Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
insights - inspire marketing

2017

August

Knowledge Center 4 Things Hoteliers Need to Know About Mary Meeker’s 2017 Internet Trends Report

July

Knowledge Center Where Hotels are Increasing & Decreasing Marketing Investments

June

Knowledge Center Demand and ADR

April

Knowledge Center Changing Consumer Hotel Purchasing Patterns - Cost Implications

March

Knowledge Center Digital Marketing in the Digital Age: Chief Digital Marketing Officer Insights

Knowledge Center 17 Trends That Are Surprising Hotel CMO’s In 2017

January

Knowledge Center What Does 2017 Hold For Sales, Marketing, and Revenue Optimization Professionals?

2016

November

Knowledge Center Intermediation and the Digital Marketplace

October

Knowledge Center Will Direct-Book Strategies Impact OTAs?

July

Knowledge Center HSMAI Digital Marketing Smarticle: Pokémon Go…Please Stay!

Articles, advice, and insights from the HSMAI Digital Marketing Council


June

Knowledge Center HSMAI Digital Marketing Smarticle: Citations in 30 Minutes or Less: The Why, How, & What for Driving Hotel Revenue

Articles, advice, and insights from the HSMAI Digital Marketing Council


May

What Is Personalization?

March

Knowledge Center HSMAI Digital Marketing Smarticle: Using Facebook’s Insights Tool for Hospitality Marketing

Articles, advice, and insights from the HSMAI Digital Marketing Council


Why Personalization Matters

February

Knowledge Center Digital Disruptors

2015

December

Knowledge Center Digital Directions: Acquisition, Disruption, and Data Security

Knowledge Center 16 for '16: Predictions for the Year Ahead

Knowledge Center HSMAI Digital Marketing Smarticle: 7 Instagram Tips for Hoteliers

Articles, advice, and insights from the HSMAI Digital Marketing Council


Knowledge Center HSMAI Digital Marketing Smarticle: Working with Social Media Influencers: Tips From the Experts

Articles, advice, and insights from the HSMAI Digital Marketing Council


November

Knowledge Center HSMAI Digital Marketing Smarticle: Getting Started with Personalization

Articles, advice, and insights from the HSMAI Digital Marketing Council


October

Disruptors: Watching out for wearables

Preparing hoteliers for tomorrow, today

September

Knowledge Center Group Trends from the Hotel Management Company Perspective

June

Knowledge Center Rights of Publicity

Knowledge Center Boosting Your Brand Reputation

May

Knowledge Center Connecting with Guests Pre-Stay

Knowledge Center Putting a Value on Customer Experience

Knowledge Center The RM Triangle, Brand Proliferation, and the Need For Speed: Insights from Hotel Management Company Sales & Marketing Execs

March

Knowledge Center Personalization, The Sharing Economy and Integration: Insights from Hotel Chief Marketing Officers

February

Knowledge Center The Use of Twitter as a Marketing Tool

Knowledge Center AskHSMAI: How can I build a large and targeted email database?

Knowledge Center Content Marketing 101 For Hotels

January

Knowledge Center Experience Marketing Matters

Knowledge Center AskHSMAI: How can I get the best photos to use in my marketing?

Knowledge Center Sales, Marketing and Revenue Management in 2015: What to Watch

Knowledge Center Rich Media & Storytelling

2014

December

Knowledge Center Cost of Acquisition, Mobile, and Customer Behavior: Insights from Hotel Chief Digital Officers

November

Knowledge Center Analytics Implementation Checklist

October

Knowledge Center AskHSMAI Insight: How can I best leverage Facebook and Google?

Knowledge Center AskHSMAI Insight: Should my sales team be using social media to sell?

July

Knowledge Center AskHSMAI Insight: How can I use a blog to enhance my SEO efforts?

May

Knowledge Center A Dozen Top Trends And Challenges for Hospitality Marketers
Insights arising from the annual HSMAI Chief Marketing Officer Executive Roundtable 2014

March

Knowledge Center Real world use of Facebook tools for marketing

Hospitality Digital Marketing Podcast Episode 1, hosted by HSMAI Digital Marketing Council member Loren Gray


February

Knowledge Center Effective Storytelling

Joshua Johnson, Editor-at-Large, Matador Network, on how to tell your story.


