Today, were going to examine the rest of the cardinal sins of revenue management. DONT Overestimate/Underestimate Your Propertys Star Rating It is very common for revenue managers to incorrectly list their propertys star rating on the OTAs in order to fulfill certain beliefs. Some revenue managers consistently overestimate their propertys rating. The thought process behind this decision is based on the fact that the person setting their pricing figures that if they have a higher star rating on the OTAs (and a price to match, of course), then customers will automatically accept paying a higher rate. Not true. If you are a four-star with a five-star price, you have a problem. Come back to reality.
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