Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional
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October 19, 2015

The HSMAI Foundation is proud to announce the publication of The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.

EOS Cover

This report explores the challenges facing hotels sales today, including the way organizations and individuals think about the sales process, sales management and the sales professionals, and highlights the need for the hospitality industry to change perspective.

View the PDF file — 12579KB

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