Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
news

2016

May

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ETC publishes new infographic focused on the comparison between first-time and repeat visitors to Europe

Europe's charm is often associated with cultural and historical diversity, a rich assortment of great foods, picturesque nature, and boundless shopping opportunities. With all of these qualities, 'Destination Europe' sparks continuous interest in long-haul travel markets by creating an emotional connection, which leads to repeat visits.

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Impact of Text and Messaging Apps on Travel Planning. Is Messaging the Future of Travel?

There has been a significant increase in the use of mobile messaging among travelers. Younger travelers millennials aged 18-34, but also 35-44 year olds are driving the use of mobile messaging. A new report from travel industry research authority Phocuswright, Chat, Shop, Buy: Messaging as the New Traveler Medium, analyzes the use of text and messaging apps among U.S. travelers, and the impact they will have on travel planning, booking and experiencing.

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Bookings at Trump Hotels Plummet | priceonomics.com

Donald Trump has garnered a lot of attention as a Republican presidential candidate. But how has this attention impacted his business interests? Are sales up or down? The Trump brand is associated with a variety of hotels, apartments, and products. On one hand, a growing number of political supporters could boost sales of Trump products; on the other, a growing number of political detractors could lead people to avoid his brand. So which of these two forces is stronger?

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This Is How the Starwood-Marriott Merger Will Impact Hyatt | fortune.com

Hyatt Hotels is having a great year. Earnings are up double digits so far, it's on track to open 60 hotels in 2016, and business in China is growing, despite all of the gloomy reports about a slowing economy in the Asian nation. And even though Hyatt wasn't successful in the bidding war to buy Starwood Hotels, CEO Mark Hoplamazian tells Fortune's Susie Gharib the giant Marriott-Starwood combination is actually an opportunity for his company. He expects many Starwood guests may be looking for a new home at a high-end brand hotel, which is us.

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The Townsend Hotel Selects Saflok, Extends Long-Term Partnership with Kaba

Kaba, the provider of Saflok and ILCO electronic locks, announced The Townsend Hotel in Birmingham, MI has installed Kaba's Saflok mobile-ready RFID electronic door locks. The Bluetooth Low Energy (BLE)-enabled locks utilize Kaba's System 6000 key card management system and offer the future possibility of enabling guest use of smartphones as keys. For more information on Kaba electronic locks, click here.

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Venza Engages Puzzle Partner to Increase Brand Awareness and Solidify Thought Leadership Presence

Puzzle Partner Ltd., today announced that they have welcomed new client Venza, the leading global provider of solutions that enable hospitality organizations to mitigate data security vulnerabilities and ensure compliance. As the company expands its brand and scope of offerings for hotels over the course of 2016, Puzzle Partner will support messaging, content and public relations strategies for Venza.

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Tewkesbury Park launches new website with Guestlines cutting edge digital marketing solution, WebSuite

Guestline are pleased to unveil the new website they've developed for Tewkesbury Park, a 94 bedroomed hotel in Gloucestershire. Having been a Guestline client for 2 years, the property decided their website needed an overhaul to mirror the quality offered within the hotel and to drive direct bookings following a 4million refurbishment.

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Paul Smith's college in New York chooses Hotelogix For Their Hotel Management Curriculum

Paul Smith's College, a private institution located within the Adirondack Park, has selected Hotelogix's property management system (PMS) to educate their students. The college has implemented the cloud-based management system to familiarize students with modern management techniques that have replaced traditional methods which involved excel sheets and legacy systems.

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STR: U.S. summer forecast calls for record hotel demand, low room rate growth

The U.S. hotel industry is projected to experience record-breaking room demand but low room rate growth during June through August 2016, according to summer forecast figures from STR.The number of rooms sold during the summer months will increase year over year by roughly 2.1%. That growth will follow the current trend of record- breaking demand performance in the U.S.However, a healthy supply pipeline that will likely lead to a 1.7% increase in the number of rooms available is expected to keep occupancy growth muted at 0.4%.Additionally, hoteliers are not expected to increase prices at the same level as 2015. \"Average-daily-rate growth, while still positive, is certainly not as strong as we first expected,\" said Jan Freitag, STR's senior VP for lodging insights. \"The ADR forecast for the summer currently stands at around +4%. We expect that muted macroeconomic growth will have a small, positive impact on employment and corporate profit numbers. With that growth should be the desire for the American public to travel and for managers to send their people on the road.\"Freitag also noted that revenue-per- available-room growth was moderate in August 2015 (+1.8%), thus creating the opportunity for August 2016 to be comparatively stronger. Overall, STR projects RevPAR to grow roughly 4.4% this summer.STR's revised 2016/2017 U.S. Forecast will be released on 6 June at the NYU International Hospitality Industry Investment Conference.

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Infographic: UK Online Travel Trends 2016

eRevMax, the leading hotel technology provider, has released an infographic showcasing online travel trends in the United Kingdom. The infographic has projected a positive outlook for UK hoteliers, who can expect to see a lot of bookings coming their way not only from international travelers but from Britons too, as a good 64% of them will take at least one domestic holiday.

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American Millennials disrupting traditional travel models

New global research from travel data platform ADARA reveals that Millennials in America are disrupting traditional models for travel. They are dedicated travelers with 2 in 3 (67%) prioritizing travel above any other expense, but are savvy bargain hunters with a penchant for luxuries. They are more likely to book through intermediaries and are less likely to be in loyalty programs as they currently exist.

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Zlat Praha in the Czech Republic Joins RCI Network

Zlat Praha recently announced the affiliation of the Golden Prague Resort Salabka in the Czech Republic into the RCI network of approximately 4,300 resorts around the globe. This is the company's first affiliation with the world's leading holiday exchange company. The Golden Prague Resort Salabka is located in Troja, 15 minutes from Prague city centre and close to the Drahn-Troja Natural Park. The Troja Chateau, Prague Botanical Gardens and Prague Zoo are also nearby.

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TOPHOTELPROJECTS World Tour 2016

TOPHOTELPROJECTS is proud to announce a new business line. As the leading database connecting the global hospitality industry, they felt the need to meet the their industry face to face and has created the TOPHOTELPROJECTS World Tour. The TOPHOTELPROJECTS World Tour is a series of high quality, personal networking events, that connects the local market in the most important cities for the hospitality projects industry on a global level. The first edition kicks off in London on the 20th July, followed by Miami on 25th August, Dubai on 20th September, Singapore on 18th October, New York on 15th November and Berlin on 1st December. The idea to start the TOPHOTELPROJECTS World Tour came from personal experiences of participating other industry events. Rolf Schmidt, Founder and CEO of TOPHOTELPROJECTS knows the industry well and discovered the need of events where a small, exclusive group of people comes together and focuses on the trends of the local market. The participants of the TOPHOTELPROJECTS World Tour are a balanced mix of investors/developers/owners, architects/designers, hoteliers/operators, hotel suppliers and media. The one-day conference presents a unique blend of crucial industry information and power networking in an interactive and inspirational program with presentations, a panel discussion, 3 under-construction project presentations and 8 organised network sessions. This all hosted by a 'local ambassador' in a recently new build/renovated, 4-5 star, design hotel. Each event only allows 66 people to attend, 15 professionals per target group. TOPHOTELPROJECTS makes sure all participants get introduced to all attendees, sponsors and partners and has a very interactive marketing campaign for this world tour. From the moment attendees are signed up, their participation will be announced by TOPHOTELPROJECTS newsletter, social media and website. TOPHOTELPROJECTS's newsletter has a reach of +160,000 industry leaders and the Linkedin Group has nearly reached 20

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HSMAI Names Revenue Management Professionals of the Year, Vanguard Award Honoree for 2016

The Hospitality Sales and Marketing Association International (HSMAI) is honored to name Christian Boerger, CRME, corporate director of revenue strategy, Pacific Hospitality Group, as its Corporate Revenue Management Professional of the Year and Emily Bowen, CRME, director of revenue, reservation and distribution, Penn State Hospitality Services, as its Single/Multi-unit Revenue Management Professional of the Year. These awards are co-presented by Rainmaker.

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Charm your American and European Millennial Audience: Digital Branding Tactics For Travel Agencies

Who doesn't like traveling? I know I do. We're human beings, and we love to socialize and explore. During the holiday season, such as in summer, both international and domestic travelers buzz across the world in an aim to discover new cultures, meet their loved ones or attend business meetings.

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UEFA Euro 2016: Hotel Prices, Alternative Accommodation & Travel Interest

With just over three weeks until the first match of the 2016 UEFA European Championship, hotel search website trivago.co.uk has analysed travel trends related to the event. Our data compares the average hotel price of each match day to the price during the same period last year, demonstrating increases of up to 471 per cent. In order to help travellers who have yet to book accommodation, we've put together a list of ten alternative towns all within two hours' drive of their respective stadium and with savings of up to 298 per cent. Finally, we've looked at travel interest to each match, highlighting the most interested nationalities, the most popular matches and even which country is most confident for the final.

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Small hotels to benefit from the free-to-use Hospitality Technology product Suite introduced by eZee

The rise in the adoption of hospitality technology has changed the hospitality industry in the last decade. Hotel management operations, booking management and overall guest management has been greatly influenced by the technological advancements. Sadly, the technology adoption hasn't percolated to hospitality businesses of all sizes. Software vendors' apathy to small hotels, resistance to technology adoption has put many small independent hotels at a business risk. Many small and mid-sized independent hotels do not realize that their survival in the industry will become more of a struggle, if they don't adopt technology soon.

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Phocuswright Europe It's a Wrap!

The PhoCusWright Conference is where global travel executives convene to discover, debate and capitalize on the latest trends and opportunities in travel. Comprised of Center Stage, Workshops and The Travel Innovation Summit, the conference places a premium on honesty and raises the bar with professional production, an unprecedented speaker roster and a savvy audience. You can now access the on-demand video sessions and conference wrap up from last week'sPhocuswright Europe event. Watch the videos and read about the event HERE.

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Kennedy Training Network Helps Bartell Hotels' Private Call Center Improve Direct Bookings

Like all hotel companies, Bartell Hotels was looking for ways to increase direct bookings as part of an overall strategy to reduce its distribution costs and to recapture market share from other channels such as OTA's. As the owner and operator of 8 fine hotels in the San Diego area, Bartell maintains its own centralized reservations call center to provide the personalized service and local area knowledge that today's callers are seeking.

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Cornell Study Shows Value of Matching Up a Restaurant's Concept and Service Style

A study from Cornell University adds a new dimension to the definition of good restaurant service. The study finds that good service means more than just delivering food orders promptly and correctlyalthough that is vital. In addition, the service style is also an essential element of the service transaction, because customers noticeand are more pleased when a restaurant's service style matches its brand image.

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Nor1 to Host Hospitality Merchandising Workshop at HSMAI ROC

Santa Clara, CA Nor1, the leader in hospitality merchandising technology, is pleased to announce it will host a merchandising workshop as part of the HSMAI Revenue Optimization Conference in New Orleans, LA on June 21, 2016.

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HSMAI Names Revenue Management Professionals of the Year, Vanguard Award Honoree for 2016

The Hospitality Sales and Marketing Association International (HSMAI) is honored to name Christian Boerger, CRME, corporate director of revenue strategy, Pacific Hospitality Group, as its Corporate Revenue Management Professional of the Year; Emily Bowen, CRME, director of revenue, reservation and distribution, Penn State Hospitality Services, as its Single/Multi-unit Revenue Management Professional of the Year; and Dr. Ravi Mehrotra, who co-founded IDeaS Revenue Solutions in 1989, with the Vanguard Award for Lifetime Achievement in Revenue Management.

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HFTP's Entrepreneur 20X Pitch Competition Returns at HITEC 2016 with More Start-Ups, Top-Notch Judges and Exciting Changes

Hospitality Financial and Technology Professionals (HFTP) is pleased to announce the selected start-ups and judges that will be participating in the second annual Entrepreneur 20X (E20X) pitch competition taking place at the 2016 Hospitality Industry Technology Exposition and Conference (HITECSM) in New Orleans, La. USA next month. The action-packed E20X session is scheduled for Monday, June 20, 2016 from 1:00 4:00 p.m. at the Ernest N. Morial Convention Center in the Rivergate Room. All HITEC badges are welcome to attend and encouraged to visit the E20X pavilion to visit startup's kiosks and vote for their favorite.

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Sustainable Development and Smart Partnerships Key To Growing Caribbean Brand\" Assert Cuban and CHTA Officials

The President of the Caribbean Hotel & Tourism Association (CHTA), Karolin Troubetzkoy, joined by several members of CHTA's executive committee and prominent regional hoteliers, visited Cuba for meetings with Cuban and international officials during the UNWTO and FITCuba events held in Havana between May 2-6.

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Cendyn Announces Strategic Equity Partnership with Accel-KKR

Cendyn, the leader in software solutions for driving sales and marketing performance in the travel and hospitality industry, announced today it has received a growth equity investment from Accel-KKR, a leading technology-focused private equity firm. As a result of the new partnership, Cendyn will accelerate its investments in its existing product portfolio, new product innovation, and market expansion driving more value for its current and future customers. Terms of the investment were not disclosed.

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Sanctum Soho Hotel opts for Guestline's solutions to streamline operations

The latest team to embrace Guestline's leading cloud hosted property management solutions is the Sanctum Soho Hotel in London. The boutique hotel has opted for their Rezlynx PMS, distribution, EPoS and online booking solutions to collaborate their systems and ensure PCI compliancy.

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The big tech drive to encourage loyalty - JLL Real Views

On the one hand it's helping them to engage with guests through easily scalable and cost-effective initiatives and drive loyalty in new ways. Apps and interfaces allow integration with other relevant products and service providers, and encourage customer engagement through multiple touchpoints.

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RCI Adds Four More Properties from MGM Muthu Hotels Group

MGM Muthu Hotels Group recently affiliated four newly acquired properties to RCI, the global leader in holiday exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN). The recent acquisitions of Belstead Brook Muthu Hotel and Muthu Westcliff Hotel, both in England, Grand Muthu Golf Plaza Hotel in Tenerife, and Forte da Oura in Portugal have noticeably boosted India-based MGM Muthu Hotels Groups' already impressive resort property portfolio. These four new properties join the eight MGM Muthu-owned resorts currently affiliated with RCI: four in Portugal, two in mainland Spain and one each in Tenerife and India.

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HomeAway invites guests to sleep in the Eiffel Tower for the first time

HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever sleep over in the world's most iconic landmark: the Eiffel Tower. Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation to Paris this summer, including the opportunity to stay in the exclusive, custom-built accommodation inside the Eiffel Tower during the UEFA EURO 2016 football tournament by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?

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Travel Tripper announces Travel Tripper Web, a new website and booking platform combining high-end design with high-performance e-commerce to drive direct revenue

Travel Tripper, the industry's most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases direct booking revenue by seamlessly combining beautifully designed multi-channel websites with the company's industry-leading booking engine and CRS. Unlike other website platforms, TT Web is always up-to-date with real-time CRS data including room details, live rates, availability, number of reservations completed in the last 48 hours, and the latest offers. TT Web also integrates directly with Travel Tripper Rate Match, a metasearch price checking and automated rate matching widget.

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Why the hospitality sector is ripe for Make in India | dailyo.in

When the world reads about Make in India, what does it imagine? Maybe motorbikes whizzing off the production line or hi-tech fighter jets defending our nation. Perhaps pharmaceuticals or IT or maybe the extraordinary Indian textile industry? How about restaurants or the hospitality sector? Hmm... Maybe not. But why not? Perhaps it's some kind of involuntary association between the word \"Make\" and images of machinery or factories. As investors and managers in the Indian hospitality industry, we would argue strongly that our sector is a natural candidate for the world's best companies and brands to Make in India.

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Darwin Escapes Chooses Acentic For Integrated Hospitality Technology Upgrade

Acentic, the global leader in hospitality technology, has been chosen by Darwin Escapes to work across its portfolio of luxury in the UK. This new technology partnership follows the successful installation of a managed HSIA network service for over 1,000 lodges, in three of the group's recently upgraded resorts, in the South West of the UK.

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AH&LA Honors Outstanding Hotel Employees And Properties At Annual Stars Of The Industry Celebration

The American Hotel & Lodging Association (AH&LA) today announced the winners of its most prestigious prize: The Stars of the Industry Awards, honoring the nation's top employees and properties for their outstanding accomplishments, service, and leadership in the hospitality and lodging industry.

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eRevMax wins big with NH Hotel Group China

NH Hotel Group China, the joint-venture company of NH Hotel Group and HNA Hospitality Group, has selected eRevMax to provide channel management and business intelligence solutions for its managed properties. The properties will be using RateTiger Shopper & Channel Manager to monitor and manage rates and availability across multiple online sales channels from a single platform. The group has also subscribed to Managed Rate Services to receive competitive price intelligence reports for better rate management.

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Flip.to sparks huge reach and return for SoHo's Hotel Hugo

Hotel Hugo, an independent, luxury hotel in New York City's historic SoHo neighborhood, has tapped Flip.to to reach a massive network of global travelers perfect for their hotel. Since going live on the platform in January of 2015, the property has reached a warm audience of over 75,000 worldwide, and the advocacy platform has become a pivotal strategy in the hotel's operations.

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AccorHotels revamps Optimum Service Standards' program to accommodate Chinese visitors to Australia

Following the one millionth Chinese visitor arrival into Australia milestone, AccorHotels is at the forefront of maximising the potential of the Chinese market with its newly enhanced and rebranded 'Optimum Service Standards' program Hao Ke Ya Gao.

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China outbound wave dominates tourist arrivals across Asia Pacific to 2020

Arrivals from China to Asia Pacific destinations will climb from an estimated 102 million in 2015 to more than 150 million by 2020 and as such this one source market will dominate the region's international tourism landscape, generating close to 23 percent of all arrivals to Asia Pacific destinations by the close of this decade.

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Nor1 Expands Partnership with Eldorado Resorts, Inc. to Further Deploy the Nor1 Merchandising Platform at Circus Circus Resort Casino Reno and Eldorado Resort Casino Reno

May 18, 2016 Santa Clara, CA Fueled by the success of Nor1's eStandby Upgrade product, Eldorado Resorts, Inc. has signed to bring Nor1's Merchandising Platform to their other holdings, Eldorado Resort Casino and Circus Circus Resort Casino.

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Duetto Promotes Nelson Veiga to Executive Vice President of Operations, Builds Out Senior Management Team

Duetto, the market leader in hotel and casino profit optimization technology, announced that it promoted Nelson Veiga to Executive Vice President of Operations. With more than 20 years of senior management experience in operations for numerous high-growth software companies, Veiga is perfectly positioned to lead Duetto into its next phase of growth. He'll direct the company's growing Customer Success, Product and Creative teams out of Las Vegas.

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Groupize Launches emailBids to Replace the Outdated e-RFP Methods for Sourcing and Managing Small Groups and Simple Meetings

In response to demand from the industry wanting to simplify the e-RFP process, Groupize recently launched emailBids as part of an innovative Conversational Commerce Engine within their Groups and Meetings Platform. The new functionality is designed to streamline interactions between planners and hotels, catering to the reality that all parties prefer to conduct business via email because it is fast, seamless and now organized.

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Hyatt Regency Istanbul Atakoy Secures Guests with Latest Online Security Access and RFID Technology by ASSA ABLOY Hospitality

Guests at the Hyatt Regency Istanbul Atakoy can enjoy increased safety and convenience as well as a chic, modern environment and sweeping views of the Marmara Sea thanks to a partnership between the new luxury hotel and ASSA ABLOY Hospitality. The Hyatt Regency Istanbul Atakoy has implemented advanced security access solutions by ASSA ABLOY Hospitality, demonstrating its commitment to guaranteeing guest safety while maintaining maximum convenience. In partnering with ASSA ABLOY Hospitality, the luxury property has also streamlined its operations by maximizing efficiency of staff and maintenance operations.

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NAVIS Launches Competitive Edge Calculator to Help Hotels and Vacation Rental Management Companies Uncover How Much Revenue They are Leaving on the Table

The cost of lost opportunity can have a significant impact on any organization, but this is especially true for the hospitality market. Today, NAVIS, the leader in innovative technology solutions for hotels, resorts, and vacation rental companies, announced the launch of their new Competitive Edge Calculator, a tool that makes it easy for lodging providers to analyze the revenue they are likely missing out on within their existing demand. The calculator is designed with customized preferences for both hotels and vacation rentals, and powered by a data-driven algorithm built on more than ten years of industry performance data.

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Magnuson Hotels Launches Marketing Campaign with Expedia

Spokane WAMagnuson Hotels, America's fastest growing hotel brand, today announced the launch of a global marketing initiative with online giant Expedia. Magnuson Hotels has partnered with Expedia to promote its three brands Magnuson Hotel, Magnuson Grand and M Star, with a 4-month advertising campaign across Expedia's Flight & Hotel search, targeting impressions of nearly 2 million.

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Robert De Niro to open London hotel | telegraph.co.uk

Oscar-winning actor Robert De Niro is to open a boutique hotel in London's Covent Garden, following on from the success of celebrity favourite The Greenwich in New York. Mr De Niro, working with Capital & Counties Properties (Capco) and BD Hotels, has submitted a planning application for the proposed 83-room hotel, which will be called The Wellington Hotel. The plans would see Mr De Niro, Ira Drukier and Richard Born - the team behind The Greenwich Hotel in New York's Tribeca district - open their first hotel outside of the US.

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Saudi Arabia hospitality sector adapts to millennial needs | tradearabia.com

Millennial travellers are forecast to become the dominant consumer group globally by 2020, yet the future appears closer for Saudi Arabia, a new report has unveiled. A report by Euromonitor International prepared for The Hotel Show Saudi Arabia reveals that in 2016, 10.3 million people or 32 per cent of the kingdom's population are classed as millennials or young adults (aged 1836). Meanwhile, 27 million domestic trips are forecast to be made by Saudi travellers this year.

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Michigan State Students Cameron Armstrong & Di Wang Win 2016 Hospitality Asset Managers Association (HAMA) Student Case Competition

The Hospitality Asset Managers Association (HAMA) today announced that senior Cameron Armstrong and junior Di Wang of Michigan State University were selected as the 2016 winners of the Tenth Annual HAMA Student Case Competition. The MSU team was chosen from a select field of top hotel schools that also included the Pennsylvania State University and the University of Denver. Student teams researched and prepared a case study from a list of topics that currently impact the hotel industry.

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HSMAI's Washington DC Chapter to Host Second Sales Academy

Hospitality Sales and Marketing Association International's Washington DC Chapter will host the year's second sales academy, Managing the Corporate RFP Process, May 19 in Arlington, Virginia.

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Acentic's largest UK install of Radiant 4 & Panorama NG at flagship Intercontinental London The O2

Acentic, global leaders in hospitality technology, has completed its largest install in the UK at the 5-star luxury hotel, InterContinental London O2, Greenwich Peninsula a flagship property managed by the Arora Group.Putting guests and delegates in control with cutting edge technology, Acentic's Radiant 4, leading Wi-Fi platform and Panorama NG, entertainment systems have been rolled out across the flagship hotel's 453 magnificent luxury rooms and high-spec 4,500sqm conference centre which includes The Arora Ballroom, a 3,100sqm pillar-free space.Richard Robinson, Chief Executive of Acentic, said: \"This is a huge coup for us. InterContinental is the most luxurious of the IHG brands and The InterContinental London The 02 is a flagship property for both InterContinental and the Arora group.We worked alongside the hotel's marketing team to design and develop a fully customised interactive TV solution for the hotel. This included the ability for the guest to control their TV screen using their mobile phone and also playback their own content onto the TV. In doing so, we have achieved a seamless connectivity to help drive memorable, personal guest experiences.As an accredited Bose Pro Partner, we were able to recommend that the public areas should be equipped with the Bose's latest Professional Background Music Control System, including amplifiers and speakers as well as an enhanced foreground system for the 18th floor rooftop sky bar, Eighteen.Sunny Roda, Group Purchasing & IT Director at Arora Group said:\"We are delighted to have partnered with Acentic to install leading technology at this flagship property for the Arora Group. Technology is an integral part of the guest experience. Working with Acentic has allowed us to be at the forefront of innovation and has helped us deliver a first class in-room entertainment system, property wide networking and wi-fi solution to serve the significant demands of today's tech savvy traveller. We have been w

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Lodging Interactive Launches Hospitality Industry Consumer Engagement Report

Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its monthly CoMMingle Hospitality Engagement Report Infographic. The free monthly infographic reports on trends in the area of online reputation management and social media engagement.

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Benbria's Loop Guest Engagement Solution Now Integrates with Over 60 Hotel Property Management Systems.

Ottawa, Ontario May 13, 2016 Benbria is pleased to announce that its multi-award winning Loop Mobile Guest Engagement solution can now be integrated with over 60 different property management systems (PMS). The announcement means that more hotels than ever across the globe can engage with their guests on the Loop messaging product using personalized and timely invitations.

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Wyndham Rewards Launches Member Levels, Expands Award-Winning Program with Industry's First Experience Enhanced Redemptions

The program that revolutionized hotel rewards in 2015 by simplifying free nights with a flat 15,000 point redemption rate is once again turning the loyalty landscape on its head. Now \"elite\" programs and special member experiences are no longer just for the rich and well-traveled. Member Levels, the newest enhancement to the award-winning Wyndham Rewards loyalty program and its nearly 8,000 hotels, brings generous and truly unique perks to all.

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What Does Sustainable Travel Mean to Consumers Today?

In celebration of Earth Day 2016, Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, has revealed findings from its global Sustainable Travel Report[1] , identifying what the term \"sustainable travel\" means to consumers, how sustainable accommodations are viewed, and what the future holds for eco-conscious travelers.

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Hear Ye! Hotel Lessons From Ben Franklin Himself! | hotelinteractive.com

Ben Franklin (1706-1790) is one of the founding fathers of the United Statesa politician, author, printer, postmaster, scientist, poet, inventor and diplomat, he is the definition of a renaissance man. While his acclaim lives on in the history books, a historical actor-entertainer named Bill Robling (pictured above) has spent the last 30 years bringing Ben Franklin to life. Normally a staple of the Philadelphia tourist scene, he recently sojourned to my hometown of Toronto for a media event.

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Marriott International Celebrates 30 Years of Honoring Associates

A celebration last night marked that 30th Marriott Awards of Excellence, Marriott International's (NASDAQ:MAR) recognition program that honors its top associates worldwide. The awards were established in 1987 to pay tribute to company founder J. Willard Marriott and have since expanded to recognize not only individuals but also teams for outstanding community service, diversity and inclusion, culture and wellbeing initiatives.

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Radisson Blu Edwardian Guests Can Now Text Edward The Chatbot For Service | forbes.com

If you don't have the time or inclination to coordinate with real-life concierges during your next stay in the UK, you're in luck: a new virtual assistant has checked in at a dozen Radisson Blu hotels, and is programmed to please. Edward' is an artificially intelligent service now available at twelve Edwardian Hotels-owned Radisson Blu locations, and is able to report on hotel amenities, give directions and tips, and even receive guest complaints in a matter of seconds via SMS. The company explained in a press release that the new chatbot is designed to deliver exceptional experiences for guests who prefer digital brand interaction, including those staying in the chain's busy Heathrow Airport and South Kensington, London lodgings, and too help resolve many straightforward requests but also fetch a human helper to tap in as needed.

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Inside Travel's Global Brain We're All The Same | traveltrends.biz

I love this: \"The internet has created a global brain with access to the same information, culture and ideas. Consumers from Boston to Beijing are served by global megabrands (think Apple, IKEA, Airbnb, and Uniqlo). The result? A worldwide convergence in tastes and aspirations.\" So true don't you think. It reminds me of that line from Life of Brian when the crowd shouts in unison: \"We're all individuals\".

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Sleep Inn Brand Unveils Prototype Evolution

Sleep Inn, an all new construction brand and leader in the midscale lodging segment has revealed the latest evolution of its successful prototype. The concept builds upon the current prototype, which has demonstrated great appeal for its simply stylish aesthetic as well as its cost effectiveness to build and operate. The enhanced look and feel has evolved to meet the changing tastes and behaviors of travelers while still remaining cost neutral to today's already efficient prototype. Leaders of the brand, which is franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, made the announcement during the Choice Hotels Annual Convention in Las Vegas attended by nearly 6,000 Choice Hotels franchisees and hospitality professionals.

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Hilton Taps Google Maps to Help HHonors Members See More When Choosing Their Room

More than 13 million times, Hilton HHonors members have used the award-winning HHonors app to choose the exact room they want. Now, in a new benefit available exclusively to Hilton HHonors members, Hilton Worldwide (NYSE: HLT) has integrated Google Maps into the app, giving members the unprecedented ability to see more details about the hotel's surroundings and their room's potential view before making a room selection. With the updated room selection feature, you can now be your family's hero by choosing the room at the Hilton St. Louis at the Ballpark Downtown that faces Busch Stadium, or by picking a room at Hampton Inn Marquette/Waterfront that looks out at Lake Superior.

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PolyU Study Finds Online Tourist Photos Present Ideal Selves

Tourists deciding what photographs to take and share with others are engaging in impression management involving the presentation of an \"ideal self\", according to Dr Iris Lo, a Ph.D. graduate of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University who was supervised by Professor Bob McKercher of the SHTM. In a recently published study, the researchers highlight the role of social media in changing the nature of travel, as tourists increasingly post their photos online to be viewed and commented on by broad audiences. They find that through the photo selection process, tourists become engaged in a constant comparison and re-evaluation of their performance and find themselves in a \"constant dilemma of who to satisfy\".

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Fairfield Inn & Suites Celebrates National Amazing Month With Mr. T

Hailing the spectacular efforts of everyday travelers, Fairfield Inn & Suites National Amazing Month honors unsung stars each May by celebrating the efforts of people who help others stay balanced and maintain momentum amidst life's common stresses. Headlining the effort are pop culture icon Mr. T and a collection of world-class masters of the stress- free mentality.

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Online travel agents spying on holidaymakers to rip them off | telegraph.co.uk

Online travel agents are ripping off customers by spying on their computer history and using their details to charge them more for holidays, a House of Lords report has found, as peers call for a top-level investigation. The upper house's EU Committee condemned the online travel industry, accusing websites of misleading customers through rigged pricing, fake reviews and doctored search options. It warned online travel providers are offering controversial \"personalised\" pricing in which information provided, or revealed, by customers is being used to determine an individual price for a particular item or service.

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Magnuson Hotels Reports 35% Revenue Increase Year to Date

Magnuson Hotels, America's fastest growing hotel brand, today announced a 35.15% YTD revenue increase. The company also reports a 22.84% increase in ADR (average daily rate) for reservations generated from 2015 to 2016. Driving this performance increase are continued lower US gas prices, strong job growth and increased consumer brand recognition. Magnuson implemented a national rebranding of its three brands in 2015, while also launching its \"Follow the Star\" advertising campaign on a national basis. Notable branded hotels that joined the Magnuson group in the last 12 months include the Magnuson Hotel Convention Center New York City, the Magnuson Hotel Framingham, MA and Magnuson Hotel Marshal, TX. Since its launch 13 years ago, Magnuson Hotels has become America's fastest growing hotel brand and a top 10 global chain, marketing 1,000 hotels across six countries and three continents. Magnuson Hotels' newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 6,000 hotels worldwide, equal to the size of a top 5 global hotel chain. For more information: Visit magnusonworldwide.com or email info@magnusonhotels.com

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Maestro's GEM Guest Response System Builds Repeat Business and TripAdvisor Ratings

What do standalone independent hotels and major chain properties have in common? They both want guests to have a positive experience that generates repeat business and loyalty. Candid, actionable guest feedback provides the most effective insight in how hotels can deliver an experience guests value. Maestro PMS created its GEM, Guest Experience Measurement, system to give operators more guest feedback faster and more clearly.

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Hyatt Centric Steps up Its Style with First-Ever Drybar Collaboration

Today, Hyatt Centric hotels announced a new relationship with Drybar, the premier blow dry bar brand, helping guests look their best while shopping, enjoying a taste of the local cuisine and exploring a new destination. 

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New Fancy Dorms Look A Lot Like Coliving Spaces | fastcompany.com

Coliving, the latest trend in real estate, is often compared to \"dorms for adults.\" Instead of isolated apartments, housing projects like WeWork's WeLive offer tiny, furnished rooms and abnormally generous common spaces. Others, like Brooklyn-based Common, cater to a more mature crowd (sans WeLive's laundry-room arcade) but follow a similar concept: Residents rent furnished rooms inside of larger community complexes, just like many of them did in college.

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Choice Hotels Announces Exclusive Rates for Choice Privileges Members on ChoiceHotels.com

Choice Hotels International, Inc. (NYSE: CHH) announced today a new members only hotel rate on ChoiceHotels.com and the company's mobile app, further enhancing the value of its loyalty program. Beginning later this summer, all Choice Privileges members will have access to an exclusive discount only available when they book directly on Choice's online and mobile channels. The rates will further support the company's best price guarantee, providing confidence to consumers that the best price for its hotel rooms can be found on ChoiceHotels.com or the Choice Hotels mobile app.

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AccorHotels enriches its Business travel subscription card offer and renames it Business Plus

To cater for the specific requirements of business travelers, AccorHotels has enriched its international, multi-brand subscription program for business guests, AccorHotels Favorite Guest Business, and renamed it Business Plus.

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American Hotel & Lodging Educational Institute Honors Navy Lodges for Commitment to Professional Development and Certification

The American Hotel & Lodging Educational Institute (AHLEI) presented three Navy Lodge properties with awards recognizing their commitment to supporting their employees and guests by providing access to continuing education, training, and professional certification, using AHLEI's resources as part of a property-wide development program.

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IHG Launches New Franchise Model for Holiday Inn Express Brand in China

IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today announces the launch of a new franchise model for its Holiday Inn Express brand in China. The new model, called Franchise Plus, has been specifically tailored for the Chinese market and provides owners with all of the benefits of operating a franchise model, but with additional benefits and features from IHG's managed model.

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U.S. Hotels Make Chinese Travelers Feel at Home

In a growing number of U.S. hotels, fried noodles and congee are joining the bacon and eggs on the breakfast buffet, chopsticks are lining up alongside the forks and staff are being trained to say \"huanying\" as well as \"welcome\". Chinese travelers are flocking to America where they're being welcomed with open arms particularly following a 2014 visa agreement, which extends business and tourism visas from China to the US (and vice versa) from one year to 10 years.

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Creative Supply to collaborate with ESSEC Business School and Elegancia Hotels

Creative Supply is collaborating with Elegancia Hotels and ESSEC Business School, Paris to develop a new module in hotel branding for the MBA in International Hospitality and MBA Global Branding students of ESSEC. The module, called Strategic Branding Project, is led by Visiting Professor Alex Gibson from DIT in Ireland.

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Millennial Travel Trends: A Look at the Largest Generations' Habits

Between the years 1980 and 2000, something terrific happened. Something that would forever change the shape of the world as previous generations knew it. No, it wasn't the launch of MTV (though that was pretty awesome, too), and it wasn't dinosaurs being reanimated at Jurassic Park. No, no. Those 20 years introduced the world to what would be known as \"millennials.\"

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Fraudulent hotel booking sites are more common than you might think here's how you can spot them | businessinsider.com

As the number of online hotel bookings continues to increase, so does the rate of booking scams. A study released in 2015 by the American Hotel & Lodging Association found that around 15 million hotel bookings are affected by deceptive rogue affiliates each year. That translates to roughly $1.3 billion going to fake bookings annually. The study, which was conducted by GfK Custom Research, included 1,1017 interviews conducted among adults age 18 and over. Fraudulent websites and call centers will often mimic an affiliation with a certain hotel, when they in fact have no relation.

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How a New Type of Coworker is Changing Office Life | hotel-online.com

Your coworkers sitting nearby probably know how you take your coffee or the song you play when you need creative inspiration. However, in the modern office you are engaging more than ever with a different, quieter teammate that also recognizes your preferences, from email spam to office temperature. This colleague doesn't gossip or eat lunch with youbut they greet you every morning, and sort your emails overnight. This coworker plays a critical role on your team, adding intelligence and data that make everything you do possible. This coworker is, in fact, a cognitive computing programa close cousin to the robots that science fiction once predicted would take over our world.

