Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Resolving the conflict between revenue management and CRM | ehotelier.com

January 28, 2016

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer relationships management (CRM) focuses on a long term relationship with the customer in order to increase the profit no matter how much revenue is going to be generated.

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