Sales & Marketing Blog Posts
Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy | Expedia Media Solutions - Blog — November 21, 2017
Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. These questions are also at the core of our Innovation Lab at Expedia, where they test new technologies like eye tracking and electromyography (EMG) technology to uncover how travelers engage with our sites and content throughout the purchase journey.
A Step-by-Step Guide for Your RMS Purchase | The Rainmaker Hospitality and Gaming Blog — November 21, 2017
The recent developments in revenue management system capabilities have made them more advanced than ever before. Today, we're able to do intricate calculations at the click of a button that used to take hours of manual work. Dynamic pricing, revenue optimization, inventory management, and yield management are all ingrained in most of the revenue management solutions on the market. With all the features and improvements available, choosing the right RMS system for your property is more complicated than ever. How will you know where to start? Here are a few expert tips on how to choose the right RMS the first time.
What Booking.com's marketing budget shift means for hotels and the digital advertising landscape | Travel Tripper Blog — November 21, 2017
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend. One official reason? According to Skift, Priceline Group is evaluating whether their significant investment in performance-based efforts, like Google AdWords (they spent $3.5 billion in that arena in 2016) and hotel listings on TripAdvisor and Trivago, really help... The post What Booking.com's marketing budget shift means for hotels and the digital advertising landscape appeared first on Travel Tripper.
In NYC, How What's Trending Influences the Hotel Stay | hotelbusiness.com — November 21, 2017
The editorial staff is back from HX: The Hotel Experience and BDNYboth held at NYC's Jacob Javits Center earlier this month. And, as we do every year, we walked the show floors not only to meet with manufacturing partners, but also to take in a holistic view of what's trending. It's like a quick visual assessment of where we are and where we're heading in the hotel industry.
Stop Selling A Commodity And Start Marketing Your Brand | The Blue Magnet Blog — November 21, 2017
Blue Magnet Interactive is honored to have our hospitality digital marketing blog named one of the Top 25 Essential Hospitality Blogs by ManagerSkills.org. Our team has worked hard over the past ten years to craft a unique voice for our writing, so it is exciting to see our work recognized in various publications such as this. It is an affirmation of our progress to further differentiate our company from the sea of other agencies, all purporting to offer the same digital marketing insights. Fortunately, there is an excellent, guiding question that we can now ask ourselves to keep us forever striving for that unique voice: If the label fell offwould people know it was you?
11 Tactics B2B Marketers Should Be Thankful for | KoMarketingAssociates — November 21, 2017
Being the week of Thanksgiving, it's only right that we take the time to think about some of the tactics that we're most thankful for within the B2B industry. It's the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year.
Direct Mail: How to Succeed in a Digital Era [Infographic] | MarketingProfs — November 21, 2017
The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail Barcode, which allows marketers to follow every piece to a prospect's mailbox. And the CPA (cost per acquisition) can be just slightly above that of email.
How to Use Color to Supercharge Your Hotel Marketing | Are Morch – Hotel Blogger & Social Media Manager — November 21, 2017
Hotels can color and feng shui to supercharge their Hotel Marketing. Protection, good luck, wisdom, and fertility are the main feng shui energies brought by the symbol of the elephant into any space, be it home or office. Many Hotels also combine towel swans in combination with red to symbolize love.
Analytics = brilliance | The Analytic Hospitality Executive | SAS — November 21, 2017
I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest enormous amounts of TV and digital data to create meaningful customer segments and truly targeted ads. This new analytics platform will elevate their business and position in the market.
More Supply and Demand: A Look at the Economy Hotel Landscape | Lodging Magazine — November 21, 2017
Economy hotels make up one of the seven chain-scale segments defined and benchmarked by STR. These chain scale segments are based primarily on annual achieved ADR (average daily rate), and when excluding the independent segment, economy falls at the bottom of the list in terms of pricing. However, when it comes to market share, this segment is very well represented, boasting more than 10,000 properties and over 780,000 rooms in the United States. The economy ... The post More Supply and Demand: A Look at the Economy Hotel Landscape appeared first on Lodging.