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Select-Service Hotel Boom: Pros & Cons | businesstravelnews.com

In 2014 and 2015, select-service rooms accounted for 70 percent of all rooms added to U.S. supply, according to STR. As of February, select-service comprised 67 percent of the U.S. pipeline. The industry's steady trend toward select-service may not be great news for corporates that rely heavily on large meetings hotels, but for some programs, the growth of these properties could prove to be a boon, bringing more diverse, higher-quality products into the marketplace.

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eRevMax completes integration with Fastpayhotels

Leading hotel connectivity solutions provider eRevMax has completed 2-way XML integration with Fastpayhotels, a recently launched B2B hotel distribution platform. Accommodation providers, using eRevMax distribution solutions RTConnect, RateTiger and LIVE OS can now make real-time rate and availability updates and receive automatic transfer of bookings received in the channel.

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AI and the sharing economy: how Expedia views the future of travel | information-age.com

Expedia is the most recognisable brand in the world of online travel and owns several others, including Hotels.com and Trivago. Its companies operate more than 100 branded points of sale in over 60 countries. As a parent company, Expedia has made a steady flow of acquisitions over the past 15 years, and last year stepped up its M&A strategy with the takeovers of online travel agencies Travelocity and Orbitz, and holiday rental website HomeAway. A major goal in this M&A activity is to control and maintain Expedia's market-leading position in an increasingly competitive market for online travel booking, and is reflective of a general industry trend towards consolidation.

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Fairmont invites new perspective with visual storytelling partnership | luxurydaily.com

Canada's Fairmont Hotels & Resorts is giving consumers a different point of view with a photo exhibition. The chain has partnered with visual storytelling agency Namara to provide a behind-the-scenes look at global luxury hospitality services via a photo exhibition. Giving consumers a candid peek behind the curtain shows off the personal connection on which the hotel prides itself.

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What's that smell? Creative hotel marketing | usatoday.com
The first thing Sheila Haas noticed when she checked into an apartment hotel in Los Angeles recently was the smell: a sweet, metallic fragrance wafting through her room. It triggered an asthma attack, she says. Complaints to the management were met with a shrug. Too bad, a representative told her, but you didn't pay for a fragrance-free room. We had to stay elsewhere, says Haas, who lives in Boynton Beach, Fla.

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Emaar launches new new generation lifestyle brand

Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, announced the launch of Rove Satwa, the seventh property under Rove Hotels, the new mid-market, new generation lifestyle brand.

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Fairmont Hotels & Resorts Partners With Namara Represents On First-of-its Kind Photojournalism Project

Fairmont Hotels & Resorts has partnered with NAMARA represents (NAMARA), a creative visual storytelling agency, to capture the stories of those who deliver luxury service in iconic hotels around the globe. NAMARA's seven world-class photojournalists visited nine Fairmont hotels from San Francisco to Shanghai to shadow Fairmont colleagues and get a glimpse of what happens behind-the-scenes.

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Marcus Hotels & Resorts Kicks Off the Busy Summer Travel Season by Welcoming Pets at Pet Friendly Destinations

The busy summer travel season is just around the corner. For those traveling with their Fido friends, what better way to enjoy it than to stay in a pet friendly destination? Marcus Hotels & Resorts, a leading national hotel management company is welcoming pet travel companions at several of its pet-friendly properties nationwide including The Pfister Hotel, Hilton Milwaukee Hotel, Hilton Madison Monona Terrace Hotel, Skirvin Hilton Hotel, AC Chicago Downtown and The Lincoln Cornhusker Marriott Hotel.

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Online and Mobile Bookings Continue to Strengthen Hotel Performance

Hotel industry performance is strengthening, with Q1 2016 revenue per available room (RevPAR) increasing 1.0 percent year-over-year, fueled by online and mobile bookings. According to data from TravelClick's North American Distribution Review (NADR; Q2 2016), bookings through online travel agents (OTAs), hotel company websites (Brand.com) and in-person travel agents (global distribution systems / GDS) experienced the most growth in bookings in the first quarter, continuing the online / mobile trend from 2015. TravelClick's NADR report aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).

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UK class action lawsuit commences next week against timeshare exchange operator RCI Europe

Law firm Edwin Coe LLP has announced it is representing 487 claimants in a class action lawsuit to be heard in the High Court in London next week, \"Abbot & Others v RCI Europe\". The case, which is listed as a 10 day trial, concerns claims of detriment suffered by members of the RCI worldwide timeshare exchange club, part of the Wyndham Worldwide Corporation.

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Summer flight bookings to Africa - 6% ahead of last year

International flight bookings to Africa for the summer season are currently almost 6% ahead of where they were at this time last year, according to the latest data from ForwardKeys, which monitors future travel patterns by analysing 14 million reservation transactions each day. The figures show a 5.9% increase in forward bookings from May to October compared with 2015, with robust growth in arrivals from across the globe as well as from within the continent.

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Challenger Perspective: Sheraton Hotels & Resorts Launches New Original Content Series Rival Town Rundowns on MLB.com

In celebration of its partnership with Major League Baseball (MLB), Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced a new original content series Rival Town Rundowns on MLB.com that will give baseball fans an unprecedented perspective on travel through tips from their favorite pros visiting a 'rival' city. From San Francisco to New York, some of MLB's biggest stars will divulge their favorite spots to eat, drink and visit when traveling to rival cities. To give baseball enthusiasts a chance to get in on the action, Sheraton is also announcing the Rival Town Rundowns contest where fans can either nominate someone or submit their own story of why they deserve to win the trip of a lifetime to see five of the hottest rivalry games in MLB this year.

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Booking.com's New Booking Messages Interface Empowers Customers to Personalise Their Stay in the Palm of Their Hand

Today Booking.com, the global leader in connecting travellers with the widest choiceof incredible places to stay, announced the release of its new Booking Messages interface,a chat-inspired communication platform that enables customers and accommodation providersto effortlessly connect with each other from the moment a booking is made. In addition tobeing able to initiate any kind of conversation they'd like with the accommodation, allBooking.com customers around the world can now quickly and conveniently manage the mostcommon stay- related requests in just a few taps. The Booking Messages interface featuresautomatically pre-translated templates for certain predefined requests, includingarranging check-in and check-out times, as well as questions about parking and bedpreferences-all in real-time and with a familiar, chat-like interface. \"We're always looking at innovative ways that we can create an even more seamlesstravel experience for our customers,\" said David Vismans, Chief Product Officer atBooking.com. \"With the new Booking Messages interface, customers can literally customiseand manage their trips in the palm of their hand. This technology takes away the worry ofa busy reception desk, different time zones, or friction of communication between peoplespeaking different languages.\"

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UK Online Travel Trends 2016 Part 1

About 36.1 million people will be visiting Britain in 2016. Another 100 million overnight trips will be made by Britons, making it an exciting year for the UK tourism industry. In this two part series, I will look at trends that will become crucial for hotels to ride the tide as they put final touches to their summer preparations.

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TUI Group sells Hotelbeds Group for 1.2 billion euros

TUI Group has reached an agreement with UK investor Cinven Capital Management and Canada Pension Plan Investment Board to sell Hotelbeds Group for around 1.2 billion euros. The Executive Board and the Supervisory Board of TUI Group approved the disposal in Berlin today. The transaction, which is still subject to the relevant regulatory approvals, is expected to complete by end of September 2016.

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The St. Regis Mexico City Becomes First Hotel to Appoint the Role of Chief Millennials Officer

Bernard de Villele, director general of The St. Regis Mexico City, the cosmopolitan hotel setting the highest standard for luxury and bespoke service in Mexico, introduced today the hotel's newest position of Chief Millennials Officer (CMO) in response to the needs of this important demographic.

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Webinar on Q2 2016 Hospitality Technology and Marketing Strategy Forecast & Action Plan

With the constant influx of news in our industry, along with the hundreds of other daily duties of the hotelier, it can be hard to stay up to date. To help save hoteliers time and present them with innovative, actionable ideas to increase direct bookings this summer season, HeBS Digital will host a complimentary \"Webinar on Q2 2016 Hospitality Digital Technology and Marketing Strategy Forecast & Action Plan\" on Wednesday, May 11th at 2 p.m. ET (11 a.m. PT). The webinar will focus on the most notable hospitality technology & digital marketing trends to watch this quarter and an action plan to monetize on these trends.

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Sustainable Travel in 2016: What does sustainable travel mean to consumers today?

What does green mean? Nearly half (47%) of American respondents said they consider themselves to be sustainable travelers, rising to 72% amongst Chinese respondents and dropping to 25% amongst the Japanese, with findings showing a wide spectrum when it comes to what people understand \"sustainable travel\" to mean. More than half (58%) of Americans consider the act of staying in eco-friendly accommodations to be sustainable travel with just over two thirds (68%) confirmed they would be more likely to choose accommodations if they knew they were eco- friendly.

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'Do Not Disturb' these hotel door hangers | usatoday.com

Hotels across the country are making sure their Do Not Disturb signs are getting the point across with flair. No longer are the signs just plain printed black and white door hangers. Now they come in different sizes, shapes, and fonts and with cheeky messages like the Hard Rock Hotel San Diego's Not Now. My Ego Needs a Rest. Hotel managers says the signs are one way they can distinguish themselves from other properties that are vying for guests who increasingly want to stay in places offering interesting design and local experiences. Younger travelers, especially Millennials who are in their 20s and 30s, tend to pay attention to such detail, they say.

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IHG Rewards Club Members Receive Exclusive Rates By Booking Direct

IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today announces the global roll out of Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club members when they book direct. It is part of the on-going evolution of IHG Rewards Club, the world's first and largest hotel loyalty programme, with over 92 million members worldwide. IHG Rewards Club already offers industry leading benefits that include no blackout dates on Reward Nights, mobile check-in and extended check-out times.

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Ann Arbor, Michigan Listed among Most Expensive Destinations in the Midwest

Ann Arbor, Mi. is one of the most expensive destinations in the Midwestern region of the United States. A recent survey conducted by ChicagoHotels.org has come up with this finding.

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Accor Hotels Eliminates Radios, Maintenance Logs With Mobile Request Management App

After a successful six month pilot, ibis Hotels earned this year's innovation distinction at the Accor UK Gala Awards. The accolade was given for their implementation of Connect Staff, a system designed to benefit both hotel staff and guests by improving communication and accountability between departments. Connect Staff is managed through a cloud-based content management system (CMS) and was developed by the hospitality technology firm, Monscierge. Monscierge first partnered with Accor in 2009 and together have deployed Monscierge Connect products to over 400 branded properties spanning 43 countries.

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Loews Royal Pacific Resort at Universal Orlando Unveils All-New Guest Room Design Inspired by a Luxury Island

Inspired by the adventurous spirit and exotic destinations of the Golden Age of Travel, designers have completed the renovation of guest rooms at Loews Royal Pacific Resort at Universal Orlando. The new look captures the tranquil serenity and bold heritage that embodies the spirit of the islands. With its on-site location at Universal Orlando Resort, the hotel offers guests a modern sense of adventure, filled with the magic and excitement of two world- class theme parks - Universal Studios Florida and Islands of Adventure.\"Our new rooms are vibrant and luxurious, evoking the romance of traveling to the South Pacific\" says Complex Managing Director Barb Bowden. \"Combined with an extensive upgrade and renovation to the bathrooms, it is an entirely new room product for our guests to experience.\"Take a video journey through the new rooms here.The guest rooms reflect the magic that exotic destinations in the South Pacific cast over traveler's hearts at the turn of the 20th century, as well as today. The color palette was inspired by the islands, with sandy neutrals punctuated with hints of turquoise and tangerine reminiscent of sand, water and flowers. Gray and charcoal accents tie back to the lava and harder elements of the islands. Custom furniture pieces make use of leather strapping details, metal corner guards, buckles and rivets, all elements found in vintage luggage, steamer trunks and majestic steamships. A focal point in the new rooms is the accent wall, where a custom graphic creates an art moment showcasing the flora, fauna and native motifs of the South Seas.Guests staying at Loews Royal Pacific Resort at Universal Orlando receive an exclusive package of theme park benefits at Universal Studios Florida and Islands of Adventure, including free Universal Express Unlimited ride access to skip the regular lines in both theme parks (theme park admission required) and Early Park Admission. The 1,000-room hotel is located a short walk, compliment

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[Infographic] Five challenges for marketers in delivering a consistent brand experience to customers

81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the brand experience they deliver to their customers is industry leading.

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[Infographic] SEO Checklist: 75+ Actionable Steps To Success

SEO can make or break your business and thus it is important that you stay up-to-date on the latest trends and updates pertaining to search engine optimization. Since SEO helps you to achieve better ranking on search engine and helps you to increase your brand's visibility, staying knowledgeable about this topic is very important.

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Hotelskanner.com Partners with DHISCO to Power New Booking Site

Hotelskanner.com, a new website offering travelers in-depth tools and content for making better-informed booking decisions, has selected DHISCO to connect its customers with the best rates and real-time availability information. Launched by the Dubai-based media company ExMarketplace, Hotelskanner.com targets a global audience with a range of online tools and resources, including photos, traveler reviews and property overviews for select hotels around the world as well as rate information and booking capabilities.

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Group vs. Individual Travel in China [Infographic]

Escorted group tours have been a big part of Chinese travel, both outbound and domestic, since the country's post-1979 reform and opening first made it easier to travel. But in recent years, anecdotal evidence indicates that travelers from the mainland are abandoning these groups for free and independent travel. See the infographic below for more details on this current consumer trend.

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Marriott International Launches Third M Live Studio, the Company's Global Marketing Real-Time Command Center

Marriott International, Inc. (NASDAQ: MAR) today launched M Live, the company's real-time marketing command center, in South Florida. This is the third M Live location to open in the last year, following the opening of M Live at Marriott International headquarters in Bethesda, Maryland and M Live Hong Kong, with further global expansion planned to Europe and the Middle East. The M Live studio empowers Marriott to engage travelers in more personalized ways by participating in one-to-one conversations with consumers, on the social platforms where they are already active and engaged. By taking an omni-channel approach to tracking conversations, trends, global performance, marketing campaigns and brand reputation across social platforms, M Live identifies opportunities to authentically integrate Marriott International's 19 brands and nearly 4,500 properties worldwide.

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Interval Leisure Group and Starwood Hotels and Resorts Worldwide Provide Update on Acquisition of Vistana Signature Experiences

Interval Leisure Group, Inc. (Nasdaq: IILG) (\"ILG\") and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) (\"Starwood\") today announced a brief delay in the planned closing of ILG's acquisition of Starwood's vacation ownership business, Vistana Signature Experiences (\"Vistana\"), while both companies work to avoid unnecessary tax withholding under the Foreign Investment in Real Property Tax Act of 1980 (FIRPTA), as discussed in Starwood's and ILG's Current Reports on Form 8-K, which were filed with the U.S. Securities and Exchange Commission on April 19, 2016. The companies are working to finalize the procedures to identify which shareholders are properly subject to this withholding.

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April

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Content marketing for hotels: How to get started telling your hotel's story

Content marketing is more than a buzzword. It's an important part of your hotel's marketing strategy. Simply put, it's the creation and distribution of valuable assets, such as videos, blog posts, and e-newsletters, as marketing tools to attract and retain customers.For hotels and other accommodation providers, these assets showcase your property's unique story and brand.

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Four Seasons Announces New Private Jet Experiences and Global Culinary Journey

Four Seasons Hotels and Resorts, the world's leading luxury hospitality company, today announced three newFour Seasons Private Jet journeys taking off in 2017. The itineraries are headlined by Culinary Discoveries, a first-of-its-kind journey developed in partnership with one of the world's best restaurants, Copenhagen-based Noma, and its acclaimed head chef Rene Redzepi.

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SETE Survey: Refugee crisis affects image of Greece as a destination

Greece remains a safe destination in the perception of potential visitors, however, this sense has deteriorated noticeably in the last quarter because of the refugee/migrant problem, which is becoming a key inhibitor for the final decision of tourists. This conclusion emerges from the online concept survey regarding the image of Greece in the markets of Great Britain, Germany and the USA, conducted by British company Censuswide for Greek Tourism Confederation (SETE) Intelligence on a total sample of 3046 respondents who have visited or are considering to visit our country.

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Five Steps to Measuring Your Social Media ROI | adage.com

Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we're getting out of it? There's no shortage of metrics to gauge performance -- you could measure in terms of fans, followers, retweets and shares. Others look to referral traffic from social media platforms. Still others quantify success from purchases made from social media referrals. The fundamental problem with social media marketing is that there is no common denominator to measure its ROI. Because of this, the effectiveness of social media has been measured haphazardly at best, and not at all in some cases.

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DoubleTree by Hilton Launches Campaign to Inspire Nice Travels on National Pay it Forward Day

DoubleTree by Hilton, one of Hilton Worldwide's (NYSE: HLT) 13 market-leading brands, celebrates National Pay it Forward Day today with the launch of \"Nice Travels,\" an integrated, multichannel movement driving random acts of kindness to prove that \"nice\" is contagious.

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Hilton Sees Gains From Direct Booking | businesstravelnews.com

Three months after launching a campaign intended to get guests to book direct with the promise of lower room rates and free Wi-Fi, Hilton Worldwide reported growth in bookings through Hilton.com and its mobile app. \"We have global scale in a business where scale matters and are using it to drive a more direct relationship with all of our customers,\" CEO Christopher Nassetta said during the company's quarterly earnings call on Wednesday. \"The business we received through web direct is higher than it's ever been and is growing faster than ever, thanks to increasing share shift. The share of web direct channels in our distribution mix is growing five times that of the [online travel agency] share of growth in the quarter.\"

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Guestline unveil new Revenue Management Services

Guestline are delighted to launch a range of revenue consultancy services to customers who will learn more about the core components of revenue management and how to apply these operationally on-site.

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New Report: Consumer Mega-Trends Impacting Hospitality in 2016

Consumer shopping and buying behaviors are always evolving, but the most disruptive changes are still ahead. The latest research study from Sabre (NASDAQ: SABR) examines today's emerging trends to reveal what travelers will want tomorrow.

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How to Bring the Hotel Spa to Your Airbnb | nytimes.com

Back in the days before the sharing economy, if you wanted to be pampered or primped you slipped on terry cloth slippers and shuffled off to the hotel spa. Today, home swapping is commonplace, and vacation rentals are a $24 billion market in the United States alone, according to Phocuswright, a market research company. One can still pop into a hotel or local spa for a massage or manicure. But the rise of on-demand beauty and wellness apps and websites doesn't mean you have to forgo the convenience of on-site beauty and fitness treatments if you're staying in a vacation rental. Rather, the spray tanner and the Zumba instructor will come to you.

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Hilton Worldwide, today announced a partnership with Hotelschool The Hague Hospitality Consultancy and Lobster Ink to develop mobile enabled learning.

Hilton Worldwide, today announced a partnership with Hotelschool The Hague Hospitality Consultancy and Lobster Ink to develop mobile enabled learning.

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Carlson Rezidor Leads the Way with Cutting-edge Virtual Reality Interface

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, unveiled its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu brand's new design program, BluPrint. Leveraging the latest in immersive and interactive visualization technology, Carlson Rezidor has also created a downloadable app and is employing the use of portable VR devices to showcase the merits of BluPrint.

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Sheraton Hotels & Resorts Designates Sheraton Los Angeles Downtown Hotel as Sheraton Grand Property

Sheraton Hotels & Resorts today announced the designation of Sheraton Los Angeles Hotel as a Sheraton Grand, welcoming it to the brand's new premier tier of hotels recognized for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Joining 23 other Sheraton Grand properties around the globe, Sheraton Grand Los Angeles recently completed an all-encompassing $75 million renovation, featuring a full refurbishment of all 496 guest rooms and suites, a complete refresh of the lobby and meeting spaces, and introduction of new dining experiences. Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.

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Survey by Westin Hotels & Resorts Reveals Couples Seek Action Beyond the Bedroom When Booking Honeymoons

On the brink of bridal season, Westin Hotels & Resorts, part of Starwood Hotels & Resorts, Inc. (NYSE: HOT), today revealed a bold new study that illustrates a seismic shift in honeymoon travel trends in North America. In the last five years, rising wealth, digital connectivity and an increasing global demand for wellness have changed the way couples book, plan and experience their honeymoon. The survey, conducted in North America in partnership with StudyLogic, found surprising results centered on the fact that couples are packing more into their honeymoon travels, which means seeking more active experiences and visiting more destinations in less time.

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Alana Nha Trang Beach Hotel joins HotelREZ portfolio in SE Asia

A sea front luxury hotel in Viet Nam, the Alana Nha Trang Beach Hotel strengthens HotelREZ Hotels & Resorts portfolio of independent hotels in the APAC region.

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The 3 Biggest Challenges with Hotel Data

Last month, we sat down with our New York City hotel GMs to talk about how they currently leverage data at their hotels. Although there's much to be gained, wrangling hotel data is not without its challenges. Our GMs describe their three biggest pain points when it comes to hotel data.

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World's Top 50 Hotel Brands by Value: Inaugural Report by Brand Finance

World's top 50 hotel brands valued for the first time Data shows Hilton is the most valuable individual brand Marriott-Starwood merger will create world's most valuable hotel brand portfolio For now, Hilton Worldwide remains the most valuable group Every year, leading brand valuation and strategy consultancy Brand Finance scrutinises thousands of the world's top brands. They are evaluated and ranked to determine which are the most powerful and valuable and grouped into league tables by country and industry. The top 50 hotel brands by value comprise the inaugural Brand Finance Hotels 50. Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year's value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totalling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million. Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion. This move will create the world's biggest hotel group with the most valuable brand portfolio. Brand Finance Chief Executive David Haigh commented, \"As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.\" 1 Methodology Definition of Brand In the very broadest sense, a brand is the fo

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Scandic strengthens customer dialog through new digital platform

Scandic Hotels, the largest hotel company in the Nordics, is continuing to strengthen its customer dialog and market- leading e-commerce by launching a new digital platform. The platform will improve the customer experience and service level as well as further increase the site's conversion rate. The first step is today's launch of a new commercial website in seven languages.

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MediaConcepts Transforms the Hotel Guest Experience with Priscilla

MediaConcepts, experienced provider of integrated digital solutions for the hospitality industry, today introduced Priscilla, the mobile app that will delight hotel guests, increase on-property spend and repeat visits. Designed with the guest experience in mind, Priscilla offers guests a more intuitive way to view information and access services through their own mobile device. From pre-arrival check-in, to ordering room service, requesting for items from housekeeping, opening room door and even controlling room lights, climate and entertainment, Priscilla is always an arm's length away.

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Lodging Interactive Launches Live Chat Customer Service For Hotels

Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of CoMMingle Live the hospitality industry's first real time live chat service for hotels and resorts. CoMMingle Live elevates online customer service to an entirely new level and has shown to increase RFP and online direct bookings for hotels.

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HFTP via HITEC Helps Commits to Donation to the Children's Hospital of New Orleans

Attendees and exhibitors at the 2016 Hospitality Industry Technology Exposition and Conference (HITEC) in New Orleans, La. will have a chance to give back to the local community via HITEC Helps, the event's annual social responsibility project.

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LIGHT Human Hotels forms new partnership with Moooi

Light Hotels recently announced the alliance of its brand Light Human Hotel with Moooi, a unique and iconic mix of lighting, furniture and accessories company known for their creative interior design environment.

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Cornell Finds Revinate Delivers Impressive TripAdvisor Results, Increased Occupancy, and Further Revenue Potential

A recent study conducted by Chris Anderson, an associate professor at the Cornell School of Hotel Administration, found that hotels using Revinate Surveys experienced outstanding performance gains. The study consisted of data from 80 hotels across five global hotel brands, with properties in the U.S., Europe, and Asia Pacific. The hotel brands were Danubius Hotels, GCH Hotel Group, IDM Hospitality, Landmark Hotels Group (Makena Beach Resort), and TFE Hotels.

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Miraval Group Appoints 28-Year Travel Industry Veteran to Lead Marketing

Miraval Group today announced the appointment of Thomas P. Botts, a 28-year travel industry veteran, as senior vice president and chief marketing officer, responsible for developing and executing all marketing strategy designed to drive customer acquisition, retention and profitability across its growing luxury resort, spa and wellness portfolio.

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Starwood Hotels' Reimagined Extended-stay Element Brand Gains Significant Momentum In North America

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced it will significantly expand its Element Hotels portfolio in North America due to soaring demand for the stylish, sustainable brand. On track to more than double its North America footprint over the next three years, Element will open another 22 hotels across the U.S. and Canada by 2018 including debuts inPhiladelphia, Charleston and Nashville.

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DER Touristik announces partnership with TrustYou: DER hotel brands use the global feedback platform

DER Touristik, one of Europe's leading tourism groups, partners with TrustYou the world's largest feedback platform to analyze, benchmark, and influence the online reputation of their own hotel brands across the entire web. TrustYou collects and evaluates feedback for 500,000 hotels worldwide and displays well-structured data by means of a sophisticated tool.

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PolyU Study Finds High Proportion of Online Hotel Reviews Suspicious

Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, they warn that the high proportion of suspicious reviews should ring an \"alarm bell\" for customers. Although these reviews are not necessarily fake, they can be misleading and waste customers' decision-making time. Given that many customers depend on online hotel reviews to make their purchasing decisions, the problem has serious implications for the hotel sector.

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DAMAC Properties Showcases Full-Fledged Array of Hospitality Brands at ATM 2016

In just two years since its inception, DAMAC Hotels & Resorts, the hospitality arm of luxury real estate developer, DAMAC Properties, has announced that the number of its keys across the GCC will reach 15,000 by 2021. The hospitality arm includes four distinct hospitality operators AYKON Hotels & Resorts, Maison Royale, DAMAC Maison and DAMAC Maison De Ville each with a unique offering and experience to cater to various customer segments.

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eRevMax boosts hotel online revenue, generates USD 1.9 billion in 2015

eRevMax, the leading hotel technology provider, announced today that it witnessed around 11% growth in hotel booking revenue generated in 2015. Hoteliers continue to attract increased online bookings thereby generating over USD 1.9 billion in booking revenue through eRevMax platforms.

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Duetto Opens Office in Dubai, Names Hisham Diab Director of Sales for the Middle East and Africa

Duetto, the market leader in hotel and casino profit optimization technology, announced that it has opened a new office in Dubai and appointed Hisham Diab as Director of Sales for the Middle East and Africa. The move comes as Duetto continues to expand worldwide the company now has offices in the Americas, Europe and Asia, as well as the Middle East, and has hotel partners in more than 50 countries.

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Avoiding the Dreaded Middle Seat May Now Cost You | nytimes.com

As flying goes, the only thing more uncomfortable than sitting next to a couple having a spat on an airplane, Maury Rogoff learned, is sitting between that couple especially when one partner prefers bare feet. Ms. Rogoff, who owns a public relations firm with offices in New York and Florida and travels frequently, discovered what a growing number of travelers now know: The middle seat has become the third rail of flying and it is getting harder to avoid. As planes fly at record capacity and new cabin configurations squeeze in ever more passengers, airlines are, intentionally or not, nudging fliers into paying extra to avoid drawing the proverbial short straw.

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Hospitality and Hotel Marketing Trends You Need to Know for 2016

Trends can change quickly and it is important that the hotel and hospitality industries keep up with the latest digital developments and opportunities. Take a look at the key hospitality and hotel marketing trends for 2016.

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Space hotels aren't sci-fi anymore | cnn.com

Rachel Crane explores the future of space travel. Where are we going, how will we get there and can we handle the trip? Bigelow Aerospace is building space habitats for the public. Get an exclusive tour inside one of their prototypes, and see where we would live in space.

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dorma+kaba Merger Expands Kaba Capabilities with 35 N. America Offices for Fast System Installations

MONTREAL, QC, CANADA  Kaba, the provider of Saflok and ILCO electronic locks, announced that the 2015 merger of Dorma with Kaba, now dorma+kaba Group (SIX: DOKA), created 35 new North American offices to support installation and service of Saflok and ILCO electronic locks. The offices, associated service centers and their teams expand and strengthen Kaba's ability to more quickly meet hospitality industry demand for its electronic lock implementations. For more information on Kaba electronic locks, click here.

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W Hotels Worldwide Launches Global Speaker Series Featuring Dynamic, Inspiring Women From Around the World

W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced WHAT SHE SAID a new global speaker series featuring inspirational women from the worlds of fashion, music, tech, media and more. W is giving these incredible women at the top of their game a stage in which to share their personal stories at W Hotels around the world, inviting attendees to mix, mingle and network at the hotel's Living Room bar after each talk. Most events are free and open to the public on a first come basis, with the aim to inspire the audience in an unfiltered and uniquely W way.

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EventSphere Launches New Small-Meetings Booking Solution Powered by Groupize

Thanks to a partnership between two meeting and technology leaders, meeting planners, especially those who manage smaller meetings, can tap into leading edge mobile-friendly booking for their attendees. The benefit is increased ease of booking and possible increases in participation. It will also help these meeting planners compare rates and services that will result in lower costs and higher profitability.

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Wilmslow Lodge enjoys a revenue increase of 400,000 with Guestline's systems

The latest Guestline user to benefit from significant revenue gains after installing Guestline's solutions is the Wilmslow Lodge, located in the heart of Wilmslow, Cheshire. Matthew Abbott, General Manager of Wilmslow Lodge, took over the property 3 years ago and was quick to maximise the potential from the Guestline systems that were in place. During this period, Wilmslow Lodge increased their average room rates by 50% and boosted occupancy levels to 91%. This has resulted in their end of year figures rising from 400,000 to 800,000 in just one year.

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'Bedtime stories': the most cringeworthy hotel service ever? | telegraph.co.uk

Ahotel in Arizona has been ridiculed on social media for offering guests the rather creepy option of bedtime stories on its in-room telephones. The above photograph of a phone at the MOXY Phoenix Tempe, part of the Marriott chain, was posted on Reddit yesterday and has since gone viral, with more than 1.5 million views. It invites sleepless guests to dial 68 to hear the stories - a bizarre alternative to standard offerings such as club sandwiches, laundry services and wake-up calls.

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IACC Meeting Room of The Future Publishes First Research

As part of a dynamic new initiative from IACC, a first set of research has been conducted and reported following the survey of global meeting planners. The IACC Meeting Room of the Future aims to transform the meeting experience through a global collaboration of leaders in conference room design, audiovisual technology, hospitality, academia and conference management. The project and initial global survey results were unveiled atIACC-America's Connect annual conference in New York City this week. The project combines innovation and entrepreneurialism with the expertise of meeting industry professionals and planners.

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HeBS Digital Innovative Website Technology Platform smartCMS v7 Nominated for World Travel Awards Recognition

The World Travel Awards has counted the HeBS Digital smartCMS v7 among its nominations for North America's Leading Travel Merchandising Provider 2016. HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is calling on all friends, clients, partners and colleagues to help secure the award and vote for the seventh generation of HeBS Digital's proprietary hotel website technology platform at worldtravelawards.com.

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Yas Island To Open Warner Bros. Themed Destination In Abu Dhabi

Abu Dhabi, United Arab Emirates -- Miral and Warner Bros. officially announced that a Warner Bros. themed destination is set to open in Abu Dhabi. Situated on Yas Island, one of the world's leading business, leisure and entertainment destinations, the development will include the only Warner Bros. branded hotel alongside the immersive theme park. The first phase of the project, Warner Bros. World Abu Dhabi, is set to open in 2018. Construction is underway and rides are in production.

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4 Strategies Used By Hotel General Managers to Improve Their Hotel Reviews

To General Managers, there might be no more important data than their guests' reviews. While this may not seem like data to most of us, reviews are the single metric that all of our hoteliers agreed on tracking. And it makes sense when you consider that ultimately, the goal of any hotel is to create an experience worthy of a return guest, and what better way to gauge success than to obsessively monitor guest evaluations? But the impact of guest reviews doesn't stop at helping GMs gauge their success.

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Virtuoso Unveils This Summer's Hottest Destinations

IIindustry, has mined its data warehouse of more than $35 billion in transactions to reveal the top destinations for the upcoming 2016 summer travel season. Upscale jetsetters are largely seeking perennial European favorites for summer vacations, alongside select African locales. However, a few surprises emerged when Virtuoso compared this year's summer hot spots to last year's \"must-see\" destinations.

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Light Human Hotels form strategic Alliance with boco

This exclusive alliance marks a crucial step for the visionary London based Company, bringing its fresh approach to the hotel market. The brand will bring together boco's fast casual French gastronomy concept developed by the Ferniot brothers, Simon and Vincent.

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Members Get It Introducing a New Experiences Marketplace and Elite Benefits

Marriott Rewards, the award-winning loyalty program of Marriott International, Inc. (NASDAQ: MAR), today announced three new benefits that make it easy for members to explore the things they love and experience travel to the fullest.

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Omni Hotels & Resorts Renews Partnership with Knowland

Omni Hotels & Resorts has extended its partnership with Knowland to provide lead generation and market intelligence services to over 25of its properties through 2016. Omni Hotels & Resorts is a luxury hotel brand with 60 hotels and resorts across North America, with properties located in leading business gateways and leisure destinations. The brand became a preferred partner of Knowland in September 2015. Before then, it had already selected Knowland's meeting search tool, Insight, to enable each of its hotels to find the group business that would meet its unique needs.

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Small Luxury Hotels Of The World Unadvertises' In New Brand Campaign

Small Luxury Hotels of the World (SLH) launched a new brand advertising campaign on 4 April 2016. The campaign, Unadvertise, sees SLH cementing its new brand positioning and embracing its anti-brand status with a bold move away from traditional hotel marketing. The campaign, which will run until the end of the year across key global markets, signifies a $1 million spend, the most the luxury brand has invested in above the line advertising in its 25 year history.

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StayNTouch Helps SoHo's Newly Opened 11 Howard Reinvent Guest Service

StayNTouch, an innovator in mobile technology and Property Management Systems (PMS) for hotels, today announced that 11 Howard, a 221-room boutique property in New York City's fashionable SoHo district, has implemented its could- based hotel software solutions. StayNTouch's solutions are gaining rapid adoption among branded as well as boutique hotels and is now in place at dozens of properties in North America and worldwide.

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Cornell Study: Hotels Managers Shouldn't Overdo Responses to Online Reviews

A new study from Cornell University suggests that hotel guests appreciate substantive responses to negative reviews, but operators should go easy on review responses. The study found that revenue levels increase as the number of management responses increases, but only to a point. After about a 40-percent response rate, hotels seem to reach a point of diminishing returns. A full description of the study, \"Hotel Performance Impact of Socially Engaging with Consumers,\" by Chris Anderson and Saram Han, is available at no charge from the Cornell Center for Hospitality Research. Anderson is an associate professor at the Cornell School Hotel Administration, where Han is a doctoral student.\"We see that hotel managers generally want to interact with guests who post reviews on line, but the question remains of exactly how to do that,\" Anderson explained. \"We ran several tests of what happens when the hotels respond to reviews posted on TripAdvisor. For one thing, simply encouraging reviews is related to an improvement in a hotel's TripAdvisor ratings, compared to competitors. Our study used Revinate Surveys for this purpose.\"Anderson and Han found that the simple fact that managers respond to reviews leads to improved sales and revenue, when consumers click through from TripAdvisor to the hotel's listing at online travel agents. \"However, we found a cautionary situation,\" Anderson added. \"It turns out that making too many responses is worse than offering no response at all, in terms of both ratings and revenue. So, managers should focus on making constructive responses to negative reviews rather than simply acknowledging positive comments.\"

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Benchmark Hospitality International's Benchmark Resorts & Hotels Announces The Top Meeting Trends for 2016

Benchmark Resorts & Hotels, a signature portfolio of Benchmark Hospitality International, announces the \"Top Meeting Trends for 2016\" as observed by its properties. Benchmark Hospitality International is a leading U.S.-based hospitality management company, which operates 40 award-winning hotels, resorts, and conference centers coast to coast and off shore. Ted Davis, chief sales & marketing officer for Benchmark Hospitality, made the announcement.

