Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
What Spooked the U.S. Leisure Traveler?
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The U.S. leisure travel population fell to 145 million in 2016, decreasing for the first time since 2011. The decline came a year after leisure travel incidence surpassed the pre-recession peak for the first time to hit a new high of 72%. But instead of maintaining their confident outlook, U.S. consumers pulled back on travel, with just two thirds of Americans taking a leisure trip. New Phocuswright research found that those who did travel took fewer trips and spent less; average annual travel spend declined more than $500.

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