chains. The resulting conversation led the way for a series of Q&As and features- all of which you can download for free in our Travel Performance Marketing digital supplement. In this extract we discussed the rise of mobile devices and the effect it is having on digital marketing in the travel industry.

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Vizergy Wins Top Industry Honors For Digital Marketing & Web Design

Vizergy, the hospitality industry's leading provider in hotel Internet marketing, is proud to announce its seventh consecutive year as winner of multiple Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for innovative, cutting edge digital marketing practices in 2014.

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Starwood Fuels Innovation with Debut of Starlab in New York's Garment District

Starwood Hotels & Resorts Worldwide (NYSE:HOT) today unveiled Starlab, the company's new brand innovation studio located in Manhattan's pioneering Garment District. Design-led with the spirit and agility of a start-up, Starlab brings together a cross-section of the company's digital, design and luxury brand teams in one urban office for the first time. The 46,000 square foot, bi-level office is an evolution of Starwood's approach to new style workspaces, following the debuts of the Starwood Experience at the company's global headquarters in Stamford, CT as well as its former Tribeca-based design center.

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Cendyn/ONE CRM Receives Trend Setter and Best Overall Value Awards in Info-Tech Research Group's Vendor Landscape study of CRM Suites for Gaming, Hospitality and Leisure

In a recent study by Info-Tech Research Group, Inc., which evaluated leading vendors' CRM suites for the gaming, hospitality and leisure industries, Cendyn/ONE claimed two of three overall awardsTrend Setter for the most original and inventive solution, as well as Best Overall Value for offering the most affordable, robust CRM solution.

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Turks and Caicos Collection Joins Stash Hotel Rewards Program

The Turks and Caicos Collection, consisting of Alexandra Resort, Beach House, and Blue Haven Resort and Marina, all located on Providenciales, Turks and Caicos, has partnered with Stash Hotel Rewards, the largest point-based loyalty program for independent hotels across the U.S.

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Third Annual Revenue Strategy Summit (RSS) Planned for July 29, 2015 at the Liaison Capitol Hill D.C.

Duetto, Kalibri Labs and Silver Hospitality Group, LLC announce the third annual Revenue Strategy Summit (RSS), a gathering of thought leaders and practitioners which will examine forces reshaping the hospitality industry and how marketing and technology must evolve to meet new challenges.Held for the first time in Washington, D.C. the epicenter of policy discussion and decision-making RSS is scheduled for Wednesday, July 29th at Affinia's Liaison Capitol Hill Hotel.The full-day conference will feature industry leaders discussing the evolution of the new discipline of revenue strategy while addressing key issues in the integration of revenue management, data analytics, distribution, digital marketing, loyalty marketing, sales, reputation management and technology. It will have an expanded focus on items of immediate importance to hotel owners, asset managers and brand executives, including the latest developments in policy impacting digital and technology.\"Building on the tremendous success of our first two events, we are renewing our focus to bring innovative ideas on revenue strategy to hotel owners, management companies and asset managers,\" said Stacy Silver, President of Silver Hospitality Group and conference host. \"As in the past, any hotel professional interested in gleaning practical solutions to the most important questions facing hoteliers in today's dynamic marketplace should attend.\"The 2015 RSS will combine education, networking and high-level information exchange among an anticipated group of more than 300 hotel executives from brands, ownership groups, asset managers, management companies and respected industry leaders who are responsible for increasing revenue and optimizing demand.Cindy Estis Green, CEO and Co-Founder, Kalibri Labs, LLC said, \"The pace of change continues to escalate in the digital marketplace, which poses even more substantial challenges for hotel owners, operators and brands. Building on the success of our previous Revenue

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Cendyn Arcaneo Announces the Release of getregistered, a Robust Web-Based Event Registration Software Essential to the Global Planning Community

Cendyn Arcaneo, the new developer of Metron and leading hospitality and event technology firm, is excited to announce the release of getregistered, an enterprise web-based solution engineered to streamline all facets of event registration while increasing ROE (Return on Event). Through its intuitive architecture, getregistered simplifies the complex event registration process, allowing planners to globally execute and measure event registration while enhancing the attendee experience and promoting engagement.

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Orbitz/Expedia Deal Could Be Bad News For Hospitality Industry, Hopes For Its Agency Model | seekingalpha.com

The Orbitz buyout by Expedia means there is one less player in the industry that acts as a storefront for hotels. This industry is made up of companies like Expedia called Online Travel Agencies, or OTAs. There are multiple models that OTAs can use when negotiating with hotels. My thesis is that this merger could give more power to Expedia and cement the model they use, the \"Merchant Model\" for the majority of the industry. This could mean shrinking margins for hotel giants such as Marriott International, Hilton Hotels and Starwood.

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HSMAI Presents 58th Annual Adrian Awards

Winners honored in advertising, public relations and digital marketing

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Dusit & Prince - Hotel giants on the move | bangkokpost.com

This month Dusit signed an agreement with Tokyo-based Prince Hotels Inc, which operates 51 hotels in Japan and abroad. The Japanese chain hopes that the marketing alliance with Dusit will help it to grasp \"significant growth potential\" in Thailand and other Asean countries...

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Hotel CEOs talk Wi-Fi, Millennials and mobile keys | usatoday.com

Travelers don't just want to sleep in hotels anymore. They want to work, eat, drink, socialize or just keep to themselves with their electronic devices there. Hotels are finding new ways to adapt, including experimenting with technology, design and amenities. USA TODAY assembled five top hotel executives last month at the Americas Lodging Investment Summit in Los Angeles in the L.A. Live JW Marriott hotel to discuss these changes and challenges. Participating in our fourth annual roundtable were: Wyndham Hotel Group CEO Geoff Ballotti; 21c Museum Hotels President Craig Greenberg; Hyatt Hotels and Resorts CEO Mark Hoplamazian; InterContinental Hotels Group CEO Richard Solomons; and Preferred Hotel Group CEO Lindsey Ueberroth.

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Expedia and Priceline attain dominance with different strategies | travelweekly.com

In the battle between the two remaining online giants for dominance of Internet-based travel sales, Expedia's recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself. Once its acquisition of Orbitz is complete and having acquired Travelocity last month Expedia will leapfrog Priceline to become the world's largest online travel agency (OTA) by global bookings. Even so, Expedia's increased market share will likely do little to slow the growth of Priceline, which is clearly focused on buying more peripheral companies while improving consumer-facing technologies within its growing stable of brands.

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ByHours to go beyond hotels to offer meeting rooms in hourly slots | tnooz.com

ByHours is a website that lets travelers book rooms in three-hour increments. A year ago, the Spanish startup raised $3.6 million. In 2014, ByHours processed 150,000 transactions. In Spain, hotels have earned 5,5M by selling rooms by the hour through it, according to the company. Now the Barcelona-based startup plans to become a broader marketplace that sells not only hotel rooms but also meeting rooms, cars, and gym access by the hour.

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Marriott CEO Arne Sorenson remains bullish on hospitality brands, especially those for millennials | bizjournals.com

With Marriott International's fast pace of growth over the past year, CEO Arne Sorenson was bound to be posed that age-old question: How much is too much? Marriott acquired South Africa-based Protea Hotels as well as Canadian hotelier Delta in the past year, not to mention adding lifestyle brands AC Hotels and Moxy both of which got their start in Europe to its portfolio of brands in the U.S. Marriott now operates 18 brands around the world.

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Hospitality For The Digital Age | forbes.com

It's no secret that customer expectations are fundamentally changing the guest experience throughout the hospitality industry. Anyone who has traveled recently can attest to the dramatic way the hospitality industry has changed over the past couple of years, largely in response to increasingly demanding guest expectations. These expectations have been heightened by the ease and simplicity of technologies like mobile, cloud, and social media, which have helped companies in other industries deliver instant access and services based on predictive analytics.

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Hoteliers Continue to See Growth in Bookings via Online Channels

In the fourth quarter (Q4) 2014, online channels which include Online Travel Agents (OTAs), hotel websites (Brand.com) and global distribution systems (GDS) used by travel agents continued to grow in popularity among individual business and leisure travelers, according to data from the TravelClick North American Distribution Review (NADR; First Quarter 2015). The TravelClick NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).

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Will Priceline Fend Off Its Rising Rivals? | fool.com

The online travel space has been an extremely lucrative niche over the years, as a steadily improving U.S. economy and the longer-term rise of the middle class in a number of emerging-market countries around the world have added up to greater numbers of travelers seeking help and services. Priceline Group identified the international trend in travel early on, and it has built up an impressive infrastructure that connects people to those who can serve their travel needs across the globe. Yet with recent moves from rivals Expedia and TripAdvisor pointing to the cutthroat competitive nature of the industry right now, and coming into Priceline's fourth-quarter report on Thursday morning, investors will want to know how Priceline will respond to those moves. Let's take an early look at what's been up with Priceline lately and whether investors can expect a rebound in the stock after its earnings report.