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Webinar: Using Technology to Enhance the Hotel Guest Experience

Enhancing the hotel guest experience means delivering more personalized and relevant messages and offers, based on individual guest wants, needs, situations and preferences. It means making guests feel special, appreciated and comfortable. It means treating each guest as though they were a celebrity.

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Milestone Digital Marketing Suite Wins IMA Awards

SANTA CLARA, CA: For Immediate Release - Milestone Internet Marketing, the leader in hospitality digital marketing software and services, announced that three of their software platforms NAPtune Local Listings Manager, eBuzz Connect Reviews Manager and MediaConnect360 Social Media Manager have won the \"Best in Class Software\" in the Interactive Media Council 2015 Awards.

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HeBS Digital Honored with Best in Class IAC Award and 7 IMA Outstanding Achievement Awards

The Internet Advertising Competition Awards (IAC) and Interactive Media Awards (IMA) have recognized HeBS Digital with nine prestigious website design and digital marketing awards. HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm won the \"Best Hotel and Lodging Online Campaign\" award, IAC's highest honor in the Hotel and Lodging Category.

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Breaking Down the Anatomy of a Successful LinkedIn Profile [Infographic]

Today, the vast majority of business professionals and job seekers are using LinkedIn as their resume to proactively learn about new opportunities that can advance their careers. As a result, LinkedIn has quickly risen to the top of the recruiting chain. With its millions of users and targeted groups, this social platform is a key tool for recruiters to find and hire top talent. Are you maximizing your odds of being noticed on LinkedIn?

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Millennium Hotels and Resorts launches an innovative new digital platform.

Millennium Hotels and Resorts (MHR) has launched a dynamic new digital platform to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests to book stays, upgrades, amenities, and out-of-hotel experiences from over 10,000 tour providers, get destination tips and manage and spend their My Millennium loyalty program earnings and status.

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LeisureLink and RNS Announce Preferred Partnership

Rental Network Software, more commonly known as RNS, has announced a preferred partnership agreement with LeisureLink, expanding the services provided to their shared clients. RNS develops, supports, and sells a full- featured Property Management Software to cater to the needs of Vacation Rental Companies, HOA's, RV Parks, Marinas, and Timeshares. LeisureLink is the leading distribution management technology and service provider for the timeshare and vacation rental market.

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Cornerstone Information Systems CEO Mat Orrego Selected to Judge Next-Generation Travel Innovations at Phocuswright Europe and India

Cornerstone Information Systems (CIS), a leading global technology and services provider for travel companies, announced today that Mat Orrego, CEO, has been invited to join the elite panel of judges for Phocuswright's Travel Innovation Summits in both India and Europe. The sister events of Phocuswright's two-decade-running U.S. conference, Phocuswright Europe draws the region's top executives in the travel and hospitality space to discuss the trends, technology and turmoil affecting the European travel market. Phocuswright India is the first-ever conference centered solely on the Asia Pacific travel market and its ever-evolving nature. Mr. Orrego is the only judge invited to sit on the panel at both events.

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Industry visionary Vikram Singh joins The Rainmaker Group as VP, hotel demand generation

A global thought leader in the hospitality and travel industry, Vikram Singh is the new VP, hotel demand generation for The Rainmaker Group. In his new position, he is responsible for the formulation and execution of Rainmaker's demand generation strategy for the hospitality industry.

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The Floating Seahorse: Dubai's first underwater villa | travelandleisure.com

Dubai's first partially underwater villaThe Floating Seahorsehas been completed, marking a major milestone for The World Islands project. A picture surfaced online this week, showing the first of 42 villas located a few miles off shore in a grouping of islands called the Heart of Europe.

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25hours Hotels Rely on TrustYou's Global Feedback Platform for Reputation Management for its Eight Design Hotels

25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each location, and also tailored to fit the diverse requirements of the cosmopolitan guests. 25hours Hotels rely on the world's largest guest feedback platform to optimize quality management and to influence the online reputation across the entire web. TrustYou collects and analyses guest feedback for 500,000 hotels worldwide. The TrustScore and Meta-Review, the summary and analysis of all verified reviews, are integrated into hundreds of websites such as the Google Search and Maps, Kayak, TUI, FTI, and Hotels.com and have an impact on millions of travel decisions.

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Only 29% of hotels are fully leveraging Guest Intelligence

Increasingly, savvy hoteliers are using guest feedback to make operational and service improvements on property to deliver better guest experiences. ReviewPro, leaders in guest satisfaction improvement, recently surveyed 2,877 hospitality professionals across the globe to gain a better understanding of how hotels manage guest satisfaction and to highlight current trends in the industry related specifically to guest survey management.The findings of the 2016 Guest Satisfaction Management Barometer, the first edition of this industry study, provide some eye-opening insights that could help hotels identify gaps in their current guest feedback management strategy. Although the majority of hotels are already active in this area, the poll indicates there is a clear opportunity for hotels to implement the latest technologies and best practices to manage and act on Guest Intelligence more effectively, to be able to exceed expectations and improve their online reputation.Key findings of the study include:

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Duetto Expands its Managed Services Team

Duetto, the market leader in hotel and casino profit optimization technology, announced that it has appointed three professionals to expand its Managed Services team: Michael Klein Director of Managed Services, New York. Daniel Lofton Associate Direct of Casino Services, Houston. Gabriela Guevara Senior Manager of Managed Services, New York. The moves were spurred by the accelerated worldwide growth in the company's Managed Services portfolio: Dozens of leading hotels and casinos in major markets like New York, San Francisco, Miami and Las Vegas have partnered with Duetto to elevate their Revenue Strategy.

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Palisades Hospitality Group Introduces New Hotel Brand For Distinct Boutique Properties: Mosaic Hotel Group

Palisades Hospitality Group (PHG), a leading hotel and restaurant management, development and consulting firm, today announced the addition of Mosaic Hotel Group (MHG) to its other businesses. PHG manages and operates more than 35 hotels & restaurants throughout the Western United States and Mexico. With more than $120 million in annual revenues and 1,900+ employees, PHG is rapidly growing both domestically and abroad.

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Best hotel loyalty program promotions for spring | usatoday.com
Hotels offer seasonal promotions to spice up business in slower periods of the year or to encourage people to stay more often with a particular brand in hopes that they will become loyal followers. Here are some of this spring's best offers to help you top up those loyalty program balances.

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Spa & Club Ideations Adds Distribution Channels To Enhance Health, Spa & Wellness Offerings

With 50 combined years in spa and health, Jeff and Michele Kohl of Spa & Club Ideations know the ins and outs of wellness. Based on their vast network of connections throughout the hospitality industry, the Kohls have signed on as global distributors for two brands - the SolTec Lounge and HOPSports. The products are positioned for spas & salons; resorts & hotels; country clubs; fitness & health clubs, as well as senior living communities and medical facilities.

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Adrift Hotel and Spa reaches over half a million through captivating guest stories captured with Flip.to

Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract an enormous new audience of travelers, while enhancing their brand with compelling, authentic guest stories.

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SnapShot GmbH to Lead a Course on Hotel Revenue Management with The University of Surrey

Among the core activities of SnapShot GmbH, educational programs play an important role for fostering industry growth. A new short course on hotel revenue management the company planned for May 11th to 12th, 2016, at the University of Surrey in Guildford, UK, will generate a better understanding of strategic decision making in a hotel environment and the impact on business performance. Professor Graham Miller, who is head of the university's School of Hospitality and Tourism Management School, had this to say about the new courses:

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Hotel Analyst: Magnuson Hotels CEO on brand fees in a changing world.

Hotel Analyst reports on April 04, 2016 that Best Western faces additional competition from alternatives such as Magnuson Hotels. With 'scale' this year's watchword, Best Western knows that it must offer owners the breadth of its global rivals, but without the balance-sheet deployment they use to jump-start new brands.

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Only 1/3 of resort websites were responsive in 2014, but what about now?

Websites designed to work seamlessly across various devices of various sizes has been a hot topic, but late in 2014 we found that only 1/3 of resort websites were responsive. The number was, to be honest, surprisingly low. But what about today? Have the numbers improved or are most hospitality websites still not playing well with mobile devices and tablets? Here's what we found.

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Hotel groups invited to hospitality technology event with Guestline and Google

After a series of successful events held by leading technology solution supplier, Guestline, a new Connect event has been arranged to enable hotel groups and management companies to hear from industry experts such as Google and share best practice with like-minded hoteliers.

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eRevMax partners with TripAdvisor to power instant booking' for hotels

eRevMax, the leading travel technology company, has successfully completed integration with TripAdvisor, the world's largest travel site. It will now offer TripAdvisor's instant booking feature to its hotel partners, thereby facilitating direct booking opportunities.

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The Surprising Psychology of Hotel Reservations | huffingtonpost.com

Yesterday I booked a hotel online with my hotel reservation website of choice, typed in my destination and dates and I'm automatically thrown into a state of panic. My eyes are instantly drawn to a box of text at the top of the page that tells me my destination is 55 per cent reserved. As I scroll down the list of available hotels, I see each one has it's own warning in red text informing me that my preferred hotel has been booked ten times that day and is in high demand.

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Your First Impression: Website Loading Speed [Infographic]

In the hospitality industry, first impressions are everything. Once you have a customer relaxed and excited about your services, you can reel them in and convert them into paying customers. There is an incredible amount of competition, though, which is why it's important to make that first impression your top priority.

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IHG Rewards Club and The Coca-Cola Company Bring Back Share Forever for 2016

Sharing, it's what memories are made offrom an ice-cold Coke to the vacation-of-a-lifetime at any of IHG's 5,000 hotels worldwide. Today, IHG (InterContinental Hotels Group), one of the world's leading hotel companies, and The Coca-Cola Company, announce they are bringing back sharable rewards with their second annual Share Forever promotion.

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Facebook Bots Are a Tough Sell After Microsoft Tay's Racist Tirade | bloomberg.com

As more than 2,500 coders and corporate-brand caretakers gather this week to hear what's in store for the future of Facebook Inc., the buzzword of the company's event will be bots. The social networking giant is expected by analysts to unveil ways for businesses to build chat bots for Messenger, allowing some 900 million users of that app to strike up conversations with automated representatives of their favorite stores and products.

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Datavision Announces Business Intelligence Customer Conference in May

Datavision announces a customer conference being held May 4-6th, at Margaritaville Hollywood Spa and Beach Resort, Ft Lauderdale. A variety of interactive sessions will be held over the 3 days; covering topics for a new Datavision user and sessions for experienced customers. Other sessions will focus on best practices for using Datavision in specific departments, for creating graphical reports and designing dashboards.

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The Q2 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!

Hoteliers can now download the HeBStrategy Q2 2016 Edition by HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm. The new whitepaper includes a recap of the most important hospitality technology and digital marketing news from Q1, a collection of insights and expert opinions, and an essential shortlist of what's next in the industry.

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Global Study: Millennials Mobile Use Reshaping Hospitality Industry

Redwood Shores, Calif. Apr. 12, 2016 More than 9,000 millennials from around the world discussed their use of technology in hotels, restaurants, bars and coffee shops in a groundbreaking survey that quantifies the impact mobile devices are having on hospitality.

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Listen up, hoteliers: Your Twitter helplines need serious repair, Part II | hotelmanagement.net

A couple of weeks ago I was all out of whack because of a bedraggled chair. Well, it wasn't really the chair; it was the ignorant customer service born from my mention of this chair to a Twitter assist handle for a major hotel company. It was the third company I had contacted in the past few months for various service guffaws, each time with the expectation that tweeting a supposed help line would actually give me help. And each time I was met with weepy disappointment. Alas, I discovered these lines seem to be designed to simply tell you how bad they feel, and they are so sorry. But apparently they weren't designed to actually solve any problems.

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LIGHT Human Hotels New Partnership With Trust Hospitality Hotel Group Brings Fresh Design and new concept to US.

Light Hotels recently announced the alliance of its brand Light Human Hotel concept with Trust Hospitality Hotels, a hotel company known for their extensive reach in the USA hotels market. This alliance marks a crucial step for Light Hotels as it now has a strong position within the North American hotels sector. The brand combines the design skills of MOOOI from designer Marcel Wanders Studio and Julien Veyron from atelier Arcau french architecture together with the Light Hotels Human Luxury service approach. Light Hotels will be open 5 hotels in only 3 years. 2 in Miami, 1 in LA, 1 in NYC, 1 in DallasIdeal for global travelers searching for local authenticity, each Light Human hotels takes a vanguard approach to both the guest and hotel space by completely designing the experience. Key elements include the Ligh Lounge, a bar and restaurant with 12 michelin star chef /lounge concept that is the hotels heart and soul. www.lighthumanhotel.com

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Infor Delivers Enhanced Revenue Management Capabilities for Hospitality

Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the completion of a transformative upgrade to Infor EzRMS (version 20.x), marking a new era of forecasting and optimization that fortifies its hospitality domain expertise with cross-industry science. The upgrade is the first to reflect the collaboration between the Infor EzRMS science team and Infor Dynamic Science Labs, an internal think tank recently formed to infuse machine learning and big data analytics into all Infor applications. While Infor EzRMS modeling has always used advanced econometric methods to factor in both historical and current patterns, modeling is now based on an adaptive learning framework, gleaning even more granular observations from the data it is already collecting.

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Holiday Inn Club Vacations Brand Helps Save Lives Through Partnership With Clean The World

The Holiday Inn Club Vacations brand, developed and exclusively operated by Orange Lake Holdings, announced today a partnership with Clean The World to recycle partially-used soaps and bottled hygiene products from its resorts. This new partnership continues the company's sustainability efforts through IHG Green Engage program, which sets standards to reduce the impact its properties have on the environment. An estimated five tons of waste a year will be diverted from local landfills.

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Grasp the Digital Nettle: Website ROI in Tourism Marketing

THERE are two camps in travel and tourism: those who spend and don't measure, hoping it will go well and those who have the metrics in place, but don't do anything with it due to a lack of time or know how. Very few take the final step to action this. As a result, there is a lot of precious budget wastage, says Bronwyn White, Tourism Futurist and co-founder of MyTravelResearch.com. \"Look at the bins at the exit of travel trade and travel consumer shows. They are overflowing with discarded brochures. It's completely wasteful and makes me mad. That budget could've been allocated elsewhere such as on a hard working and finely tuned website,\" she says. Her position is that in the digital age where it is easy to connect with interested travellers, one must question the ROI of every dollar and hour spent on a campaign. Measuring ROI on your websiteWhite says your website is your \"shop front and your face,\" so make it work for your business. To do so, you need to determine exactly what you are measuring and align this to your business goals. Typically this means measuring revenue, visitation and costs. Google Analytics makes it easy and free to measure and track your website stats. It allows you to link them to specific goals and measure success. First, White recommends that you establish a website tracking cycle that allows you to: 1. Determine your overall strategy with both long and short term goals2. Establish a baseline by recording your data and statistics (take into account seasonal fluctuations and exceptional occurrences)3. Proceed with tactical execution4. Collect data over a period of time5. Compare baseline data to the new data6. Refine and adjust your campaignThis way tourism marketers will be able to measure goals such as sales, leads, revenue, blog post hits, and audience development.The beauty of online backed by Google Analytics is that it allows you to measure criteria such as online purchases, filled out contact forms, sign-ups to n

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Chta Launches Strategic Plan To Guide Collaborative Efforts With National Hotel & Tourism Associations, Public Sector

Under the leadership of President Karolin Troubetzkoy and CEO and Director General Frank Comito, the Caribbean Hotel & Tourism Association (CHTA) has developed a Strategic Business Plan with a bold new vision to lead the organization over the next three years.

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LIGHT Human Hotels New Partnership With Trust Hospitality Hotel Group Brings Fresh Design and new concept to US.

Light Hotels recently announced the alliance of its brand Light Human Hotel with Trust Hospitality Hotels, a hotel company known for their extensive reach in the USA hotels market. This alliance marks a crucial step for visionary London based Company Light Hotels, as it now has a strong position within the North American hotels sector. The brand combines the design skills of MOOOI from Dutch designer Marcel Wanders and ATELIER ARCAU, multi- awarded French architecture studio together with the Light Hotels Human Luxury service approach. Light Hotels will open 5 hotels in only 3 years. 2 in Miami, 1 in LA, 1 in NYC, 1 in Dallas

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Baymont Brand Booming After Just 10 Years with Wyndham Hotel Group

Wyndham Hotel Group is marking the 10th anniversary of its fastest-growing brand, Baymont Inn & Suites, a midscale, limited-service brand focused on good, old-fashioned service. Since being acquired in 2006, Baymont has more than tripled in size and, at 410 hotels strong, continues to grow exponentially. Recent milestone openings, including its 400th hotel and first hotel in Mexico, marked an unprecedented 2015 and landed Baymont on Entrepreneur Magazine's Top Fastest Growing Franchises of the Year in 2016. Baymont has resonated with hoteliers from the beginning. Nearly 30% of Baymont owners have been with the brand since the acquisition and 50% of the brand's 2006 locations still remain Baymont hotels. More than 20% of the brand's franchisees own multiple Baymont hotels.\"Baymont is no longer the underdog the industry once thought it was,\" said Greg Giordano, the brand's vice president of operations. \"We've defied the odds by growing steadily for a decade, proving that welcoming service is timeless. I've been with Baymont every step of the way and I know, as do our owners, that this brand has staying power.\" The momentum continues in 2016 thanks to record growth more than 50 hotels joined the brand in 2015 alone - and an interior prototype design that contains elements of community while offering cost efficiencies for owners. Baymont has more than 40 hotels already in the pipeline for 2016 and plans to open new construction hotels under the prototype design in Midland, Texas and Long Island City, New York later this year. With hotels in 43 states, Baymont is on a quest to conquer its homeland while expanding across borders. The brand has set its sights on the remaining 7 states (Alaska, Hawaii, Maryland, Maine, Massachusetts, Oregon and Rhode Island), and is looking forward to further expansion in Canada later this year. \"My first Baymont property was a conversion property from AmeriHost when Wyndham Hotel Group merged the two brands back th

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The Indie Mix: Starwood's Independent Hotels Brand Tribute Portfolio Partners with Pitchfork to Launch 2016 Digital Radio Series Spotlighting Indie Music Festivals

Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced a new way for consumers to \"Stay Independent\" through a new partnership with Pitchfork, the most trusted voice in music. From Palm Springs to Paris, and London in between, Tribute Portfolio and Pitchfork will spotlight both emerging artists and established pioneers who apply a true independent mindset to their musical craft regardless of genre. The partnership will feature three exclusive pop-up events at Tribute Portfolio properties during key music festivals, with programming curated by Pitchfork. Kicking off during Coachella Music Festival (April 15-17), Pitchfork's popular P4K Radio will broadcast live from The Riviera Palm Springs, a Tribute Portfolio Resort, with on-air guests such as Tyler Pope from LCD Soundsystem, Shamir, No Age, Courtney Barnett, DJ Mustard, Deafheaven, No Age, Nosaj Thing, Bad Bad Not Good, and Girlpool.

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New eBook by LeisureLink Describes Challenges and Strategies of Cost, Competition and Complexity for Vacation Rental Market

LeisureLink, the global leader in vacation rental technology and distribution, today released \"The 3C's eBook: Cost, Complexity and Competition,\" a guide to successfully navigating the 3 C's of industry disruption impacting vacation rental property managers (PMC's). With the cost of guest acquisition rising, the competitive landscape becoming increasingly crowded, and the increasing complexity of distribution, the eBook addresses the 3C's that threaten to undermine profitability and efficiencies for PMC's.

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New MOOC - The Geopolitics of Hospitality - What roles do cooking and hospitality play in international relations?

Ecole Hoteliere de Lausanne (EHL), Switzerland, and Grenoble Ecole de Management (GEM), France, combine their assets to deliver the first ever MOOC in the Geopolitics of Hospitality, available from 25th April 2016, on the FutureLearn platform.

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'Hotel Impossible' host secret: treat everyone like VIP | freep.com

It's the seventh season for Anthony Melchiorri and Hotel Impossible on the Travel Channel. The New York-based hotel expert goes into troubled hotels and spends four days helping the owners turn their lodging disasters to success. He recently was in Detroit to meet with advertisers. We caught up with him for a few questions.

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Forgot to pack something? Your hotel can help | usatoday.com

All travelers have been there. You're dashing out the door on a business trip, and when you arrive at your destination, you realize you've forgotten a must-have, like deodorant or your toothbrush. And sometimes the items business trekkers forget to pack go well beyond toiletries. We're talking power cords, cuff links even shoes. I was on business in Dubai . . . and in packing a quick bag, missed the shoes completely,'' recalls Barry Phillips, who lives in New York City and is a customer experience manager. Within three hours of arrival, the hotel had arranged the same shoes and size for delivery at my hotel room from the Dubai Mall.''

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Club Car's Commercial Package for Carryall Utility Vehicles

Club Car's new Commercial Package for Carryall 300, 500, 550 and 700 utility vehicles empower your crews to move quickly from task to task. These bundled accessory packages boost productivity, safety and versatility and protect your vehicles. And the packages save you hundreds of dollars over buying the accessories separately.

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Atcore uncovers top ten reasons online bookings are abandoned [Infographic]

Travel technology company Atcore has produced an infographic detailing the top reasons travel bookings are abandoned online. Atcore surveyed 1,500 people across the UK, Germany and Sweden in Q4 last year and found 67% abandoned a holiday booking. A total of 31% of people said the site they were on was too difficult to use and a further 31% said there was too little choice.

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Fornova Partners with Premier Inn, UK's Largest Hotel Brand, to Drive Direct Bookings, Manage Price Integrity, Optimize Marketing Spend

Fornova has partnered with Premier Inn to bring its Supernova platform to more than 700 hotels across the UK helping them use their marketing budgets more efficiently and effectively, increase marketing ROI, and lower the cost of customer acquisition in ways never achievable before. The Supernova platform is based on Fornova's unique patented visual web analysis technologies for scanning, extracting and aggregating information from websites.

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Conversation with George P. Johnson CEO & Cornell Grad Chris Meyer '87 - Reinventing marketing

By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO & Hotelie Chris Meyer '87 is reinventing marketing.

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An executive's guide to the Internet of Things | mckinsey.com
As the Internet of Things (IoT) has gained popular attention in the five years since we first published on the topic,1 it has also beguiled executives. When physical assets equipped with sensors give an information system the ability to capture, communicate, and process dataand even, in a sense, to collaboratethey create game-changing opportunities: production efficiency, distribution, and innovation all stand to benefit immensely. While the consumer's adoption of fitness bands and connected household appliances might generate more media buzz, the potential for business usage is much greater. Research from the McKinsey Global Institute suggests that the operational efficiencies and greater market reach IoT affords will create substantial value in many industries.2 (For more, see the video What's the one piece of advice for a business leader interested in the Internet of Things? And to see how experts believe the Internet of Things will evolve, see The Internet of Things: Five critical questions.)

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The Question of Who Owns the Data Is About to Get a Lot Trickier | fortune.com

In the consumer world, it's already somewhat fraught: Older people may not be aware that their smartphones feed their location and other information back to their mobile carrier and/or device maker. Ignorance is bliss, I guess. Many younger folks know but don't care. They figure there are no secrets in this world and if they get some benefit from sharing that data, it's all good.

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How to Enhance Meetings With Gifts | successfulmeetings.com

A flat-screen television or speakers will bring people years of enjoyment. But studies have found that experiences may provide more enduring happiness -- and so-called \"merchandise bars\" can provide a richer and more satisfying experience for attendees than a gift alone. As a result, meeting and incentive planners are embracing customized, interactive gifting experiences.

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Are Social Marketers Focused on the Wrong Metrics? | adweek.com
Social media marketers need to make a more sincere effort toward return on investment, predictability and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success in measuring social ROI opportunities, and what marketers need to overcome them.

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Customer Service: Say This, Not That | hotel-online.com

In an economy where the customer is becoming increasingly more demanding and competition is all around you, what can you do to stand out and give your customers what most are missing and many don't have? There are a million pages of research that shows that the customer values good customer service, even more than the quality of the products and services themselves. So getting it \"right\" seems more compelling than ever. Should you get it \"wrong,\" any efforts made for improving your service are for nothing.

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Courchevel: reaching for the top [Infographic]

Courchevel, a ski resort of superlatives, made a place for itself in the ranks of global elite luxury destinations. Performances for the 2015/2016 season, trends and future developments: portrait of a hotel market that keeps reaching new peaks.

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Kennedy Training Network Announces Advanced Level Reservations Sales Training

KTN announced today the launch of a new advanced-level training program for reservations sales agents and for front desk colleagues that take reservations. The new course, which is available as an on-site training workshop and also as a private webinar series, can be scheduled as a follow-up to KTN's Hotel Reservations QUEST sales training program or scheduled as a stand-alone event.

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Do millennials unsubscribe from hospitality emails more often than boomers?

Two weeks ago we shared some really surprising YOY email unsubscribe stats. Today, we're follow up on a question we teased at the end of that post about whether opt-out rates change in relation to age. Said another way, do millennials unsubscribe from hospitality emails more often than boomers? Here's what we found.

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Xn protel Systems goes live at Corinthia Hotel Khartoum with PMS and EPoS

Corinthia is a collection of luxury hotels founded by the Pisani family of Malta in 1962. All Corinthia hotels feature extensive leisure and business traveller facilities and are renowned for their unique characters. The portfolio includes the 230 bedroom Corinthia Hotel Khartoum in Sudan, which recently installed the protel PMS and xnPOS EPoS systems supplied by Xn protel.

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Knowland Releases New Groups and Meetings Market Analytics Platform

Knowland today announced the global release of Insight Enterprise Market Analytics, a business intelligence platform that gives hotel sales organizations, sales operations teams, revenue management professionals, and hotel owner/asset managers deeper analytic data on market, brand, and portfolio performance within the meetings and group ecosphere.

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Engage Cuba Welcomes American Hotel & Lodging Association To Coalition

Today, Engage Cuba, the leading coalition of private companies and organizations working to end the travel and trade embargo on Cuba, announced a partnership with the American Hotel & Lodging Association (AH&LA), the only national association representing the full breadth of the U.S. lodging industry.

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Carlson Rezidor Leads The Way With Cutting-edge Virtual Reality Interface

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, unveiled its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu brand's new design program, BluPrint, at its Asia Pacific launch during the Hotel Investment Conference South Asia (HICSA) 2016. Leveraging the latest in immersive and interactive visualization technology, Carlson Rezidor has also created a downloadable app and is employing the use of portable VR devices to showcase the merits of BluPrint.

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What Do Millennials Want? Hotels Have Some Ideas | nytimes.com

Hotels are concluding that millennial travelers want three things: customized experiences, digital convenience and relevant information on social media. Call it Canopy by Hilton, Moxy by Marriott or Element by Starwood, traditional hotel chains are catering to the tastes of young adults who have never known a world without the Internet. Even Best Western, known for its budget hotels, has announced plans for a new brand called GLo, which will offer lower-priced small rooms and free high- speed Internet.

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How online reputation affects hotel trading performance - Horwath HTL Report

Online reputation has become a major factor in the choosing of a hotel. Now, most travelers will use online sources to review hotels and other tourism operators during their decision making process. Reviews are thought of as a trustworthy source of information and travelers can form a better picture of the property than they could by just looking at the official marketing communication or asking their direct peers. In this report we investigate whether a direct correlation between hotel performance and its online reputation really exists, in particular with relation to its ranking on TripAdvisor as the leading global travel review site.

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Maestro Analytics BI Turns Big Data into Big Benefits for Indie Hotel Operators

There is plenty of talk about the value of 'big data.' The truth is that big data is like a home improvement store. They both offer a huge amount of material, but it is worthless until you know how to put it to work. Maestro Analytics, fully integrated with the Maestro Property Management System (PMS), makes a wealth of guest and property performance data actionable for independent hotel operators.

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Pitch to the biggest investors in the European travel space

London April 19-20 : The Start-up and Innovation in Travel Awards, Tower Bridge Hilton, April 19-20 can change your business. It is the annual competition that allows innovators and start-ups to pitch their product is right to 10 of the biggest investors in European travel innovation and potentially 400 heads of marketing, distribution and ecommerce from the world's top Hotels, Airlines, OTAs, Travel Groups and Ground Transportation providers. Exactly the people who will pay your start -up wages. See the attendee list here

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Predictions in hospitality social media customer care

Can you remember the days when your hotel's social media marketing was so simple, when you didn't have to pay Facebook to have your posts seen by your organic followers? And when \"tweeting\" meant that everyone who followed you on Twitter would see your posts in their Twitter streams? Those were the good ole days, indeed.

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5 Things That Really Annoy Hotel Guests and How To Prevent Them! | luxuryhotelassociation.com

I assume all of us have our own criteria for assessing the hotels we stay in. It can take the smallest thing to make us feel like turning around the moment we enter the lobby. Working in luxury hotels has taught me that guests usually do not get as upset about major issues as they do with what we hoteliers may consider meaningless, minor, trivial thingies. As well as an item/service it could also be a wrongly chosen phrase used by your colleague that will determine their whole stay. Never neglect any uncertainty, communication gap, lack of information and don't count on somebody else. Observe the guest discreetly, and if needs be, share your remarks with team members. Even those less engaged in front of house operations may have a significant contribution. Here are 5 points to consider:

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HOIHGm To Be Renamed International Association of Hotel General Managers

The Honourable Order of International Hotel General Managers will now be known as The International Association of Hotel General Managers. Launched in February 2016 as the world's first global association dedicated exclusively to the international hotel general management community, the organisation aims to provide members with access to a broad range of portable benefit plans, including medical and retirement/pension planning options. A Career Management Centre, as well as an accredited academy for professional development is also in the pipeline.

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AccorHotels, SNCF and Ile-de-France authorities promote Greater Paris to tourists worldwide

Today, AccorHotels, SNCF (French Rail) and Ile-de-France (Greater Paris) authorities are extending the #ParisWeLoveYou initiative they kicked off in the wake of the November 13th 2015 attacks with an international campaign to promote Greater Paris and give the region's appeal a fresh boost for French and international tourists, backed by Galeries Lafayette, Facebook, Monnaie de Paris (Paris Mint) and Guy Savoy.

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Why April Fools' Day is so hard for brands to get right | mashable.com

Scott Monty, a marketing consultant who achieved a degree of industry fame during his six years manning Ford's social media accounts, never got to make an April Fools' Day joke. Ford considered its brand dependable, solid above such frivolity. More than once, Monty tells Mashable, the automaker's social media team submitted an April Fools' Day pitch for approval, and each time, it was nixed by someone higher up. This is Ford. We're not funny, he said, jokingly summing up the attitude of his former bosses. And everybody would go, Yeah, don't we know it.'

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SnapShot GmbH to Demonstrate Its Analytics Flagship Product in Several European Cities

In the upcoming months, teams of experts from SnapShot GmbH will conduct a series of briefings on hotel analytics and hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company will also demonstrate the full capabilities of its flagship product, SnapShot Analytics, and will offer a series of one-on-one demo sessions.

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Starwood timeline: From strategic review to bidding war | hotelnewsnow.com

Starwood Hotels & Resorts Worldwide has been busy since the start of 2015. Here's a look at the highlights of Starwood in the news. Since Starwood Hotels & Resorts Worldwide announced plans last year to undergo a strategic review, the company has seen its CEO resign; an interim CEO take the reins; another CEO step into office; and a bidding war for the company ensue, among other events. Here's what you need to know about the process so far. HNN will continue to update this timeline as developments occur.

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Millennium Hotels & Resorts Starts a New Conversation With Guests with the Launch of an Innovative New Digital Platform

Millennium Hotels & Resorts (MHR) has launched a dynamic new digital platform millenniumhotels.com to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests to book stays, upgrades, amenities, out-of-hotel experiences from over 10,000 tour providers, get destination tips and manage and spend their My Millennium loyalty programme earnings and status. Aspiring to offer users the slick functionality and tailored recommendations of the leading e-commerce retail sites, rather than the traditional world of hotels,millenniumhotels.com puts hotels where guests spend most of their time online and mobile.

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Your Handy Cheat Sheet for Writing Headlines

How can you ensure the headlines of your articles and blog posts inspire a click? Here's an infographic cheat sheet that spells out nine effective tips based on the letters of the word \"headlines.\" Created by Feldman Creative, the infographic offers suggestions such as the following. Write headlines that speak to your readers' desires. Inspire them, and you'll have the ultimate hook.

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HSMAI’s ROC Americas Coming to New Orleans

HSMAI Revenue Optimization Conference (ROC) slated for June 22

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Ski.com Chooses LeisureLink for Lodging Distribution Partnership

LeisureLink, the world's leading distributor of vacation rental lodging today announced a strategic partnership with Ski.com, North America's foremost mountain travel tour operator. Under the agreement, lodging suppliers on the LeisureLink platform will enjoy quick, seamless access to the Ski.com distribution channel, their acclaimed reservation specialists along with their network of partner brands and affiliates.

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Gregg Hopkins & Associates Introduces Marketing Programs Designed for Small and Medium Sized Businesses

Gregg Hopkins & Associates (\"GH&A\"), a firm specializing in business consulting, marketing agency services, event management, and technology development, today introduced marketing programs for small and medium sized businesses.

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March

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Fairmont Hotel Study Proves Cultural Immersion, Emotional Connection And Place Identity Define \"the New Luxury\" In Travel

Fairmont Hotels & Resorts today released key findings from its Luxury Insights Report: Stewardship of Iconic and Historic Buildings, part of a new series of research-led, data-driven reports focused on current trends in luxury travel. This inaugural volume reveals the vital importance of emotional fulfillment, place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide. Fairmont's first Luxury Insights Report explores the role of architecture, property development, and thoughtful preservation and restoration as emotional drivers that influence purchase decision.

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Sleep with the sharks, Airbnb offers | cnn.com

Insomniacs will be counting sharks instead of sheep during an overnight stay at the Paris Aquarium. So say the organizers of a contest sponsored by Airbnb Ireland offering three lucky winners and their guests the chance to spend a night at the aquarium in a submerged glass room with 35 sharks as neighbors. In addition to its fearsome inhabitants, the tank contains 3 million liters (nearly 800,000 gallons) of water.

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Discover the Magnuson Hotel Convention Center, New York March's Star Hotel!

We are delighted to announce that Magnuson Hotels' March \"Star Hotel of the Month\" is the Magnuson Hotel Convention Center, New York. The team at the New York hotel not only live up to the high customer care standards Magnuson Hotels sets, they've also demonstrated outstanding dedication to converting New Yorkers, and beyond, to the Magnuson brand!

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ADARA Launches Traveler Value Score

ADARA, the global travel data platform, today unveils ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time. Drawing on ADARA's unique access to billions of search, booking and loyalty data points from the world's largest travel companies, ADARA Traveler Value Score is a single number that represents a customers' capacity to spend on travel.

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What All This Hotel Consolidation Means | businesstravelnews.com
In my predictions for 2016, I forecasted the continuation of large hotel corporation mergers and acquisitions. According to industry buzz, it looks like my prediction is proving to be true. The merger of Commune Hotels and Resorts and Destination Hotels, following Marriott and Starwood's original merger agreement, demonstrates the trickle-down effect of mergers. Consolidation at the boutique-property level like Commune and Destination Hotels shouldn't be a big surprise, as smaller chains and niche sector suppliers are high risk for being bought, sold or merged, given the current consolidation craze. By Kevin Iwamoto, Senior Vice President of Global Marketing for Lanyon.

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Booking.com Announces Renewal of Partnership Agreement With AccorHotels

Today Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, and AccorHotels, the world's leading hotel operator, have renewed their partnership agreement. With thousands of AccorHotels properties currently available on Booking.com, customers will now be able to discover, book and enjoy even more great stays with ease and confidence via Booking.com. This renewed commitment to provide consumers worldwide with great choice and a seamless experience guarantees that both Booking.com and AccorHotels can continue to grow their businesses together, introducing both new and existing Booking.com customers to outstanding AccorHotels brand experiences in every corner of the globe. \"AccorHotels' diverse portfolio of brands is very popular with our customers around the world.\" said Gillian Tans, President and COO of Booking.com \"We're very pleased to be able to continue to expand that offering and present consumers with even more transparency and choice when it comes to selecting a great place to stay.\" This new agreement goes into affect on 1 April 2016 with new AccorHotels properties continuing to be added to the Booking.com platform over the coming months. Additional terms of the deal have not been disclosed.

