Sales & Marketing Blog Posts
8 Ways to Mobilize Influencers to Promote Your Hotel Brand | ReviewPro Blog — September 18, 2017
In today's digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, we'll focus on influencers who they are, where to find them and how to mobilize them to promote your hotel brand. Influencers are people who post content online that influences the impressions, decisions and behavior of a large number of people. Content can be negative, positive or a mix of both types.
Ryanair Could Suffer Considerable Damage to Its Friendly New Image From Mass Cancellations | skift.com - Transport — September 18, 2017
Ryanair Holdings Plc risks reviving its image for predatory customer service with a move to scrap hundreds of flights through the end of October because of poor planning. The shares fell nearly 5 percent. Europe's biggest discount airline, which had previously treated its customers like a captive audience for hard-selling an array of products and services on board, has portrayed a kinder, friendlier image in recent years with the goal of wooing more lucrative passengers. Those efforts threaten to be undone by the cancellations that could leave hundreds of thousands of passengers in the lurch.
Why Travel & Hospitality Brands Can't Ignore the Power of LinkedIn Pulse for B2B Marketing | Hotel Online — September 18, 2017
As a hotel or travel brand, if you're not focusing your attention on LinkedIn Pulse, you're missing out on a potentially huge opportunity and audience. In April 2017, LinkedIn reached an impressive milestone, as it confirmed over 500 million people use its professional social network. Yet the platform often doesn't enjoy the same level of affection nor respect as other, seemingly more trendy networks such as Facebook, Twitter and Instagram.
Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait | skift.com - Hotels — September 18, 2017
InterContinental Hotels Group (IHG) finally has a name for its new midscale hotel brand that it announced in June: Avid Hotels. IHG CEO of the Americas, Elie Maalouf, spoke to Skift about the new brand, the chain's 13th, and described it as championing the everyday traveler at an everyday price, and catering to a $20 billion market of more than 14 million travelers.
A picture is worth a thousand words, but your brand's Instagram account is worth so much more | Tnooz — September 18, 2017
While freediving off the North Shore of Oahu, Ocean Ramsey reaches for the fin of a 17-foot great white shark. She doesn't panic. Instead, she calmly glides alongside the giant fish before swimming back to the surface and doing it all over again. Ramsey isn't stranded, nor is she distressed. She loves swimming with sharks, and if Instagram is any barometer, her fans and followers love seeing Ramsey in her element too.
These Are the Factors that Contribute to the Success of Soft Brands | Lodging Magazine — September 18, 2017
A flurry of entrants to the hotel market's soft brand space in recent years has raised questions as to its enduring viability. Is this shift in the brand landscape warranted? And how does performance in these soft brands compare to that of their more traditional, hard brand counterparts? To begin to answer those questions and more, we first must understand what constitutes a soft branda segment's whose very name suggests an indefinable blurring at the edges. While STR does not categorize brands as either soft or hard, a useful framework was offered by The Highland Group consultancy, which describes soft brands as individualized hotels that give owners and operators the opportunity to affiliate with a major chain distribution while retaining their unique design, name, and orientation. This definition is distinct from that of both boutique brands and lifestyle brands.
Managing the evolution of wellness in the world of hospitality | Ecole hÃ´teliÃ¨re de Lausanne (EHL) — September 18, 2017
In an increasingly complex environment, where the term wellness has now been diluted to cover everything from the provision of an athletics concierge to medical treatments, owners and asset managers require advice to help focus their investment on the most appropriate services that will enhance their existing offering.
Wego brings in another new investor | Tnooz — September 18, 2017
Wego.com has picked up more funding from another Middle East venture firm as it looks to expand its metasearch model across the region. Its latest round brings Middle East Venture Partners on board. MEVP looks at early and growth stages of innovative companies and has $120 million of assets under management.
How to Turn One Hotel Content Idea into a Dozen | Hotel Speak... Talking Hotels — September 18, 2017
For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term commitment and one that requires near-constant attention and care in order to see results. If you're feeling uninspired and are struggling to come up with new ideas, we've got a handy technique you can use to get your creative content juices flowing. All you need to begin is one big and broad idea, theme or topic we'll explain how you take that and turn it into multiple original and distinctive pieces of content.
Evaluating Spa Trends for Profitability and Longevity | Hotel Business Review by hotelexecutive.com — September 18, 2017
In the midst of managing the day-to-day operations, hotel and spa owners and managers must constantly look forward and evaluate how to increase efficiency and profitability. As you balance overseeing current business and forecasting for the future, you are faced with the challenge of considering what changes will bring the most benefit to your organization. For spas, keeping watch of the latest trends in the spa industry and making relevant changes to your facility, treatment menu and customer service practices are important for success. But how do you know which trends and latest innovations will bring that success, and which ones may not be worth their return on investment?