The Cosmopolitan of Las Vegas is pleased to announce the arrival of its resident mischief-maker, Rose, who will be introduced to select hotel guests today, Tuesday, January10, 2017. Rose is a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. Rose's playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted and inspiringreflecting the distinct mystique of the resort and its guests. In alignment with the resort's spirited brand and market-leading creative, Rose will stray from robotic commentary and instead use her Cosmopolitan personality to engage guests. This allows for a higher-level of satisfaction for the customer experience as they can engage in real- time conversation via text message.
Please log in to see the full content.