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Longer Instagram videos mean more opportunity -- and more work -- for agencies | digiday.com

Instagram is out there just to make things hard for brands. The platform, fresh from announcing an impending algorithm that everyone is freaking out a lot of people, is now planning to extend the length of videos from 15 seconds to 60 seconds.

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Zaplox Raises Bar on Hotel Guest Satisfaction With Release of Mobile Key Services Version 3.0

Zaplox, a global provider of advanced mobile key services for the hospitality industry, announces the release of version 3.0 of its industry leading Mobile Key Services solution, which incorporates several innovative new functions that have the potential to revolutionize the guest experience, while maximizing property efficiency and profitability. Currently boasting the most mobile key integrations in the hospitality market worldwide, Zaplox Mobile Key Services present hoteliers with a true turnkey platform that is fully compatible with most major locking system providers' mobile solutions, including ASSA ABLOY Mobile Access, Salto Systems and Kaba Mobile Access. The latest release of Zaplox Mobile Key Services now provides hotels and resorts with a comprehensive, integrated and scalable solution that is fully able to address the mobile key service needs of any property.

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Are chatbots the next big step forward for mobile marketing? | mobilemarketer.com

Microsoft's recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.

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Hilton and Uber Expand Partnership, Unveil App Integration for Simplified Travel

Travel logistics just got a whole lot simpler, thanks to an expanded partnership between Hilton Worldwide (NYSE: HLT) and Uber to further bring together their respective mobile apps. In a first for the hospitality industry, Hilton HHonors members can now order an Uber straight from the HHonors app, and Uber riders can now view their hotel stay information and check-in, all accessed via the Uber app en route to their hotel. The expanded partnership builds on the success of the companies' Local Scene and Ride Reminder partnership - digital features more than 250,000 travelers within the U.S. have used to simplify their stay.

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Holiday Inn Express Brand Reunites with Actor/Comedian Rob Riggle for Latest Stay Smart Campaign

IHG (InterContinental Hotels Group), one of the world's leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as theHoliday Inn Express brand's first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and \"smarts\" to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.

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GoodData and Absolutdata Collaborate for Hospitality Leaders to Implement Distributed Analytics Solutions

GoodData, a leading provider of business intelligence for data monetization to enterprises and ISVs, and Absolutdata, a leading big data analytics consulting firm to global organizations, today announced its collaboration focused on hospitality solutions based on the GoodData analytics distribution platform.

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10 Ways Automated Email Can Wow Your Customers [Infographic]

Emails have the power to wow your customers, but you need to know what kind of emails to send. The following 10 tips can help. One type of powerful automated email is an order confirmation. \"When buying online, especially from a site you haven't used before, there's always a smidgen of doubt in the back of your mind about whether it's 'legit' or not,\" states the following Instiller infographic. \"An automated order confirmation with an order number, contact details, and estimated dispatch/delivery details eliminates this doubt.\"

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Undercover hotelier: What's missing from luxury hotels? | hotelnewsnow.com

A visit to six luxury properties in Florida exposed some obvious cutbacks in service and amenities that seem out of place for the chain scale. In the pre-Internet-domination days, Forbes' star ratings or AAA's diamond ratings provided an immediate litmus test of luxury, with a 5-star or diamond as an immediate indicator. Regrettably, the sun has set on these traditional bulwarks of quality control. TripAdvisor and other online review agencies have now assumed the mantle of being the traveling public's quality thermometer.

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Rocco Forte Hotels takes new approach to branding | hotelnewsnow.com

Along with opening new hotels and renovating a number of properties around the world, Rocco Forte Hotels is finding ways to link each of its unique properties to strengthen the brand. The eponymous CEO of Rocco Forte Hotels has found his company in an interesting situation. The hotels in his company's collection are famous for being outstanding properties on their own, Sir Rocco Forte, CEO and chairman of the hotel group, said via email, so it's a challenge to get people to realize each hotel is part of the brand. The company will focus on brand awareness this year, he said.

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Are top travel influencers all influencing the exact same people?

Working with travel influencers has become a powerful strategy to help destinations reach new eyes through authentic, trusted voices. But how much crossover is there between those voices? If you work with three influencers with 100,000 followers each, are you reaching 300,000 unique travelers or the same 100,000 three times? Here's what we found.

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How the Founder of Four Seasons Stumbled Into the Hotel Business | fortune.com

Isadore Sharp knew nothing about the hospitality industry when he started building hotels in 1961. But he had an instinct for what customers wanted and the willingness to go to great lengths to get it for them. To achieve the quietest rooms, for example, he made sure no plumbing touched concrete. To encourage personalized service, he gave everyone from parking attendants on up the authority to act instantly when a guest makes a request. That commitment to service has become the hallmark of the Four Seasons chain. Sharp, 84, remains chairman of the company, which manages 96 hotels and resorts (they collectively generate $4 billion in annual revenue) in 41 countries. To this day, he says, if developers want to launch a new Four Seasons, we control what will be built and hire the people who will work there. We don't franchise the name. Sharp's story:

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Hotel Business: Behind the Magnuson Brand

While you won't find the home-crafted enterprise created by Tom and Melissa Magnuson on Etsy, it is doing a robust business online nonetheless, attracting hoteliers who, for 13 years - and counting - have searched for what the duo describes as \"the low-cost alternative to hotel franchising.\"

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Conde Nast Traveler Awards: What Russians love in Greece - their favorite hotels

Numerous destinations and hotels in Greece won significant distinctions at the world's leading travel magazine Conde Nast Traveller Russian Edition Readers Choice 2015 awards.

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Boutique & Lifestyle Lodging Association (BLLA) Announces Collaboration with UCLA Extension and Secures Venue for Annual Leadership Symposium

BLLA has announced its collaboration with UCLA Extension in conjunction with this year's 2016 Annual Leadership Symposium. The three-day conference, to be held at the UCLA Luskin Conference Center in Los Angeles, will feature industry leader speakers alongside hospitality luminaries and education executives. The symposium will also deliver a new hospitality program designed specifically for hotel industry professionals and students interested in the hospitality sphere.

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TSA Solutions Announces Jill Cully as Vice President of Sales, Americas

Continuing and accelerating its expansion worldwide, TSA Solutions, the worldwide leader in hotel upselling solutions, announced the appointment of Jill Cully as Vice President of Sales, Americas.

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How Hotel General Managers Identify Their VIPs

Given their varying levels of loyalty, spending habits, and influence on future bookings, not every hotel guest is equally valuable.

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Luxury wellness travel and the millennial generation | travelweekly.com

Baby boomers may have jump-started the wellness travel boom with their affinity for luxury spas. But a new report shows that Gen Xers and millennials are fast becoming the core demographic for this fast-growing travel sector. The second part of Spafinder Wellness 365's State of Wellness report, just released, looks at the demographics of wellness travelers. And it found that that when it comes to modern travelers, the availability of options such as adventure activities like surfing and hiking, medical services and sleep clinics are more important to GenXers and millennials than to their parents and grandparents.

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LeisureLink Returns to Mountain Travel Symposium 2016 as Sponsor, Exhibitor and Presenter

Attendees at this year's Mountain Travel Symposium (MTS) are invited to meet with the team from LeisureLink, at their booth located in the Mountain Marketplace. As the global leader in vacation rental technology, LeisureLink has been selected to exhibit, sponsor, and present at the upcoming event in Keystone, Colorado. MTS is the single largest and longest-running annual gathering of mountain travel professionals from over 35 countries and takes place from April 3rd to 9th, 2016.

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Airlines' Lead Over Online Travel Agencies Stalling

Airline websites have managed major gains over online travel agencies (OTAs) in the last few years, and now account for about three quarters of online bookings. But their share will remain unchanged for the next three years (see figure 1). A new report from travel industry research authority, Phocuswright, provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

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Outrigger Enterprises Group introduces OHANA Hotels by Outrigger

Outrigger Enterprises Group today announced the rebranding of OHANA Hotels and Resorts to OHANA Hotels by Outrigger, representing the company's mid-tier, off-beach leisure brand with the brand promise of \"Local hospitality and convenience in paradise.\" The new name and logo is part of Outrigger's overall corporate brand strategy introduced last year when the company launched its premier global beachfront brand, Outrigger Resorts, and wrapped its collection of Hawaii resort condominiums into Hawaii Vacations Condos by Outrigger. Today's announcement of the rebranding of OHANA Hotels by Outrigger continues the company's efforts to align its global portfolio, as well as solidify and build upon the company's position in the hospitality industry.

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Brand guestroom design evolves with guests' desires | hotelnewsnow.com

What guests want continues to change, and hotel brands are responding via guestroom design.Hotel room designs are changing to more compact rooms built for functionality and technology-savvy travelers. Several new brands are reflecting the changes, and other brands are following suit as they renovate their properties.

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HSMAI Announces Promotions and New Staff Joining Team

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Marketing Technologists: Who They Are and Why They Matter [Infographic]

he digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies are developed to help support initiatives. But managing that process of identifying a need, finding the right solution, and integrating the technology into your workflow can be difficult. Enter the marketing technologist.

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With all the noise, are more and more people opting out of hotel marketing?

In email marketing, an unsubscribe represents someone saying \"that's enough.\" But email doesn't exist in a vacuum, it's just one channel in a growing landscape of online messages. In 2006 there was no such thing as a brand Facebook page or advanced ad targeting, so is all this marketing noise in 2016 driving more and more people to opt out of these messages? Here's what we found.

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Westin Sleep Well menu offers foods that promote sound slumber | ehotelier.com

Westin Hotels & Resorts has officially introduced the Westin Sleep Well Menu, now available 24- hours a day, seven days a week at the brand's more than 200 hotels and resorts around the world. Recommended by the experts at SuperFoodsRx, the items on theWestin Sleep Well Menu are packed with amino acids, vitamins and minerals that promote rest and recovery. In response to the growing number of studies emphasizing the benefits of a restful nights' sleep, Westin designed the menu to help guests ease into sound slumber so that they can easily adjust to a new time zone, recover from a hectic day of travel or prepare for an active day ahead.

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LeisureLink and Streamline Announce New Partnership

Streamline, the fastest growing property management software in the industry, has joined forces with LeisureLink, the global leader in vacation rental technology and distribution. The new two-way Streamline LeisureLink interface provides client partners with seamless communication between their technology platforms. The result is an automated system that efficiently improves inventory distribution through the Global Distribution Systems (GDS) and all major Online Travel Agency (OTA) websites.

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Ohio Wyndham Rebrands as M Star Columbus North

Magnuson Hotels, America's fastest growing hotel brand, announced today the complete re-branding of the M Star Columbus North. Formerly the Knights Inn Columbus, Ohio, the hotel will upgrade its local, regional, and national market to attract travelers via an affiliation with Magnuson Hotels' global portfolio of over 1,000 hotels.

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Cuba hotel market: strategy, strategy, strategy... | hotelsmag.com

The race to enter the Cuban hotel market for U.S. groups was officially declared after Saturday's announcement by Starwood of the signature of three Havana hotels (Inglaterra, Quinta Avenida and Santa Isabel). Fantastic news for the industry and for this market, but here is where the similarities with other world hotel markets end. Cuba is the world's most concentrated hotel market in terms of ownership. No wonder the largest Latam hotel group is Cuban. Eight hotel groups control the entire inventory of 67,000+ rooms in the island. Just three groups own 82% of the hotel assets. Even Airbnb has a long way to go. They are still at 3,700 properties of a total of 19,000+ authorized by the Ministry of Tourism.

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eRevMax signs new partners and clients at #ITBBerlin2016

Leading hospitality technology solution provider eRevMax has witnessed a strong response from interested partners and customers in the recently concluded ITB Berlin. Multiple client meetings have resulted in signing new customer hotels for its flagship solutions, RateTiger and RTConnect, and adding new partners for the recently launched LIVE OS Partner Program.

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Research from Onyx Payments Underscores Strength of Online Travel Agents

Onyx Payments, the world's leading provider of commission payment processing, reconciliation and related data for hotels and travel distributors, today announced new research confirming the strength of online travel agents (OTAs) within the hospitality industry.According to an Onyx Payments study, OTAs now represent the second-largest travel booking channel (after direct hotel channels) with a 24-percent share of bookings in the EU-3 countries of France, Germany and the United Ki ngdom. The recent growth in share of bookings was taken from global distribution systems, traditional travel management companies and hotel call center bookings.\"OTAs have clearly established themselves as a dominant booking channel and are here to stay, with new entrants and consolidation signaling this channels maturation, said Mark Dubrow, CEO at Onyx Payments. Over the past five years, OTAs in the EU-3 grew solid double digits, and were one of only two channels that grew in that period. With this healthy competition, we anticipate continued innovation across the entire industry as players find new ways to reach the buyer.The study, which looked at the market share of booking channels across the EU-3 and the United States between 2010 and 2015, found that: OTAs are the second-largest channel in the EU-3, experiencing a 14-percent increase in booking volume to reach a 24 percent market share by 2015. The channel is projected to grow an additional 15 to 20 percent by 2020. This growth will be driven by consumers continued preference for digital platforms and websites that provide extensive information about bookings particularly in the EU markets where supply is more fragmented than in the United States.In the United States, the OTA channel has seen a dramatic increase of over 50 percent to comprise a 17 percent share in 2015. OTAs are projected to grow an additional 20 to 25 percent by 2020. Despite the higher prevalence of chain hotels in the United States, OTAs are now

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Using Digital Technology to Rethink Hospitality | hotelbusiness.com

When it's mission-critical to know more about the latest digital innovations in the hospitality space, the time is now. In order to master the hotel industry's digital transformation to realize the substantial economic benefits and retain guests' interest, brands must be able to adapt and overcome significant challengesnamely the growth of OTAs and sharing economy websites such as Airbnb and HomeAway.

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The Chat Bots Are Coming! The Chat Bots Are Coming! | mediapost.com

If Miss Piggy is any indication, some of our online discussions are about to be as artificially intelligent as AI can take us. That may be eerily far, indeed as the best Go players in the world will attest. The last time I checked in with Swyft Media co-founder Evan Wray, way back in December, emojis were all the rage. Presumably, they still will be for quite a while even if they're history in their country of origin, Japan. But I know Swyft Media is also among those developing technology to allow brands to simultaneously launch multiple pages to facilitate direct messaging with users. So I asked Wray a few general questions about the technology.

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Tambourine Releases Dynamic Personalization Engine for Hotels

New York, NY March 21, 2015 Tambourine, a marketing technology company for hotels worldwide, has announced the release of its Dynamic Personalization Engine. The new technology personalizes the experience of hotel website visitors based on their previous booking behavior, their geo-location and the pages they visit on the hotel website.

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Revinate Surges Forward, Exceeding 30,000 Customers

Revinate, the software as a service (SaaS) company that helps hotels reinvent the guest experience, today announces that more than 30,000 customers have selected Revinate for its superior services, which include reputation management, guest satisfaction, email marketing, customer relationship management (CRM), and on- site guest engagement. Hotel ICON in Hong Kong is among the most recent hotel organizations to sign up for Revinate service. \"We believe that ICON sets the standard for hoteliers in Asia Pacific,\" says Richard Hatter, General Manager at Hotel ICON. \"We're looking forward to the advantage that increased guest insights and better personalization of the guest experience will bring to our organization.\"\"Revinate continues to be the best decision I've made for this hotel so far,\" says Philip Lategan, General Manager of the Morning Star Express Hotel in Pretoria, South Africa. \"We ranked 16th in South Africa within our category on TripAdvisor, representing the top 1% of hotels in South Africa, and we were the only hotel in Pretoria to receive the prestigious 2016 Travelers' Choice Award. This would not have been possible without Revinate Reputation and Surveys.\"Sian Walker, E-commerce Marketing Manager of the Royal Garden Hotel in London says, \"Revinate Marketing is helping us to drive direct bookings revenue from an increasingly loyal base of repeat customers. For example, we can directly attribute 35 reservations and 26,865 in revenue to a recent campaign we ran.\"Revinate helps customers better connect with the guest experience. Since the beginning of this year, personalized marketing campaigns created with Revinate have generated over $1M in direct bookings. \"With this customer milestone, Revinate continues to be the best-of-breed choice for reputation management and guest experience in hospitality,\" says Revinate CEO Marc Heyneker. \"We're honored to serve so many of the world's finest hotels, and we'll continue to make our te

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Balancing the owner, brand and management equation | hotelnewsnow.com

Owners looking for the perfect relationships with brand and management companies should consider finding business partners that have similar goals for their properties. Given the proliferation of hotel brands and their changing positioning, owners and asset managers can gain a competitive edge by aligning themselves with insiders who have an intimate knowledge of brand standards, value propositions, distribution and marketing and loyalty programs.

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Who's winning the social media engagement game | hotelnewsnow.com

What hotel brand engages the most with its guests? A recent report gives some insight on engagement, impact and responsiveness. Let's dissect. When you have five hours to kill at the San Francisco International Airport, you start to ponder unthinkable things. Like hey, maybe I'll finally buy that book on meditation and learn it while I sit here. Yeah right. No sense of relaxation at that airport.

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How Can Data Benefit Hotel Employee Time Management?

In an effort to help our peers compete, we at ALICE sat down with a roundtable of New York City's leading hotel General Managers to learn how they are leveraging data to run their hotels. We share our findings in our report, \"The Data-Driven Hotelier.\"

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Hospitality Trends: Beacon Technology and Augmented Reality | samsung.com

In today's competitive market, hotels are striving to be more than just a place to spend the night, providing guests with a rich hospitality experience that improves on everyday life. This focus on differentiation makes the hospitality industry an ideal place to implement augmented reality (AR) and beacon technology, two of the latest and greatest hospitality trends. Hotels can offer a personalized experience leveraging devices already in their guests' pockets, while also utilizing these technologies to increase upsells and marketing objectives. But it's essential that hotels use beacons and augmented reality thoughtfully, so that the technology expands upon the experience already created by the physical hotel, rather than complicating it for guests.

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Four Seasons Hotels & Resorts ranked Best luxury Hotel Employer in the YHS Rankings

Lausanne The Young Hoteliers Summit (YHS) Rankings 2016 aims to identify the most desirable employers in the hotel industry as perceived by young hoteliers worldwide. It gives insights into the views and priorities of the future generation and recognizes the companies that are at the forefront of employment practices. A snapshot of the results was presented during the opening ceremony of YHS 2016 on 14th March 2016.

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Starwood Hotels and Resorts Announces Details for Completion of Spin-off and Subsequent Merger of Its Vacation Ownership Business

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) (\"Starwood\") today announced that its Board of Directors has set a record date of March 28, 2016, for the proposed spin-off of its vacation ownership business, Vistana Signature Experiences, Inc. (\"Vistana\").

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ADARA Reveals New Insight into Elite Travelers

A major new piece of data driven research from ADARA, the global travel data platform, reveals today how marketers should challenge how they target the Elite Traveler* market. Contrary to the industry's view, the Elite Traveler conducts a higher number of searches prior to booking flights and hotels compared to non-Elite Travelers (94% vs 76%, respectively) and has a much wider booking window as a consequence. Elite Travelers will also drop luxury to secure the right location for their needs. As a result, if targeted correctly, Elite Travelers will be receptive to deals, packages and paid for upgrades. ADARA is able to provide marketers with this unique insight into an elusive yet valuable audience through its proprietary technology and unique dataset.

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HOSPA secures Savoy Educational Trust grant for further development of the Association's hospitality Revenue Management courses

HOSPA the Hospitality Finance, Revenue Management, Marketing and IT Professionals Association is delighted to announce that it has successfully secured a 10,000 grant from the Savoy Educational Trust, to be matched by investment from HOSPA, to further the development of the Association's hospitality focused Revenue Management courses.

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Fairmont Hotel Study Proves Cultural Immersion, Emotional Connection and Place Identity Define \"The New Luxury\" in Travel

Fairmont Hotels & Resorts today released key findings from its Luxury Insights Report: Stewardship of Iconic and Historic Buildings, part of a new series of research-led, data-driven reports focused on current trends in luxury travel. This inaugural volume reveals the vital importance of emotional fulfillment, place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide. Fairmont's first Luxury Insights Report explores the role of architecture, property development, and thoughtful preservation and restoration as emotional drivers that influence purchase decision.

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How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing | contently.com

There are two parts of content strategy that I truly love: creating a mission statement for your content marketing operation, and crafting a brand voice. Creating a mission statement is one of the most difficult yet enjoyable stages of the content marketing journey. A great mission statement not only speaks to your content plan and goals, but also captures who you are as a brand and publisher. It's the rallying cry that makes you excited to come to work every day, pushing you to do moreand do betterthan your competitors.

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Premier Inn launches audiobook created to send listeners to sleep, voiced by Lenny Henry | hospitalityandcateringnews.com

Reinforcing the brands commitment to a Good Night's Sleep, Premier Inn has today, on World Sleep Day, launched a first-of-its-kind audiobook one that has the sole aim of putting its listeners to sleep! Voiced with the soothing tones of Lenny Henry and designed by sleep expert Dave Gibson, the sleep book incorporates sounds and tones proven to induce feelings of relaxation.

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New York's Plaza, Dream Downtown heading to auction | hotelsmag.com

The famed Plaza Hotel and the Dream Downtown in New York City are expected to be auctioned off at foreclosure on April 26 by the mortgage holders, billionaire brother David and Simon Reuben, according to a Bloomberg report. The move will serve to end a two-year ordeal over the state of the hotels' ownership after current majority owner Subrata Roy of Sahara India Pariwar went to jail in India for defrauding investors.

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IHIF: Investors in Russia and Germany talk branded hotel opportunities | hotelmanagement.com

At last week's 19th International Hotel Investment Forum, investment experts from two countries discussed the state of branded hotels and how midscale brands are gaining traction in secondary markets.

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Hotels vs. resorts | hotelsmag.com

During a recent presentation, I was asked what I thought was the biggest difference in running a hotel versus a resort. As I answered, I realized that when I entered the hospitality business I was not aware of the complexity of the resort side of the business. Resorts can be in urban areas such as Miami or Scottsdale but many, such as our resorts, are located in more remote locations without the infrastructure of a city or town. Running resorts can be tougher as the manager has to wear many hats and has multiple revenue departments. Below are my top 10 differences between operating a resort property:

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Lodging Drives Steady Growth in U.S. Travel Market - Phocuswright Research

Demand is high for all types of travel in the U.S., but the hotel sector is having an especially rosy few years with demand rising faster than supply. Hotels continue to rule as the most important source of sustenance for online travel agencies (OTAs), so dominance of online share will shift slightly to OTAs from suppliers. A new Phocuswright report, U.S. Online Travel Overview Fifteenth Edition, provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

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SiteMinder wins coveted Top hotel Star Award

SiteMinder has again been recognised for its best-in-class technology solutions, receiving on Sunday the coveted Top hotel Star Award in Germany in the category of 'online' for The Channel Manager. The announcement made at Gastro Vision, the business forum for Germany's top decision makers in the hotel, restaurant and catering industry placed SiteMinder's Channel Manager in the top, Gold position, as voted on by subscribers and affiliates of Top hotel, Germany's most-read hotel magazine.

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Choice Hotels Strategic Venture to Drive Hotel Development for Cambria hotels & suites Brand in Major Urban Markets

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced a new strategic venture with CapStar Hotel Company, an established and well-known hotel investment group, to help drive growth for the Cambria hotels & suites brand. The partnership will focus on the brand's new conversion strategy, in top urban areas, to bring hotels to market quickly based on strong consumer demand that comes on the heels of a strong growth year for Cambria hotels & suites.

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Bring back the fold (aka toilegami) | hotelsmag.com

It's a small detail, but in many eyes it's an excellent indicator of great housekeeping service so allow me to use this week's post as a campaign to bring back the art of toilegami. Those carefully folded tissues in guestroom bathrooms have become scarce almost disappearing from the housekeeping agenda.

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What guests look for in hotel website guestroom photos | hotelnewsnow.com

Guestroom photos on hotel websites can affect customers' decisions to book and guests' perceptions of the room before they check in. With the hotel industry becoming more competitive, multiple surveys have demonstrated the importance of hotel design features for overall quality of service.

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HSMAI Region Europe active in Stockholm

Hospitality Sales and Marketing Association International (HSMAI) Region Europe is organizing a breakfast meeting and a CRME certification on 5th April as well as a Distribution & Marketing Strategy Conference on 10th November 2016 in Stockholm, Sweden.

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Anaheim Majestic Garden Hotel's reach eclipses 100,000 future travelers in just 6 months with Flip.to

The Majestic Garden Hotel, a castle-themed resort just steps from Disneyland Resort in Anaheim, California, reached over 100,000 future travelers in its first six months with Flip.to. The advocacy platform for hotels has bolstered existing marketing efforts, helping this rebranded, family hotel tell a rich story as they transitioned to an independent property.

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HotelREZ helps independent hotels target Chinese Travellers

Hotel representation company HotelREZ Hotels & Resorts announces the launch of a new product, REZChina, aimed at helping the independent hotels access the very lucrative market of Chinese outbound travel. China's current status as the world's largest outbound tourism generator and outbound tourism spender, makes it a key market and one that most hotel businesses simply cannot afford to overlook. According to China Outbound Tourism Research Institute, in the first half of 2015 alone, China was accountable for as many as 61.90 million outbound visitors, representing an increase of 12% compared with the same period of 2014. And as far as forecasts go, Asian brokerage group CLSA estimates that by 2020 the number of outbound travellers originating from China is likely to hit the 200 million mark.

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Riverside checks in with hotel software expert Guestline

The Riverside Company has entered a definitive agreement to invest in Guestline Limited (Guestline), a leading provider of mission critical software for the hospitality sector. The transaction is expected to close imminently. Guestline, based in Shrewsbury, UK, serves a broad customer base of independent hotels, hotel chains, pub companies and serviced apartments; delivering proprietary hospitality software solutions via the cloud. Guestline's services essentially pay for themselves by increasing occupancy, average room rate and yield. Guestline is a trusted partner for properties in 20 countries across four continents.

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LeisureLink White Paper Explores Strategies to Help the Ski Industry Boost Their Summer Mountain Sales

LeisureLink has just announced the release of a new white paper titled \"Boosting Summer Mountain Sales\" examines the opportunities that the off-peak season offers property management companies (PMCs) to tap into a fresh guest base and increase revenue. The highly anticipated document is the result of an elite panel collaboration that included HomeAway Vice President Bill Furlong, Expedia Director of Market Management Josh Saunders, President & CEO of Ski.com Harry Peisach, Inntopia CEO Trevor Crist, and LeisureLink CEO Julian Castelli.

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CHTA President Sees Growth Potential From German Market, notes Airlift, Intra-regional Connectivity Remain Challenges

Caribbean Hotel and Tourism Association (CHTA) President Karolin Troubetzkoy sees Germany and other European countries as a region with untapped potential for many Caribbean destinations and is advocating for open skies and ease of travel restrictions to stimulate arrivals. At the recent ITB Berlin, the world's largest travel trade show, Troubetzkoy applauded the statement by President of the German Travel Association (DRV) Norbert Fiebig who called 2016 \"The Year of the Caribbean,\" referring to the opportunities for growth for the Caribbean from Germany. \"Many of the traditional popular travel destinations for Germans such as Tunisia, Egypt and Turkey have lost some attractiveness to German travelers due to recent events that have taken place there,\" Troubetzkoy stated. \"German travelers are looking for what they perceive to be safe destinations, and the Caribbean ranks very high in that category. The Caribbean is also being considered for 2016 summer vacations, as many other traditional summer destinations such as Spain, are already booked and are priced higher than a Caribbean getaway.\"

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Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars

IT'S time for destination marketing to go local and mobile. There's no need to go and create new tourism products or services, trails or campaigns. Why? Because the most popular tourism activities remain eating, drinking, shopping and sightseeing. \"This is where the profits and growth opportunities to the visitor economy are,\" says Bronwyn White, travel industry futurist and co-founder of MyTravelResearch.com. \"So work with what you've got.\" \"Whether it's sale or promotion time, or finding out what's on the menu at nearby restaurants, consumers and travellers naturally want to know what's going on around them,\" she says. White's argument is based on research that shows that90% of travellers say they use their mobile phones when on holiday. Over a third of tourists use their mobile devicemore while travelling. Businesses need to be found via clear local and community marketing accessible to smartphones. \"It's the role of local government and chambers of commerce to help local commerce and tourism industry understand the importance of working together to form a strong visitor economy and compelling proposition,\" she says. White cited a Bright Local study that found 61% of people were more likely to contact a local business with a mobile site a website that works well on hand held devices. \"Tourists are looking for information, reviews, maps and physical addresses. As obvious as it seems, businesses do not always have these things,\" she admonishes. White's argument is that whether or not they are food or shopping related, it is imperative to ensure that local businesses are optimized for mobile, because tourists (and residents) are nowadays \"always\" looking and searching on their mobile devices. White says there are five things that local food, drink, shopping, entertainment and retail businesses must do:1. Make sure their business is listed on Google My Business.2. Populate the Google My Business listing with great content, including phot

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Questex Travel Group Announces Revitalized 2016 MEET National Event

Questex Travel Group today announced that it will launch a fresh, revitalized program for the annual MEET National event, formerly known as HSMAI's MEET National, Sept. 7-8 at the Walter E. Washington Convention Center in Washington.

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The Marcus Corporation Launches Graydient Creative

The Marcus Corporation (NYSE: MCS) today announced the debut of Graydient Creative, a digital marketing business offering a full spectrum of digital solutions serving organizations needing best-in-market websites and other digital assets. Graydient Creative, previously an in-house function of The Marcus Corporation, will now serve clients nationwide specializing in the hospitality, entertainment, retail, restaurants, spa and wellness and amusement industries.

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Gillian Tans of Booking.com: Internationalism is in our DNA' | director.co.uk

Gillian Tans the chief operating officer of the Dutch travel website Booking.com tells Director about conducting 1,000 experiments a day, cycling around Amsterdam and how sitting on office floors fosters better employee interaction. Being Dutch has helped Booking.com's international expansion. Holland is so small; you could sign up every hotel in the country within a few hours. We've had to focus on the world outside. Now we have over 170 offices in 60 countries. I often sit on the floor in the office. It shows you have nothing to hide and people think you're approachable. Plus [by sitting on the floor], you hear a lot of things, right?

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The Young Hoteliers Summit 2016 finally kicks off!

LAUSANNE, the 7th Edition of the Young Hoteliers Summit 2016 started at the Ecole Hoteliere de Lausanne and warmly welcomed over 80 motivated delegates, accompanied by their professors, as well as distinguished hospitality leaders from recognized companies all over the world. Launching with an exceptional Opening Ceremony, the two first days of the Global Summit included various workshops, focus groups, keynotes and panels, led and held by representatives of Four Seasons Hotels & Resorts, Dorchester Collection, DBRC Continental, Expedia, FRHI and The Leading Hotels of the World. The highlight within the first two days was the announcement of the challenge.

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Study finds that 63% of app messages hit customers at the wrong time

Leanplum has found that app managers are frequently sending push notifications when users are not engaged or otherwise overwhelmed by competing messages. By conducting analysis of more than half a billion push notifications, Leanplum found that the best times for engagement vary widely between weekdays and weekends, and also between different regions. For example, open rates at the weekend in EMEA are highest late in the evening, reaching a peak at 9-10PM, but in Asia-Pacific peak weekend engagement is across the morning.

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Hotel Loyalty - What's driving customer loyalty for today's hotel brands? | PwC Report

What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group? How can traditional loyalty programs compete with the increased presence of sharing economy travel options?

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The social iceberg: The data on 1:1 marketing may surprise you | marketingland.com
Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand's entire audience, the bulk of it is made up of one-on-one conversations with individuals. In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision.

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PolyU Study Finds Personal Factors Drive Mainland Shoppers Back to Hong Kong

The desire to develop personally, enhance self-esteem and build prestige provide significant ongoing motivation for mainland Chinese to shop in Hong Kong, according to Dr Nelson Tsang, Miss Louisa Lee and Miss Carrie Liu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in a recently published study. The researchers suggest that understanding these factors, and related factors that are less affected by increases in the number of trips to Hong Kong, \"will help destination marketing organisations and retailers formulate strategies that will suit the needs of mainland Chinese tourists and encourage them to shop more often in Hong Kong and to spend more\".

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First Networking Platform Purpose-Built for Tourism Industry Launches Today

After ITB Berlin closed its doors last Sunday, 3BaysOver officially launches its online B2B-networking platform for the global tourism industry. Tourism professionals can now sign up to 3BaysOver and instantly network with their peers from over 150 countries. Users can search for and communicate with tourism professionals, showcase themselves and their companies, promote business events, and manage membership directories.

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The rise of the wellness hotel | hotelsmag.com

With popular culture focusing more and more on preventive health and fitness lifestyles, there is increasing demand for hotels which place importance on wellness (far beyond pampering). Buzzwords such as eco-luxury, gluten-free, cleansing, detoxification, vitality and mindfulness are all part of the wellness dictionary becoming commonplace in the hospitality industry.

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Skip Reception and Go Directly to Your Room With a Mobile Key from hetras' Mobile App

Just imagine: Juan is at the airport, where he books a hotel room on his smart phone before his flight to Glasgow. He checks into his hotel while waiting for his luggage in Glasgow. Then, he takes a taxi to his hotel, where he bypasses the front desk, goes directly to his room, and opens the door with his mobile phone.

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StayNTouch Partners with Travel Tripper, Joining Innovative PMS and Mobility Solutions with a Powerful CRS to Produce Seamless Booking and Check-in Experiences

StayNTouch, an innovator in mobile technology and Property Management Systems (PMS) for hotels, announced a partnership with Travel Tripper, whose booking technologies help hotels generate demand, optimize conversions, and maximize revenue. The robust two-way interface between the two systems makes the guest booking and check in experience seamless, enhancing hotels' ability to attract, keep, and better serve their customers.

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Icehotel to go year round with solar powered property | breakingtravelnews.com

Sweden's Icehotel has revealed plans for a permanent sub-zero ice experience including bar, art gallery and suites for overnight stays available 365 days of the year. Like every winter for the past 26 years, construction of the forth-coming Icehotel is about to take off in Jukkasjarvi, Swedish Lapland. The ice from the Torne River is transformed to art sculptures and architecture that is set to attract thousands of visitors before it melts away in spring. But this winter might be the end of an era.

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Addressing the Whole Guest Experience: A Multi-Channel Strategy to Driving Direct Bookings

We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in the booking decision process. While Google is one important touchpoint, the guest journey is much more complex, involving a wide range of channels and key decision points. In order to address the needs of your potential guests as they make travel decisions, it's important to have a holistic view of the guest experience at each stage, across all channels.

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Ski.com Partners with Umapped to Engage Travelers and Collaborate with Travel Professionals

Ski.com, North America's largest provider of custom ski vacations has teamed up with Umapped, the innovative collaborative itinerary solution, to offer travelers mobile engagement with real-time information that extends to their personal and social networks.

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Conrad Chicago Thinks Tech First When Designing Meeting Experiences

Conrad Hotels & Resorts today announced a partnership between its Conrad Chicago property and Social Tables, the award-winning, collaborative event planning software. This partnership underscores Conrad Chicago's commitment to providing a luxury environment that blends intuitive service and smart connectivity for all of its guests including meeting and event planners.

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Hotels embrace creativity to generate extra revenues | hotelnewsnow
Hotel operators are finding new ways to generate additional revenues. Some sell fitness club memberships; others provide short-term meeting room, guestroom and parking rentals. Hotels typically generate revenues from a limited pool of sources: guestrooms, food and beverage, banquets and catering and gift shops are the most common. Today, some hotel operators have uncovered new avenues of revenue generation, including fitness club memberships, short-term guestroom and meeting room rentals and parking space rentals to non-guests. Some resorts with golf courses and tennis courts sell memberships to local residents to increase usage of the facilities, but now a few transient hotels with large and well-equipped fitness facilities are able to market their services to local residents.

