Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Connecting the Digital Dots: The Motivations and Mindset of European Travellers
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Commissioned with marketing research firm Northstar Research Partners, this multi-generational study examines the online influences and priorities of British, French, and German travellers. The study compares travel statistics across several generations including Gen Z, Millennials, Gen X, and Boomers.

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