Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
IDeaS Breaks the Rules with New Superior Agile Pricing Approach
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Hoteliers unanimously agree: the distribution landscape is more complicated than ever before. As the consumer buying experience evolves and adapts to new interfaces like voice-enabled artificial intelligence, hotels seek the same level of sophisticated innovation in their revenue technology. Dynamic pricing and personalized offers are as pertinent as ever to compete with OTAs and the sharing economy to boost direct sales and profitability.

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