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Are hotels doing enough to cash in on convenience? | hotelnewsnow.com

Amusement parks have figured out how to use technology to skip lines, make F&B reservations and purchase in-the- moment upgrades, but hoteliers have yet to harness the revenue-driving power of tech-driven convenience. At the recent 2016 HTNG North American Conference, SeaWorld Parks & Entertainment Chief Information Officer Darla Morse described how that company, which is moving into the world of hotels and resorts, created an app that helps monetize the very idea of convenience at its amusement parks.

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How to make your hotel feel more like home | hotelnewsnow.com

A hotel has to flow and feel welcoming and comfortable. Here are tips on how to help guests feel more at home. I've been involved in the architecture and design of many hotels. My experience working hospitality on three continents has taught me one critical key to success: pleasing your guests. I adhere to the wisdom of Steve Jobs: Design is not just what it looks and feels like. Design is how it works. How do you ensure your facilities will work for guests, providing what pleases them, what they like rather than what architects and designers like? By being empathetic to travelers.

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Hotel Confusion: Another Reason You Need A Good Travel Agent | forbes.com

If you know the difference between Hyatt House, Hyatt Place, Hyatt Centric, Hyatt Ziva and Hyatt Zilara, stop reading now. I am guessing Hyatt Residence Club could be fractional ownership, or then again, they could be extended stay properties, as is Marriott International's Residence Inn.

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WoodSpring Hotels chooses TrustYou to manage the reputation of its portfolio of hotels

WoodSpring Hotels, operators of the WoodSpring Suites and Value Place brands, has selected TrustYou's guest surveys and review analytics suite to manage the online reputation of their hotel portfolio. With the reach of TrustYou's review scores and Meta-Review summaries on Google, Kayak, Trivago, Skyscanner and hundreds of other review web sites, WoodSpring Hotels can now track and respond to guest feedback quickly and easily for all their hotels. The hotel chain will use the sophisticated guest survey tool TrustYou Stars. The collected reviews will be sent out to guests during and after their stay and will become part of the TrustYou Meta-Review summary and TrustScore ecosystem.

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Histoires De Parfums Creates Personalized Scent For First-ever Hotel Partnership At Fontainebleau Miami Beach

Fontainebleau Miami Beach today unveils a bespoke scent created by Histoires de Parfums Founder Gerald Ghislain, inspired by and available exclusively at the storied property. The collaboration between the two luxury brands marks the first time the niche fragrance line has designed products for a hotel partner. The scent is titled Est. 1954, the year Fontainebleau was founded, in keeping with the Histoires de Parfums practice of referencing significant events, places, or public figures through a specific date. Beginning in March 2016, Fontainebleau will offer guests in-room Histoires de Parfums Est. 1954 amenities of shampoo, conditioner, body wash, body lotion and bar soap.

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Why Hoteliers Need to Pay Attention to Snapchat, Now!

Snapchat has the potential to be the next great story telling platform for hoteliers. Snapchat is no longer just for teenagers. According to Venturebeat, Snapchat has 100 million daily users, 65% of whom upload photos, videos and create stories for their followers. Emarketing also reported that older millennials (25-34 year olds) account for the second largest share of users on Snapchat.

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Think Outside of Technology | hotelspeak.com

I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are interested, you can read it here. The author, Alex Shashou of ALICE App, very eloquently offered different ways in which hoteliers can leverage technology to improve the entire customer experience and how to differentiate your hotel(s) offerings versus not only Airbnb but also your more historical (and future) competition.

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Luxury hotel chains that are a hit on social networks (Infography) | hospitality-on.com

Discover which hotel chains positioned on the luxury segment segment mave the most \"Likes\" and \"Followers\" on Facebook and Twitter!

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Small hotels get more direct bookings: research | ehotelier.com

Direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry, Little Hotelier has found. The finding is part of the research undertaken into the reservations made by Little Hotelier's customers globally throughout 2015.

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Guestline systems driving revenue and occupancy across Australian hotels

Guestline are pleased to be delivering results and growing operations across Australia. Sydney Boulevard Hotel in Sydney is enjoying results with Guestline's Rezlynx PMS solution and the Best Western Plus Travel Inn Hotel in Melbourne is the latest property to install their solutions.

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IHIF: If it's March, it must be Berlin | hotelsmag.com

I am flying back from the International Hotel Investment Forum (IHIF), now in its 19th incarnation (I think I've been to all but one due to weather delays), taking its turn in the investment conference calendar after ALIS in L.A. and before AHIC in Dubai. And around and around the movers and shakers go. No doubt these events serve a great purpose to bring the dealmakers together, to take the region's performance pulse and kick around topics ranging from the next iteration of luxury to new market opportunities; cybersecurity; and the state of real estate values in the cycle.

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Millennials Spending Power Has Hilton Weighing a 'Hostel-Like' Brand | bloomberg.com

Hilton Worldwide Holdings Inc., the world's biggest hospitality company by number of rooms, may add a new brand that focuses on small, cheap hotels in big cities, Chief Executive Officer Chris Nassetta said. There's potential for something that has more of an urban flair, more of a micro-hotel, Nassetta said in an interview in Berlin. We haven't made a decision to do anything in that space, but it's certainly one of the things we've been exploring.

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The Young Hoteliers Summit 2016 is on its way!

Switzerland - The seventh edition of the Young Hoteliers Summit is fast approaching. Aiming to build a dynamic communicative platform that bridges the gap between leading hospitality companies, YHS will warmly welcome this year many industry masterminds and top notch talents of over 40 hospitality schools from around the world. From the 14th to the 16th of March 2016, this international gathering of students and experts will come together at the Ecole Hoteliere de Lausanne, Switzerland. It will comprise of three days of exciting workshops, inspiring speeches from industry leaders and will culminate with the challenge, provided by Four Seasons & Resorts.

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Harnessing User-Generated Content Lands Social Media Win for WestJet

WestJet's 2015 Christmas Miracle campaign snagged one more unexpected miracle: unprecedented traffic to their website courtesy of social media aggregation platform, Hashtagio.

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Leonardo Worldwide at ITB Berlin to Showcase the Latest Technology for Hotels to Better Manage their Online Marketing

Leonardo Worldwide, a technology company serving the global hospitality industry, is changing hotel digital marketing for the better. The company is on-site at ITB Berlin (booth 110A in Hall 10.1) demonstrating how its Vizlly Digital Marketing System empowers hotels to manage their digital marketing with less effort, lower costs, and with better results.

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Fastbooking And TrustYou Partner To Help Hoteliers Influence Traveller Choice And Bookings

FASTBOOKING has signed a Partnership with German based company TrustYou, that will help the FASTBOOKING community of independent hoteliers to improve their e-reputation and reinforce their online visibility and their direct distribution.

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Why hotel marketing success depends on personalization | hotelnewsnow.com

A 2014 survey found that travelers aren't as loyal to a brand as loyalty membership programs suggest. Increasing personalization is the best method to make your product stand out in an overcrowded marketplace.

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In-room smart tech continues to evolve at hotels | hotelnewsnow.com

Guests continue to expect all the modern smart features they enjoy at home to also be available in guestrooms when they travel. While this is constant, the specific amenities they seek are rapidly evolving.

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Honeywell Hospitality Solutions Drive 5.8 Percent Utility Savings for Gaylord Palms Resort & Convention Center

The Gaylord Palms Resort & Convention Center, a 1,400+ room property in Orlando, Florida, announced its energy reduction program that is creating a 5.8 percent utility savings a year. The Resort offers the best of Florida all in one place. It is located less than ten minutes from the main gates of Disney and features a 4.5 acre glass-enclosed atrium with over 400,000 square feet of meeting space that makes it a must see Florida destination. With warm Florida temperatures year round, The Gaylord Palms established sustainability goals to conserve energy and keep guests comfortable. Honeywell's INNCOM network and energy management solutions were incorporated in the goals to fully monitor and optimize the property.

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7 Days Booster Launches With Triplex Hotel Solution

A new program to benefit hotels of all sizes was introduced today by Mr. Eric Wu, CFO and Executive Director of Plateno Group and 7 Days Inn Group Holdings Ltd. (NYSE: SVN) during a press conference at ITB Berlin, the global travel industry's leading trade show. The program, aptly named 7 Days Booster, combines several elements of online distribution, marketing, ecommerce, and property design, with education and ultimately access to the 7 Days Inn Plateno Club, which currently boasts more than 80 million members from China.

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Vantage Hotels Named Official Lodging Partner of Jonathan Byrd's Racing

Vantage Hotels has formed a strategic alliance with Jonathan Byrd's Racing that will place Lexington by Vantage and Americas Best Value Inn logos on team cars in over 200 races this year, including the Indianapolis 500. Vantage, which also includes Canadas Best Value Inn, Signature Inn, Jameson Inn, and Country Hearth Inn & Suites, is a top 10 global hotel company with over 1,200 hotels worldwide, from economy to upscale.

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The Data-Driven Hotelier

In an effort to help our peers compete, we at ALICE sat down with a roundtable of New York City's leading hotel General Managers to learn how they are leveraging data to run their hotels. We share our findings in our report, \"The Data-Driven Hotelier.\"

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TrustYou Launches Advancement of the TrustYou Radar App: Social Radar Enables Hotels to Receive Social Data in Real-Time

Today, TrustYou announces a major advancement to its well-established app TrustYou Radar which is the mobile addition to TrustYou Analytics and connects all users with TrustYou while on the go. The newly developed \"Social Radar\" features collect and display different kinds of social media data about the hotel in real-time. This enables hoteliers to immediately analyze and react to social media posts that are tagged with the hotel or in the location. These include Facebook posts, tweets that mention the @handle of the hotel on Twitter, and Instagram pictures tagged in the geo-location of the hotel. TrustYou Radar now channels the huge amount of social media data across the web in a mobile-friendly way and shows the most recent posts to the user in a straightforward interface.

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Hotels poised to better attract, reach and convert guests as SiteMinder localises global technology

As ITB Berlin 2016 takes full swing, the hotel industry's leading cloud platform, SiteMinder, today announces it has launched its product extranets in multiple languages for hoteliers as part of its continued commitment to helping them attract, reach and convert global guests.

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From Bucket List to Booked: Hilton Hotels & Resorts Empowers Guests to Make Travel Dreams a Reality

Hilton Worldwide (NYSE: HLT) recently launched its \"Stop Clicking Around\" marketing campaign, the largest in the company's 97-year history, which lays out the many benefits to travelers of booking hotel stays directly on the company's website. Now, Hilton Hotels & Resorts is introducing a new way for travelers to turn \"someday\" travel dreams into \"let's go!\" experiences with its Our Stage. Your Story. platform. Through a partnership with motivational bestselling author and Emmy Award-winning choreographer Derek Hough, the flagship brand is encouraging people to move from dreaming to doing, and ultimately book their next great travel story, using tools provided on the online hub www.OurStageYourStory.com. Tapping the Power of VisualizationHilton has found in a recent study1 that 86 percent of travelers set goals for themselves - including places to see and things to do - and for those travelers, visualization is key to achieving their travel goals. To bridge the gap between visualizing and doing, Hilton and Hough are encouraging www.OurStageYourStory.com visitors to create their own digital vision boards. The site offers a selection of templates and a library of bucket-list-worthy destination images to enable aspiring travelers to build their dream experience, find inspiration from fellow travelers and share it through social media.Best known for his leading role on \"Dancing with the Stars\" and soon to star in Broadway's\"Singin' in the Rain,\" Hough explains how motivational tools can help anyone achieve goals. \"In my career as a performer and coach, I am passionate about helping people reach their full potential - both on stage and in everyday life. Visualization is an important method for me to channel my creativity in pursuit of my personal and professional goals,\" said Hough. \"For me, whether on the road for work or taking time for myself, exploring a new place has always been a great way to gain new perspective and soak up inspirati

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Hilton And IBM Pilot Connie, The World's First Watson-Enabled Hotel Concierge

Hilton Worldwide (NYSE: HLT) and IBM (NYSE: IBM) today announced a collaboration to pilot \"Connie\" - the first Watson-enabled robot concierge in the hospitality industry. Connie draws on domain knowledge from Watson and WayBlazer to inform guests on local tourist attractions, dining recommendations and hotel features and amenities.

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Valencia Group Expands Boutique and Unique' Hotel Portfolio with Digital Alchemy Marketing

Valencia Group is a truly exceptional hotel company. Each of its five luxury properties is remarkable with its own personality and brand. \"All of our hotels are boutique and unique,\" said Amy Trench, marketing director for the Valencia Group.\" Each property tells guests a story. Digital Alchemy tells that distinctive story with creative guest communications and through social media marketing for hotels.\"

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InterContinental Seeks New Asian Luxury Hotel Brands, CEO Says | bloomberg.com

InterContinental Hotels Group Plc, the third-biggest hotels operator in Asia by number of rooms, is seeking to add new luxury chains in that region, either by acquiring a competitor or by developing its own brand, according to Chief Executive Officer Richard Solomons.

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Iceland sits at crossroads in tourism debate | hotelnewsnow.com

Iceland is spectacular, mystical, mythical and beautiful, and tourists in ever higher numbers have discovered this. Is it time to put the brakes on a little? Iceland's lodging and tourism industry is at a crossroads, if my recent conversations with its movers and shakers are anything to go by.

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Technology, F&B trends evolve hotel meeting needs | hotelnewsnow.com

Technology, F&B and educational programming will figure heavily in the future of meetings at hotels. Sources said technology, food and beverage and educational content are three key areas of hotel meetings likely to evolve in the coming years. In some cases, future upgrades are intended to make meetings smoother and more productive. In other instances, a bold reinvention of longstanding traditions is needed.

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Standing room only: The growth of hotel group meetings | hotelnewsnow.com
As group meetings grow in size, some hoteliersand their marketsare finding it a challenge to keep up. The meetings segment of the hotel industry has rebounded so strongly since the 2009 recession that not only are meetings increasing in frequency but also in size. Hoteliers and their markets now have the enviable chore of keeping up.

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Interel Wins HTNG Techovation Award For Top Global Hotel Innovation For Second Consecutive Year

Headquartered in Dubai, INTEREL, the world's fastest growing manufacturer of integrated room technologies in the luxury, upper-scale and cruise line hospitality industry, took first place in the 2016 Hotel Technology Next Generation (HTNG) TechOvation Awards with its TCP/IP-based Water Management System, a world's first for the hospitality industry. The event was held at the HTNG North American Conference in Amelia Island, Florida.

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LodgIQ Debuts Revolutionary Revenue Optimization Platform At ITB Berlin

LodgIQ, which is firmly committed to bringing the discipline of revenue optimization into the 21st century, today announced the formal launch of its LodgIQ RM and LodgIQ Mobile RM platforms for the hospitality industry. The company has already secured $5 million in seed funding and recently announced the signing of its launch customer, Highgate Hotels. Developed by seasoned travel executives and Silicon Valley technologists with deep domain expertise, LodgIQ is re-imagining the revenue optimization category through various innovative and cutting-edge features.

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The app game: Content is king | hotelsmag.com

Contextual hotel apps have increasingly become a part of the growing hotel app market. Offering more than just booking, check-in, check-out and other basic capabilities, these apps provide content relevant to the guests' trips, whether its on-property or in the hotel's location.

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Capturing The Family Market

Families represent an important market segment for restaurants and cafes. A study conducted by researchers at The Oxford School of Hospitality Management, Oxford Brookes University and the University of Queensland sheds light on how to create exceptional experiences for parents, carers and children that keep them coming back! Here are 9 tips for operators:

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Guestline launch new connection to SpeedyBooker

Guestline are pleased to announce a new connection to distribution channel SpeedyBooker.com. The seamless connection from SpeedyBooker to Guestline's Rezlynx property management and distribution systems means hoteliers can strengthen their reach across global platforms and drive online sales and revenue.

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Guestfolio partnership with Frontdesk Anywhere off to a successful start

Guestfolio, the award winning hotel marketing platform, is delighted to announce that their first two clients with, San Francisco based, hotel management software Frontdesk Anywhere have launched a new digital guest experience with Guestfolio. It's an exciting time for both properties as they kick-off 2016 with the integrated cloud-based platforms that enable them to seamlessly run their properties and enhance their marketing efforts.

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HeBS Digital Launches Tsogo Sun's New Brand Website, a Digital Masterpiece for a Diverse Hotel & Casino Portfolio

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces the launch of a new brand website for Tsogo Sun, Africa's premier gaming, hotel and entertainment group.

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IBEROSTAR Hotels & Resorts Launches New Global Digital Ad Campaign

IBEROSTAR Hotels & Resorts has announced the launch of their new global digital ad campaign #TakenFromAResort, focusing on a well-known consumer insight that travelers want to take unforgettable memories and rich experiences from their vacations, rather than souvenirs. At the center of the ad campaign is an innovative digital approach that engages the global community through social media platforms and top-tier international media and travel sites.

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Webinar: How to Select a Hotel Revenue Management System

It's no wonder that hotels and resorts are coming to embrace the technology solutions that enable next-generation revenue management with unprecedented zeal. Yet, implementation of the right solution is only half the battle, and getting from here to there can be a daunting task for even the largest, most sophisticated hoteliers.

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HeBS Digital Releases the smartCMS v7, Technology that Transforms the Hotel Website into the Primary Distribution Channel

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, has launched a major update to its award-winning smartCMS, world-class hotel website technology specifically created to maximize direct hotel bookings. For a second year in a row, the smartCMS won a Gold Stevie Award in the Best Software Programming/Design Category in the 2015 American Business Awards, the nation's most prestigious software-for-business awards program.

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Leonardo Worldwide Technology Transforming Hotel Multi-media Management for Hotel Groups and Travel Websites

Leonardo Worldwide, a hotel technology company serving the global hospitality industry on a mission to make travel suppliers more successful with software solutions that reach, engage, convert and satisfy online travel shoppers, is transforming multi-media management for hotel and travel websites. The company will be on-site at ITB Berlin (booth 110A in Hall 10.1) demonstrating the power of its leading enterprise cloud-based technology solutions for travel suppliers VScape and MediaConnect.

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AH&LA Applauds Legislation in Virginia to Rein In the Rise of Commercial Operators in the Short-Term Rental Marketplace

The American Hotel & Lodging Association (AH&LA) applauded the Virginia Senate's passage of the SB 416. The Limited Residential Lodging Act was amended in recent days to ensure a thoughtful study of this important issue over the coming months before any legislation is enacted. The bill, which now goes to Gov. Terry McAuliffe for consideration, had in its original form codified the preferred collection method of Airbnb while preempting local governments from further regulation of the short-term rental platform's business model.

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Hashtagio powers Social Hubs for travel brands like WestJet and Nova Scotia Tourism, to attract and retain visitors through social media storytelling

Hashtagio, a Canadian-based social media technology company, is breaking down borders between Twitter, Facebook, Instagram and many other social media silos to help companies attract and retain visitors through authentic storytelling. Hashtagio's social media aggregation platform gives brands the ability to harness the power of user-generated content from multiple platforms, keeping users engaged with the brand at the website.

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Duetto to Integrate TravelClick's Demand Hotel Business Intelligence Data into its Market-Leading Revenue Strategy Solution

TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, and Duetto, a market leader in hotel and casino profit optimization technology, have joined forces to integrate TravelClick's Demand360 data into Duetto's GameChanger revenue strategy application to make Open Pricing an even more powerful tool in today's complex distribution landscape. Hoteliers can further leverage Duetto's core functionality that enables hoteliers to independently yield all segments, channels, offers and room types in real time with TravelClick's unique insights into future demand by segment and channel.

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TrustYou publishes free eBook All Things Google: A Guide for Hotels with insights on how to capture most bookings

Munich, 3 March 2016 - Google owns the top 75 percent of the search engine market and has a 78 percent mobile market share.* This also impacts the travel industry. 57 percent of leisure and 64 percent of business travelers** report: \"I always start my travel booking and shopping process with search.\" These impressive statistics show that search engines are an important source for travelers and it is more significant than ever for hotels to make best use of Google. In order to help hotels understand all the ways to reach travelers on Google and to shed light on knowing what is feasible for hotels that don't have a big brand name, TrustYou published the eBook \"All Things Google: A Guide for Hotels\". TrustYou is an expert in the field of online reputation management and powers reviews and reviews scores on Google.

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Hilton Takes Home Top Honors at the 2015 HSMAI Adrian Awards Gala

In 2015, Hilton Worldwide (NYSE: HLT) sparked the world's imagination and inspired new travel experiences through its creative marketing and communication efforts. At last week's Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala in New York City, HSMAI bestowed 84 Adrian Awards to Hilton Worldwide and its portfolio of brands, including three Platinum Awards, HSMAI's highest honor.The Adrian Awards are one of the most respected honors in the travel and hospitality industry. The awards, which recognize outstanding digital marketing, advertising and public relations initiatives, are judged by approximately 200 industry experts, along with leading members of the travel community.

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HSMAI’s ROCET Revenue Optimization Events Coming to the West Coast

Seattle, San Francisco, and Los Angeles Conference Dates Announced

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Hyatt Launches New Brand: The Unbound Collection By Hyatt

Hyatt Hotels Corporation (NYSE: H) today announced the launch of The Unbound Collection by Hyatt, a global collection of unique and independent stay experiences. The Unbound Collection by Hyatt will include a portfolio of new and existing upper-upscale and luxury properties that will maintain a distinct character while providing guests and owners Hyatt's award-winning customer loyalty program, robust operational and marketing resources and trusted, quality brand.

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91st Annual Hotel Ezra Cornell to Examine the Dynamics of Workplace Diversity, Hotel Distribution, Social Media

The 91st Annual Hotel Ezra Cornell (HEC 91) at the Cornell School of Hotel Administration (SHA) will present an exciting array of presentations and workshops addressing the roles that workforce diversity, distribution, and social media play in shaping \"the new normal\" of hospitality.

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Hilton Blue Paper - Travel Trends: The Rise of the Airport Hotel

With more than 8 million people taking to the skies every day, airport hotels are an ever-smarter choice not only for travelers, but for Hilton. That's why we've been introducing next-generation airport hotels around the world from New York to Beijing to Munich with enhanced amenities, design features, dining options and much more. Now, the launch of our new Hilton Amsterdam Airport Schiphol has inspired us to conduct a survey of the airport hotel sector by soliciting opinions about a wide range of topics from consumers.

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Hoteliers, the party is over; act now | hotelnewsnow.com

The industry still refuses to pay attention to the numbers that matter: net operating income. RevPAR is meaningless unless it flows to the bottom line, and that is not so likely now. The black swans have landed and the party is over. U.S. hotels' revenue per available room in January grew 2.4%, according to STR data. Results for the week ending 13 February saw RevPAR up 0.2%* and occupancy down 3%.

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The biggest hotel company in the world | hotelsmag.com

We've all seen it grow over the past half decade, and we've all scratched our heads at how best to adapt to its paradigm-shifting methods of business. Now it is time for the hotel world to awaken to the new reality that Airbnb is the largest and quite possibly the best accommodations company in the world. Here's why.

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Brand call centers can do more to combat OTA bookings | hotelnewsnow.com

There are a number of tactics that a reservations sales agent can be trained to use when callers mention they see the same rate online. As a hotel industry trainer, one of my most popular topic areas is reservations agent sales training, as there are still plenty of hoteliers who recognize voice is an important distribution channel. When I solicit input during my pre-training management consultations, one frequent request is to train agents to do all they can to convince those shopping on online travel agencies to book directly.

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Booking.com Opens a World of Personalised Travel Possibilities With the Launch of Passion Search

Booking.com (part of The Priceline Group [NASDAQ: PCLN]), the global leader in connecting travellers with the widest choice of incredible places to stay, today launched a new technology to help travellers easily search and uncover the most amazing destinations tied specifically to what interests them most. This new way of searching is the most comprehensive of its kind in the travel industry - perfectly matching people's unique passions and interests with the best destination and accommodation to suit their needs, changing the face of travel search which is today constrained by search options limited only to a city or a specific hotel.

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History can create unique experience at hotels | hotelnewsnow.com

A lot of independent hotels are grounded in history, which can aid in the guest experience and sales-and-marketing opportunities. Staying true to a hotel's history, whether through hotel design or sales-and-marketing opportunities, can create a unique selling proposition for independent hotels, sources said.

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Instagram Now one of the Top-Five Travel Marketing Channels

More than 60% of travel companies are now using Instagram as part of their marketing according to new research from EyeforTravel. This puts it behind only Facebook, Twitter, Youtube and LinkedIn.

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EyeforTravel: Booking.com, Starwood Hotels, Google, Roomorama, Skyscanner, Tencent, TripAdvisor and more come together in Singapore

Travel brands are being made to work harder with the shifting use of mobile, social media, sharing economies and the gradual move from offline to online across Asia. They need to plan new strategies, develop new teams and refocus their budgets while trying to maximise ROI and build new revenue streams

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Wellness tourism: in search of the self

Is wellness tourism a pleonasm? Few people go on holiday to suffer, unless they're devotees of adventure tourism or endless treks! But some push the limits of wellness. Spas, body treatments and hot-spring cures have become draws that can entice tourists to travel across the world. Women have already been won over, and a rising number of men are going to saunas. Even children are entitled to a massage before going back to school.A healthy industry

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Snapshot Reveals Its Flagship Analytics Product At ITB

SnapShot Hotel Analytics announced signups for demo access for hotel management teams of its Beta product at ITB Berlin. ITB Berlin 2016, the global travel's industry leading trade show, will take place from Wednesday to Sunday, 9 to 13 March, at Messe Berlin.

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Korean last-minute hotel booking app DailyHotel launches in 10 new countries | techcrunch.com

DailyHotel, a Seoul-based app that lets harried travelers quickly find hotel rooms, has launched in 10 new Asian countries. The startup was founded in 2013 by brothers Ryan and Jimmy Shin after Ryan struggled to find a last-minute hotel room in Seoul. It has raised more than $10 million from Sequoia India, but declined to say exactly how much funding it has received so far.

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Analytics Trends 2016 - The next evolution | Deloitte report
A look at the evolution of analytics and its revolutionary potential to transform ordinary businesses, power new business models, enable innovation, and deliver greater value. Take a look below at our 2016 Analytics Trends.

February

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Checkmate Named best In Class Technology - Innovation at HSMAI Europe's Annual Awards Ceremony

Checkmate's customer communications tool was named Best In Class Technology Winner for Innovation at the annual HSMAI Europe awards ceremony Feb. 10 in London. The evening honored outstanding marketers across Europe and a Best In Class winner was named in each of the five categories: Digital, Social Media, Public Relations, Revenue Management, and Technology Innovation.

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UNWTO confident in Egypt's tourism recovery

UNWTO Secretary-General, Taleb Rifai, has expressed the Organizations' full confidence in the recovery of tourism in Egypt during a recent visit to the country. On the occasion, Mr. Rifai met with Egypt's President, Abdel Fattah el- Sisi, in the presence of the Egyptian Minister of Tourism, Hisham Zaazou. The President reiterated his full support to the tourism sector and its utmost determination in ensuring that Egypt is a safe, attractive and leading tourism destination saying \"if tourism recovers, Egypt will recover\".

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Nickelodeon Hotels & Resorts Debuts its First Ever International Resort in Punta Cana | travelpulse.com

Nickelodeon, the world's No. 1 entertainment brand for kids, has always been known for being playful & family friendly and now, it's adding luxurious to its portfolio. Nickelodeon Hotels & Resorts Punta Cana, the brand-new, five-star resort, is set to open May 2016, and is backed by the signature Karisma Gourmet Inclusive Experience to ensure the perfect family vacation. Our resorts are centered on a passion for play in the ambience of a luxury hotel. Here are six things you'll want to know about Nickelodeon Hotels & Resorts Punta Cana.

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Guests want more from free hotel Wi-Fi | hotelnewsnow.com

Many hotel brands offer free in-room Wi-Fi on a conditional basis, but guests want more. I can't remember my password. I can't remember what special character I used. I can't remember which random letter I capitalized in the word I swore I would remember because it was the name of my first guinea pig when I was 10 years old.

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Worldhotels unveils strategic initiatives for 2016

Worldhotels has announced a detailed outlook on the group's three core strategic initiatives for the year 2016 during its annual conference held in Hamburg. The overarching concept for 2016, \"Tell your Story,\" was also introduced to over 300 participating hoteliers who were hosted at the Grand Elysee Hamburg, one ofWorldhotels' 450 affiliate hotels.

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How Your Hotel Website Can Make a Difference Between Lost Conversions and Loyal Customers. | 4hoteliers.com

The saying goes, 'You never get a second chance to make a first impression', how bad would it be for a potential customer's first impression of your hotel's brand and value to be tarnished by an unresponsive, frustrating attempt at shopping for the perfect room from a tablet or mobile device?

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Wanda Hotels and Resorts takes the first step in 'Asset-Light' strategic transformation.

Wanda Hotels and Resorts and Baicheng Real Estate Group signed a formal agreement on the entrusted management project of Wanda Realm Wuzhishan, which marks the first step for Wanda Hotels and Resorts in its 'asset-light' strategic transformation.

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Hilton Worldwide Announces Intention to Spin Off Real Estate and Timeshare Businesses

MCLEAN, Va. -- Hilton Worldwide (NYSE: HLT) today announced plans to enhance long-term shareholder value by spinning off the bulk of its real estate business into a publicly traded real estate investment trust (REIT) and by spinning off its timeshare business, Hilton Grand Vacations (HGV), as a separate publicly traded company.

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Set It, and Forget It: A Powerful Customer Service Strategy. | 4hoteliers.com

'Set it, and forget it!' Those are the words of Ron Popeil, one of the greatest pitchmen on the planet, known for inventing and selling the Chop-O-Matic hand food processor, the Veg-O-Matic (that he said can slice a tomato so thin it only has once side), the Ronco Pocket Fisherman and many other inventions.

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Golden Tulip Hotels adopt a dynamic distribution model with RezNext and drive 34% of online bookings from OTAs

Easy access to customer generated content and travel information on the internet have empowered travellers to take decisions independently. They no longer have to sift through travel brochures or work out the best deal with travel agents before going on a trip. They know exactly what they want and anticipate hotels to match their expectations. This means travellers are on the look-out for customised deals and seek instant gratification.

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A Scan and a Smile: Enhance Check-in and Guest Loyalty with ID Verification Solutions | hotel-online.com

There's no weariness quite like the fatigue and impatience that sets in at the end of a long day of travel. You've made it through security gauntlets, cramped seats, noisy kids, and traffic to arrive at your destination. What's next a long line of your fellow crabby travelers, or a quick trip straight to your comfy room and minibar? As an hotelier, you know which of these customer experiences translates into greater loyalty, advocacy, and revenue.

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The new hotel-branding spectrum | hotelsmag.com

Over the last 10 years, the number of hotel brands has expanded at an electrifying pace. A recent Associated Press article shows that \"The world's 10 largest hotel chains now offer a combined 113 brands at various price points, 31 of which didn't exist a decade ago. That's a dizzying statistic. And, there is no sign of this trend slowing down.

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The value of a brand promise - Deloitte Report

Recent findings show that a clearly defined and credible hotel brand promise can help generate rebooking, ancillary spending, and brand advocacy. Hotels with year-over-year increases in guest satisfaction earn corresponding gains in both loyalty and market share. However, companies in all segments can improve their financial outcomes by ensuring their hotel branding promise is strong and central to their brand culture, and in making delivery on that promise their main focus. The essence of what drives customer experiencepeople, process, price, and product should be shaped by an unshakable fidelity to the hotel brand's promise.

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Find a hotel rate that seems too good to be true? Look for the resort fee.' | washingtonpost.com

If you've ever found a bargain on a hotel only to discover a few clicks later that the property charged a nonnegotiable resort fee, you're not alone. Last year, 744 properties in the United States added these fees to their guests' final bills, an astonishing 25 percent increase from 2014. That's the bad news. The good news? The harder the hotel industry pushes these unwelcome fees on consumers, the closer the government comes to banning them.

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TRACK Hospitality Software Launches Brittain Resorts & Hotels 80 Agent Call Center with TRACK Pulse

Minneapolis, MN February 5, 2016 TRACK Hospitality Software (TRACK) announced today that their Cloud based Call Center Software, CRM, and Lead Management product TRACK Pulse has been launched for Brittain Resorts & Hotels, one of the largest independent onsite property management companies in North America. With 13 Beachfront Condo Hotels and Resorts, Brittain Resorts & Hotels deploys over 80 dedicated call agents to field as many as 5,000 calls per day.

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Next-generation revenue optimization platform, LODGIQ RM selected by Highgate for portfolio-wide implementation

LodgIQ, a New York based start-up, today announced an agreement with Highgate to implement its revolutionary revenue optimization platform, LodgIQ RM across Highgate's portfolio of 100 hotels and ~27,000 rooms in key gateway markets worldwide. The implementation will commence in March with Highgate's Manhattan properties. Highgate's many distinctions include its status as the largest manager of hotel rooms in Manhattan, operating 10 percent of the total inventory.

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At Budget Hotels, Local Flavor Is Now Included | nytimes.com

It's not unusual to view local art, consume regional foods or meet area trendsetters in boutique and luxury hotels. Now to the great welcome of penny-pinching travelers the trend in lodging to embody the location has trickled down to budget hotels and even brands generally regarded as cookie cutter.

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The Breakers Palm Beach Now Has An Ultra-Luxury Hotel Within The Hotel | forbes.com

Since 1926 well-heeled travelers have been traveling to Palm Beach, Florida to stay in a grand hotel named The Breakers. Back then guests with last names like Rockefeller, Carnegie, Vanderbilt, and Morgan along with U.S. Presidents and European nobility paid four dollars a night, a hefty price that included three meals a day, tennis courts, and rooms with stunning views of the rocky ocean.

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The Hotel Yearbook 2036 breaks new ground, looks 20 years into the future

Wade & Co., the Swiss-based publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announces a brand new publication, and a radical departure from its normal format: The Hotel Yearbook 2036.

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HSMAI: Digital marketing goes mobile | hotelnewsnow.com
Speakers at HSMAI's Digital Marketing Strategy Conference say the phone has become the main screen for marketing messages. Hotel digital marketing is rapidly going mobile, according to speakers at last week's Digital Marketing Strategy Conference conducted by the Hospitality Sales & Marketing Association International.

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Petersham Hotel and Elvetham Hotel drive revenue with Guestlines property management system Rezlynx

The latest hotels to join the Guestline portfolio are The Petersham Hotel in Richmond, London, a privately owned four- star hotel, and The Elvetham hotel in Hampshire, a tranquil, privately owned estate, set in 35 acres of beautiful gardens and grounds.

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Wyndham racks up 90% growth in Latin America and the Caribbean | ehotelier.com

Wyndham Hotel Group has unveiled outstanding 2015 growth with the opening of 38 hotels and the addition of 5,089 rooms in Latin America and the Caribbean, a 90% increase versus the year before. The company's system size in the region expanded to more than 18,917 rooms across 157 properties.

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This is how in-room tablets will change your experience at hotels in 2016 | usatoday.com

Hotel technology is constantly evolving, shaping our experience not only of the properties at which we stay, but in the cities that we're visiting. Brands are getting increasingly creative with the technology they use and the ways they use that tech. We caught up with a few hotel executives to learn more about how their properties are using in-room tablets to enhance customer experience. Here's what they said:

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Unlocking insight with guest feedback text analytics | hotelsmag.com

Written guest comments contain the specifics on how to improve your hotels. Today, there exists significant opportunity for our industry to process this feedback for better operational and marketing insights. That's the message of a new paper from Cornell's Center for Hospitality Research: What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews. I encourage you to read the full report, but key takeaways include the following:

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Gray is the new green, part 14: Appealing to the 'Go Go' generation | hotelsmag.com

A recent newspaper articled dedicated to the financial requirements of retirees proposed a treatise on the matter with three key phases: The first was defined as \"Go Go\" where the individual, as if making up for lost time, was perpetually traveling to compensate for all those years raising a family and building a career. The middle phase was called \"Go Slow\" with said individual still traveling, but typically at a more reserved pace and on a localized basis. With a profound sense of melancholy, the last stage, the \"No Go\" travel era, characterized those who were restricted or unable to explore the globe, mainly for medical reasons.