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HOTELS Interview: Accor CEO Bazin talks culture, technology, Mama | hotelsmag.com

In Los Angeles during the Americas Lodging Investment Summit, HOTELS sat down with Accor Chairman and CEO Sebastien Bazin to find out how he is adjusting to life as a hotelier compared to his previous career in the private equity world. In the 18 months or so since he took over Accor, Bazin has among other things split the company into separate operating and property groups, made big investments in technology, acquired a hip brand in Mama Shelter, aligned with a Chinese lodging company to set up the development of the group's brands in China, and has delivered good quarterly numbers.

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Knowledge Center 5 low-cost, content-marketing tips for hotels

Independent hoteliers can benefit by implementing content-marketing strategies. And often it can be done with little to no budget, panelists said during a webinar.

What Expedia and Priceline Growth Means to an Independent Hotel


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HOTELbeat Guest SMS Service Maximizes Mobile Guest Communication and Convenience

HOTELbeat, a provider of Software-as-a-Service (SaaS) based hospitality operations management solutions, has now gone one step further in providing hoteliers with superior efficiency and guest satisfaction with the release of its Guest SMS service, a unique text-based two-way communication tool that allows guests to directly send and receive SMS/texts via the HOTELbeat platform. With Guest SMS, hotel guests can effortlessly communicate with staff in a seamless fashion that integrates and streamlines requests for operational services, such as housekeeping, maintenance and room service, to name a few.

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[Webinar Recap] Clicks, Channels, and Customers PPC for Hotels

This webinar covers the basis of a successful hotel paid search campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency.

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HSMAI's Adrian Awards named BizBash #3 Hospitality Industry Event


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U.S. airlines, hotel industry wary of Expedia-Orbitz merger | reuters.com

The U.S. airline industry expressed concerns on Friday about the tentative merger of Expedia Inc and Orbitz Worldwide Inc, saying it could hurt the travel business, but hinted it would not lobby actively against the deal. Expedia's agreement on Thursday to buy Orbitz for $1.33 billion marked the latest in a spree of acquisitions it and the larger Priceline Group Inc have made to become the world's dominant online travel agencies. Experts say the companies' followings give them power when negotiating contracts with hotels and airlines, which to varying degrees rely on the sites to sell their products. Combined with Orbitz and Travelocity, which it acquired in January, Expedia received about 39 million unique website visitors in December 2014, according to Internet analytics company comScore Inc.

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Dusit in strategic partnership with Japan's Prince Hotels

Distinguished Asian hospitality groups Dusit International and Prince Hotels (Japan) have entered into a strategic partnership that positions both companies to expand their reach in the region and beyond.

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Hyatt Launches Free Wi-Fi to All Guests Worldwide, Effective February 14

Effective February 14, 2015, all Hyatt hotels and resorts worldwide will provide free Wi-Fi to guests independent of booking method or loyalty program participation. This industry-leading offer will be available to guests on an unlimited number of mobile devices or laptops in guest rooms and social spaces at Hyatt-branded hotels.

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Keywords Are They Still Relevant for 2015 Hotel Marketing?

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten. Rather, expand your hotel search engine optimization efforts to include other key hotel Internet marketing strategies to further enhance your search ranking.

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Strand Palace Hotel's New Online Booking Interface Offers Guests a Faster and Easier Way to Complete Their Booking

MediaConcepts, experienced provider of integrated digital solutions for the hospitality industry, today announced the successful launch of a new online booking interface for Strand Palace Hotel (www.strandpalacehotel.co.uk).

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How Hotels are Capitalizing on What Business Travelers Value Most | huffingtonpost.com
Hotels have long catered to business travelers, and for good reason. According to a U.S. Travel Association report, direct spending by domestic and international business travelers in the U.S. totaled $266.5 billion in 2013, representing almost a third of all money spent by travelers in the country that year. Considering this amount and the frequency with which these individuals travel -- an average of 21 to 30 times per year, according to a report from American Express Global Business Travel -- hotels need to promise more than just a business center to appease this discerning group of frequent travelers.

U.S. hoteliers foresee long road to Cuba entry | travelweekly.com
While sensing a huge business opportunity for feet in the door and brands on the island, U.S. hotel companies for now are taking a wait-and-see stance with regard to planting their flags in Cuba. Industry experts are still analyzing the scope of the agreements announced by the Obama administration last month and are following closely the recent talks in Cuba between U.S. and Cuban officials.

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First Two Hyatt Centric Hotels Set to Open in April

Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt Centric, a new, full service lifestyle brand designed for business and leisure travelers, will open its first hotels in April. The hotels Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami will deliver on the brand's mission of putting its guest at the center of the action in the best destinations.

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Hyatt Centric Hotel Set to Open in South Beach in April 2015

Hyatt Hotels Corporation (NYSE:H) in conjunction with Miami-based development group Robert Finvarb Companies and its partner David Martins, today announced the anticipated April 2015 opening of Hyatt Centric South Beach Miami, ideally located at the lively intersection of 16th Street and Collins Avenue. This groundbreaking development is one of the most anticipated hotel openings of the year, coinciding with Miami Beach's centennial anniversary.

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Steigenberger Hotels Launches new Brand 'Jaz in the City' - First Jaz in Amsterdam opening September 2015

Each Jaz in the City hotel will reflect a city's unique lifestyle, drawing upon the local music and cultural scenes, bringing artists and their works into the hotel. Galleries and guestrooms will feature rotating art exhibits, and public areas will be set to a soundtrack of local rhythms with impromptu pop-up performances by home-grown musicians. The pretence-free lounge bars will provide opportunities for guests to clink drinks with the city's citizens, and the restaurants will feature flavours that combine global sensibilities with local specialities. Jaz in the City will give guests all the tools they need to immerse themselves in a destination, with savvy staff that are always ready to provide tips on cool clubs and exciting exhibitions.

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Technology Upgrades In Hotels Reduce Need For Multiple Vendors

As the annual Dolce Hotels and Resorts conference highlighted this past week at the Alexander Hotel in Indianapolis, several key technology features needed by the hotels are being found more frequently from a single source than in past years.

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Double Digit Growth For The UK's Hotels, But Room Rates Beginning To Plateau

The UK's hotels saw average RevPAR grow by double digits in the last trading quarter of 2014, according to the latest Hotel Bulletin: Q4 2014 published this week by HVS, Zolfo Cooper and AM:PM.

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Knowledge Center Revenue managers cautious of same-day channels

More bookings are occurring the day of arrival, but that does not mean revenue managers are embracing same-day platforms.

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Marriott's New Content Studio Partners with JW Marriott Hotels & Resorts Brand; Debuts Short Film TWO BELLMEN With Worldwide Release March 10th

TWO BELLMEN, the first original short film production from Marriott International, Inc.'s Content Studio, will have its world premiere on March 10th, 2015 with a global YouTube launch, as well as a gala screening and party at the JW Marriott Los Angeles L.A. LIVE. The iconic JW Marriott property plays a starring role in the film.

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Startup aims to end the stigma of booking hotels by the hour | mashable.com
Many hotel rooms sit empty during the day, and there's a startup that wants to fill them. HotelsByDay thinks there's a big opportunity to serve business travelers who want to take a nap or work between meetings, and leisure travelers looking for downtime or maybe a quiet place to relax with the kids.

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Marriott International Partners with What's Trending and YouTube Stars to Develop Original Content Series

Marriott International, Inc. has teamed with the Emmy-nominated, multi-platform internet and pop culture media brand What's Trending and host Shira Lazar to produce and release content videos that showcase the power of mobile check-in from Marriott. Empowering travelers to experience more in cities around the world, five What's Trendingdigital videos were released simultaneously at 9:00 AM ET on www.YouTube.com/Marriott and featuring a cross-range of YouTube influencers taking a tongue-in-cheek approach to capturing their personal journeys thanks to mobile check-in.

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5 Things Hotel Marketers Are Loving This Valentine's Day

What has a hold on hoteliers' hearts this year? Cupid must be exhausted shooting arrows in our direction because there are MANY factors that have put hotel marketers in a happier and more profitable place, than previous years. Besides the romance of this special day, here are the top 5 things hotel marketers are loving right now:

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Priceline.com credits mobile for driving last-minute getaways among millennials | mobilecommercedaily.com

Priceline.com believes that the growing volume of last-minute getaways booked via its services can be attributed to millennials' browsing tendencies on their smartphones, as well as enhanced booking functions in apps that drive impulse purchases of vacations.

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DeDe Murcer Moffett to Keynote HSMAI's MEET National Conference

NEW YORK (Feb. 9, 2015) DeDe Murcer Moffett, motivational speaker, author, trainer, comedian and niece of New York Yankees legend Bobby Ray Murcer, will be the keynote speaker at the 26th annual HSMAI's MEET National conference to be held Sept. 9-10 at the Marriott Wardman Park, Washington.

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Rosen College Now Offering Fully Online Master's Degree in Hospitality and Tourism Management

The University of Central Florida's Rosen College of Hospitality Management is now offering a fully online Master's degree in Hospitality and Tourism Management. Students can also choose face-to-face classes or design their own custom mix of online and in-person coursework to fit their schedule and budget. Until now, only certain graduate courses were available online, so now students from anywhere in the world can benefit from a world-class education at a top-ranked hospitality management program.

