Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Summer Travel Trends: What Search Activity Reveals About Consumers' Mindsets | thinkwithgoogle.com

June 6, 2017

Planning for summer vacations is already in full swing. Six in ten people considering a summer trip were already conducting some type of research in February,1 yet 46% had not decided on their destination.2 Recent searches reveal the types of trips travelers are looking to planand how they'll plan them.

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