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Moxy Hotels Continues Its Rebellion Against Traditional Art in its #BlankCanvas Campaign in Search and Support of International, Emerging Artists

Moxy Hotels, Marriott International's edgy new lifestyle brand, continues to rebel against the traditional concept of hotel art with its #BlankCanvas campaign, in search and in support of emerging artists.. #BlankCanvas invites innovative painters, photographers, film-makers, sculptors, illustrators and graffiti artists to submit unique works of art for the chance to be one of the featured artists at new Moxy Hotels. Selected works will become the cornerstone of a permanent contemporary, emerging art collection at each Moxy Hotel.

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AETHOS Consulting Group Report Reveals Poor Support in One HR Area Will Domino Affect Strategies, Efficiencies and ROI of HR Function

In a recent survey of 68 senior human resources professionals in the hotel, restaurant, gaming and travel industries, AETHOS Consulting Group's Andrew Hazelton and Thomas Mielke discovered good news as well as concerning trends that HR and senior leadership should address when tackling goals in 2016. The root of the issue: poor support in one HR duty can launch a negative domino effect impacting overall strategy.

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Questex Hospitality Announces a Powerful New Media Strategy

Questex Hospitality Group, a division of Questex, LLC, the world's largest multi-media organization dedicated to travel and lodging, launches strategic changes on HOTEL MANAGEMENT's website, print magazine and newsletter.

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Banyan Tree to slash staff ahead of 'coming recession' | straitstimes.com

Banyan Tree Hotels and Resorts will slash 12 per cent of its 1,400- plus workforce over the next few months as part of a restructuring ahead of a \"relatively prolonged\" global downturn. Three of the hotel management company's top executives - Mr David Spooner, vice-president of sales and marketing; Mr Andrew Langston, vice-president of operations, Asia Pacific; and Mr Abid Butt, chief executive - have resigned as a result of the restructuring. \"The restructuring is not just a pure cost-cutting exercise. It is a periodic restructuring to become more lean, more efficient. The cost savings are expected to run into the millions,\" Banyan Tree Holdings executive chairman Ho Kwon Ping told The Straits Times yesterday.

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Agilysys Introduces Groundbreaking POS Mobile Tablets

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next- generation hospitality software solutions and services, today announced availability of the InfoGenesis Flex Series 3 tablets, a groundbreaking new POS mobile solution built specifically for its enterprise customers to help them increase revenue, improve wait staff efficiency, and deliver a superior guest experience.

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SiteMinder wins with Choctaw Casinos

The hotel industry's leading cloud platform, SiteMinder, has today secured a deal with Choctaw Casinos' lodging properties in Oklahoma, USA, to provide broadened distribution of the three properties' almost-1000 rooms online. The deal follows the recent multi million-dollar expansion of Choctaw Casino Resort in Durant and the group's plans for further growth.

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The World's Most Spectacular Hotel Pools | huffingtonpost.com

Indulge in a day of carefree bliss, relax in a luxurious cabana and enjoy a refreshing cocktail at a poolside bar. Where else could you do this than at one of the world's most spectacular hotel pools? Rooftop pools are incredibly complex to create, but the reward is astonishing. Imagine sipping on your tropical cocktail and lounging in your private cabana, while watching the sun go down. How about taking your morning swim right on the edge of a building as the sun comes up?

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Are smaller guestrooms the way of the future? | hotelnewsnow.com

Hoteliers are thinking small guestrooms in big cities. But will it stay that way? I don't know if Starbucks should be credited for starting this trend, but there seems to be a movement to increase the amount of social space where people can mix, mingle and be seen.

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Regatta Travel Solutions Selected to Power Booking Engine on DiscoverLynchburg.org

Regatta Travel Solutions announced today that the Lynchburg Regional Convention & Visitors Bureau has selected Regatta Travel Solutions to power the booking engine on their official destination website, DiscoverLynchburg.org. Regatta will allow visitors to the destination website to book hotels, attractions and packages on the destination's official website.

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Above Property Partners With DHISCO to Expand Connectivity

DHISCO, the world's leading hospitality distribution company, today announced that Above Property, a start-up hotel travel platform company, has selected DHISCO to expand connectivity to its new multicloud based system. Above Property, based in Naples, Florida, enables legacy hotel systems to communicate in real time with distribution partners around the world to offer faster, more accurate rates and availability while enhancing hotel companies' ability to adjust their prices quickly in response to demand.

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RezNext's New Intelligent Distribution Platform Helps Golden Tulip Hotels Drive 34% of Their Online Bookings from OTAs

RezNext Global Solutions, the world's only true real-time distribution technology company has announced the market launch of its enhanced version of the Intelligent Distribution Platform. The latest release of ReX from RezNext is powered by speed to support a dynamic distribution model. It offers the fastest response time in the industry to help hoteliers maintain their competitive position and establish their brand as market leader.

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HotelREZ & Best Loved Hotels enter into partnership

Two of the UK's leading travel organisations working with independent hotels, have today announced a new partnership. The collaboration between hotel representation company HotelREZ and Best Loved Hotels, will focus on helping independent properties grow their share of hotel reservations.

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12 Secrets of New York's Iconic Plaza Hotel | travelandleisure.com

There's a reason why the storied Plaza is the only hotel in New York City to be named a National Historic Landmark. Steeped in a 110-year-old history, the iconic 19-story Fifth Avenue building comes rife with scandalous tales, hidden treasures, and a guest check-in list that spans socialites, actors, musicians, politicians, athletes, and literati like The Beatles, Marilyn Monroe, and F. Scott Fitzgerald. If walls could talk, here are 12 secrets they'd spill.

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Launch of Vacation Rentals by Choice Hotels: Delivering Leading Distribution, Brand and Loyalty Program Solutions to the Vacation Rental Industry

Stephen P. Joyce, CEO of Choice Hotels, announced today that Choice is entering the vacation home rental industry, bringing a new level of quality and service to this high growth segment of the lodging industry by working with experienced and professional management companies. Vacation Rentals by Choice Hotels will be integrated with the Choice Privileges rewards program and offer distinctive benefits for consumers, homeowners and management companies.

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How to Create and Sustain the Right Marketing Technology Ecosystem for Your Company. | 4hoteliers.com

The vast number of available marketing technology options is proof that marketing is evolving into a technology- powered discipline. eMarketer claimed that 'marketing technology is now a must-have' for marketers looking to stay competitive, but this is no easy undertaking.

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Travelodge launches new 26m brand campaign | hospitalityandcateringnews.com

Today, Travelodge the UK's largest independent hotel chain, has announced it is launching its biggest marketing (by spend) campaign to date. The new 26 million, fully integrated multi-media campaign is an evolution from the successful 2015 That's Travelodgical campaign which introduced the popular Travelodgical puppets. It marks the next phase of Travelodge's journey to become Britain's favourite hotel for value.

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Dubai hotel to create rainforest in the desert | hotelsmag.com

Hotel guests in Dubai looking for some relief from the desert heat will have a luxurious way to escape: The planned Rosemont Hotel & Residences will include a 75,000-square-foot (6,968-square-meter) rainforest, complete with a sand- free beach and stream.

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Online Travel in 2016: Mobile Channel and Peer-to-Peer Travel Services Drivers of Growth

Prospects for online travel are positive for 2016 due to the expected strong performance of tourist flows and travel products sales, as well as to the continuous rise of technology players in the travel industry. Smart travel, which is the use of technology to enhance the travel experience, was a key trend in 2015. 2016 will see further development of this trend, with travel companies becoming mobile travel assistants for their customers. Consumers are expected to increasingly turn to peer-to-peer travel services, which represent today the best answer to some of their needs, while large travel companies are likely to gradually embrace the peer-to-peer trend.

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RCI Adds 170 New Resort Properties to its Global Exchange Network in 2015

RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN), added more than 170 new affiliated resorts to its exchange network in 2015. The additions, which include some resorts currently under construction, span all six populated continents.

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2015 Momentum Positions Wyndham Hotel Group for Continued Growth in Latin America and the Caribbean

Today Wyndham Hotel Group unveiled outstanding 2015 growth with the opening of 38 hotels and the addition of 5,089 rooms in Latin America and the Caribbean, a 90% increase versus the year before. The company's system size in the region expanded to more than 18,917 rooms across 157 properties. \"2015 was a record breaking year for Wyndham Hotel Group in Latin America and the Caribbean, we opened more hotel rooms, introduced more new brands and experienced the largest growth in Wyndham Rewards membership than ever before,\" said Paulo Pena, president and managing director for Wyndham Hotel Group in Latin America and the Caribbean. \"The strength of our portfolio in the region resonates among our partners, global travelers and sets a solid foundation for our continued growth.\" With the introduction of four new brands to five countries, visitors across Latin America and the Caribbean have more options to experience travel the way they want from Wyndham Hotel Group's exceptional service and accommodations at its upscale brands, to the comfort, value and efficiency of its midscale and economy brands.

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Embrace the Negative Review. | 4hoteliers.com

Nobody is perfect and, no company is perfect, it's not a matter of if you will ever have a customer complain, it's when and something is going to fail; It may or may not be your fault or in your control, but you are going to hear about it and there is a chance that your customer will tell more people than just you.

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Drone holiday home a glimpse at how we might travel in the future | tnooz.com

What can we expect from work, play and life in general in a 100 years is the subject of a report from Samsung SmartThings. The Future Living Report predicts three areas which might impact our leisure time in a century and it notes, we're likely to have more down time with advances in technology (virtual meetings from home etc.) making for a shorter working week.

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Hotel Spa Departments Following Industry Trends | hotel-online.com

Coming out of the great recession, U.S. hotel operators struggled to earn revenue from sources other than the rental of guest rooms. However, in 2014, we began to see guests spend their money in other areas of the hotel. According to the 2015 edition of Trends in the Hotel Industry, rooms revenue increased by 7.3 percent in 2014. Concurrently, revenue within the food and beverage and other-operated departments grew by 6.2 percent.

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PolyU Study Finds Smartphones Transform the Travel Experience

The increasingly widespread use of smartphones has \"transformed the tourist experience\" by altering how people plan, experience and feel about travel, according to Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published paper. The researchers identify various beliefs and situational and contextual factors that explain travellers' use of mobile technology. In short, they argue that \"mobile systems have become important tools enabling tourists to navigate an uncertain world\".

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Millennials and Email Marketing: Hospitality-specific data yields intriguing results.

Many marketers have claimed that Millennials don't use email. They're on Snapchat, they're on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the campaigns your hotel is sending to 20-somethings end up in long-since-forgotten inboxes? Here's what we found.

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AccorHotels acquires a 30% stake in Oasis Collections, a curated marketplace for private rentals

AccorHotels announces today the acquisition of a 30% stake in Oasis Collections, the company which pioneered the \"Home meets Hotel\" category of accommodations, blending the value and authenticity of private rentals with the service, quality-control and amenities of a hotel.

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Cornerstone Information Systems Debuts New Travel Data Analytics and Visualization Solution, TravelOptix at Travel Technology Europe

Cornerstone Information Systems (CIS), a leading provider of innovative technology solutions for travel companies, today announced the official launch of TravelOptix, its new user-friendly data analytics platform that delivers actionable insights for travel management companies and corporate travel managers on any device.

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How to build a competitive strategy | hotelnewsnow.com

With an economic soft landing predicted for 2017 many hospitality businesses will need to have a foundation built on sound strategy for continued success. Developing a business strategy is admirable, but executing it is the key. Based on this, I thought I would try to simplify the essence of strategy for today's hospitality leaders. One simple strategy is to differentiate our operations via intangible assets. As an example, customer relationship management or new and innovative products and services can provide differentiation from our competitors.

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Hotels are crushing it so why is Wall Street crushing hotel stocks?

Can you guess who will win the Academy Award or the next Presidential Election? Want to know who will win the Super Bowl? We all have our own favorites and biased theories, but the winners are often best predicted by what's commonly referred to as the \"wisdom of the crowd.\" Why is our collective wisdom so good?

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HSMAI Presents 59th Annual Adrian Awards

The Hospitality Sales & Marketing Association International (HSMAI) has celebrated the 59th annual Adrian Awards at the New York Marriott Marquis. At this pinnacle event, HSMAI honored 2015's outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.

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Lodging Interactive Picks Up Adrian Award At NYC Gala

Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, was honored at the annual HSMAI Adrian Awards where the company received an award of excellence in the category of Web Design & Digital Marketing. The Hospitality Sales & Marketing Association International (HSMAI) annual gala was held on Tuesday, February 17th at New York's Marriott Marquis.

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Celebrated Recording Artist, Andra Day, Launches Contest with Hilton Worldwide All Suites Brands to Encourage Fans to Rise Up

Hilton Worldwide (NYSE: HLT) announced today that its All Suites brands Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton have joined forces with award-nominated singer and songwriter, Andra Day, asking fans to share their #RiseUpRitual. Now through February 20, 2016, fans are encouraged to share photos of their morning rituals for a chance to win the \"Rise Up with Andra Day\" contest.

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HSMAI Announces Americas Board of Directors and Executive Committee for 2016

The Hospitality Sales and Marketing Association International (HSMAI) has announced its 2016 Americas Board of Directors and Executive Committee. The HSMAI board consists of a wide range of hospitality professionals from all areas of the industry, representing 26 hotels and hotel companies.

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HSMAI and Infor Release White Paper on the Impact of Personalization on the Industry

The Hospitality Sales & Marketing Association International (HSMAI) and Infor have released Don't Get Mad --Get Personal! Best practices to win the guest in the age of Amazon, a white paper on the impact of personalization in the hotel industry. In today's world, guests face overwhelming options in the hotel choices. Personalization, according to the report focuses on \"providing guests a more custom, targeted, and relevant experience during their interactions with people and processes.\"

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HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to announce it has earned two Platinum Adrian Awards in addition to its 15 other Gold, Silver and Bronze Awards. The two awards, presented to the firm at the Adrian Awards Gala on February 16, 2016, are amongst the hospitality world's most prestigious honors.

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Maestro PMS Goes Tropical at Bolongo Bay Beach Resort in the US Virgin Islands

Markham, ON Bolongo Bay Beach Resort on St. Thomas in the US Virgin Islands is where A-listers flee February's final weeks of winter. Frommer's voted The Resort 'One of The World's 10 Best Beachfront Hotels.' For couples who dream of a destination wedding, Bolongo Bay is the most prized venue on St. Thomas. Sixty-four of The Resort's unique rooms are on the crystal Caribbean. Besides Mother Nature's amenities--warm sunshine and a perfect tropical ocean--The Resort pampers guests with its specialty high-touch personalized service.

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Profiles in Vacation Rental Success; LeisureLink Drives 566% Increase in OTA Bookings and a 621% Increase in Online Revenue for Rostrevor Hotel Barbados

The award-winning Rostrevor Hotel is one of the most popular self-catering hotels in Barbados. A favorite on TripAdvisor, the family-owned, independent 79 room property, stays competitive in Christ Church, Barbados by running a lean operation managed by third-generation Robyn Gollop-Knight. When Gollop-Knight found herself managing OTA contracts while the hotel's one Reservations Supervisor managed all the OTA extranets, it became apparent that the distribution process was taking precious energy away from other essential needs.

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Choice Privileges Redesigns Loyalty Program and Increases Member Perks

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today the rollout of a series of bold changes to its Choice Privileges guest rewards program.

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WoodSpring Hotels Launches WoodSpring Suites Signature Prototype

WoodSpring Hotels, operators of the WoodSpring Suites and Value Place brands, has launched a new prototype brand extension targeted to mid-priced, extended-stay travelers who typically stay for weeks at a time and want higher service levels. WoodSpring Suites Signature will differentiate itself by providing an enhanced guest experience, including additional amenities and services not found in the current WoodSpring Suites offerings.

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Three counterintuitive power words | hotelsmag.com

The hospitality industry is presently facing some complex issues the OTAs, third-party review sites, Airbnb, dilutive brand expansions, thrifty millennial purchasing habits and many more. Take your pick: There's always something to groan about with colleagues and fellow hoteliers. And yet, managers and consultants are still under the gun, expected to weather these storms like a titanium-hull icebreaker with a clear trajectory that cracks through any obstacle.

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At Luxury Resorts, the Doctor Can See You Now | wsj.com

Turnberry Isle Miami resort is known for its plush rooms and two golf courses. It wants to be known for its medical exams, too. The Florida property is one of a number of select luxury resorts partnering with doctors to offer medical services to hotel guests. Resorts say travelers are increasingly focused on their health during their vacations. Wellness initiativesfrom yoga classes in the fitness center to kale chips in the mini-barhave been sweeping the hotel industry. It isn't a big leap, resorts say, to think guests will go for a physical between, say, a dip in the pool and a facial at the spa. The medical services also bring in new revenue. They generally aren't covered by insurance. They can drive traffic to other parts of the resort, too: You may be more likely to get a massage if a doctor prescribes it.

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Magnuson Hotels Rolls out Co-op Marketing Initiative

Announced as part of its recent re-brand, Magnuson Hotels is rolling out a unique co-op marketing initiative to drive more local business for its member hotels. The program will see Magnuson Hotels reinvest 20% of the fees paid by each member hotel into co-op marketing.

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Pearl River Resort Selects Duetto's GameChanger Solution

Duetto, the market leader in hotel and casino profit optimization technology, announced that Pearl River Resort has selected its GameChanger Revenue Strategy Solution to bring new price optimization capabilities to the 1,220 room integrated resort in Choctaw, Mississippi.

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HSMAI Region Europe invites you to take part in a survey about Engagement with Future Talent

See Steven Dow, VP Revenue Management Europe at Diamond Resorts International, and David Turnbull, Co-Founder and COO at Snapshot, introduce the initiative in a short video.

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HSMAI Presents 59th Annual Adrian Awards

Winners Showcase Best Practices in Advertising, Digital Marketing, and Public Relations for the Hospitality Industry

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Hilton Launches Its Largest Campaign Ever with Exclusive Room Rates Not Found Anywhere Else

Hilton Worldwide (NYSE: HLT) today announced that Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.

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UpMail nominated for the HSMAI European Best in Class Marketing Award

UpMail the London based email sales acceleration start up was shortlisted for a HSMAI European Best in Class Marketing Award in the The Digital Winner category as its solution has delivered up to 13% increase in revenue for its hospitality customers. It was one of only eight companies to be shortlisted for this prestigious accolade.

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Travel and Hospitality Industry Outlook - Interview with Deloitte's Guy Langford

Fresh off the back of a robust and dynamic 2015, many travel and hospitality (T&H) companies are heading into 2016 with strong momentum for continued success. But this success is not a given: T&H organizations will need to proactively and effectively respond to a set of evolving challenges around customer and market expectations, data use and integration, recruitment and retention, competitive dynamics, and risk management. In the following interview, Guy Langford, vice chairman and US Travel, Hospitality & Leisure leader, Deloitte & Touche LLP, shares his thoughts on growth opportunities and industry trends T&H companies should be mindful of in 2016.

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LodgIQ unveils its next-generation revenue optimization platform for travel; secures $5 million in seed funding led by Highgate Ventures

LodgIQ, which is firmly committed to bringing the discipline of revenue optimization into the 21st century, today announced the official launch of the company and its platform. LodgIQ RM is a next-generation revenue optimization platform for the hospitality industry developed by seasoned travel executives and Silicon Valley technologists. The NYC start-up has secured $5 million in seed funding led by Highgate Ventures, a venture capital platform focused on early stage technology investments in the hospitality industry and Trilantic Capital Partners, a global private equity firm. LodgIQ has already made a significant investment in advanced machine learning platforms and data science.

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L.E. Hotels Debuts Its Premier Luxe Collection' Properties

L.E. Hotels, a global hospitality brand, unveiled its new Luxe Collection today, which is comprised of a select group of hotels within L.E. Hotels' \"Limited Edition\" of properties. The Luxe Collection is a classification of select L.E. Hotels properties that have achieved the highest quality of service and those that have been highly ranked by their critics. Each hotel was selected based on a combination of popularity index rankings and desirable locations, among other factors.

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HSMAI European Best in Class Marketing laureates 2015 and Top 20 Extraordinary Minds In Sales, Marketing & Technology across Europe 2015 named

\"The TOP 20 EXTRAORDINARY MINDS IN SALES, MARKETING & TECHNOLOGY across Europe\" were appointed during a festive event in London Wednesday 10 February 2016, in which also Best in Class winners were named in several categories.

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The history of F&B staples invented in hotels | hotelnewsnow.com

I bet you didn't know the first Pia Colada was created at a hotel. This blog shares some fun F&B firsts created at hotels. The other day, I was perusing Hotel News Now's Twitter feed. This is something I do on a daily basis, and you'd be surprised how many story ideas crop up based on tweets I've seen throughout the day.

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Sheraton in Puerto Rico to Offer Battery Butler for Charging Devices | frequentbusinesstraveler.com

With possible apologies to the Energizer Bunny, a Sheraton in Puerto Rico recently introduced a new service, namely a member of the hotel staff whose job it is to help guests whose electronic devices have run out of juice.

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Expedia Overturns Hotel Business Model With Introduction of Bidding for Listings | skift.com

In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in the way hotel properties make it to the top of the page on brands such as Expedia.com and Hotels.com.

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Social media for customer service: now mainstream but the evolution continues

Once used only for marketing, Twitter, Facebook and other social channels have become important tools for customer service but in ways that are evolving. Andrew Hennigan reports

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Van Gogh's \"Bedroom\" on Airbnb | hospitality-on.com

In connection to the current exhibition of three of Van Gogh's \"Bedrooms\" in North America for the first time at The Art Institute of Chicago, a collaboration with the museum has made it possible to step into that bedroom and spend the night there. The 3D reproduction of the famous tilted room is available via the collaborative platform of Airbnb. Van Gogh's Bedroom on Airbnb Van Gogh's Bedroom on Airbnb

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Wyndham Rewards Offers Fresh Take on Branded In-Room Content with Launch of New, Industry First Sitcom

Tired of turning on your hotel TV only to be bombarded and bored with the details of what's happening in Ballroom C? We hear you. That's why Wyndham Rewards is changing the game with the hospitality industry's first-ever sitcom for hotel guestsupping the ante for in-room entertainment and giving travelers everywhere reason to take pause before reaching for their remotes.

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[INFOGRAPHIC] Booking Patterns for Independent Hotels: Who, How and When

Net Affinity's booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we're sitting on a whole lot of data on booking patterns. The pile of gold beneath the mountain of numbers. So, we decided to do a little digging to see if we found something shiny.

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Meet the new travel apps your guests are using | ehotelier.com

Technology has been steadily changing all aspects of our lives for a long time, and how we travel is no different. Just a few decades ago, a family on a road trip might have been armed with nothing more than a highway map and change for a phone booth.

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Presidentially-Inspired Experiences at Ritz-Carlton Hotels on the East Coast of America

In honor of the upcoming President's Day weekend, a collection of Ritz-Carlton hotels are saluting travelers with curated experiences luxurious enough for a President. Whether it's a long weekend in Boston or extended beach trip to South Beach, guests will feel nothing less than VIP with offers available through Election Day, November 8, 2016.

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These are the most extravagant hotel amenities money can buy | businessinsider.com

As luxe toiletries and complimentary services become more and more common in hotels, some are taking their amenity offerings to the next level. While some of these amenities come with a price tag, others are completely free of charge. We reached out to hotels around the world to find some of the most unbelievable and luxurious amenities guests can enjoy.

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hospitalityPulse to Showcase Solutions for Resolving Room Assignment Challenges at ITB Berlin

Hoteliers looking to take the guess work out of room assignment while simultaneously increasing guest satisfaction, revenues and loyalty should plan to visit hospitalityPulse March 9 to 12 at ITB Berlin in Hall 10.1 / 112a. Using a patent-pending optimization process and intuitive user interface, hospitalityPulse will show attendees how they can assign the most optimal room for every guest every time with consistent efficiency using the company's roomPulse and pulseLINK solutions.

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Hotel Industry Applauds Senators Klobuchar, Fischer On 911 Direct Dial Leadership

The American Hotel & Lodging Association (AH&LA) today applauded Senators Amy Klobuchar (D-MN) and Deb Fischer (R-NE) for their leadership and partnership with the hotel industry introducing bipartisan legislation to ensure 911 direct dial capabilities. The hotel industry and AH&LA, the sole national association representing all segments of the nearly 2 million-employee lodging industry, have been working closely with lawmakers to ensure hotel guests and employees can dial 9-1-1 and directly reach emergency personnel on any phone. Representatives Louie Gohmert (R-TX) and Mike Thompson (D-CA) have introduced a companion bill in the House.

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Meli Hotels International Switches to ReviewPro's Guest Survey Solution

ReviewPro announces that Meli Hotels International has switched its portfolio of 7 brands and 375 properties to the company's enterprise level Guest Survey Solution (GSS). Meli, one of the first large chains to implement a comprehensive Online Reputation Management (ORM) program to improve guest experiences four years ago, has now consolidated all guest feedback into ReviewPro's integrated solution.Moving away from traditional direct survey providers allows this innovative hotel group to track guest feedback in real-time and rapidly turn insight into action to increase overall guest satisfaction and revenue. Meli chose to partner with ReviewPro because the company offers a more flexible platform that allows Meli's organization to easily analyze and monitor Guest Intelligence in one user-friendly dashboard.ReviewPro's GSS tool provides Meli with the ability to create customized, targeted questionnaires to gather actionable information directly from guests through in-stay and post-stay surveys and leverage the data to prioritize operational and service improvements to deliver remarkable experiences.RJ Friedlander, CEO of ReviewPro commented on the expanded partnership: \"Meli has always been a leader in guest experience management and the use of our direct survey solution will enable them to continue to deliver memorable experiences.\" Sara Ranghi, Global Customer Experience Director at Meli said, \"ReviewPro built our trust through superior products and proactive support over the last four years. The Guest Survey Solution is in a league of its own in terms of features and reporting and ReviewPro did a great job to help us seamlessly implement it. It has exceeded our expectations by better serving our guests compared to what we used before. This, combined with the responsive team, demonstrates that ReviewPro are totally committed to supporting our organization.\"About UsReviewPro boasts a large roster of clients worldwide that have chosen the GSS product including:

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HSMAI and Infor Release White Paper on the Impact of Personalization on the Industry

This white paper from HSMAI and Infor explores the impact of personalization in the hotel industry.

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Text Analytics Reveal the Impact of Guest Sentiment on Hotel Review Scores

Hotel guests often post a review of their stay along with a numerical rating of the hotel, but a new study from the Center for Hospitality Research (CHR) finds that the comments and the ratings don't always match up. Instead, negative comments have a heavier weight on the guests' ratings than positive comments, a finding that points to the importance of consistency in hotel service. The study, \"What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews,\" by Hyun Jeong \"Spring\" Han, Shawn Mankad, Nagesh Gavirneni, and Rohit Verma, is available from CHR at no charge. The researchers analyzed 5,830 TripAdvisor reviews covering 57 hotels in Moscow by identifying and sorting over 18,000 key words relating to five specific hotel topics, namely, amenities, experience, location, transactions, and value. Han is an assistant professor at the School of Business Administration at the National University Higher School of Economics in Moscow; Mankad is an assistant professor at the Samuel Curtis Johnson School of Management at Cornell University, where Gavirneni is an associate professor; and Verma is executive director of the Cornell Institute for Healthy Futures and the Singapore Tourism Board Distinguished Professor in Asian Hospitality Management at the Cornell School of Hotel Administration. Considering the outcome of the text analytics study, Verma explained: \"Text analytics of guest reviews provide insights about the reasons for customer satisfaction and dissatisfaction that often are not apparent by just examining the numerical scores. Given that customers of hospitality and healthcare and other industries are increasing providing comments in addition to numerical ratings, it is essential that managers use text analytics to understand the underlying customer sentiments. Such an approach will provide better insights for quality and process improvement.\" One particularly noteworthy finding of this research is that negative reviews tended to be

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Financial experts analyze hotel consolidation | hotelnewsnow.com

Experts on the 2016 Americas Lodging Investment Summit IREFAC panel say distribution challenges will continue to drive brand consolidation for hotels.Consolidation continues to be the hot-button topic for discussion within the hotel industry.

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Is the Hoopla Over Social Media Marketing the Biggest Myth Ever? | mobilemarketingwatch.com

Social media are not the powerful and persuasive marketing force many companies hoped they would be. That's a bold statement, but it comes from premier research company Gallup, which recently surveyed more than 18,000 consumers about the influence of social media on their buying decisions. According to Gallup, Sixty-two percent said they had no influence at all. Even among millennials (those born after 1980), whom companies often think of as the core social media audience, 48 percent said these sites were not a factor in their decision-making.

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HSMAI Announces Americas Board of Directors and Executive Committee for 2016

Use performance data for a competitive edge | hotelnewsnow.com
The most effective management companies are flexible, and by making fact-based decisions they are constantly prepared to adjust strategies to capitalize on market trends. In today's world of revenue management, there are several industry resources that provide critical insights into both past and future performance for a property or group of properties. Integration and utilization of these data sources is important in the daily decision-making process.

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EY's Global hospitality insights - Top 10 thoughts for 2016

In most regional markets, hospitality is in a state of vibrant growth and a catalyst for economic development and job creation.

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Luxury Chatham Bars Inn and Digital Alchemy: Old World Charm and Sophisticated Guest Communications

Chatham Bars Inn Resort and Spa on Cape Cod is an award-winning Forbes Four-Star New England destination. It is walking distance from the historic village of Chatham and looks across its own private beach onto Aunt Lydia's Cove. The popular family resort has multiple dining outlets and its own OH! Spa for adults. Chatham Bars Inn surrounds its diverse guest mix with old-world charm and keeps them returning with sophisticated hotel email services.

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PM Hospitality Strategies, Inc. Rebrands to Become PM Hotel Group In Celebration of 20th Anniversary and Continued Expansion

Officials of PM Hospitality Strategies (PMHS), a leading, national hotel management company, today announced it has rebranded to become PM Hotel Group in celebration of its 20th anniversary and to better reflect the company's growth and direction.

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Tambourine Releases Valentine's Day Hotel Marketing Survey

Even on our worst days, we can all wholeheartedly admit: We've got it good. We work in the most pleasant, most exciting, and most alluring industry around. We get to travel. We get to meet people from all around the world. We get to work in historic inns, cosmopolitan skyscrapers, sprawling island resorts. Best of all we get to help people make memories. Whether with their family, their spouse, their friends or with business colleagues.

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Convenient & Progressive eGift Program from Benchmark Hospitality International

Digital gift giving takes on new ease, convenience and technical sophistication with exciting new options at 14 luxury hotels and resorts of Benchmark Hospitality International, a leading U.S.-based hospitality management company. Benchmark's new eGift program is a fast and flexible way to send an elegant, exciting gift via desktop, laptop or a range of mobile devices using text, e-mail and Facebook. Or customers can print out the cards and mail, or deliver in person, for those recipients who would prefer to have something in hand, rather than on a mobile device.

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Why guest emails are important? [Infographic]

Gathering guest emails is extremely important for hotels. Not only enables it to promote your offers internally, it allows you to stay in contact with your guests afterwards to build up a loyalty programme. To understand, just how important emails are, we analyzed all of our customers to determine what is the value 100 emails can bring on average.

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HSMAI Region Europe pre-ITB event in Sales and Digital Marketing

HSMAI Region Europe connects you with the newly established HSMAI Region Europe Sales Executive Advisory Board to give you insight on their plans, thoughts and goals for the future of Sales in Europe. Come and hear the Advisory Board members' thoughts about the profile of the Hospitality Sales Manager 2020 and join the lively debate during this interactive morning session. Come and share your opinions with us.

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ITB Hospitality Day: Robots and innovations are changing the hotel industry

The first hotel robot visits ITB Berlin other hotel conference topics: digital natives, China's hotel industry goes \"totally digital\", competition among OTAs and loyalty programmesOn Thursday, 10 March 2016 the special guest at the ITB Hospitality Day will be Mario, a robot who works in a hotel. Visitors to the 11th hotel conference of the world's leading travel trade show can witness him at the start of the event and briefly at every discussion round. On the subject of digitalization, the key topic at the ITB Berlin Convention, leading hotel experts will be discussing robots, hi-tech innovations and innovation labs. This is the first time a Chinese hotel group will be taking part. At Plateno Hotels, China's second largest hotel chain, \"totally digital\" has become part of everyday life. There will also be a meeting of two senior executives from Google and Booking.com. A futurist will be describing digital natives and three other experts will be discussing investment in hotel guests.

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Guestline is the system of choice for Best Western hotels with over 40% of the UK market

The latest group to select Guestline's cloud hosted property management systems is the Queensferry Hotel group that owns and operates two award winning 4 star Best Western Plus hotels - Bruntsfield Hotel and Keavil House Hotel.

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Honorees in Hospitality Advertising, Digital Marketing, Public Relations to be Spotlighted at Adrian Awards Gala

HSMAI Honors Winners at February 16 Awards Gala

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HFTP to Assist Open Travel Alliance with Hospitality and Travel Object Oriented Platforms

Hospitality Financial and Technology Professionals (HFTP) announced today that they will assist the Open Travel Alliance with their new 2.0 Object Oriented Platform in the lifestyle development areas of golf and spa. These development areas have been prioritized by the Open Travel Alliance for development during 2016.

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ACENTIC LAUNCHES NEW CONFERENCE MANAGER TECHNOLOGY AT INTEGRATED SYSTEMS EUROPE (ISE)

Acentic, global leader in hotel TV and hospitality technology, will be demonstrating the very latest in conferencing technology at the Samsung stand AM-100 on Tuesday 9 February 2016 for the first time at ISE, Amsterdam RAI, NL.

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40% of guests become ambassadors for San Francisco's newly minted Hotel Zephyr with Flip.to

Flip.to, the advocacy platform for hotels that captivates and inspires new audiences of travelers, has helped Hotel Zephyr amplify its reach to over 200,000 potential new guests in only six months. Hotel Zephyr is Davidson Hotels & Resorts' first property within its new lifestyle & luxury collection, Pivot, and one of San Francisco's newest boutique hotels.

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FRHI Hotels & Resorts Receives Prestigious J.D. Power President's Award

FRHI Hotels & Resorts (FRHI), the parent company of luxury brands Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts, is pleased to announce it has received the prestigious J.D. Power President's Award. In doing so, FRHI becomes the first and only hospitality company to ever receive the commendation.

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JW Marriott Hotels & Resorts and Marriott Content Studio Debut Short Film \"Two Bellmen Two\"

JW Marriott Hotels & Resorts and Marriott International's Content Studio have debuted the second installment of the Two Bellmen short film series through a multi-platform global launch on digital channels including YouTube and Marriott.com, and in-room at Marriott International properties worldwide. The film release comes on the heels of a black carpet premiere last night at JW Marriott Los Angeles L.A. Live and an international premiere at JW Marriott Marquis Hotel Dubai on January 27.

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Premium Rate Shopper for Hotels now by AxisRooms - Competing with Love

For success in hospitality industry revenue management techniques and strategies are extremely important. How to lead my business more effectively? Where to find time to track pricing of competitors to provide my company growth? may be your questions. Wouldn`t be great to have a unique view on pricing transparency for your hotel's competitors with minimum extra work needed?

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Radisson Blu Offers BluPrint' to Interior Design | lodgingmagazine.com

Radisson Blu has announced the launch of BluPrint, a new dynamic interior design offering for the styling of guest rooms, social and public spaces, as well as meetings and events. BluPrint is an innovative, coherent way to evolve a property's design according to guests' changing lifestyles and trends.

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Soft brands: Are strong pipes enough? | hotelsmag.com

When Marriott International's Julius Robinson talks about growth of the now five-year-old Autograph Collection, he says members tell him that it's all about the pipes. The vice president of the brand with more than 100 hotels open says he is able to recruit staunch independents and even lure new-build developers simply because of the distribution he can more or less guarantee.

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When will service businesses take full advantage of tech? | hotelsmag.com

We are all aware that technology is the largest game changer over recent decades. It has revolutionized how we do business and has left very few areas, if any, not affected by its important existence and growth. Very often, it is criticized and blamed for so much and yet analysis often concludes other reasons such as misuse, the user and lack of knowledge, understanding or incorrect equipment.

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ADARA's Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends

ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results.

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ButlerTech partners with Guestline

Global travel tech company, ButlerTech, is delighted to announce a new partnership with Guestline; experts in cloud hosted property management and distribution solutions for the hospitality industry across Europe and Asia.

