Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Quorvus Collection's modern luxury typifies the new generation of hotels
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The Quorvus Collection is a relatively new brand for the Carlson Rezidor Hotel Group, most well known for operating the Radisson and Park Plaza and Park Inn hotel chains. This upmarket collection replaced the group's hallmark fashion brand Missoni, along with Radisson Blu, appealing to the modern, discerning traveler. According to Carlson Rezidor, \"Each Quorvus Collection property offers a distinguished guest experience and an invitation to immerse oneself in the best a location can offer.\" This points to the current trend sweeping the hotel industry that focuses more on connecting with the specific location of each hotel, clearly based on a client desire to experience more of the local flavour of a place rather than just experiencing the universal environment of a hotel. This is a trend very much influenced by millennials and the surge of sharing accommodation, which allows travelers to meet locals and get tips from them, keeping them off the tourist trail and into the real life of a city or town.

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