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AskHSMAI: How can I get the best photos to use in my marketing?

As part of its AskHSMAI initiative, HSMAI's Digital Marketing Council is helping members access expert information and advice to guide them through the ever-changing digital marketing environment.

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The real innovation in the hotel business is in new processes rather than in technical gadgets

Travel Technology one of the foundations of the global travel industry. As David Ruetz, head of ITB Berlin, put it: \"At the moment, the innovation seen in the travel industry is not so much about products, but really all about processes.\" This view is shared by Uli Pillau, managing director of hetras, who also believes that travel technology is currently one of the most important innovation drivers in the global travel industry. In his words: \"Mobile platforms in particular are becoming more and more important in the travel industry, and, at the moment, the hotel sector is being completely turned on its head not by gadgets but by new processes.\"

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The B2B Digital Landscape: No Longer Business as Usual [Infographic]
How do B2B suppliers stay on their A-game in B2B marketing today? Well, its much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since theres no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of todays business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into an infogra phic. It displays buyers new ways of doing business, from where theyre shopping to how theyre spending, to help B2B suppliers engage and convert them. Take a look and learn todays new way to take care of B2B business.

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Consumers Trust Search Engines the Most! Does Your Hotel Marketing Strategy Include SEO?

Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information a gain from 45% the previous year.

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Hilton inches closer to economy brand | hotelnewsnow.com

With the addition last year of lifestyle brand Canopy and soft brand Curio, Hilton Worldwide Holdings has a presence in nearly every market niche and segmentwith one notable exception: economy. That soon could change, according to Jim Holthouser. During an interview at the Americas Lodging Investment Summit, the executive VP of global brands hinted that Hilton's entry in the space could come within the next two to three years. - See more at: http://www.hotelnewsnow.com/Article/15205/Hilton-inches-closer-to-economy-brand#sthash.A6taqueB.dpuf

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Marketing Messaging Advice for Travel & Hotel Tech Brands to Break Through the Clutter in a Crowded Marketplace

Most companies spend countless hours crafting taglines, boilerplates, and elevator pitches, aiming to nail a complex product in just a few words. While at the same time, communication fatigue is leaving fewer opportunities for marketing messages to resonate with their target audience. C-levels and advisory boards convene to mull over the nuances of 'elegant' versus 'efficient' software, 'engineered' versus 'designed'. Often, there are too many cooks in the board room and key messages end up muddled by what is perceived as important rather than what tells a compelling story.

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HeBS Digital Invites Hoteliers to Be Their Guest at the HSMAI Digital Marketing Strategy Conference

HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, is offering a limited number of guest passes to the HSMAI Digital Marketing Strategy Conference in New York City where HeBS Digital's headquarters are located. HeBS Digital will also offer 20% off its most innovative and revenue-generating technology products to any Conference attendees who partner with the firm prior, at, or post-conference though March 31, 2015.

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Gay and Lesbian Travel a booming segment at ITB Berlin 2015

The Gay & Lesbian Travel Pavilion, the world's largest LGBT platform, welcomes new exhibitors discussion round at the ITB Berlin Convention on the prospects for LGBT social media campaigns a cult event: the ITB TomOnTour Party on 4 March 2015

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Aparthotel and Serviced Apartment Sector Gaining Recognition as Extension of Hospitality Sector

According to the British Hospitality Association, branded Aparthotels and Serviced Apartments will be at the forefront of new hospitality innovations and have already started to gain solid recognition as a core part of the hospitality industry.

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Hilton's Extended-Stay Brands Grow Footprint of Urban Hotels with Nearly 20 U.S. Downtown Locations in Pipeline

Homewood Suites by Hilton, Hilton Worldwide's international brand of upscale, all-suite, extended-stay hotels, and Home2 Suites by Hilton, Hilton's mid-tier, all-suite hotel brand, continue their strong expansion efforts into urban markets throughout the country, with 11 new urban hotel openings slated for 2015, and seven more metropolitan properties on track to open in 2016. The extended-stay brands currently have 19 properties in metropolitan centers, six of which opened in the last year alone, including New York City, Chicago, Denver, Philadelphia, Dallas, and Oklahoma City.

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Hoteliers adopt storytelling as marketing tool | hotelnewsnow.com
Hotel brand companies are increasingly turning to content marketing to connect with consumers, to build loyalty and, ultimately, to increase business. For some companies, content marketing is a natural evolution in the use of the Internet as a promotional tool.

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Travel companies are yet to fully capitalize on the potential of social media - Deloitte Report

Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched today by Facebook and Deloitte Touche Tohmatsu Limited (Deloitte Global). The report asserts that travel companies must fully integrate digital channels into their overall business strategies in order to better engage with consumers.

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Louis T Collection acquires its first hotel

The Mantra Samui Resort is about to undergo a major transformation. The boutique hotel on Thailand's Koh Samui is not only gaining a new owner, it's getting an entirely new hospitality group at the helm.

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Asian hotels: a lesson in design | independent.co.uk

In a new book, Singapore's Wow Architects explain that anything is possible if you incorporate context into the building's form. Spanning an array of countries that are each undergoing varying degrees of economic development and cultural change, the architecture, interior and landscape designs of Wow Architects are driven by a desire to create a sensory experience. An awareness and appreciation of the place, its culture and craftsmanship are achieved through the engagement of the body with the spaces themselves, whose designs rely on memory in the formation of impressions and references by their users and inhabitants.

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HeBS Digital Unveils the smartCMS, Transforming Content Management System Technology for Hotel Websites

HeBS Digital, the industry's leading digital technology, full-service hotel marketing and website design firm, announces the launch of its 6th generation CMS technology, the smartCMS 6.0. This award-winning technology offers complete control over website content and provides unprecedented capabilities and reservation-driving marketing strategies, including dynamic content personalization, one-to-one marketing, reservation abandonment prevention techniques, and nearly limitless opportunities to market directly to guests.

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Wyndham Hotel Group Acquires Dolce Hotels and Resorts

Wyndham Hotel Group, a subsidiary of Wyndham Worldwide (NYSE: WYN), today announced it has acquired Dolce Hotels and Resorts, a leading provider and manager of group accommodations with a portfolio of 24 properties and over 5,500 guestrooms across seven countries in Europe and North America, for $57 million in cash. This acquisition is consistent with Wyndham Worldwide's core asset-light strategy, and allows Wyndham Hotel Group to expand its managed portfolio by nearly 40% with a significantly larger presence in the group and meetings segment. Dolce's exceptional brand recognition among global meeting planners enhances Wyndham Hotel Group's portfolio with significant group and transient cross-selling opportunities across Wyndham's existing managed and franchised operations. Wyndham Hotel Group plans to maintain and grow the Dolce brand along with its signature service, technology and F&B products as part of its existing portfolio of brands. \"Dolce is a terrific strategic fit for us,\" said Geoff Ballotti, president and CEO, Wyndham Hotel Group. \"With over three decades of established brand equity, Dolce is a respected leader in the group space with outstanding destination properties and some of the best meeting product offerings available in the market today. In addition, Dolce has a long, successful history of award-winning innovation in conference planning and management. We look forward to continuing the growth of the Dolce brand and leveraging these Dolce attributes across the Wyndham global system while enhancing the Dolce owner and guest experience.\" \"Steven Rudnitsky, our president and chief executive officer, and I have consistently looked for strategic opportunities to grow Dolce in a way that preserves the brand, continues our focus on meetings and benefits our property owners,\" said Philip F. Maritz, chairman of Dolce Hotels and Resorts. \"When Wyndham Worldwide agreed to just such an approach with Dolce, Rudnitsky and his Senior Leadership Team conc

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Revinate Closes $15.34 Million Series B Financing to Bring Additional SaaS Innovation to the Hospitality Industry

Revinate today announced it has raised $15.34 million in Series B financing. Revinate launched its first SaaS solution in 2010 to help hoteliers manage online reputation. Today, Revinate has 24,000 hotel customers across 164 countries and a suite of software solutions that helps hotels increase guest satisfaction, know more about guests and drive revenue. The Series B funds bring total investment in Revinate to $33 million.

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WAKEUP CALL Streamlines Risk Management and Staff Training Protocol for StaySD Hotel Management Properties

WAKEUP CALL, the first online risk management solution designed specifically for the hotel industry, has been implemented by StaySD Hotel Management, for their four California hotel properties, maximizing the efficiency of risk management procedures and staff skill enhancement, while providing the ability to access and share vital documents between sister properties. The Quality Inn Temecula, Super 8 Escondido, Vagabond Inn Chula Vista and Highway Inn Chula Vista have all recently joined an increasing number of properties implementing WAKEUP CALL, hospitality's premier online risk management solution. Recognized as the first and only single-source, SaaS-based platform, WAKEUP CALL offers complete, real-time information and tools to manage potential employee/employer and other liability issues. The unique online platform also allows for easy access to HR and employment law specialists, as well as up-to-date corporate documents, providing hoteliers with the right set of tools to successfully navigate intricate and often complex laws, rules and regulations.