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What hoteliers can do to leverage mobile hotel booking trends

Hotel bookings have changed immensely in the past decade, driven by the instant gratification of the mobile revolution. With last-minute inventory liberated by the likes of HotelTonight, it's more important than ever for hotel revenue managers to tackle traveler expectations head-on.

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What's in the Super Bowl? | hotelsmag.com

Are you ready for \"The Big Game?\" As you may already be aware, marketers are not allowed to use the term \"Super Bowl\" as it's trademarked. Hence, the far more generic \"Big Game\" title is what we're left with.

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Modular construction and hotel design | hotelnewsnow.com

Today's hotel developers are considering the move to modular construction for reasons including time and cost efficiency. Ever evolving, the hospitality industry continues to adapt to changing conditions and the adoption of new design and construction trends.

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ITB Berlin Convention: Travel 4.0 - the digital revolution

Robot services, emotions at the touch of a button: digitalization in the travel industry is the main topic of the global travel industry's leading think tank on every day of the show admission is free for trade visitors at ITB BerlinThe digital transition has taken giant strides forward in the travel industry. Nowadays, a robot welcoming guests to a hotel with glasses of champagne is no longer pure fantasy. From 9 to 12 March 2016, under the heading of 'Travel 4.0 the digitalization of the travel industry', the convention will examine a number of topics, including virtual reality, the digital transition and the use of humanoid robots in the tourism industry. Information on all the sessions on digitalization can be viewed at a glance at http://www.itb-convention.com/digitalization. For trade visitors at the world's largest travel trade show admission to the international travel industry's leading think tank is free. Anyone unable to attend can follow the sessions of the ITB Future Day, ITB Hospitality Day and the ITB Marketing and Distribution Day via a live stream.

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Sofitel London Gatwick Partner with No.1 Lounges to Launch New Park, Rest & Fly Initiative

Sofitel London Gatwick, the only premium hotel directly linked to the North Terminal at London Gatwick Airport, has launched new Park, Rest & Fly packages in association with award-winning lounge operator No1 Lounges. The packages will let guests travel through the airport with extra ease, speed and comfort.

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eRevMax completes 2-way integration with HotelsByDay

Travel technology major eRevMax has completed 2-way XML integration with HotelsByDay, a web & mobile app based channel, offering day-time hotel rentals. The mobile travel application is the latest addition to the eRevMax Channel Ecosystem that connects hotels to over 150 global distribution channels.

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Caribbean hotels take anti-Zika precautions | cnn.com

Maggie Lake, talks with Caribbean Tourism Organisation Secretary General Hugh Riley about the Zika virus spreading through the Caribbean

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Hotels expand options to keep guests healthy | sltrib.com

Running concierges, a hotel mini bar stocked with produce from the local farmers market and a training wall that comes standard in every room. The hotel industry is moving beyond basement gyms and basic spa menus to accommodate guests' growing requests to stay healthy while on the road. The trend has been a mainstay at spas and wellness resorts for years, but now hotels frequented by business travelers and families are showing that life on the go doesn't have to mean sacrificing spin class or a quinoa superfood bowl. Boutique and luxury hotels along with big name brands including Westin and Wyndham have vastly expanded fitness programs and dining options in recent years. The luxury gym Equinox is even opening its own hotel in New York.

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Millennials Are Starting to Change the Stock Market | bloomberg.com

Travel and leisure shares outperforming traditional retailers - Experiences trump stuff for generation born between 1980-2000 - Alistair Owen pours most of his paycheck into what he calls a travel-and-lifestyle fund. I'm not saving up to buy anything, said the 28-year-old engineer, who shares a rented apartment with two flatmates in south London. I prefer to go out for dinner at a nice place, pay a round at the pub or explore a new area of the world. I feel like I would be losing out on living if I chose to own stuff instead. The stock market is starting to reflect his priorities and those of his generation -- the millennials, those born between 1980 and 2000. Leisure and travel-related stocks, including pubs, airlines and pizza restaurants, have trumped retailers since consumer confidence picked up following the financial crisis. For U.S. and European indexes tracking the industries, the outperformance just reached the highest since at least 2011.

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TripAdvisor 2016 TripBarometer - New Insights on Today's Asian Travelers

Travel from Asia is boomingand will only increase in the years ahead. According to a recent report from the Boston Consulting Group and TripAdvisor, by 2030 more than 50% of growth in global travel traffic will come from the Asia-Pacific region. As many as 1 billion people from the region could be traveling 15 years from now, creating what the BBC calls \"continental shifts in terms of travel, tourism and spending power.\"

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Not all social media returns can be quantified but here are some ways to measure your success | memeburn.com

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment. There is no simple formula for creating a rand-and-cents metric for measuring social media. But social media does offer you the flexibility of setting up the metrics that make sense for your business and its objectives. This demands careful thought in terms of what your business goals are and how these can be measured to give you actionable information that you can use to improve business performance. Here are some metrics worth considering:

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Magnuson hotels celebrates 13th birthday with 29% revenue rise

Magnuson Hotels, America's fastest growing hotel brand, is celebrating its 13th birthday today as well as a 29% same-store increase for January 2016 over 2015. Driving the performance increase are continued lower US gas prices and increased consumer brand recognition. In Q3-4 2015, Magnuson rebranded its three brands and introduced its \"Follow the Star\" advertising campaign on a national basis.

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Priceline.com puts it on the Line with New Strategy, User Experience and Multi-Platform Advertising Campaign, Pivots from 'Priceline Negotiator'

Priceline.com, part of The Priceline Group (NASDAQ: PCLN) and a leader in online and mobile travel that has saved customers over $10 billion since launch, today announced the roll-out of a fresh strategy, user experience and multi-platform advertising campaign. Today's modern traveler takes shorter and more frequent trips, according to priceline.com data, and the company's new strategy will help customers connect with deals faster and more easily than before.

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Proxce Announces a New SVP of Sales and Marketing

Proxce, Inc. the hospitality industry's leading provider of Proximity Identity Management tools, today announced that it has appointed Chris Munz, a longtime sales leader in the industry, as Senior Vice President of Sales and Marketing. In this role, Munz will be charged with overseeing Proxce's sales and marketing efforts that drive adoption of Proxce's industry leading mobile check-in and keyless entry software solutions.

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Hashtag Etiquette for Businesses on Social Media: The Do's and Don'ts. | 4hoteliers.com

The use of hashtags on social media has become a common practice not only for regular users but brands as well; Hashtags are great social media marketing tools that help tie campaigns to certain keywords, allowing content to be discoverable.Further, it gives people an easy way to join conversations and engage with other social media users based on a common theme or interest.

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Four Reasons Why People Don't Buy On Your Mobile Site. | 4hoteliers.com

Last November, Google reported that within a typical online travel purchase path, a user would: Conduct 38 different web searches, Watch 5 videos, Visit 380 sites, For a total of 419 digital moments, Over a period of 60 days and 87% of this action happening on a mobile device! Impressive, right? But if you think this was an isolated example, not representative of what's happening at a larger scale, think again.

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The Rising Tide Lifts All Boats: A Customer Service Story. | 4hoteliers.com

Don't you just hate it when you are talking to someone in a store or on a customer support call and the person says, 'I'm sorry, that's not my department'? Well, here's an extreme example of that situation. I was at a restaurant. My water glass was empty. There was a server walking by with a full pitcher of water. I asked him, Excuse me, can you please fill my water glass? He answered, I'm sorry, you're not in my station.

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It's January so let's talk weddings | hotelsmag.com

Weddings are often viewed as an orphan kid of our industry, and special attention to this stream is only given at a narrow set of dedicated properties. Lest I remind you, however, that weddings are \"recession proof\" whereby every bride wants her day to be as immaculate as possible. But it takes time and commitment to develop a successful weddings program, and to this end there's no better place to look for inspiration then a 5-star, 5-diamond hotel with a stellar reputation in this arena.

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How Independent Hoteliers Grab Direct Bookings | hotelnewsnow.com

Independent hoteliers have myriad ways to attract and keep hotel guests booking direct. Here are a few. With changes happening within the online-travel-agency space, such as consolidation, it's more important than ever for independent hoteliers to have a sound distribution strategy that focuses on direct bookings, sources said.

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HMH - Hospitality Management Holdings 'Engaging the Digital Customer'

In order to be a successful hotel brand, digital has to be an integral part of every company's business strategy. Highlighting its significance, Laurent A. Voivenel, CEO of HMH - Hospitality Management Holdings, said, \"Digital has revolutionized every aspect of the hotel business and more importantly the booking process. As an industry we are going to continue to see radical advancements in this direction. Not only has digital made our world 'instant' and 'mobile', but it has been very powerful in terms of our ability to look at our customers holistically - pulling information together to see the unique preferences of our guests. Customer analytics give us a great insight into their likes and dislikes that in turn allows us to service them better and offer products that resonate with them.\"

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January

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Pepsi Unveils New Hospitality Venture with Launch of Kola House

Today, Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City's Meatpacking District.

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Preferred Hotels & Resorts Signs Master Partnership Deal With Katara Hospitality For Murwab Hotel Group

Preferred Hotels & Resorts and Katara Hospitality, two of the world's leading hospitality companies, have entered into a master partnership agreement for the recently launched Murwab Hotel Group, Katara Hospitality's standalone hotel operating division. Effective immediately, four of Murwab Hotel Group's existing luxury hotels in Qatar and Switzerland have been brought into representation of Preferred Hotels & Resorts, and five additional properties that are currently under development in Europe and the Middle East will join over the course of the next 18 months.

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HSMAI Hosts Digital Marketing Strategy Conference

The Hospitality Sales & Marketing Association (HSMAI) presents the 2016 HSMAI Digital Marketing Strategy Conference on February 17, at the New York Marriott Marquis. The industry's premier digital marketing event convenes key stakeholders to address the most critical trends affecting digital marketing in hotels today. With powerful educational and networking opportunities, this is the can't-miss conference of the year for learning and engagement. HSMAI's 2016 Digital Marketing Strategy Conference is held the day after the HSMAI Adrian Awards Gala.

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HOTREC applauds the European Parliament's call for effective competition between platforms and the protection of consumers in the \"sharing economy

HOTREC, the European umbrella association of hotels, restaurants and cafes, welcomes the recent resolution of the European Parliament \"Towards a Digital Single Market Act\". The European hospitality industry in its recent communications has been already fully in line with many demands put forward by the MEPs, like achieving effective competition between platforms as well as levelling the playing field with regard to the sharing economy by protecting the rights of consumers.

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How to Optimize Your Content for Google's Rich Answer Box | searchenginejournal.com

You may have noticed that when searching for a term or asking a question on Google, you receive not only a list of search results, but also an informational box at the top of the page that displays a quick answer to your question or a description of your search term. This featured snippet is part of Google's Rich Answer Box, which has been around a while, but is now becoming more prominent for quick answers, event listings, recipes, maps, and more.

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WTTC Global Summit 2016 examines Travel Beyond Boundaries

President & CEO of the World Travel & Tourism Council (WTTC), David Scowsill, announced today in Dallas, the theme of WTTC's Global Summit \"Travel Beyond Boundaries.\" The program will focus on how travel and tourism will respond to the biggest issues of the moment - migration, climate change, terrorism, security and border policies.

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Shopping Tourism, key for destination marketing - UNWTO reports

\"One of the most used tools in the promotion of destinations\" this is how Shopping Tourism was described at the opening of the 2nd Conference on this segment, organized by the World Tourism Organization (UNWTO) on the occasion of the Spanish Tourism Fair (FITUR) (22 January 2016).

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How Booking Sites Influence Which Hotels You Pick | wsj.com

Online travel agencies are exerting greater influence over which hotels pop up first on your search screen. Hotels don't like the practice, which can be so subtle that consumers rarely notice. Expedia now uses customer ratings and complaints to order some hotel searches, punishing hotels with problems or disputes with Expedia customers to lower pages of search resultsno man's land for bookings. If a hotel overbooks and walks a customer to a substitute hotel, Expedia and its other brands, Travelocity, Orbitz and Hotels.com can now hold that against the hotel.

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Big Hotels' Plan to Win Customers from Airbnb | fortune.com

Airbnb's remarkable success and a $25 billion valuation has come at a cost to competitors. It claimed almost $1 billion in disruption revenue last year, by some estimates. But now the hotel industry, still reeling from the sudden rise of the upstart lodging company, is fighting back. Among its efforts...

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Marketing puts you on the map | hotelsmag.com

Marketing is crucial to building and maintaining success in business and hotels are no exception. But in such a fast- paced and ever-changing world even luxury brands are struggling to keep up with the rules and trends of modern marketing. Should we follow the crowd? Or, should we make our own rules?

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Merino Hospitality offers Airbnb convenience with a hotel's luxury service | luxurydaily.com

Merino Hospitality is offering London-bound travelers and transplants the best of both worlds. The company diverges from hotels in offering kitchens, other amenities and larger amounts of space sufficient for larger groups but, unlike Airbnb, does not sacrifice the advantages of a hotel's service and concierge. Changes in both consumers' travel patterns and mindsets are reshuffling the hospitality industry.

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Top 10 Benefits of Digital Marketing for Small Business

Marketing is a very important element in any form of business, whether you're operating a small enterprise or form part of a conglomerate of diverse business entities. But what has evolved over the years are the available channels from which marketing is coursed through.

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Carlson Rezidor Forges Ahead In 2016 In Tandem With Thailand's Tourism Rebound

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, has renewed its commitment to Thailand as it powers into the new year on the back of a stellar 2015. Having achieved accelerated growth in Asia Pacific in 2015, opening ten hotels and 23 signings, up from nine the year before, Carlson Rezidor continues the momentum to achieve its 2020 target at the Carlson Rezidor Asia Pacific Business Conference 2016 in Bangkok. Senior executives from across the region and the global offices gathered at Radisson Blu Plaza Bangkok to celebrate the Group's 2015 achievements and articulate the roadmap of adding 100 operating hotels to the Asia Pacific portfolio in the next five years.

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Hispanics Love Air Travel [Infographic]

This infographic from MotionPoint showcases how U.S. Hispanics are vacationing more and more, and increasingly traveling by air to reach their holiday destinations. Savvy airlines have noticed this trend, and are leaning in. Since about 75% of Hispanics speak Spanish at home, and many prefer to transact in Spanish via their mobile devices, a powerful opportunity exists for airlines to engage this influential market with Spanish-language mobile sites.

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HSMAI to honor Cendyn/ONE and Hotel Del Coronado with the Gold Award in 59th Annual Adrian Awards Competition

The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE and Hotel del Coronado with the Gold Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition.

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Travel Across the Generations | hotel-online.com

People talk. Word of mouth about hotels both good and bad will inevitably percolate up and down through the generations daughters talking to mothers, granddads chatting with grandsons, uncles conversing with nieces and so on. The central observation was that we, as hoteliers and marketers, tend to compartmentalize our target demographics, oftentimes failing to see them as an interconnected web of nuclear families, extended families, workplace colleagues, neighbors and social circles of like-minded peers.

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Don't Just Manage Revenue, Create a Holistic Strategy. | 4hoteliers.com

In the decade when Marriott International was credited for adapting American Airlines' yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from launching, Mark Zuckerberg was just a baby and Google was 20 years from changing the world.

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Resolving the conflict between revenue management and CRM | ehotelier.com
Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer relationships management (CRM) focuses on a long term relationship with the customer in order to increase the profit no matter how much revenue is going to be generated.

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Calling all travel start-ups and innovators!

Dozens of travel start-ups and innovators will be meeting in London, April 19-20 at EyeforTravel's Start-up and Innovation Awards, to get the advice, contacts and potentially the investment they need to succeed.

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Shangri-La's Golden Circle Programme Rolls Out Instant Dining Awards' Worldwide As Part Of #Loyaltyis Five-year Anniversary Celebration

Rolling out another industry-leading initiative, Shangri-La Hotel and Resorts announced the global launch of its 'Instant Dining Awards' programme. Members of the group's Golden Circle loyalty programme can now dine out on GC Award Points at all managed restaurants and outlets in the 95 Shangri-La, Kerry, Hotel Jen and Traders hotels and resorts. The 'Instant Dining Rewards' programme is one of five new benefits being introduced during the six- month celebration of Golden Circle's fifth anniversary. Other components of the #LoyaltyIs fifth anniversary campaign include new partnerships and exclusive offers, a #LoyaltyIs contest awarding five million Golden Circle Points, and a series of 10 videos featuring stories by cultural influencers, guests and employees. The 'Instant Dining Awards' programme is seamless and allows for spontaneity by eliminating the need for members to redeem award points in advance to secure food and beverage vouchers. Instead, Golden Circle members can immediately redeem points at 500 of the group's participating restaurants, bars, lounges and outlets to make partial or full payment of their bill, including taxes and services charges, and for social events such as weddings and birthdays. Ten GC Award Points covers the equivalent of US$1 of a bill, and a maximum of 50,000 GC Awards Points may be redeemed per transaction. Members simply need to present a physical or digital GC membership card along with personal identification when paying. No minimum spend is required. 'We want to make it simple for GC members to redeem points and \"Instant Dining Awards\" streamlines the process by moving away from pre-registration and fixed-value vouchers to hassle-free instant redemption. This seamless system gives members greater flexibility and is part of a continued effort to make Golden Circle one of the most attractive and meaningful hotel reward programmes\", said Wee Kee Ng, vice president of loyalty and partner marketing. For more info

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HSMAI's Washington DC Chapter to Host Sales Academy

Hospitality Sales and Marketing Association International's Washington DC Chapter will host its first Sales Academy of the year, \"Million-Dollar Prospecting: Selling and Prospecting through LinkedIn and the Internet,\" presented by lodging industry veteran Lisa Barham on Feb. 11 in The Ritz-Carlton, Tysons Corner, McLean, Virginia.

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Calling All Travel Startups!

For immediate release:

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The Top 8 Social Media Trends to Watch Out For in 2016

2015 definitely was a remarkable year for social media. 1.49 billion monthly active users simply can't be wrong and that's just for Facebook alone! Factor in the billion or so active users from YouTube, the 320 million monthly active users from Twitter, the 400 million registered users from LinkedIn, the nearly 200 million active Google+ users, the 400 million monthly active users from Instagram and the host of millions actively participating in their favorite social networks almost on a daily basis and you can decide for yourself that 2015 was truly an awesome year for social media.

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ADARA Welcomes Leland Pillsbury to its Board of Directors

ADARA, the global travel data platform, announces the appointment of Leland \"Lee\" Pillsbury to the company's Board of Directors. As co-founder and co-chairman of Thayer Lodging Group, a Brookfield Company, founder of the Pillsbury Institute for Hospitality Entrepreneurship at the Cornell School of Hospitality Administration, a senior advisor at Thayer Ventures (an early-stage investor in ADARA), Chairman of the Board of Interstate Hotels and founder of dozens of companies large and small, Lee Pillsbury brings more than 40 years of experience in the travel industry to ADARA one of the most exciting technology start-ups in its space.

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Key West Priciest Destination in Florida, Survey Shows

Key West has just been revealed as the most expensive destination in Florida in which to stay the night. That's according to the latest survey from MiamiHotels.org, which compared 30 destinations in the state based on the cost of lodging.

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Is rate parity good or bad for the industry? | hotelnewsnow.com

Online travel agencies surged into power after 9/11. As they gained control and influence in the early 2000s, they began to offer lower rates than hotels. For example, a hotel might have a best available rate of $100 and give an OTA a 15% commission. The OTA then offers a $90 rate on its website to undercut the hotel and still makes a nice profit. The industry wised up quickly and began asking for rate parity where the OTAs were not allowed to undersell the hotels and vice versa.

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The importance of the native tongue | hotelsmag.com

Being able to speak even basic conversational Mandarin made all the difference when Paul Jones opened Mandarin Oriental, Taipei. \"The hotel opened May 2014, but when I arrived in the Taiwanese capital September 2012, my first tasks were to hire an HR well-versed in the local scene, and sign on for lessons with a Mandarin speaker,\" Jones recalled. Two weeks later he had his HR, followed soon by the nucleus of his executive team, and he was quickly progressing beyond please and thank you.

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Half of hotel Twitter followers don't tweet, but are they still listening? | ryansolutions.com

In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user's last tweet date we found that only 44% had tweeted during the last month. But the question quickly arose, what about those who don't tweet? How many of them are still listening? Here's what we found.

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SiteMinder reveals top booking sites for hotels in 2015

SiteMinder, the global hotel industry's leading cloud platform, has revealed the top 10 hotel booking sites in 2015 within five of Europe and the Asia Pacific's renowned travel markets. The inaugural lists are based on the total gross booking revenue facilitated by today's largest online distribution platform, SiteMinder's Channel Manager, for the company's hotel customers located within the UK, Spain, Germany, Australia and Thailand.

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Introducing an all-new Guestfolio, a platform built uniquely for hotel marketers

The award winning hotel marketing platform, Guestfolio, announces today an all-new look and focus on services that are important to today's hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey. By putting the hotel marketer at the centre of the new Guestfolio platform, the updated usability and framework will enable hoteliers to achieve their goals and own the conversation with the guest throughout the travel journey.

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The World's Oldest Hotel Has Been a Family Business for 1,300 Years | fortune.com

This Japanese hotel has seen history unfold. That family business in your town that has been passed down for four generations can't hold a candle to Japan's Nishiyama Onsen Keiunkan. For roughly 1,300 years, the descendents of Fujiwara Mahito all 52 generations of them have operated the inn, which was founded in 705AD some 300 years before the Vikings came to America and 225 years before the founding of the kingdom of England. That was the 2nd year of the Keiun era, which led to the hotel's Keiunkan name.

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IoT: The next big thing in hospitality? | itproportal.com

The dawn of human communication instigated rapid progress. And the reason was simple when people began to understand one another, they could share ideas and experiences, and learn faster. Communication enabled the development of complex concepts from simple ones. It's no coincidence that some of the biggest spurts in technology that we have recently witnessed quickly followed major breakthroughs in communication. This can be traced back from the recent onset of globalisation after Ihe internet's inception, to the early days of industrialisation soon after Gutenberg pioneered the first commercial printing press.

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HSMAI Hosts Digital Marketing Strategy Conference

Most Comprehensive Event on Digital Marketing

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In 2016, Average Daily Rate Reluctantly Takes the Driver's Seat, says PwC US

An updated lodging forecast released today by PwC US expects revenue per available room (\"RevPAR\") growth in 2016 to continue, increasing by 5.5 percent, despite signs of potential economic concerns. Performance of the US lodging sector during the fourth quarter of 2015 was lackluster, with hotels struggling to meaningfully increase average daily rates (\"ADR\"), even as occupancy levels continued to increase, albeit at a slower pace.

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Four Seasons Leverages Single-Brand Focus as Company Grows Global Portfolio

Four Seasons Hotels and Resorts, the world's leading luxury hospitality company, continues to strengthen its global position as the partner of choice for luxury hotel and residential projects, leveraging its focus on a single brand and an unwavering commitment to luxury.The company, which sets the standard for luxury hospitality in the world's best travel destinations, is growing its global portfolio through a combination of new builds, strategic conversions, and adaptive reuses of historic buildings, all while maintaining its focus on custom-designed properties that are purpose- built for each owner and each market.\"We have a very targeted approach to growth, anchored in an absolute focus on the luxury hotel and residential space,\" says J. Allen Smith, President and CEO, Four Seasons Hotels and Resorts. \"We pursue opportunities that allow us to do what we do best, leverage our competitive advantages - our incredible people and culture - to deliver the highly personalised service that is the expectation of today's luxury traveller. Our ability to consistently deliver this type of service excellence on a global scale is unmatched and the key to our ongoing success. It will continue to set Four Seasons apart and define our brand.\"In 2015 Four Seasons unveiled five new properties, each one representing a very distinct look and feel. From the ultra-modern towers of Bahrain and Seoul to the urban oasis of Casablanca and the conversion of historic landmarks in Cap-Ferrat and Bogota, the company is known for creating unique properties that are local and authentic, while offering a consistency in quality and service excellence that is inimitably Four Seasons.\"Each new addition to our portfolio is a testament to the strong partnerships we build with our owners, many of whom own multiple Four Seasons,\" continues Smith. \"All of our owners have specific objectives and a unique vision for each property. Understanding their objectives and offering our partn

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Tammy Farley, President of Rainmaker, is One of HSMAI's Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

Eighteen years ago, Tammy Farley, president, co-founded The Rainmaker Group with company CEO Bruce Barfield. Today, she's an oft-acknowledged leader and visionary in revenue optimization. The most recent accolade comes from the prestigious Hotel Sales and Marketing Association International (HSMAI) which just released its list of 2015 Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, the individuals recognized by the award are those whose recent work demonstrates creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations; and sales efforts that resulted in dramatic gains. The group will be honored during the Adrian Awards Dinner Reception and Gala on Feb. 16, 2016 at the New York Marriott Marquis.

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Payments: The last mile of online customer intimacy | mobilemarketer.com

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered. But that is now changing, and fast. Innovative companies have stepped up their game, using technologies that make a much easier payment experience possible. That in turn is changing consumer expectations about what a payment transaction should be like. You now need to bring your payments experience up to this new standard, or risk getting beaten by competitors who do.

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Game on in Amsterdam's new Arcade Hotel | gizmag.com

For dedicated gamers, the thought of leaving their cherished consoles behind while traveling can be enough to spark separation anxiety. The owners of a new hotel in Amsterdam have recognized this, with their aptly named Arcade Hotel located in the De Pijp area of the city offering in-room consoles and video game rental for guests.

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HeBS Digital to Speak on Real-Time Data and Personalization at EyeforTravel's Smart Travel Analytics North America 2016 Conference

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, will present effective ways to utilize real-time data to engage potential guests, de-commoditize hotel inventory and sell on value via the direct online channel at the Smart Travel Analytics North America 2016 conference in Atlanta on February 1, 2016.

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Hyatt Centric Accelerates Growth With First International Hotels

Hyatt Hotels Corporation (NYSE: H) today announced the expansion of the Hyatt Centric brand with the first international Hyatt Centric hotel slated to open in mid-2016 in Montevideo, Uruguay, and the development of the first Hyatt Centric hotel in Tokyo, Japan. In addition, three Hyatt hotels in the U.S. California, Utah and Texas are moving under the Hyatt Centric brand.

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Maxi-Movers by Chem-Tainer Industries Expands in California and into Texas and Georgia

\"The Cart Guys\" at Maxi-Movers, a manufacturing division of Chem-Tainer Industries that first introduced and pioneered the use of industrial plastics for linen and textile transport applications, or \"Poly Carts\", confirmed that the construction of their new 7,000 sq. ft. factory in Northern California is nearing completion.

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Hilton Worldwide Changes the Game with a Revolutionary New Midscale Brand

Hilton Worldwide (NYSE: HLT) today unveiled Tru by Hilton, a brand that is simplified, spirited and grounded in value, filling a massive void in the midscale category in the U.S. and Canada. Built from a belief that being cost conscious and having a great stay don't have to be mutually exclusive, Tru by Hilton offers an experience unlike anything in its space, consistently delivered in a surprisingly affordable way.

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Refocus on the voice channel | hotelsmag.com

A long, long time ago in an article far, far away, I introduced the concept of the \"Communications Hierarchy\" which inscribed certain degrees of emotional commitment to each form of contemporary communication, ranging from group emails and direct messages to conference calls and face-to-face meetings. What was made readily apparent was that the more intimate the form of communication, the better it was for securing business and building rapport.

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Starwood Accelerates Growth in North America

From the 2016 American Lodging Investment Summit in Los Angeles, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced strong continued growth in North America, following its 5th consecutive year of increased signings with 92 new hotel deals in 2015, an increase of 44 percent over the previous year. During 2015, the company also opened 43 new hotels, nearly double the 2014 number.

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In the First Month of 2016, Your First Marketing Resolution to Make. | 4hoteliers.com

Start now, start on the right path to value creation: People have been making New Year's resolutions for nearly 4,000 years, according to the history books, the first recorded celebrations honoring the coming of a New Year were held in Babylon.

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What Content Types Should You Create? [Infographic]

For starters, an overwhelming percentage of companies are doing content marketing. We know this from the annual research CMI, MarketingProfs, and partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends.

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eBooks: Hospitality Revenue Management and Hotel Property Management Systems

\"Hospitality Revenue Management is fueled by the rapid growth of big data processing, advanced analytics, demand forecasting and pricing optimization models and next-generation technology platforms.\"

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JW Marriott Hotels & Resorts and Marriott Content Studio Release Trailer for Newest Short Film \"Two Bellmen Two\"

Today, JW Marriott Hotels & Resorts and Marriott International's Content Studio released the exclusive trailer for the second installment of the Two Bellmen short film franchise. Shot on location at the world's tallest hotel, JW Marriott Marquis Hotel Dubai, Two Bellmen Two reflects JW Marriott's commitment to luxury guest service, providing an entertaining and theatrical inside look into the action-packed world of two bellmen. 

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Hyatt And San Francisco International Airport Announce Plans For A Grand Hyatt Hotel

Hyatt Hotels Corporation (NYSE: H) and San Francisco International Airport (SFO) officially announced today that a Hyatt affiliate has entered into a management agreement with SFO to brand and manage a 350-room Grand Hyatt hotel. Located on the airport grounds, Grand Hyatt San Francisco International Airport is anticipated to open in mid- 2019. Hyatt Hotels Corporation CEO and President Mark Hoplamazian and SFO Airport Director John L. Martin participated in a signing ceremony on January 21 at the SFO Aviation Museum in International Terminal A.

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OutMatch is Launched as New Name for Assess Systems and Chequed.com

Dallas, TX Reflecting its leadership in using data to enable hospitality venues to match the right person with the right job, OutMatch was launched today as the new name for human capital management firms Assess Systems and Chequed.com. The name highlights OutMatch's powerful blend of data-driven technology and world-class talent experts that help companies in the hospitality industry identify the right talent to attract and serve visitors and grow revenue and profitability.

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2015 Honorees Announced for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

The Hospitality Sales & Marketing Association International (HSMAI) has announced its 2015 honorees for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Now in its 13th year, The HSMAI Top 25 honors leaders in sales, marketing, and revenue optimization of hospitality, travel and tourism organizations for their accomplishments in the preceding 18 months.

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Marriott, Starwood Will Likely Keep All Luxury Brands After Merger | luxurytraveladvisor.com

When Marriott International announced it would buy Starwood Hotels & Resorts last year one of the first questions to arise is what would happen to the myriad of brands each mega-hotel company owns. Marriott owns 20 across all sectors; Starwood has 10. James Latham, director of our sister site, InternationalMeetingsReview.com, caught up with Marriott CEO Arne Sorenson at PCMA/Convening Leaders in Vancouver last week and asked him how things will fare for the luxury hotel brands in the mix.

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The Lost Desk | Hotelsmag.com

I recently read an article about Marriott planning to omit the desk and desk chair in the guest rooms. There were also several comments to this in the social media. The reason for this - we are told - are the Millennials. They need no desk, because they use their handhelds, laptops and rather work in the hotel lobby or anywhere else than in the room. I do not know if this age group is aware for how many issues they are used as an argument.

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Tips for catering sales training in 2016 | hotelnewsnow.com

If you are looking for maximum results from your catering sales efforts this year, follow these training tips. Although much has changed in recent years regarding the profession of hotel catering sales, one fact that remains the same is that it can be one of the most profitable departments of the hotel.

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Mobile messaging helps engage guests | hotelnewsnow.com

When Dan Moriarty is at the train station, he looks to see what other passengers are doing on their phones. The two that jumped out, that seemed to be more frequent are (Facebook) Messenger and Snapchat, he said. It doesn't matter where you are, you're seeing that so much. The question is, how do we as a brand react to that?

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Rezidor concludes 2015 with the signing of 41 hotels and 7,900 rooms

The Rezidor Hotel Group has concluded 2015 with 41 hotel signings totalling 7,900 purely fee-based rooms and the opening of 24 hotels with 4,000 rooms - surpassing 2014 results and further fuelling the long-term strategy of asset- light and sustainable growth in Europe, the Middle East & Africa (EMEA) with a particular focus on emerging markets and selected key countries. During the past year, Rezidor has also reached the milestone of 100,000 rooms in operation or under development.

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Carlson Exploring Strategic Options for its Hotel Company and Radisson Brands | wsj.com

Carlson, the owner of Radisson and other hotel brands that are part of Carlson Rezidor Hotel Group, is exploring strategic alternatives for the hotel company that could include a partnership, merger or sale of the company, according to people familiar with the matter. The parent, a privately held hospitality and travel company based in Minnetonka, Minn., has asked its regular banker, Morgan Stanley, to run this process, these people said.

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Hilton Worldwide Expands to 100 Countries and Territories, Capping Record Year of Growth

Hilton Worldwide (NYSE: HLT) has expanded its footprint to 100 countries and territories around the world by raising the Hilton flag at the Hilton N'Djamena in Chad. In 2015, the company's strategic focus on organic growth, led by 12 clearly-defined, market-leading brands, has resulted in Hilton Worldwide continuing to be the largest and fastest growing global hospitality company. Other achievements include:

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Booking.com award Guestline Preferred Partner Status

Guestline are delighted to be awarded Preferred Supplier Status once again this year by Booking.com. Guestline are one of only 34 partners to have achieved this status out of over 700 channel managers that connect with Booking.com.

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AH&LA Applauds Md General Assembly For Override Of Gov. Hogan Veto On Loophole-closing Tax Bill

The American Hotel & Lodging Association (AH&LA), the sole national association representing all segments of the nearly two million-employee lodging industry, today issued a statement following votes in both chambers of Maryland's General Assembly to override the veto by Governor Hogan of SB 190, closing a loophole for online travel companies and ensuring they pay their fair share of taxes on rooms booked online.

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London's Tourism Continues To Grow

London continued to welcome record numbers of international tourists to the city between July and September last year, with more than 5.2 million visits to the capital according to the latest data from the Office for National Statistics International Passenger Survey ('IPS')

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Survey finds Americans see big savings in loyalty programs, but struggle to take advantage | ehotelier.com

A new U.S. study from hotel loyalty program Wyndham Rewards reveals that while the majority of Americans (77%) see significant savings potential in loyalty programs, nearly a third (32%) don't feel skilled enough to actually take advantage of them. What's more, 64% say they would go to extremestake the middle seat on a plane every trip extremeif it meant someone would professionally manage their memberships for them.

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21 Hotels You Didn't Know Were Owned by Celebrities | travelandleisure.com

More and more celebrities have been investing their Hollywood money in the hospitality sector as of laterestaurants, nightclubs, and transportation services, to name a few. But it's celebrity owned hotels that have most recently been thrust into the limelight, though not always for the most delightful of reasons. The Nobu Hotel in Manila, which is co-owned by Robert DeNiro, was recently named the world's worst. Rigsby's Guest House, of which Harry Potter star Rupert Grint is the sole shareholder, was closed due to poor sales. However, not all celebrities have seen such failures when dabbling within the hospitality industry: Andy Murray's Cromlix Hotel has received consistently excellent reviews since its opening in 2014, and Robert Redford's Sundance Resort remains one of Utah's finest. Leonardo Dicpario made headlines with the purchase of a $1.75 million dollar island in Belize, where he plans to build a sprawling, eco-conscious resort, set to open in 2018.

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Facebook Videos: The Heat Is (Still) On! | 4hoteliers.com

When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a broad range of emotions. It's no wonder travel brands, in particular destinations, resorts and accommodations, bank on this media to attract potential travelers, drive awareness and promote benefits for unique experiences.

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Spafinder Wellness 365 Releases the 2016 Global Spa & Wellness Trends Forecast

Spafinder Wellness 365 released its 13th annual Global Spa & Wellness Trends Forecast, the definitive guide to the top ten trends poised to shape the wellness, hospitality, travel and spa industries and chart new territory in wellness for consumers in the new year. The 2016 Forecast is unique for taking a detailed look at not just what, but why, where, and how, new directions in wellness will evolve in the year ahead. The full report can be read here.

