Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
insights - optimize revenue

2017

January

Knowledge Center What Does 2017 Hold For Sales, Marketing, and Revenue Optimization Professionals?

2016

July

Knowledge Center Chief Revenue Officer Insights: The Management Company Perspective

June

Knowledge Center Think of inventory as a precious asset v. a perishable commodity

Discovering Issues Impacting Performance

Leveraging technology and online channels to reach meeting planners

April

Key Elements of Reports

Key Metrics of Success

March

Groups & Total Hotel Revenue Management

Knowledge Center Data Visualization Demystified

February

Understanding Ancillary Revenues by Segment

2015

December

Knowledge Center 16 for '16: Predictions for the Year Ahead

June

Knowledge Center How guests choose hotels during online booking

Knowledge Center Chief Revenue Officers On: The War on Talent, Technology, and Time

Driving Revenue Through Digital and Social

March

Knowledge Center Revenue Management Incentive Plan Design

February

Knowledge Center Reservations Staff is Key to Diving Direct Channel Bookings

January

Key Areas to Watch for Revenue Management in 2015

Knowledge Center Sales, Marketing and Revenue Management in 2015: What to Watch

2014

November

Knowledge Center Through the Looking-Glass: The Revenue Manager's Adventure into Sales & Marketing

Knowledge Center Revenue Management for the Busy Executive

October

Knowledge Center Commercial Revolution – An Era of Opportunity for Revenue Leaders

September

Knowledge Center Ten Surprising Trends in Revenue Management

July

Knowledge Center CRME Spotlight Interview: Scott Pusillo

Upselling with Mobile

June

Attracting The Right Mix of Business

Knowledge Center CRME Spotlight Interview: Kent Duncan

Current Group Decision Processes

May

Knowledge Center CRME Spotlight Interview: Chinmai Sharma

Knowledge Center Total Customer Segment Profit Optimization

April

Knowledge Center To remain profitable, a new revenue strategy is needed

March

Revenue Management Recommended Reading Resources

Knowledge Center Moving to Dynamic Pricing

January

Knowledge Center What to expect from 2014: A view from the HSMAI Revenue Management Board

Knowledge Center What Lies Ahead for Sales, Marketing, and Revenue Management in 2014: Integration is Key

2013

November

Knowledge Center Revenue Management – The Road to CEO

September

Knowledge Center Take it Further…Total Hotel Revenue Management

July

Knowledge Center Testing v. Shooting in the Dark

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Ask HSMAI Insight: Fostering Collaboration Between Sales & Revenue Management

A collection of HSMAI resources geared toward this hot topic.

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June

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The Evolving Dynamics of Revenue Management Case Study: Departmental Organization

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation

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May

Knowledge Center The Pricing Puzzle: Putting the Pieces Together

Knowledge Center How Effective is Your Revenue Meeting?

Knowledge Center Finding an Optimal Pricing Approach

Knowledge Center The Evolving Dynamics of Revenue Management Case Study: Forecast For Different Objectives

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


April

Knowledge Center Social Media and its Growing Importance to Revenue Management

Knowledge Center The Evolving Dynamics of Revenue Management Case Study: Total Hotel Revenue Management

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


Knowledge Center Data transformation key for revenue managers

Top 10 Reasons to Attend the 10th HSMAI Revenue Optimization Conference (ROC)

March

Knowledge Center The Evolving Dynamics of Revenue Management Case Study: Strategic Pricing

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


Knowledge Center Taming the Wild West of Revenue Management

Knowledge Center The Evolving Dynamics of Revenue Management Case Study: Forecasting Accuracy

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


February

Knowledge Center The 3-C’s of Revenue Management Education

Knowledge Center Top Revenue Management Initiatives to Drive Performance in 2013

The Evolving Dynamics of Revenue Management Case Study: Discounting

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


The Evolving Dynamics of Revenue Management Case Study: Ancillary Revenues

Excerpted from The Evolving Dynamics of Revenue Management, published by the HSMAI Foundation


January

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STR Lodging Industry Overview, January 2013

Presentation by HSMAI Americas Board Member Chris Crenshaw, Vice President Strategic Development, STR, at the HSMAI South Florida January meeting.

