A few large owners of online demand for hotel accommodation, commanding and securing rate parity, also ask for product parity, sometimes outperforming many hotels own websites in selling the products. Whilst many hotels are experienced in regaining customers from competitors, winning back travellers from third party online suppliers may require a different set of skills and tactics; we know many of the guests checking out of our property are likely to be using properties and brands in other locations where we have no product for them to purchase.

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