Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Yotel pushes the affordable luxury agenda
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The hard brand Yotel is at the front line of luxury affordable accommodation. Heavily associated with airline travel and inspired by the compact accommodation of Japanese hotel cabins, Yotel's cabins are designed around their guests to provide them with the maximum comfort and luxury at a fraction of the cost of more typical hotels. Conceived of by founder Simon Woodroffe after he was upgraded to first class and realised the possibilities of creating small-scale luxury accommodation, Yotel opened its first hotels in London at Gatwick and Heathrow airports in 2007, with its next property welcoming guests in Amsterdam's Schiphol Airport in 2008.

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