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2012

December

Knowledge Center Top 10 Things You Should Know From "Distribution Channel Analysis: A Guide For Hotels"

Groundbreaking report from AH&LA and STR, published by the HSMAI Foundation


Knowledge Center Keeping Up With Revenue Management Trends – Prepare Your Strategy for What’s Next!

A look at what trends will continue or emerge in revenue management in 2013. 


November

Knowledge Center From Math to English: The RM Guide to Getting Everyone On Board

Successful leadership in revenue management requires you to break down math into clear metrics in order to persuade your audience of the value of the data.


October

Knowledge Center Business Acumen will Lead Hotels to Total Hotel Profit Optimization

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HSMAI New York Chapter Revenue Management Insights 2012

Analysis of current revenue management challenges and opportunities from Beverly Ramsook, VP, Revenue Management & Distribution, Dehihan, presented at the HSMAI Greater New York Chapter September 2012.

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Knowledge Center Emerging, evolving channels could benefit ADR

September

Knowledge Center Centralized vs. Property Revenue Management, A Growing Opportunity

Knowledge Center Optimizing DIDO (Data In Data Out)

Knowledge Center Understanding and Optimizing the Distribution Landscape: Dig Deeper for the Big Wins

August

Knowledge Center The Ever Evolving Distribution Landscape – A Focus on Emerging Channels

Knowledge Center Starting Down the Road to Total Revenue Management

Cindy Estis Green on Optimizing Your Distribution

May

Knowledge Center Thinking out of the Box

April

Knowledge Center An Accurate Forecast May Not Be Enough

March

Knowledge Center The Secret Pricing Formula that You Should Know!

February

Knowledge Center Revenue Management Core Competencies for Success

Knowledge Center Top Revenue Management Initiatives for 2012

Knowledge Center Top Revenue Management Initiatives for 2012

2011

December

Knowledge Center The Future is Now

Knowledge Center Revenue Management Leaders Identify Opportunities & Challenges for 2012

Knowledge Center Navigating the Distribution Landscape

October

Knowledge Center Elevating the Role of Revenue Manager

September

Knowledge Center The Hotel Value Proposition

August

Knowledge Center Getting the Most Out of the Data You Have

July

Knowledge Center You Can't Manage What You Can't Measure -- Measuring Your Success in Revenue Management

May

Knowledge Center Who are my "true"competitors?

April

Knowledge Center Revenue Management for the Independent Hotel: Making the Most of Your Channels

March

Knowledge Center Business Intelligence in Hotels: A Teenager Seeking Its Identity

February

Knowledge Center Revenue Management for Today & Tomorrow: 10 Questions to Consider

2010

December

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Best Practices for Your Online Distribution & Marketing Strategy

By Jay Hubbs, Director Hotel Supplier Relations, Expedia Partner Services Group / Hotwire and member of the HSMAI Revenue Management Advisory Board

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November

Knowledge Center Focus on Profit

October

Knowledge Center Hospitality Market Segmentation

September

Knowledge Center Revenue Management: Shift from Analyst to Strategist

August

Knowledge Center Mining Loyalty Gold

July

Knowledge Center Using Data to Drive Revenue Management Decision Making

June

Knowledge Center How do I find the "PERFECT" transient price?

May

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Pricing and Hotels

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Knowledge Center Internet Marketing Made Simple: A Guide for Revenue Managers

Knowledge Center Revenue Management Automation: Luxury or Necessity?

April

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Video Interview with Kathleen Cullen: The Evolving Dynamics of Revenue Management

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Knowledge Center Selling Value Over Price

Knowledge Center Taking Advantage of Competitive Intelligence Tools -- Does your hotel have a competitive intelligence champion?

Knowledge Center Career Path of the Revenue Manager

March

Knowledge Center How about a "race to the top" for 2010-2011?

Knowledge Center Total Revenue Management

February

Knowledge Center Summary: Communicating Revenue Management Strategies to Owners

Knowledge Center Communicating Revenue Management Strategies to All Key Stakeholders

January

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Top 10 Revenue Management Opportunities for 2010

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Top 10 Revenue Management Best Practices

Key Points Summary - Top 10 Revenue Management Best Practices

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Top 10 Tips for Maximizing 3rd Party Internet Opportunities

Key Points Summary - Top 10 Tips for Maximizing 3rd Party Internet Opportunities

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2009

December

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Breaking down demand and ADR for the rest of 2009 | By Mark V. Lomanno

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