Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
PolyU Study Finds More Knowledge Needed of Muslim Tourists' Requirements
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Although Muslim tourists constitute a large and growing sector of the travel market, greater awareness is needed of their specific requirements according to Ph.D. student Ms Hera Oktadiana and Dean Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a recently published review paper, the researchers highlight that some aspects of compliance with Islamic teaching are well known, such as the need for Halal food and the non-consumption of alcohol. Yet, they argue, more attention must be paid to other areas such as the role of travel for well-being in Islamic life and supporting Islamic religious and cultural events, among others.

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