Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Hotels Are Leaving Money on the Table: StayNTouch Guide Explores Strategies for Maximizing Guest's Share of Wallet
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In simple terms, share of wallet (SOW) is the percentage of a customer's total spending that is captured by a business. Today, hospitality technology leader StayNTouch has launched a new guide aimed at helping hotels entice guests to increase the frequency and amount of their transactions each time they visit. Titled, 5 Easy Hacks to Supercharge Your On-Property Guest Spend, the strategies include profitable upsell and merchandising techniques, encouraging guests to stay more often and amplifying sales.

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