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Open For Business: How to Ensure an Independent Hotel Is Revenue Ready From Day One | 4hoteliers.com

Exclusive Feature: Based on the economic growth and investor confidence in recent years, the hotel sector in the Asia Pacific region is experiencing continuously high levels of construction: there are 2,393 hotels that total 556,637 rooms under contract in the Asia Pacific region.1

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2016, travel Smart!

What is tourism if not a story of connections? Stay trendy connect yourself to the world's smartest cities, meet super-clever people and awaken the smart tourist slumbering inside you!

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hetras' Smart Analytics: An elegant solution for systematically analyzing data online

Smart Analytics is new Business Intelligence software from hetras that gives hotels and hotel chains a better way to rapidly analyze and evaluate big data. It allows users to obtain valuable information on all of their sales channels by creating their own customized dashboards.

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FRHI Hotels & Resorts Introduces Neqta Hotels-A New Lifestyle Hotel Brand for Today's Chinese Traveler

FRHI Hotels & Resorts, in a joint venture with China's Jiangsu Golden Land Group, today announced the debut of Neqta Hotels, a new brand and hotel portfolio consisting of upper mid-scale hotels located in some of the most in-demand destinations across China.* The inaugural hotel to fly the Neqta flag opened today in Shanghai's Xuhui District, close to the city's World Expo site, and a second state-of-the-art hotel is expected to debut soon in Nanjing.

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Goodbye, Hotel Loyalty Points? A New Booking Site Offers Cash For Every Stay | CNtraveler

Unless you're a business traveler or live in a hotel a la Eloise, earning enough points for a free night's hotel stay can feel like a, pardon the pun, pointless effort. Typically, most repeat guests don't reap the rewards of a hotel loyalty program until after they've completed 1015 stays. (Fine print: That's stays, not nights.) While there are many ways to earn points aside from booking a roomby having a hotel-branded credit card or by signing up for the program's earning promotion of the monthyou'll still have to deal with blackout dates, expiration dates, and unexpected restructurings of the points-earning system. Playing the points game also forces you to stick to chain hotels that look indistinguishable from one another, even though they might be at opposite ends of the world. But booking a cool boutique hotel that doesn't offer perks for your repeat visits can also leave you feeling empty inside.

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Rainmaker Expands Asia-Pacific Reach with ONYX Hospitality Group Partnership

The Rainmaker Group continues to strengthen its Asia-Pacific presence: Leading international hospitality provider ONYX Hospitality Group switched to Rainmaker's competitive rate shopping tool, Revcaster, citing Revcaster's functionality, the incremental revenue it generates, and the Rainmaker team's responsiveness. Revcaster's compatibility with numerous regional channels also factored into ONYX's decision.

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Rosen College Entrepreneurship Competition Accepting New Hospitality Business Ideas

The Rosen College of Hospitality Management at the University of Central Florida launched an Entrepreneurship Competition today to help budding entrepreneurs take a hospitality business venture to the next level. Individuals and teams are invited to submit their ideas for a hospitality-related product or service and develop a plan to bring it to market. There must be at least one person currently enrolled at Rosen College per submission to be eligible.

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AH&LA Announces New Study Revealing Growing Number Of Commercial Landlords Using Airbnb To Run unregulated Hotels In Major Cities

The American Hotel & Lodging Association (AH&LA) released a new study today conducted by researchers at Penn State University's School of Hospitality Management offering the first, comprehensive national look at the rise of commercial activity on Airbnb, one of the most trafficked short-term rental platforms. The analysis tracks data collected during a 13-month period (September 2014-September 2015) in 12 of the nation's largest metropolitan statistical areas (MSAs): New York, Chicago, Los Angeles, Philadelphia, Miami, Houston, Dallas, Phoenix, San Antonio, San Diego, San Francisco, and Washington, D.C.

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35 Hotels Inducted into Historic Hotels Worldwide in 2015

Historic Hotels Worldwide added more than 35 historic hotels in 2015. Hotels designated to join the prestigious Historic Hotels Worldwide registry range from over 600 years old to 75 years old. These new additions represent six countries, including Vietnam, Italy, and Mexico. The oldest historic hotel inducted in 2015 is Bernini Palace Hotel that dates back to the 15th century.

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Sombrero, your personal e-marketing trainer

Social Media Analytics company Sotrender proudly presents it's latest creation - Sombrero, your personal e-marketing trainer. Sombrero is a free mobile app that will turn online marketing newbies into professionals and help SMBs get new clients through online channels.

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How Facebook Beacons Help Upsell | Hotelsmag.com

As a hotelier, you want to heighten your guest's experience. And, in a nice way of course, to upsell as many services as you possibly can. Now you don't have to leave this challenge to the concierge, or the typical ensuite TV channel or brochure. With Facebook beacons, guests are prompted on their cellphone screen. This will take place-- live--as they walk around the hotel. The reason? You're using Place Tips, and you're part of the wave of the future: proximity marketing.

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In search of the Australian summer at Crown Towers Melbourne | Hotelsmag.com

With a barrage of cold affecting the Northern Hemisphere, one yearns for a second summer by traveling to our southern neighbors on the other end of the equator. To gestate your jealousy a touch further comes a site to Australia's Second City the begrudging nickname belonging to none other than Melbourne, a metropolis that's in a near perpetual rival with Sydney. While conducting travel research for downtown hotels, it's all but impossible to avoid hearing or clicking on one of the many Crown Resorts properties in the greater Melbourne area.

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HotelREZ outstrips industry levels for global customer support [Infographic]

\"Accessible, timely, efficient answers, and personal service are key to serving hundreds of hotels, travel agents and other bookers that reach out to our customer support team on a daily basis\", says Josef Lapka, Executive Director of Operations at HotelREZ Hotels & Resorts.

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5 Game-Changing Hotel Industry Trends To Tackle in 2016

NAVIS, a leader in innovative hospitality technology solutions, today announced five trends that are changing the face of the hotel industry and providing an eye-opening look at what lodging operators should be leveraging in 2016.

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LeisureLink Raises $17M to Fuel Explosive Growth

LeisureLink, the world's leader in distribution and booking solutions for vacation rentals, announced today that it has closed a $17M round of growth funding. The capital, provided by Clearstone Ventures, Kinderhook Industries, and Escalate Capital Partners, will be used to scale company operations to meet the rapidly expanding demand for LeisureLink's services.

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Resort Orientation | Hotelsmag.com

When I was based on property I used to attend almost every new employee orientation. It is something I miss doing on a regular basis as I enjoy the energy from the new team members as they are excited as well as nervous about their new positions.

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Security In Mobile Apps Sometimes Overlooked | Hotelnewsnow.com

Hotel mobile apps can be a point of vulnerability if a company doesn't take the proper security measures.Hotel company apps can be a source of great convenience for guests, doing everything from helping to track membership rewards, quickly make reservations and even unlock guestroom doors. But that convenience can come at a price in terms of possible security vulnerabilities, according to some technology experts.

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What To Know About Content Marketing In 2016 | Hotelsmag.com

By now, content marketing should be an integral part of any hotel's marketing strategy. Whether you rely on email campaigns, blog posts, industry articles or social media posts, content marketing increases brand awareness, informs customers and leads to more business.

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TrustYou Releases TrustYou Stars To Help Hotels Gain More Reviews and Enhance Content on Google

Munich, Germany and San Diego, USA January 19 2016 TrustYou has launched a new product, TrustYou Stars, aimed at helping hotels gain more reviews and enhance their review content by seamlessly pushing guest satisfaction survey reviews to Google. These reviews are also incorporated into TrustYou's TrustScores and Meta- Review summaries, which appear on hundreds of sites worldwide, including Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, and more.

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eRevMax Completes 2-way Integration with Priceline.com for Seamless Connectivity

eRevMax, the leading hotel distribution and business intelligence service provider has completed 2-way XML integration with priceline.com, a leader in online and mobile travel, to offer faster connectivity to its hotel partners. The new upgraded integration will help accommodation providers connected to the channel using eRevMax's online distribution platforms - RateTiger , RTConnect and LIVE OS, to update inventory, availability and room rates in real-time. Priceline.com partner hotels will also benefit from eRevMax's Reservation Delivery Service, which facilitates automatic transfer of reservations booked at the channel directly into the hotel systems (CRS/PMS), thereby eliminating chances of missing reservations or overbookings.

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IHG's 2016 Trends Report Challenges Brands to Create Meaningful Membership in the \"Age of I\"

InterContinental Hotels Group (IHG) today launches its 2016 Trends Report: Meaningful Membership: Transforming Membership in The Age of I, at the World Economic Forum (WEF) in Davos, Switzerland. The report challenges brands to engage with consumers in a way that builds Membership Communities, a powerful asset for brands in today's dynamic consumer landscape.

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Online Booking Makes Hotel Loyalty Harder to Keep | NYtimes.com
For the past six months, Erin Gifford, a marketing director based in Washington, has traveled for business at least once a month, mostly to Boston. But she has yet to see a single reward from a hotel chain.

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SnapShot Completes Tech Shift, Hires Former Googler as CEO

SnapShot GmbH announced that Dr. Stefan Tweraser, former director at Google, joined its management team as CEO. The board members and the current management team are delighted to welcome Stefan aboard.

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Xn protel Systems selected for Europe's first Park Regis Hotel

International hotel brand Park Regis will soon call Europe home with the opening of its Birmingham property in March 2016. The hotel will be located in the former Auchinleck House building on Broad Street, which received a 50 million renovation to transform it into a modern silver-clad hotel offering 253 deluxe rooms, two junior suites and the largest presidential suite in Birmingham, as well as an A la carte restaurant, all-glass Saki Bar and Pan Asian Fusion Restaurant on the 16th floor.

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Duetto to Provide Revenue Strategy Solutions for NH Hotel Group

Duetto, the market leader in hotel profit optimization technology, announced today that it will implement its revenue strategy solutions for NH Hotel Group, bringing new insights on pricing and demand to close to 400 NH hotels encompassing approximately 60,000 rooms in Europe, the Americas and Africa. NH Hotel Group is one of the world's top 25 hotel chains, and is known for superior locations, facilities, guest service and guest technology.

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PolyU Study Finds Tourism an Important Contributor to China-Taiwan Relations

As China's global influence continues to grow, the relationship between mainland China and Taiwan is more important than ever, and tourism can make an important positive contribution according to Dr Mimi Li and Shanzhui Qui of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. In a recent study that elicited the views of mainland Chinese tourists to Taiwan, the researchers show that the increase in tourism between the two places has already had a positive influence on the \"long-term peace-building effort\" and that it will \"facilitate political reconciliation and mutual recognition\" in the future.

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2015 Honorees Announced for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

Winners to be honored at the HSMAI Adrian Awards Gala, February 16 at the New York Marriott Marquis

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Four Simple Actions To Take The Hotel Guest Experience To The Next Level

So, in the hospitality industry, was 2015 the year of Millennials? The year of mobile? The year of mergers? What about high ADR? Global expansion? Or all of the above? As we start 2016 all refreshed, setting our resolutions with big ambitions, hospitality-industry leaders have to set clear and achievable goals. Nobody wants to set resolutions that fail just three weeks in to the New Year. Setting goals means reflecting on the past year and what made it great. For hoteliers, now is the time to look at your hotel's past - data - and reflect on what worked and what did not.

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Content Marketing Predictions: 5 Trends for 2016 [Infographic]

As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year. Many may be wondering: What will content marketing look like in 2016? We asked 25+ of the most influential content marketers this exact question.

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Rethink your third space this year | hotelsmag.com

Here's some architectural food for thought for 2016. Contemporary lobbies all over the world are now being refitted to accommodate a renewed vigor for what is popularly known as \"the third space\" or \"the third place,\" both denoting a public locale that serves a hybrid role somewhere between the home and the office.

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Hotel Sales & Marketing Trends 2016

In 2016 customer reviews will have an even bigger impact on the hotel industry, especially in social media. The hotel online presence will have a significant meaning, especially due to the Sharing Economy, Virtual Reality, Messaging concepts. CSR will gain importance as well. these are the main findings of the Hotel Sales & Marketing report prepared by Profitroom experts with cooperation of the consulting company Deloitte.Recently published Hotel Sales & Marketing Trends 2016 report is the most popular study of hospitality industry predictions that will shape sales and marketing in the upcoming year. It is already the fourth edition provided by experts from Profitroom in cooperation with Deloitte. Trends published in previous reports fulfilled in nearly 100%, therefore it is worthwhile to make oneself familiar with the new report and find out what should the hospitality industry expect in 2016? This years study encompasses 15 trends related to factors that influence the hotel industry market, as well as technological advances and social changes that impact the way reservations are made. Information provided in the Trends 2016 suggests that hoteliers shall expect further growth in the next year. This piece of news is encouraging for both hotels and people related to the industry; as well as customers who make use of hotels and similar properties. Hotels guests may expect further enhancement in overall comfort and better quality of communication from hotels. Will personalized communication become even more popular in 2016? According to Profitroom experts, it will be a necessity - 70% of hotel guests expect highly personalized experience in line with the concept less ideas more experience. 2016 is expected to be the year when guests will not be divided into segments but rather into profiles. The profiles may change in time, depending on factors like guests status, private or work situations. Are they planning a business trip or looking for a holiday of

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Why Smart Marketers Are Engaging Online Hispanics In 2016 | Mediapost.com

As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now.

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Where Next for the Big Hotel Brands? - JLL Report

Take prime locations such as London, New York or Singapore, for example. Major chains such as Hilton and Marriott have expanded aggressively by launching sub-brands to cover every consumer travel segment. It's no surprise that boutique and lifestyle names have grown by 25 per cent since 2009.

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Lessons from the Sharing Economy: What Hotel Managers Can Learn from Airbnb

A new generation of travel technology spearheaded by the sharing economy, and, more specifically, Airbnb is going beyond changing traveler behavior to disrupting an entire industry, which is why it was named by Inc. as the 2014 Company of the Year. What has propelled Airbnb's success, however, isn't merely that it has created a marketplace for property owners to offer one-of-a-kind personal accommodations to travelers. It's that the company has altered travel behaviors with an experience that offers a clever use of technology, a better perceived value for travel dollars and an individualized travel experience for travelers. There's no reason hotels can't provide travelers the same level of convenience and many are leading the charge already. Here are three opportunities to learn from Airbnb's model.

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Slush Pile Content Marketing | hotelinteractive.com

You can have all the necessary distribution channels in place and automated, but if your content is no more than a cursory update with stock images, then you're fighting a losing battle. It's a war between quality and quantity; too much of the latter without a sizeable dose of the former is a recipe for crickets, wasted resources and, ultimately, massive audience desertion.

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Hotel Brand Building In 2016: Three Key Focus Areas | eHotelier.com

Developing you hotel's brand is no simple task. It can take years to decades of providing exemplary customer service before customers come to trust a brand. But it doesn't end there keeping the hotel's image clean and strong can be a challenge by itself. Indeed, social media has given guests a voice and what's more, guests take other travelers' opinions as seriously as a personal recommendation by friends or family! All it takes is a few unsatisfied guests to tarnish the property's image and negate years of hard work.

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Egypt To Invest Us$32 Million In Hotel Security | Hotelsmag.com

The Egyptian government will spend US$32 million to upgrade security in two Red Sea resorts. The move, aimed at restoring confidence among foreign tourists, comes after recent attacks on hotels and the bombing of a Russian airplane.

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Kids' programs, on-demand services among spa trends | hotelsmag.com

Spafinder Wellness 365 released its 2016 Global Spa & Wellness Forecast on Tuesday. The forecast provides a guide to the top 10 trends expected to shape wellness, hospitality, travel and spa industries. This year's top 10 trends include:

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Design And Brands | Hotelsmag.com

At the end of last year, we saw the takeover of Starwood by Marriot, Accor bought Fairmont. The major brands have 10 to 15 sub brands. What consequences does this have on the design of hotels and for owners and investors?

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Hotel Management's 5 Questions withThomas Magnuson

1. How will the hotel industry fare in 2016 in terms of overall operating metrics and profits?Industry 'averages' can be dangerous for hoteliers because they distort expectations. Once you have removed the top six markets and luxury segment, U.S. occupancy average is actually 56 percent with $64 ADR, not the 62 percent and $110 ADR we are led to believe. Most hoteliers can see a 10 percent profit by concentrating on realistic rates, reviews and cost reductions.

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MP&A Digital Launches Luxury European Hotel CRM Inititative

MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona.

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Statler Hotel Renews Collaboration with IDeaS and Adopts Latest Revenue Management System

IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, today announced a continued strategic collaboration with Statler Hotel to increase revenue performance across the property's 153 rooms with IDeaS G3 Revenue Management System (RMS).

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Expedia/Egencia Mobile Index Study of Global Travelers Reveals That They Now Consider the Smartphone to Be Their \"Most Indispensable\" Travel Companion

Expedia.com, one of the world's largest full service online travel sites, and Egencia, the business travel brand of Expedia, Inc. (NASDAQ: EXPE), today released the results of the Expedia/Egencia Mobile Index, a global study of mobile-device-related behavior and preferences among travelers conducted online across North America,Europe, South America and Asia Pacific. The study solicited input from 9,642 travelers across 19 countries. It was commissioned by Expedia and conducted by Northstar.

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A Brew'd Awakening: Wyndham Grand Introduces Brew Parlor

Wyndham Grand is bringing a new buzz to the traditional coffeehouse experience with the launch of Brew Parlor: a fresh take on afternoon happy hour where people can meet, recharge, or simply take a breather over cold-brewed coffee-based drinks and cocktails developed in partnership with the brand's \"Chef de Caffeine,\" award-winning culinary personality, Chef Stephanie Izard, and mixology maven, Ivy Mix.Coffee lovers will experience cold-brewed pick-me-ups and hand-crafted caffeinated cocktails beginning January 14, 2016, from 4:00 p.m. - 6:00 p.m. every Monday through Friday at Wyndham Grand's Brew Parlor pilot hotels in Chicago, U.S.; Doha, Qatar; Shenzhen, China; and Istanbul, Turkey. Wyndham Grand's Brew Parlor is centered on cold-brewed coffee, an artisanal yet approachable trending drink consisting of coffee brewed with cold or room-temperature water, producing a condensed, smooth, and full flavor. Cold-brewed coffee is making its presence known in coffee shops around the world, reaching $7.9 million in sales in the U.S. - a 115 percent increase over the past year according to Mintel - and popping up throughout Europe. A study by Euromonitor International shows bottled cold brew is growing in sales worldwide, faster than any other bottled non-alcoholic beverage. \"We believe travel should be approachable by design, where every day experiences - like the quick cup of coffee our Wyndham Grand hotels serve hundreds of thousands of times a day - are transformed into moments to savor,\" said Mark Anderson, vice president of food and beverage for Wyndham Grand. \"Brew Parlor invigorates those afternoon pick-me-ups with innovative cold brew creations developed with Chef Izard and Ivy Mix people who, like us, are passionate about what they do, blend the traditional with the new, and aren't afraid to create waves.\" Not only is coffee a universal daily beverage, but it has become an increasingly popular ingredient in cocktails, sweets, and savory dis

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SiteMinder partners with Priceline.com to offer hotels an advanced way to distribute inventory online

The hotel industry's leading cloud platform, SiteMinder, today announced that it has partnered with priceline.com, a leader in online and mobile travel, to offer hotels an advanced way of distributing their inventory online. The partnership integrates priceline.com into SiteMinder's Channel Manager, providing hotels a new way to reach travelers making their hotel reservations through priceline.com's apps or mobile web.

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22 New Members Inducted into Historic Hotels of America

Historic Hotels of America welcomed 22 historic hotels into membership in 2015. Hotels nominated and accepted into the prestigious Historic Hotels of America program in 2015 range in age from 125 years to 52 years old. These historic hotels represent 16 states and the District of Columbia. The oldest historic hotel dates to 1890. Nine of the hotels were adapted from a previous use, including a chocolate factory, army barracks, silversmith, and jewelry studio. Of the historic hotels inducted in 2015, eight are listed in the National Register of Historic Places and one has been designated by the U.S. Secretary of the Interior as a National Historic Landmark.

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Podcast: Hotel Sales in the Age of Technology

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Renaissance Hotels and Marriott's Content Studio's Original Short Film Business Unusual Premiered

Renaissance Hotels and Marriott's Content Studio premiered their short film \"Business Unusual\", with a global YouTube launch followed by a screening and party at the Renaissance Chicago Downtown Hotel last evening. The multi-platform, all-screens distribution strategy includes limited theatrical release, inside Renaissance Hotels' guest rooms, as well as on Marriott.com and to the nearly 55 million Marriott Rewards members.

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Guestline's corporate team bolstered by appointments of Matt Thomas and Sophie Johnston

With a surge of new hotel groups, serviced apartments and pubs companies joining the Guestline portfolio, the corporate team are delighted to welcome two experienced hospitality professionals to the their team.

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Pullman unveils its 100th address in India!

Pullman's presence now extends to over 100 hotels in 92 countries in some of the world's most vibrant destinations. And by 2025, that figure is set to double, to 200. Spotlight on new openings in India, the United States and Cuba.Four new openings are emblematic of Pullman's strategic global footprint. Well established in Asia, the brand's 100th opening is in New Delhi, India. Now it's time to set course for the Americas and the Carribean, with inaugural openings in two new countries, Miami USA and Cayo Coco in Cuba. One of the largest European airports, Paris Charles de Gaulle, also see a new Pullman address this winter 2015. We take a look at the first three of these latest hotels

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Ah&la Statement On President's State Of The Union Address

President and CEO Katherine Lugar of the American Hotel & Lodging Association (AH&LA) issued this statement following President Barack Obama's State of the Union address:

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TSA Solutions Supports the Hotel Atlantic Kempinski Hamburg to Enhance its Upsell Revenue, Promote Guest Satisfaction and Motivate Front Office Teams

Continuing its worldwide expansion and accelerated growth in Central Europe, TSA Solutions has implemented its Front Desk Upselling program to support the Hotel Atlantic Kempinski in enhancing upselling revenues, identifying hidden guest needs to promote increased guest satisfaction, and motivate Front Desk associates.

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IDeaS Revenue Management Curriculum Now Free to Academic Institutions

IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, today announced a free online program for all academic institutions that uses learning materials and demo systems to help teach revenue management in the classroom.

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Yassat Gloria Hotel & Apartments and Trust International Join Forces for Distribution

Yassat Gloria Hotel & Apartments and Trust International Join Forces for Distribution

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Hospitality trends in 2016 - Les Roches Infographic Series

It's another new year, and the Internet is awash with predictions for 2016, in every conceivable sector and industry around the world. So, what can we expect to see in the hospitality sector in 2016? Read our infographic for some of the most interesting predictions that we think will come true this year. And if you have an idle 20 minutes or so, why not look back at our predictions for 2015 and give us a mark out of 10 for accuracy.

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Sea forts in UK latest idea for quirky stays | hotelnewsnow.com

A novel scheme to turn a series of isolated sea defenses off England's coast into alternative accommodations is the latest fantastic idea to give historical buildings new purpose and worth. Flying home to one of London's airports from my end-of-year holidays, my plane was held above the neighboring county of Kent, my birthplace. As we banked to turn back up the River Thames, one of the last things I saw out of the windowI'm an ardent window- seat chooserwas a series of strange-looking square objects on triangulated stilts in the North Sea off the coast of Kent.

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Cafes, Restaurants Can Use Social Media To Improve Business | HuffingtonPost.com

It's a brand new year and you want to treat your tastebuds to something new and exciting. Sure the Chinese restaurant you've been frequenting for years will always hold a special place in your heart, but it's time to move on. But where do you start looking for a new fave? Where everyone starts looking these days of course -- online.

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Travel Marketing Budgets 2016: 5 Must-Watch Digital Trends [Infographic]

Just as travelers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies to make the most of their spend. But with a new year come new choices, channels, and chances for online success. To make the best digital decisions, travel marketers need to know the top trends, tech, and tactics that will matter to marketing in 2016. Rather than track down all of this data, your ticket to the latest travel insights is a fact-packed infographic created by MDG Advertising called Travel Marketing Budgets 2016: 5 Must-Watch Trends. It pinpoints the five key strategies for making the most of your travel marketing budget and business over the next 12 months. To arrive at the right budget decisions, check out this informative infographic.

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Is this new hotel in Amsterdam the Hotel Of The Future? | contemporist.com

There's a recently opened hotel in Amsterdam called CityHub, which is aimed at Generation Y (currently 25-35 years old) travellers that are all about a digital lifestyle. Generation Y are connected 24/7 and are comfortable in a world filled with touch screens and quick service. Located in an old industrial warehouse, CityHub combines the privacy of a hotel, but the affordability of a hostel.

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Hotel Industry Urges Maryland Lawmakers To Override Governor; Close Online Travel Loophole

The American Hotel & Lodging Association (AH&LA) along with the Maryland Hotel & Lodging Association, Asian American Hotel Owners Association, and several of America's leading hotel companies are urging Maryland lawmakers to override a decision by the governor and close an important tax loophole.

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RezNext appoints Zubin Bilimoria as President, Revenue Management Service

RezNext, the world's true real-time enterprise distribution technology company and preferred profit management partner has announced the appointment of Zubin Bilimoria as President, Revenue Management Service. This appointment follows the company's decision to expand its consulting services to international geographies while also adding to the offerings in the revenue portfolio for customers globally.

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Where Will Hoteliers Increase Marketing Spend In 2016? | Hotelsmag.com
More than half (57%) of hoteliers said they are increasing their marketing budgets for 2016, according to a TravelClick survey, with respondents saying that they will experience the most growth in mobile bookings, compared with any other direct booking channel, in 2016.

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Cinemagraphs: The Future Of Menus | Hotelsmag.com

With the Consumer Electronics Show (CES) currently underway in Las Vegas, it's time for a tech talk. I'm sure we'll have a lot to discuss once the convention wraps, but in the meantime I'd like to formally introduce a topic and word that has been on my mind for quite some time (and indeed if you've gotten me over the phone anytime recently then you've likely heard me blab about this!).

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Outrigger Enterprises Group opens regional sales and marketing office in the Middle East

Outrigger Enterprises Group has opened a sales and marketing representation office in Dubai covering the Middle East region. Middle East experts, Dubai-based Gulf Reps Ltd., will be responsible for supporting the development of a Middle East strategy to drive sales for Outrigger Resorts' nine premium beachfront properties across the Indian Ocean, Asia and the Pacific.

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A Visual, Yet Smaller, 2016 Includes A Warning Label | Hotelsmag.com

Recently, I interviewed four sources, (human and online), with the goal of summarizing their predictions for 2016 lifestyle trends in the U.S. I selected the following predictions because the four I interviewed called out all three unanimously. Using a countdown style, the following are my choices for my top lifestyle trends of 2016

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Hoteliers can learn from Playboy | HotelNewsNow.com

Playboy threw us all a curveball in 2015 when the magazine announced it would cease publishing full nude photography. The rationale makes sense: These days free pornography is just a mouse click away, and Playboy doesn't stand a chance at competing. Instead, the company is pivoting to focus on more urbane content and thought leadership to drive worldwide merchandising sales. It's a desperate act, but it's also brilliant.

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Ascott Deepens Access To Over 100 Million Chinese Travellers Through Global Portfolio Listing On Alibaba's Online Travel Service Platform

CapitaLand's wholly owned serviced residence business unit, The Ascott Limited (Ascott), will make available its global network of serviced residences on Alitrip, an online travel service platform under Chinese e-commerce giant the Alibaba Group, a first for any serviced residence company. The partnership will allow Ascott to deepen access to over 100 million Chinese travellers currently served by Alitrip. Ascott already has 24 of its China properties with 4,300 apartment units available for booking by Alitrip users through a directly operated online flagship store. It will list its global network of more than 26,000 apartment units operating in over 60 cities on the one-stop online travel platform by June this year. Mr Lee Chee Koon, Ascott's Chief Executive Officer, said: \"Ascott is delighted to be the world's first serviced residence company to form this global partnership with Alitrip. Chinese travellers can look forward to even more travel options on our Alitrip store, when Ascott doubles our portfolio to 80,000 units globally by 2020. China is the world's second largest economy, and rising incomes are driving domestic travel and making it the world's biggest outbound travel market. These are potential customers for Ascott and our penetration of the Chinese market is already contributing to Ascott's business worldwide.\" \"Chinese are amongst Ascott's top customers at our properties globally with revenue surging by 36% year-on-year. Our serviced residences are ideal for Chinese families who enjoy the privacy of individual bedrooms and the convenience of a kitchen within a spacious apartment. Ascott's partnership with Alitrip follows our recent investment in Tujia.com International, China's largest online apartment sharing platform where our properties outside of China will also be available for booking by first quarter of this year.\" Mr Lee elaborated: \"With 668 million citizens online, China is home to the world's largest community of Inter

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Be the First to Uncover the Next Local Gem: Visit the Top 16 Trending Neighborhoods on Airbnb in 2016

Airbnb, the leading community driven hospitality company, today names the 16 neighborhoods to travel to in 2016. Airbnb analyzed the travel patterns of more than 40 million people that stayed in homes on Airbnb in 2015 and selected neighborhoods in cities that have gained momentum in the past year. Neighborhoods in Asian countries took the top of the list, led by the far and away frontrunner, Ch-ku in Osaka, Japan - a neighborhood famed for its historic castle and delicious street food vendors.

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IDeaS secures an exclusive partnership with Rotana

IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services today announced an agreement with the award winning Rotana Hotel Management Corporation to become Rotana's exclusive revenue management system partner. This partnership will see IDeaS G3 Revenue Management System (RMS) implemented in the group's existing hotels and future openings.

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How To Drive Organic Search Results For Hotels | Hotelnewsnow.com

If the term search engine optimization, or SEO for short, confuses you or evokes the practice of packing keywords into your website, you're not alone. For years, using SEO in online marketing has been a confusing game of tricks to rank higher in search engines. For those completely unfamiliar, the Oxford English Dictionary defines search engine optimization as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

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Maestro Reveals 2016 Development Roadmap

Markham, ON Maestro PMS announced its 2016 Development Roadmap to further expand its multi-module windows and cloud-based Multi Property Management System for independents. New features will include:

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Next-gen Guest Rooms Launch At Hi Express In Uk | Hotelsmag.com

IHG has launched its first four Holiday Inn Express Next Generation hotels in the UK modeled entirely on guest insight. The new experience will be launching across Europe and adapted for new-build hotels and properties undergoing renovation. The plan is for at least one in every four of the brand's European properties to feature it within the next three years, starting with Holiday Inn Express London - Park Royal, Holiday Inn Express Grimsby, Holiday Inn Express London - Ealing and Holiday Inn Express Portsmouth - North.

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Four Seasons Amman Inspires Guests to Share Memorable Travel Experiences

Four Seasons Hotel Amman continues to set the benchmark in luxury travel, this time by inspiring guests to share images of memorable travel experiences while staying at the Hotel. Be it an iPhone or an SLR, guests can take to their cameras to capture the beauty of Amman widely hailed as a camera-ready destination by renowned photographers such as Zohrab Markarian. Guests can feature their pictures on social media using the hashtags #ExperienceFS and #FocusFS.

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Hotel Trends For 2016 | Telegraph.co.uk

From concept hotels to flexible check-outs, Jade Conroy considers the new innovations to expect this year. Michelin stars and hotels have long been an apposite pairing (Paris and London hold constellations), but in 2016, many hotels are saying goodbye to cloches and cheese carts and turning the idea of a resident hotel restaurant on its head.

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Regatta Travel Solutions Begins Offering Air + Hotel Booking Engine to Destination and Hotel Customers

Regatta Travel Solutions announced today that it will begin to offer an Air + Hotel booking engine for both destination and hotel customers. This new combined booking capability is the result of Regatta's recently formed partnership with LeisureLink, a leading provider of innovative travel distribution technology. Regatta's booking engine currently powers many of the hotel associations and tourism boards throughout the Caribbean. This new capability is expected to open new doors in the region as well as in Mexico where combined air and hotel bookings are a priority for Destination Marketing Organizations (DMOs).

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If I open a hotel marketing email twice, am I twice as likely to buy? | ryansolutions.com

Love the hospitality industry? Want to work at an Inc 5000 company named one of Outside Magazine's Best Places to Work? Good, because we're hiring. You've seen it a hundred times. Within each email campaign is a group of people who don't just open your email, they open it again and again and again. But what happens after those opens? Are repeat openers more likely to transact than those who do so just once? Here's what we found.

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2015 IDeaS Cornell Revenue Management Scholarship Winners Announced

IDeaS Revenue Solutions, a leading provider of revenue management software solutions and advisory services, today announced the 2015 IDeaS Cornell Revenue Management Scholarship winners. Currently in its seventh year and offered in conjunction with The Cornell University School of Hotel Administration, the scholarship is designed to help increase professional development opportunities in the field of revenue management.

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HeBS Digital Announces 20% Website Revenue Increase Guarantee Promotion

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces its 20% Website Revenue Increase Guarantee Promotion, applicable to new clients that partner with the firm in Q1 2016. HeBS Digital's confidence in its ability to boost website revenues by at least 20% year-over-year stems from over two decades of digital technology and marketing experience helping hoteliers achieve remarkable direct online channel revenues and shift share away from the OTAs.

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Hotel: Revenue versus Sales

Revenue Segmentation divides reservation-sources into groups based on underlying actionable Key Performance Indicators (demand drivers) Marketing Segmentation divides customers into groups based on the underlying needs, purpose or characteristics driving their purchase decisions.

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2016 Opening - Miraggio Thermal Spa & Resort

2016 brings with it the opening of the extraordinary Miraggio Thermal Spa & Resort, set to be this year's most exciting new addition to the world of wellness and luxury. Promising to be one of the world's top thermal spa resorts and Greece's first thermae retreat, Miraggio Thermal Spa & Resort is perched majestically at the southernmost up of the Kassandra peninsula in Halkidiki, surrounded by the turquoise waters of the Aegean, and rests on a long stretch of sandy white beach.

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Customer experience is a crucial revenue opportunity in travel, says One Connected Community's latest research

One Connected Community's (OCC) Breakthrough Customer Experience across the Travel Journey research, shaped by executives at Airbnb, Starwood Hotels, Emirates and Heathrow Airport, highlights four strategic priorities to boost the bottom-line with a customer centric approach in 2016 OCC's latest travel research places digital platforms, thinking and practices to drive customer engagement as mission-critical at every level and department to drive revenue in 2016. As the proliferation of mobile devices and innovative models continue to disrupt and shape the way customers travel, one thing is clear - customer experience (CX) matters more than ever. As customer expectations evolve, hotels, airlines and intermediaries recognise that CX is the only way to truly differentiate, and they are not willing to sit back and watch as their customers (and revenues) slowly move to innovative, customer-centric solutions. In this setting, key travel stakeholders are searching for new ways to create seamless, meaningful and personalised customer experiences across the entire journey. The goal is to target customers in the moment at every touch point, taking advantage of digital platforms and innovative models, with personalised content and offers to improve loyalty, direct channel bookings and ancillary revenues. Those that take advantage of such capabilities stand to gain against competitors that don't. It's an exciting time for travel, but there are significant challenges associated with the innovation models behind engaging customers across the entire journey. To win in the customer- centric world, travel brands must adopt next-generation digital thinking and practices to move away from the traditional product approach to a customer journey approach. It's no longer about selling a room or a flight, but selling a personal service. This requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements

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Hotels Tried To Eliminate the Traditional In-Room Desk But Created a Backlash | skift.com

Marriott and Holiday Inn Express experimented with removing the traditional desk inside guest rooms and the moves triggered a backlash. Lots of guests, it turns out, still want a desk. It's an important piece of furniture in the opinion of lots of their customers.Marriott's new work surface was geared to forge a connection with the millennial market but the brand found out the change caused a generational rift within the ranks of its guests. Yahoo! Sports National Columnist Dan Wetzel wrote a scathing Tumblr post about the absence of a traditional desk at the City Center Marriott in Charlotte, North Carolina, saying there was a little table with no corresponding chair. Wetzel's shock led him to find an entire Internet community indignant about Marriott robbing them of their beloved piece of furniture.

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George Aguel, Visit Orlando President & CEO, to Receive HSMAI Albert E. Koehl Award

George Aguel, President & CEO, Visit Orlando, has been selected as the Hospitality Sales & Marketing Association International’s (HSMAI) Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing recipient for 2015.