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Kaba Installs Mobile Access Technology at The Cromwell in Las Vegas

Kaba, the leading provider of access control solutions for the hotel industry, has installed a mobile access system at The Cromwell in Las Vegas. Cloud-based Kaba keys operate in all hotel rooms, allowing guests to open their room doors with their own mobile phone or device as an alternative to a classic RFID card. The use of Bluetooth Low Energy means that Apple iOS smartphones are supported. \"Kaba's mobile access system is based on the cloud service set up by security firm Legic Identsystems, a subsidiary of Kaba. With this ground-breaking Kaba hotel locking system, which opens hotel locks in less than a second, guests can enjoy a completely new and intuitive experience that very much suits The Cromwell's unique 'modern meets vintage' style,\" says Alastair Cush, Head of Kaba Lodging's Global Business Development. Kaba securely integrates with a property's online system between the front desk and lockKaba's mobile access solutions integrate seamlessly with the hotel's online system via secure communication between the front desk and the guest door lock. Kaba can utilize a choice of technologies, including Bluetooth Low Energy (BLE) and Near Field Communications (NFC), so hotel operators can securely issue and manage access authorizations in the way that suits their requirements. Secure mobile access solutions enable greater convenience The flexibility of Kaba's mobile access solutions with mobile phones ensures a guest experience that meets the latest demands. Guests can check in online with their mobile, and then use it during their stay as their very own mobile room key. Kaba's mobile access authorizations are encrypted in the Kaba system using the Legic ID Connect cloud solution, transferred to the hotel guest, and only decrypted within the hotel lock of the hotel room. This guarantees secure and convenient access to hotel rooms and other secure areas, including elevator floor control With 188 rooms and suites, The Cromwell is the only standalone boutique hot

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Study Reveals That Travelers Prefer Summarized Review Content Over Full Text Reviews

February 2, 2015 New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study examined the preference of consumers when using reviews to make travel purchases, evaluating their time investment, confidence/trust, and mobile experience. Specifically, the study compared user experiences with review summaries versus traditional full text reviews.

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The 'Alone Together' Customer Experience Trend: From Starbucks To Hotel Design | forbes.com

If you want to create a successful customer experience today, learn to accommodate customers who want alone together time. Whether they're millennials, Gen X, Boomers or Silent Generation, this concept has grown quickly in importance to today's customers. Including, at this very moment, a customer called me. I'm writing this article in a comfortable booth at a charming, funky diner a couple of blocks from my home. On its face, this makes little sense. I have other places to work, yet I choose to work hereand have for years in a variety of diners and similar noisy (but not too noisy) public spaces.

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HSMAI Announces Americas Board of Directors and Executive Committee for 2015

HSMAI Announces Americas Board of Directors and Executive Committee for 2015

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HSMAI Announces Americas Board of Directors and Executive Committee for 2015

The Hospitality Sales and Marketing Association International (HSMAI) has announced its Americas Region Board of Directors and Executive Committee for 2015. The HSMAI board consists of a wide range of hospitality professionals from all areas of the industry, including representatives of 24 hotels and hotel companies.

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January

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Can Better E-Mails Help Hotels Win Back Business From Booking Sites? | skift.com

In a competitive online booking landscape teeming with options, hotels are struggling to stand out. So, where should discerning hotel marketers be looking to improve direct bookings? While some turn to big budget ad campaigns or SEO hacks, the foundation of the answer is much simpler. You need to cultivate a relationship with your guests. The basis of this starts with e-mail: a key tool for hotels to connect with guests at all touchpoints and collect information that will help learn what the guest (incoming, current, or former) really wants.

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Where Did Americans Travel Most in 2014?

To help travelers identify the most popular and trending cities this year both domestically and internationally Hotels.com has released data from its Hotel Price Index (HPI) that highlights the most popular destinations of 2014.

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Newmarket Announces Keynote Speakers for NICC 2015

Newmarket International, Inc. (\"Newmarket\"), an Amadeus company, today announced the dynamic lineup of keynote speakers for NICC 2015, its annual customer conference being held May 12 15, 2015 in Portsmouth, NH.

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Langham Hospitality Group To Launch New Hotel Brand: Cordis Hotels And Resorts

Langham Hospitality Group is introducing a new upscale global hotel brand: Cordis Hotels and Resorts. Essentially a new generation of curated hotels devoted to the guests' needs and well-being, Cordis aptly derives its name from the Latin term meaning \"heart.\" The holistic concept focuses on the core pillars of intuitive service, connectivity, sophistication and a sense of community. Introducing the brand, Langham Hospitality Group Chief Executive Officer Robert Warman said: \"Building on the successes of Langham Hotels and Resorts, we saw the need to create a collection of international upscale hotels and resorts that will deliver what our guests desire: personalized and efficient services, seamless technology, and authentic experiences in the best locations around the world.\" \"Each Cordis hotel will be individual in style, architecture and design, all of which will be reflective of its location and culture, and tailored to the requirements of our guests, from the corporate travellers to honeymooners to multi-generational families. For example, Cordis Hong Kong, due to welcome its first guests in May 2015, is vibrant, modern, and will feature family-friendly facilities and amenities that will complement its bustling neighbourhood.\" He continues, \"Ultimately, it's all about the devotion to our guests' wellbeing during their stay with us. That will be interpreted through our service values and special offerings such as expansive meeting facilities, exciting restaurant social concepts, comprehensive kids' programs, and tailored neighbourhood excursions.\" The Cordis portfolio will include new built designs, resorts and contemporary residences. According to Warman, the brand will be developed through a combination of new-build and conversion projects in key cities in Asia and North America, with the first hotel expected to fly the Cordis flag this year in Hong Kong. Cordis has already signed management agreements and letters of intent to open eight hotels in sev

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Cendyn/ONE Earns Six Awards in HSMAI's Annual Adrian Awards Competition

Cendyn/ONE, the leader in cloud-based CRM, data-driven digital marketing and interactive design for the hospitality and travel industry, has earned six awards in the 2014 Adrian Awards competition. Presented by the Hospitality Sales & Marketing Association International (HSMAI), recognizing outstanding work in digital marketing for the hotel and lodging industry, the Adrian Award competition is the largest and most prestigious annual travel marketing competition worldwide. This year's competition attracted more than 1,200 entries from around the globe, which were judged by top executives and marketing experts from the hospitality sector.

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Hotels Kick off the New Year with Strong Revenue Performance Driven by Average Daily Rate Growth

Hotels in major North American markets experienced strong growth in rate across all travel segments according to data from the January 2015 TravelClick North American Hospitality Review (NAHR). With average daily rate (ADR) growth of 4.5 percent for the next 12 months, ADR will drive revenue per available room (RevPAR) performance in 2015, continuing on the momentum from last year.

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Panelists: RM, marketing must be on same page

Revenue management and digital marketing departments must work together to maximize profitability as customer acquisition costs continue to rise, panelists said during an HSMAI U webinar.

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JLL Hotel Investment Outlook - 2015: Year of upward momentum

A rising tide lifts all boats, and the strong flow of cross-border capital into hotel real estate assets is galvanising increased deal momentum. We forecast global hotel real estate transaction volume to reach $68 billion in 2015. This represents a 15% increase on 2014 levels and the third-highest annual total on record. Our projection comes on the heels of a robust 2014, when global hotel transaction volume reached nearly $60 billion, a 10% increase over the year before. Private equity investors are fully loaded and under pressure to invest funds. Asian money, driven by outbound Chinese capital, is growing rapidly due in part to increased activity from insurance companies. The confidence that investors and lenders have in global hotel market performance is expected to remain strong in 2015, with the year representing the highest transaction volume in eight years, as investors are ready to chase after top hotel deals.

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UNWTO: Over 1.1 billion tourists travelled abroad in 2014

International tourist arrivals reached 1,138 million in 2014, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism Barometer. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery.

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STR: US hotel performance for year-end 2014

The U.S. hotel industry reported positive results in the three key performance metrics during 2014, according to data from STR, Inc. Overall, in year-over-year results, the U.S. hotel industry's occupancy was up 3.6 percent to 64.4 percent; its average daily rate rose 4.6 percent to US$115.32; and its revenue per available room increased 8.3 percent to US$74.28.

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Expect Hotel Rates to Rise Significantly' in 2015 | travelpulse.com
In a later session at the Americas Lodging Investment Summit (ALIS) conference in Los Angeles today, presenters will detail what to expect in 2015, including the motion to push significant hikes on guests, per the report. One of these presenters, Mark Woodworth of PKF Hospitality Research, is projecting there to be a 5.4 percent increase in the national hotel rate in 2015, compared to 2014.

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The Continuing Battle for Direct Business | hotel-industry.co.uk

David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the continuing battle for direct business and what hotels can do to tip the balance in their favour. Previously I've pointed to the one recurring challenge facing hospitality marketers and that is how to drive direct business to a hotel's own website. It's widely appreciated and understood that the direct channel as in your own website is often the cheapest when compared to 3rd party channels as in for example online travel agents, GDS or deal sites and is also potentially the most valuable since you get to strike up the relationship with the client from the outset.

