Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Booking.com Data Reveals a Tech-Led Focus Gives Holiday-Makers the Ultimate First 24 Hours
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The first 24 hours[1] of a holiday are crucial, with nearly half of travellers (46%) believing that the first day sets the tone for the rest of the holiday, and just over one in three (36%) going as far to say that these hours can make or break their trip.

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