Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Engaging Online Travel Shoppers Through Integrated Marketing
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December 1, 2011

For years, marketers have quoted John Wanamaker's adage, "Half the money I spend on advertising is wasted;the trouble is I don't know which half." Integrated marketing seeks to put Mr. Wanamaker's adage to pasture. HSMAI and Vizergy Whitepaper 

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