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Global hospitality trends point to widespread growth, cross-border M&A and new concepts in 2015

The global hospitality sector riding a broad wave of growth, innovation and demand is in a strong position to make further gains during 2015 as fresh capital from new locales increases the number of industry participants and creates an attractive atmosphere for acquisitions, according to EY's Global hospitality insights: Top thoughts for 2015.

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New City Destination Ranking Released by Euromonitor International

Market Research Company Euromonitor International released today a new ranking of the top 100 city destinations in terms of international tourist arrivals for 2013.

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HSMAI Collecting Data for Hotel Digital Benchmark Study

The Hospitality Sales & Marketing Association International (HSMAI) has begun collecting information for its second annual Hotel Digital Marketing Benchmark Study. The study will allow a hotel to better understand the performance of its digital marketing program, gaps it needs to fill in marketing and its place within the industry.

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HSMAI Collecting Data for Hotel Digital Marketing Benchmark Study

The Hospitality Sales & Marketing Association International (HSMAI) has begun collecting information for its second annual Hotel Digital Marketing Benchmark Study.

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Interview: Preferred Hotel Group CEO on Adapting to Consumer Habits | skift.com

Preferred Hotel Group was formed in 1968 by 12 North American hoteliers as a referral organization for hotels. It went through a global expansion phase as well as several changes, including a shift from a non-profit to for-profit corporation, before coming under ownership of the Ueberroth family. The group today comprises of more than 650 independent hotels in more than 85 countries and offers its members services including sales, marketing, revenue management, and reservations. Within the collection, there are several different collections created for specific customer bases including Preferred Family, Preferred Golf and Preferred Pride. The group also launched a loyalty program, a first for independent hotels, in 2013.

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Parade of New Lifestyle Hotels Continues in 2015 | wsj.com

Last year was the Year of the Lifestyle Hotel, with Marriott, Hilton and InterContinental among the many players introducing new brands or making acquisitions in this hot market segment. After less than a month, 2015 looks on pace to surpass it. Three major hotel operators Hyatt, Loews and Langham are preparing to launch new boutique or lifestyle brands, joining a crowded field of hospitality companies offering properties that emphasize high-design and a social bar scene.

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Hilton Worldwide Continues to Lead Industry as World's Largest and Fastest-growing Hospitality Company in 2014

In its first full year after completing one of the most successful initial public offerings in history, Hilton Worldwide announced today that it enters 2015 as the unmatched global hospitality leader by continuing to be[i]:

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Room Rate Gains to Drive RevPAR Growth in 2015, As Favorable Demand-Supply Balance Supports Peak Occupancy Levels, Says PwC US

An updated lodging forecast released today by PwC US anticipates average daily rate (\"ADR\") gains to accelerate and drive revenue per available room (\"RevPAR\") growth in 2015, building upon the solid fundamentals experienced in 2014. Last year, both individual and group travel exhibited strong momentum, with the year-over-year pace of growth in group travel outpacing the individual travel segment. This solid demand momentum, coupled with supply growth that is expected to remain below the long-term average, is anticipated to set the stage for a significant increase in pricing power for hotels, supporting our outlook of a solid 7.4 percent increase in RevPAR in 2015. With industry occupancy expected to reach levels not seen since 1984, over 80 percent RevPAR growth in 2015 is expected to come from increases in average daily rate the highest contribution average daily rate has made to RevPAR growth in the current economic cycle.

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Marriott International's New Lifestyle Brand Shakes Up Traditional Hospitality

Marriott International, Inc. (NASDAQ:MAR) announced today the introduction of Moxy Hotels to the U.S. The new and contemporary brand, first launched in Europe, is entering the market in a bold way, with eight identified projects slated for major metropolitan locations, including New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.

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Sustainable Business Travel on the Rise in Europe

The majority (57 percent) of European-based companies have sustainability initiatives written into their company's travel policy, according to a new study on sustainability in travel programs by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA).

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New app creates pop-up social networks at hotels | usatoday.com
Business travel can be a lonely routine, shuttling from hotel to hotel in places where you may not know a soul. The smartphone in your pocket could be the ticket to a more social experience. Enter LobbyFriend, an app that for the length of a hotel stay will enable users to to get information on events near and at the property, as well as send messages to other guests.

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Hospitality Lodging Systems (HLS) introduces soft brand Haven Hotel early 2015 | hotelnewsnow.com

The resurrection of the Budgetel Inns & Suites brand isn't the only item on Hospitality Lodging Systems' list. The company also in December announced plans to launch soft brand Haven Hotel in early 2015. There's a need for the services we can provide, Doug Collins, chairman and CEO of Hospitality Lodging Systems, said. Many hotels want to keep all or part of their identity but also have access to services such as reservations.

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Autograph Collection Adds Netherlands-based Hotel Van Oranje To Portfolio

Autograph Collection has added a new Netherlands-based hotel to its portfolio: Hotel van Oranje in Noordwijk. The hotel complements Autograph Collection's continually growing portfolio of upscale and independent hotels as the collection expands across Europe and beyond.

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HotStats UK Chain Hotels Market Review December 2014

Strong December results contributed to a great year for the UK hotel industry with gross operating profit per available room (GOPPAR) showing growth for London and the UK Provinces compared to 2013. South West hoteliers brought their share to the nation's success with GOPPAR increasing by 9.0% in 2014, according to the latest data from HotStats.

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Deloitte - French Hotel Industry Performances - November 2014

The combined drop in occupancy and average rates meant that trading fell significantly in November in all segments and in nearly all destinations. Within this difficult climate, the Luxury segment was the worst affected, hit by a challenging international environment.

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HotStats European Chain Hotels Market Review December 2014

Both cities were amongst the best performing markets in Europe in December, achieving impressive year-on-year growth in gross operating profit per available room (GOPPAR) by 38.6% and 34.2% respectively, according to the latest data from HotStats.

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Big Data: Why business travel is never going to be the same after 2015 | inc.com
I predict that 2015 is the year big data will revolutionize the way we conduct business in the world of corporate travel. While every reservation--from airline to hotel to car to train--has always (and necessarily) left a data trail, the increasing use of smartphones and widespread availability of Wi-Fi has brought with it an avalanche of data in the form of online reviews, social media \"check-ins,\" and website tracking, to name just a few sources.

Megatrend For 2015: Hospitality Is Now Driving Innovation in Travel | skift.com
For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from top to bottom, and every obvious part of hospitality is being turned over, questioned, and retooled. As consumers become self-serve and mobile-dependent, new models and approaches to both customer relations and local discovery are emerging, and hospitality is the big crucible where all of this is playing out.

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HSMAI to Honor Hilton Worldwide President & CEO, Chris Nassetta, with the Albert E. Koehl Award

McLEAN, VA (Jan. 2015) - Christopher J. Nassetta, President & CEO, Hilton Worldwide, has been selected as the Hospitality Sales & Marketing Association International's (HSMAI) Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing recipient for 2014.

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Female Executives to Speak, Inspire at UCF Rosen College's First Women's Hospitality & Tourism Leadership Forum

The University of Central Florida's Rosen College of Hospitality Management will host the first Women's Hospitality & Tourism Leadership Forum (WHTLF) on Friday, March 20, 2015. In celebration of Women's History Month, this premier event will bring together industry leaders, professionals and students to promote leadership excellence among women in the hospitality and tourism management industries.

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Interview: SIXTY Hotels CEO Jason Pomeranc on the New Boutique Stay | skift.com

Jason Pomeranc was bred to be a hotelier. He attended university in New York City before joining his father's real estate firm, which later opened the 60 Thompson hotel in 2001. Pomeranc led what was then one of first trail-blazing boutique hotel groups for the next decade before merging the 12-property brand with the Joie de Vivre chain to create Commune Hotels & Resorts.

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Analyzing Select-Service Portfolio Transactions in the USA in 2014

Portfolio transactions rose in 2014, a reflection of improving investment and performance conditions for U.S. hotels. The following article looks at the major sales and how portfolio transactions can raise the value of individual hotel assets.

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Proper Hospitality Launches New Hotel Brand, Proper Hotels; First Proper Hotel to Open in San Francisco Late 2015

The newly formed Proper Hospitality today announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand and operate bespoke hospitality experiences that bring a modern approach to a centuries-old tradition. The company will begin opening its eponymously-named Proper Hotels in late 2015, with the initial properties slated to open in emerging urban innovation districts within the most exciting U.S. cities, including San Francisco, Los Angeles, Austin and Brooklyn. Each Proper Hotel will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators innovators in food, beverage, technology, art, music, fashion and wellness.

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TripAdvisor Names World's Best Hotels in 2015 Travelers' Choice Awards

TripAdvisor, the world's largest travel site*, today announced the winners of its Travelers' Choice awards for Hotels. The 13th annual awards showcase 8,151 winning properties worldwide, covering eight regions around the globe. Travelers' Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. The hallmarks of Travelers' Choice winners are remarkable service, quality and value.

