Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
The Cosmopolitan of Las Vegas Introduces Interactive Chatbot Personality to Amplify Customer Service
members only content

The Cosmopolitan of Las Vegas is pleased to announce the arrival of its resident mischief-maker, Rose, who will be introduced to select hotel guests today, Tuesday, January10, 2017. Rose is a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. Rose's playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted and inspiringreflecting the distinct mystique of the resort and its guests. In alignment with the resort's spirited brand and market-leading creative, Rose will stray from robotic commentary and instead use her Cosmopolitan personality to engage guests. This allows for a higher-level of satisfaction for the customer experience as they can engage in real- time conversation via text message.

Please log in to see the full content.