October 2, 2017
Puffed, gray-tinged clouds roll over Odda, Norway, reflected in the quiet azure waters of Lake Ringedalsvatnet. More than 2,000 feet above, a hiker is perched atop Trolltunga, a cliff that juts out of the mountain. There's not another soul in sightat least, that's what Instagram might have you believing. What photos of this iconic vista don't reveal is the long line of hikers weaving around the rocky terrain each morning, all waiting for their chance to capture their version of the Instagram-famous shot. Between 2009 and 2014, visitors to Trolltunga increased from 500 to 40,000 in what many consider a wave of social media-fueled tourism.