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Marriott Hopes Small Rooms Are Big Draw | wsj.com

One of the world's biggest hospitality companies is trying to win new business with small hotel rooms. Marriott International Inc. is preparing in the U.S. to launch its 18th brand: Moxy, a lifestyle hotel with 183-square-foot standard roomscompared with the industry's typical 250 to 300and spare design that features concrete floors, exposed columns and industrial-chic furniture.

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Marriott Launches Heart of the House, A Social Platform Featuring User Generated Content from Hotels Worldwide

Marriott International, Inc. (NASDAQ: MAR) launched \"Heart of the House\" today, giving consumers an insider's look at the world's favorite travel company. The new custom-built social platform features real stories, submitted by guests and hotels worldwide, about guest service, community service, innovation, culture and recognition. The launch continues to align with Marriott International's Global Content Studio global strategy of developing, producing, and distributing content that informs, entertains, and adds value to travel lifestyle consumers.

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How independents find dynamic distribution mix

Effective distribution is critical to a hotel's bottom-line performance. But for many independent properties, it's also a big challenge.

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2015 Top Digital Marketing Trends for the Hospitality Industry [Infographic & Webinar Recap]

From social synergy to the impact of mobile search, digital marketing in 2015 is a new landscape of creative engagement, seamless integration and the customer journey. With our eyes on every algorithm launch and search trend, Milestone has designed innovative strategies for online visibility, content engagement, conversion, ROI tracking and the user experience. Inspire your hotel marketing strategy by looking at these driving forces in digital marketing 2015.

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Converting group business via online channels | hotelnewsnow.com
As the number of meeting request for proposals generated via online channels increases, the importance of improving their conversion increases as well. One key reason: That's where more and more business is originating, especially for smaller meetings that are more transactional in nature, according to sources.

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The evolution of hotel marketing | nakedhospitality.com

The Evolution of Hotel Marketing. For many years, Alex Gibson and I have shared the marketing lectern teaching students pursuing their MBA in Hospitality Management at the Institut de Management Hotelier International (IHMI) at the ecole Superieure des Sciences Economques et Commerciales (ESSEC), one of Europe's preeminent business schools, just outside Paris, France.

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Hilton Worldwide President & CEO Nassetta to Receive HSMAI Albert E. Koehl Award

Nassetta will be honored at the HSMAI Adrian Awards Dinner Reception and Gala on Feb. 23 at the New York Marriott Marquis.

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Hotel Marketers Wish List For 2015: Ten Things That May Surprise You!

At the beginning of each year, we ask clients, partners and hotel marketing peers to tell us what's on their wish lists for the year to come... While the items have changed immensely since we started back in 1984 (nobody wants a dot matix printer or box of floppies this year) the sentiment behind the list stays the same Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper.

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IHG Trends Report challenges brands to build Trust Capital'

InterContinental Hotels Group (IHG) today launched its 2015 Trends Report, Building Trust Capital: The new business imperative in the Kinship Economy, which identifies the growing importance for companies to build both brand and organisational trust. IHG is publishing its report during the World Economic Forum (WEF), in Davos, which highlights the erosion of trust in public and private sector institutions as one of its key trends.

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Star Ratings Australia Partners with ReviewPro to Improve Guest Experience at Australian Hotels

Today, Australia's national accommodation ratings organization announces a long-term strategic partnership with ReviewPro to provide the company's Guest Intelligence solution to accommodation providers across the country.

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[Video] Marriott's Mr. Ronald T. Harrison on what it takes to be a great leader

Mr. Ronald T. Harrison, Global Officer, Global Design, Marriott International, on leadership attributes: Be a learner. Have tenacity and resiliency. Practice collaboration. Be willing to break status quo. Have a vision.

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Steigenberger staffs up to grow e-business, IT and digital services

The Steigenberger Hotel Group's main focus this year will be strongly directed towards achieving increased quality and productivity. Both Head Office and the hotels themselves are carrying out fine tuning processes to deliver improved solutions and innovations which will ultimately lead to even higher levels of comfort and guest satisfaction. The main thrusts here are the continuing development of digital booking channels and of customer loyalty programmes and the expansion of e-commerce and IT platforms to accelerate international growth whilst also bringing about a significant improvement in cost of sales via the deployment of digital media. Responsibility for the implementation of these ambitious objectives has been placed in the hands of the newly created Division of E-Business for E-Commerce & Distribution and Online Travel Agencies (OTA), which is headed up by Vice President Ralf Denke. Mr. Denke has been involved in the e-business industry for more than twelve years and will take on a central role in moving the company into the digital age. He will share this remit with Niklas Unger, the new Head of the IT Division. Adapted to the international strategy of the company in terms of applications, architecture and sourcing, IT creates the necessary basis for the successful implementation of innovations. Mr. Unger has already worked in a number of branches as an IT and process consultant and has held responsibility for Enterprise Resource Planning (ERP), digital transformation and website relaunch projects. \"We are delighted to have been able to secure the services of two such high-calibre candidates for these two new Head Office management roles,\" said Puneet Chhatwal, CEO of Steigenberger Hotels AG. \"We took a conscious decision to recruit outside the hotel branch, and Mr. Denke and Mr. Unger will bring the necessary know-how to the table that will enable the Steigenberger Hotel Group to continue its successful development both in e-business and in the field

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Smart Hotelier's Action Plan 2015 How to Monetize Your Digital Marketing Resolutions

In early January, in this year's Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provided an action plan to follow during 2015. Created to help alleviate the complexity of our industry's most recent innovations, this action plan was designed to help you concentrate on what's most important: engaging your key customer segments and increasing direct online conversions and revenues!

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Mark Wanner Joins SHR as Chief Operations Officer

HOUSTON, TX Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced the addition of Mark Wanner as Chief Operations Officer. In this role, Wanner will oversee the company's technology strategy, distribution platforms, and end-to-end operations for SHR.

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Predicting the Future of Digital Tourism Marketing: Online Revealed Conference Opens Registration for 10th Annual Event

Registration is now open for a special 10th-year edition of Online Revealed Canada, the digital marketing conference for tourism and travel in Canada since 2005. The special 10th anniversary conference will be held at the Telus Centre for Performance and Learning March 31- April 2, 2015 in Toronto, with host hotel InterContinental Toronto Yorkville.

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Airbnb usage to surpass hotel companies, but not for business travel | businesstravelnews.com
Airbnb bookings are on track to outpace the largest hotel companies within a few years, although the room-sharing platform is unlikely to become a major player in the business travel space anytime soon, according to a research note published on Friday by Barclays. In terms of size, Airbnb already has overtaken the largest hotel companies. During the past year, the number of rooms available through Airbnb has grown from about 300,000 to about 1 million, Barclays European leisure analyst Vicki Stern wrote in the note. By comparison, as of the 2014 BTN Business Travel Survey, the largest hotel company measured by rooms, InterContinental Hotels Group, had a portfolio of about 687,000 rooms.

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Hotels add art, whimsy to upgrade conference centers | usatoday.com

Hotel conference centers are getting major makeovers to become spaces for both work and play. Hotels across the country are spending millions of dollars to attract conferences by upgrading their meeting spaces. The rooms are no longer tucked away in dark underground corridors. Instead, they're appealing spaces often located on higher-level floors or even outdoors. \"There's definitely a shift in style,\" says Jayna Cooke, CEO of EVENTup, an online venue marketplace. She says meeting spaces are \"wider, have taller ceilings, much more light and windows, and they're not stuck in basements and closed in.\"

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[Infographic] How mobile and data is changing the travel industry - 5 new emerging trends

An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel. It outlines the more subtle changes that are happening at an organisational, business model and financial level. The infographic is sponsored by the Eyefortravel@Mobile World Congress this March 2. The event sees 100 senior travel industry execs meeting to listen to debate and network with the 16 board level speakers from the world's biggets airlines, hotels, tour operators, airports, railways and OTAs

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Zaplox in strategic partnership with innovative lock provider SimonsVoss

SimonsVoss is technology leader within digital locking and access control systems, with customers in many different lines of business. Zaplox mobile keys are now part of the SimonsVoss solution, an important and strategic partnership that opens up new markets in both Europe and Asia.

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Hotel Yearbook 2015 explores the future of the hotel business

The Hotel Yearbook and Hsyndicate announce the publication of The Hotel Yearbook 2015, the 9th edition in this series, first published in 2007. Made up of editorial contributions written exclusively for The Hotel Yearbook by some 70 experts and opinion leaders from around the world, the publication focuses on the future of the hotel industry and the trends and innovative ideas that will have an impact on its development.

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Interview: Small Luxury Hotels CEO on Embracing Competition | skift.com

Small Luxury Hotels of the World is certainly global, as its name would imply, but it's not really so small. The hotel marketing consortium represents 520 small independent hotels across more than 80 countries. The organization differentiates its inventory by keeping properties to less than 50 rooms, maintaining a strong hold in the Asia market, and consistently tightening its inspection process and qualifications. Skift recently spoke to Small Luxury Hotels of the World CEO Paul Kerr about changes in the independent hotel market and big brands' entrance into the sector.