January

Knowledge Center HSMAI Digital Marketing Benchmark Study Early Results

Knowledge Center eBusiness Planning for 2014

Knowledge Center What Lies Ahead for Sales, Marketing, and Revenue Management in 2014: Integration is Key

2013

November

Knowledge Center Complementing Brand Initiatives with Local Independent Digital Marketing

Knowledge Center 7 YouTube Best Practices for Hoteliers

Knowledge Center Best Practices for Video & Rich Media

October

Knowledge Center 7 Twitter Best Practices for Hoteliers

June

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Marketing Success Stories: Summer 2013, Part I

While it may seem that “if you build it they will come” might apply during good times, the fact is that good times bring increased competition and the need for even more creativity.

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March

Knowledge Center Leveraging the Digital Tool Box to Reach More Meeting & Event Planners

Knowledge Center 7 Facebook Best Practices for Hoteliers

February

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4 Steps to Successfully Deploy Your SEO Program

Excerpted from the HSMAI CHDM Study Guide. The Certified Hospitality Digital Marketer (CHDM) certification program, designed specifically for the hospitality industry, certifies candidates who are able to leverage their knowledge of the Internet marketing channel to maximize direct online channel revenues.

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January

2012 HSMAI Adrian Awards Gold Winners

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STR Lodging Industry Overview, January 2013

Presentation by HSMAI Americas Board Member Chris Crenshaw, Vice President Strategic Development, STR, at the HSMAI South Florida January meeting.

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Knowledge Center Online Satisfaction and Experience in the Hospitality Industry, Q3 2012: An iPerceptions & HSMAI Special Report

Report Finds That Search Engines Trump Brand Loyalty as the #1 Way Travelers Visit Hospitality Websites


Knowledge Center The Changing Face of the Digital Marketplace

2012

December

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Best Practices for an Optimum Revenue-Generating Website

Excerpted from the HSMAI CHDM Study Guide. The Certified Hospitality Digital Marketer (CHDM) certification program, designed specifically for the hospitality industry, certifies candidates who are able to leverage their knowledge of the Internet marketing channel to maximize direct online channel revenues.

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November

Knowledge Center How to Divvy Up Your Digital Marketing Resources: A Practical Guide for Allocating Your Resources

A panel of HSMAI subject matter experts at the 2012 International Hotel, Motel + Restaurant Show lead a lively discussion about the definition of digital marketing, how to develop a strategy, and how to allocate your resources against that strategy in a session called “How to Divvy Up Your Digital Marketing Resources: A Practical Guide for Allocating Your Resources.” 


September

Knowledge Center Online Satisfaction and Experience in the Hospitality Industry

August

Knowledge Center Hilton HHonors, ‘Experiences Worth Sharing’ Campaign

HSMAI Adrian Awards 2012 American Express Loyalty Award Honoree


Cindy Estis Green on Optimizing Your Distribution

July

Location-based marketing starts with basics

On a recent webinar hosted by the Hospitality Sales and Marketing Association International, social-media marketing experts said location-based marketing should be a critical part of a hotel’s online strategy.


May

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HSMAI Insight: The Mobile Marketing Plan for Hoteliers

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March

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HSMAI Announces Certified Hospitality Digital Marketer (CHDM)

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2011

December

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HSMAI Insight: Guest Reviews Innovation Study

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July

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What is Loyalty?

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May

Knowledge Center Delivering Results Online

March

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Delivering Social Networking Results: HSMAI University Webinar Recap

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January

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Facebook is the best social media channel for hotel marketing...

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2010

December

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ROI, Baby! Insights from Google's Analytics Evangelist

An interview with Avinash Kaushik

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May

Knowledge Center Internet Marketing Made Simple: A Guide for Revenue Managers

April

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Innovation and Hospitality

Video interview with trend analyst Michael Tchong

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Michael Tchong to delivery Resort Summit Keynote

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February

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HSMAI Resort Best Practices Initiative Adds New Resorts

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2009

December

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New White Paper, Web 3.0: Emerging Insights for Travel Marketers

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Success Stories: Tourism BC

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November

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Strategically Aligning for Success in 2010 and Beyond

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Mobile Marketing: The New Frontier

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