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European Hotel Prices Drop to Lowest in Four Years - trivago reports

This month, hotel prices in key European cities have fallen to their lowest in the past four years, according to the trivago Hotel Price Index (tHPI) reported monthly by hotel comparison website trivago.co.uk.

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Beacons will conquer travel marketing in 2015 despite privacy concerns | luxurydaily.com

Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight. According to a recent survey by flight information company Flightview, 53 percent of travelers in the United States would like for airports to track their mobile devices to send real-time updates on gate changes and flight times, but would not want to release personally identifiable information.

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AKA Serviced Residences installs Datavision Business Intelligence System

Datavision announces installation at AKA Serviced Residences which handles extended stays of a week, a month, or longer. AKA is tailored for the needs of the long stay resident and has properties in prestigious neighborhoods New York's Central Park, Times Square, Sutton Place and the United Nations; Philadelphia's Rittenhouse Square; Washington, D.C.'s White House district; Los Angeles' Beverly Hills; and London's Marylebone.

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JW Marriott Hotels & Resorts Debuts Program To Drive Women's Leadership & Economic Empowerment

Female business leaders from Mexico gathered on Tuesday, January 13 at the JW Marriott Mexico City to celebrate the debut of \"JW Voices for Women\" a program to advance opportunities for women in Mexico and globally through mentoring. The partnership will empower JW Marriott's high-performing female hotel leaders to engage with women-owned businesses in their respective markets. The effort is driven by a long-term strategic brand partnership between JW Marriott and Vital Voices, a global non-profit that trains and mentors women to enhance their leadership and economic opportunity.

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Virgin Hotels Makes Its Debut In Chicago

Today marks a milestone in the history of the Virgin brand with Virgin Hotels opening the doors to its first property, Virgin Hotels Chicago. The new hotel brand will join a stellar portfolio of hospitality companies led by Virgin Group and its founder Sir Richard Branson, and offer the same excitement, heartfelt service and smart innovation that Virgin is known for.

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Booking.com Launches Booking Now, the First Truly Global App for Spontaneous Bookers

When making accommodation reservations within 48 hours, travelers don't need to sacrifice quality, breadth of choice or satisfaction for spontaneity. Booking.com, the world's number one accommodation site, today announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location. By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world's largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.

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Hotel Promotion today: Who calls the shots, the marketing professional or the customer?

Hotel Promotion today Take a look at your hotel promotion toolbox to see if you have what you need to survive in the struggle for guests and profits: Do you think that glossy flyers, glamorous magazine articles or discount marathons are your hottest tools? The truth is that theyre outdated, and you should look into upgrading now! The Fact is: The Internet has redefined hotel promotion, and a wide-spread presence in traditional media outlets is no longer enough to impress your customers. As more and more travelers turn away from high-gloss hotel advertisements on valuation bargain sites, blogs, and other social media channels, it becomes increasingly necessary to come up with new concepts to attract them. When set up against the seemingly thoughtful and personal opinions present on social media platforms, even the most eye-catching hotel display ad can have a hard time attracting attention. That is, if it even gets the chance to pass the many ad-blocks available today! How can your hotel advertisement reach these customers, just one click away?

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Core Provider of Hospitality Distribution Systems Becomes Stand-Alone Company, DHISCO, and Secures New CEO

Important hospitality industry news was announced today at The Hotel Electronic Distribution Network Association (HEDNA) conference in Los Angeles: the distribution division of Pegasus Solutions has been acquired and launched as a stand-alone company, under the new brand DHISCO - The Distribution Hospitality Intelligent Systems Company.

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[Infographic] Zuji Travel Index points to stark generational divide in travel preferences

Findings from the survey conducted for the 2014 Zuji Travel Index suggest your age has a lot to do with your holiday travel preferences. Depending on whether you were born in the seventies (aged 35-44), eighties (aged 25-34) or nineties (aged 24 or under), your idea of what makes for a holiday very likely differs.

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Mercure kicks off international casting for a trip around the world to check the Six Friends Theory

Mercure has decided to check the well-known six-degrees-of-separation theory, which claims that we are all only six people away from everyone else on the planet. Mercure is introducing a worldwide digital operation, \"The Six Friends Theory\", based on this principle and leading to an unprecedented human experience combining the power of social media and candid face-to-face encounters. The worldwide selection process will run on Facebook from January 20th to February 10th, 2015, and an internet user will soon be able to experience the extraordinary!

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Driving Better Revenue for One Million Rooms

IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today proudly announced it has reached yet another milestone as the company's leading solutions now generate pricing decisions for more than one million roomsup to 42 million times dailyfor hoteliers in nearly 100 countries around the world.

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New Study Shows ROI of College Education Should Be Measured in Years, Not Dollars

A new study published in Tourism Economics from the University of Central Florida's Rosen College of Hospitality Management shows that the popular method of using dollars to measure the return on investment for college education is flawed; instead, it should be measured in years and consider more social aspects to avoid confusion and disservice to certain industries.

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Cvent Announces List of Top 100 Meeting Hotels in the United States

Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today announces its annual list of the top meeting hotels in the United States. Cvent operates one of the world's largest global marketplaces for group meetings business on the Cvent Supplier Network (CSN). Cvent is estimating that $10 Billion worth of group business will flow through its network in 2015.

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Where in the world will Americans travel in 2015? | usatoday.com
The most buzz-worthy destinations are as far away as Rangoon and as close to home as Queens, N.Y. In fact, Lonely Planet named Queens, the largest borough of New York City, the No. 1 destination on its annual list of the \"best\" U.S. travel destinations for 2015. For its global Best in Travel list, Singapore was the top country to visit, Washington, D.C. was the top city and Tunisia was the best value destination. Travel booking site Priceline.com, which studied advance hotel reservations to come up with its list of \"top travel hot spots,\" named Orlando the top U.S. destination and Cancun/Cozumel in Mexico the top international destination.

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Accor Hotels: How it's adapting to mobile | tnooz.com

Last October, Accor Hotels unveiled its five-year, 225 million euro plan for reinventing the customer experience through technology. For an update, Tnooz spoke with a few key officials on its tech side. A focus for the company is mobile, according to Jean Luc Chretien Executive vice president, distribution sales and loyalty, who says: Today about 35% of the users of Accor's digital platforms are arriving by mobile devices.

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Uber, Lyft, Airbnb harness users to lobby lawmakers for them | sfgate.com

As Uber, Lyft and Airbnb battle regulators worldwide, they can summon a powerful weapon: battalions of loyal users drivers, passengers, hosts and guests who swarm lawmakers with e-mails, petitions, rallies, testimony and tweets supporting the companies. The three exemplify a new generation of technology that upends traditional businesses like taxis and hotels. Uber and Lyft arrange paid rides in people's cars, while Airbnb arranges vacation rentals in people's homes. They generate controversy as they skirt laws regarding insurance, safety and taxes. But the companies say that 20th century rules need to be updated for their new ways of doing business.

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Why people abandon a travel booking online [INFOGRAPHIC]
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to find out why.  As consumers, we're all familiar with the idea of 'shopping around' for our dream holiday, or indeed just wanting to find a good deal on the next trip to visit family, friends or colleagues.

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American Express Travel Cites London and Santiago as Top Travel Destinations for 2015

Perennial favorites and exciting new locations are trending this year, according to customer booking data and findings from a survey of more than 200 American Express North American Travel Counselors. Topping the list of trending destinations are London, a lasting favorite enjoyed for its famous landmarks and culture, and Santiago, Chile, offering a range of experiences for travelers wanting outdoor adventures or an opportunity to sample the food and wine unique to the region.

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Hilton becomes Official Hotel Partner of Live Nation, Creating All-Star Entertainment Experiences to Reignite Play

Unused vacation time. Extended workdays. Forgotten holidays. Year after year and in headline after headline, it's becoming more apparent: the world has lost its passion to play. Today Hilton Worldwide (NYSE: HLT) embarks on a mission to excite and inspire the world to play again with the announcement of a five-year strategic marketing partnership with Live Nation, the world's leading live entertainment provider. Through the relationship, Hilton will benefit from Live Nation's fully integrated global music platform including concerts, VIP access, digital media, ticketing, content and performance venues.

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Interview: Leading Hotels of the World CEO on Branding the Independents | skift.com

In the vast space between the independent hotel and the big brand sit multiple hospitality consortia and organizations that have some of the same marketing and promotional functions as the big operators while also staying focused on the unique properties that make up their portfolios. And as brands get bigger and online travel agencies offer nearly everything, this segment is growing as hotels and groups seek to find a new way to group like-minded properties around the world. Just this week National Geographic entered the market with its Unique Lodges concept. It joins a field that contains both old-school marketing operations and digital savvy organizations.

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5 Major Changes That Will Impact Your Hotel Experience in the Future

What will the hotel of the future look like? The technologies being developed today will afford the busy traveler a highly personalized experience. Take a look at the five ways your hotel stay will be completely redefined:

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Airbnb takes steps in Europe to become official part of the hospitality landscape | tnooz.com

Airbnb will start collecting taxes from property owners in Amsterdam, following complaints from hoteliers in the city. In an agreement signed between the home sharing pioneer and city officials, Airbnb hosts will pay a tourist tax which will then be passed on to the authorities. Local hotels had previously complained how some hosts were not collecting the standard tourist tax from guests, in the same way that hotels, hostels and B&Bs did with their own customers.

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White paper addresses skilled talent shortage for hospitality industry in China

FIU's Chaplin School of Hospitality & Tourism Management (CSHTM) and its Institute for Hospitality & Tourism Education & Research (IHTER) released a white paper today titled Managing Growing Pains of China's Relentless Hotel Development Pipeline. The paper provides the hospitality industry with ideas on what can be done to address the severe shortage of qualified and skilled talent in China for hotels entering the market, including professional coaching, conflict resolution and career ladder strategies at the workplace.

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HeBS Digital Invites Hoteliers to Boost On-Property Revenues and Guest Satisfaction

HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, invites hotel marketers to go beyond the three screens (desktop, tablet, and mobile) with their \"Buy Three Screens, Get the Fourth Free\" promotion in the first quarter of 2015. Hotels, casinos, and resorts who purchase a Responsive/Adaptive Website Design Package will receive a complimentary Guest Portal, a responsive version of the existing hotel website customized with content relevant for the on-property guest.

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5 hotel marketing trends for 2015

Hotel marketers need to take advantage of these trends if they wish to have a successful 2015.

HSMAI to Honor Geoffrey Weill with Winthrop W. Grice Award for Public Relations

Geoffrey Weill, president of WEILL, is the 2014 recipient of the Hospitality Sales & Marketing Association International (HSMAI) Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations.

Hotels Forecast for 2015: More Free Internet Mixed With Tough Cancellation Policies

Business travelers will love the Wi-Fi, and not care about cancellations (that’s a problem for their travel managers).

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Social Media Resolutions for Hoteliers in 2015

The start of a new year ushers in the feeling of a fresh start with plenty of potential and often an equally plentiful list of resolutions to uphold. This year, making social media resolutions for 2015 can be an effective way to outline a hotelier's social media expectations for their property and to ensure efforts across all social channels align with a hotel's sales, marketing and customer service goals for the year.

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HVS In Focus: Kuala Lumpur

Due to its political stability and its perception as an affordable destination as compared to Bangkok and Singapore, respectively, Kuala Lumpur is one of the top MICE destinations in Southeast Asia. To further bolster its tourism industry, Kuala Lumpur is attempting to attract the leisure segment. The private sector is introducing new luxury hotel brands into the city while Tourism Malaysia is shifting its marketing campaign towards the leisure segment.

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NAVIS White Paper Outlines Formula for Maximum Direct Channel Revenue
Properties generate millions of dollars with a revenue-producing formula revealed in a newly-released white paper from NAVIS. \"How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes,\" describes how real hoteliers tap the full potential of their direct sales channel for dramatic leisure revenue increases. \"Travelers may research their trip on their mobile devices and laptops,\" said Michelle Marquis, NAVIS SVP. \"But research shows a high number of rooms get booked through the direct channel. Guests want the reassurance of human interaction. This is especially true when the stay is high consideration important, complicated, or expensive.\" Why work for revenue when business is booming? The average daily rate (ADR) has never been higher and RevPAR is up. Good news! But what about net profit? When you tally up the cost of acquiring each guest, is your revenue growth keeping up with your distribution channel costs? Not according to the Hospitality Asset Managers Association. HAMA finds that guest acquisition and cost increased 23% from 2009-2012--about equal to revenue growth for the same time period. \"What's going to be more and more important is weighing the value of each channel,\" said Marquis. \"The metric to use is not RevPAR. It is net revenue that includes distribution costs for guest acquisition.\" The direct channel is about 10-15 times cheaper than OTAs and 4 to 10 times cheaper than GDS travel agents. In addition to being thrifty, direct (voice) channel bookings average a premium of 31% ADR versus the national average. Unfortunately, most properties convert only 3 or 4 out of 10 direct channel calls. That means more than 60% of potential bookings are left on the table. \"That means there's three times more revenue potential than properties currently earn,\" says Marquis. White Paper: Drive + Capture + Convert = 3 Steps to Boost Direct Channel Revenue The NAVIS white paper shows how successful hoteliers use their Drive + Capture + Convert strategies to increase direct channel sales. Executives describe how they apply the formula to generate numbers that make a stronger bottom line. 7% increase in ADR 9% increase in call conversion $250,000 increase in outbound call revenue 105% annual revenue growth Are you ready to increase revenue from your most profitable channel and have a more direct relationship with your guests? Download the NAVIS white paper here. About NAVIS NAVIS sales and marketing solutions empower resorts, hotels, and vacation rental management companies to leverage the full profit potential of their direct channel. NAVIS hospitality clients drive more demand, capture more demand, and convert more demand with dramatic increases in revenue and RevPAR. With a laser focus on actionable, real-time CRM data from the direct channel, NAVIS uncovers new and often ignored revenue opportunities, including increased reservations productivity, greater marketing efficiencies, call center optimization, and greater visibility into their businesses. NAVIS clients outperform competitors, enjoy greater market share, higher NOI, and more revenue. Click HERE to find out what NAVIS can do for you.

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National Geographic Society Launches Unique Lodges of the World

The National Geographic Society today announced its newest foray in world-class travel experiences: National Geographic Unique Lodges of the World, a collection of boutique hotels in extraordinary places around the world with a demonstrated commitment to sustainability, authenticity and excellence. Selected through a rigorous evaluation process, these lodges offer an outstanding guest experience while supporting the protection of cultural and natural heritage and embracing sustainable tourism practices. The initial collection numbering 24 properties on six continents further builds National Geographic's travel portfolio, which includes National Geographic Expeditions, Traveler magazine, travel books, photography courses and the @NatGeoTravel digital and photography community.

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Travel Interest to Cuba from the US increases by 180%

Following President Obama's statement on 17th December, hotel searches to Cuba made by US users increased by 180 per cent, according to hotel search website trivago.co.uk. In comparison, searches to Cuba made by UK users increased by 42 per cent over the same period.

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HotStats MENA Chain Hotels Market Review November 2014

Hotels in Dubai have reported weakening performance trends, as revenues per available room (RevPAR) declined by 6.6% to US$ 340.06 for the month of November compared to the same period last year, according to the latest HotStats data. The contraction in room revenues was due to a softening of occupancies which retracted by 1.1 percentage points to 86.7%, but led largely by a decline in average room rates (ARR) of 5.5% to US$ 392.37. The drop in room revenues also caused a decline in total revenues per available room (TRevPAR) by 2.3% to US$ 602.70, but was compensated in some part by an increase in food and beverage revenues that rose by 4.8% for the period. Profitability levels were under pressure as some key cost items such as payroll and sales and marketing inched higher for the period, causing gross operating profit per available room (GOPPAR) to contract by 4.3% to US$ 316.36.

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The 2020 hotel trend report | hotelnewsnow.com

By the year 2020, Marriott International will have acquired Airbnb; Hilton Worldwide Holdings will have embarked on a new strategy to go asset heavy; and millennials will demand closets be added back to hotel rooms. Oh, and space hotels. There should totally be space hotels by then. As you can see, we here at Hotel News Now are downright terrible when it comes to predicting the future of an industry as dynamic as the hotel sector. Luckily for us, we have an army of sources we can call on and force into giving their opinions on an impossible question such as: What will the hotel landscape look like in 2020?

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Drive Direct Online Bookings Through Hotel Digital Marketing in 2015 [Webinar]

In 2014, search engines made significant changes to their algorithms to improve search and mobile experience for searchers. Some key changes in search include Panda 4.1, Penguin 3.0, and several mobile search features. In 2015, we anticipate that social outreach, conversational intent, site authority, content quality, and having a robust mobile strategy will continue to have significant impact to how websites will perform in search.

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HotStats European Chain Hotels Market Review November 2014

Both Budapest and Munich hoteliers reported significant year-on-year increases in gross operating profit per available room (GOPPAR) by 25.1% and 52.8% respectively, according to the latest data from HotStats.

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Strong Average Daily Rates Bring Hotels Holiday Cheer

Hotels in major North American markets experienced positive growth in both rate and occupancy across most travel segments according to data from the December 2014 TravelClick North American Hospitality Review (NAHR). With average daily rate (ADR) growth of 4.6 percent for the next 12 months, hoteliers will be ringing in 2015 with a strong and profitable start.

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HVS Asia Pacific Hotel Watch 2015

APHW 2015 provides comprehensive up-to-date information on tourist arrivals, hotel performance trends, and existing and future hotel supply, covering 41 cities in 15 countries across the Asia Pacific region.

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HotStats UK Chain Hotels Market Review November 2014

London hotels reported a slight increase in gross operating profit per available room (GOPPAR) in the month of November, but the UK provinces continued to show much more positive year-on-year movements with Eastern hoteliers in the lead recording a 27.7% surge, according to the latest data from HotStats.

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