Sales & Marketing Blog Posts
Beyond the traditional way of innovating in the hospitality industry | Ecole hÃ´teliÃ¨re de Lausanne (EHL) — September 20, 2017
Innovations form a significant backbone to an organization's ability to secure a competitive advantage. While historically we attribute much of that innovation potential to product, process or service innovations, a study conducted by KPMG in 2015 revealed that three out of four executives believe their company's future competitive advantage would be challenged by a competitor's business model innovations (BMIs).
Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma | skift.com - Destinations — September 20, 2017
Florida's tourism industry is in full-on recovery mode after Hurricane Irma struck a paralyzing blow to much of the state last week. The first hurricane to make landfall in Florida in nearly 12 years, Irma forced some destinations such as the Florida Keys to tell travelers to postpone trips because of damage to key tourism infrastructure. Other cities have already recovered, making the task of marketing to tourists from a statewide perspective complicated.
Video: IHG reveals new midscale brand 'avid' | hotelmanagement.com.au — September 20, 2017
InterContinental Hotels Group (IHG) has finally revealed its new midscale brand will be called avid'. First introduced to owners at the IHG Americas Conference in June, the company says avid hotels is franchise ready beginning today, officially marking the start of licensing in the United States for the highly-anticipated new brand. IHG says more than 150 owners have already expressed interest in the brand demonstrating the strong demand and great potential for avid hotels in this market segment, which will initially debut in the company's largest market, the United States
New Kiwi survey reveals what guests want in New Zealand | hotelmanagement.com.au — September 20, 2017
It seems Kiwis have particular tastes when it comes to their preferred hotel comforts when away from home, according to a recent national survey conducted by an award-winning Queenstown 5-star property. The Rees Hotel, in preparation for launching its new luxury Rees Residences, wanted to gauge what former guests thought and surveyed 5000 previous guests, who didn't hold back on their feedback. So often we think we know what people want, but when you actually go to the market you actually find out and some of the results were surprising, says The Rees Hotel General Manager, Mark Rose.
Travelodge Sydney Airport launches Australia's first 'silent check-out' | hotelmanagement.com.au — September 20, 2017
The new Travelodge Hotel Sydney Airport has launched a new silent check-out', whereby guests without having to utter a word, from the moment they wake up to when they step on the airport shuttle bus. First, the hotel team will provide guests with a special clock created by tech geniuses Sensorwake. It's the world's first Olfactory Alarm Clock and promises a perfumed, enlightened and melodious wake-up. Guests simply program the clock before bed and, hey presto, the delicious smell of bacon-y goodness (or brewing coffee, for those who prefer it) will rouse them.
Priceline May Be Spending Less on Trivago and Changing Hotel Metasearch Dynamics | skift.com - Digital — September 20, 2017
The Priceline Group, which accounted for 43 percent of hotel-search site Trivago's revenue in the first nine months of 2016 might be pulling back on digital advertising in such hotel-metasearch platforms. Trivago recently appears to have suffered a relative loss in advertising spend by Priceline Group-owned Booking.com, in particular.
Booking.com: Swiss hotel industry wins support from parliament | hotelmarketing.com — September 20, 2017
In line with the Senate, the House of Representatives overwhelmingly approved a proposal demanding that Swiss hotels will be allowed to offer lower prices for their accommodation on their websites than online travel fare aggregators, including Booking.com. The government, which came out against the motion, now has to submit a bill which will be discussed in parliament at a later stage.
Examples of travel brands using content marketing successfully | hotelmarketing.com — September 20, 2017
While creating high-quality content is great, if your travel business must succeed online you must develop an easy-to-implement content plan, coupled with social media marketing for some powerful signals that Google can't resist. Are you prepared for the ever-changing trends in the travel industry? The truth is, this can be a big challenge for travel companies and marketers.
Article: Listen In: Understanding the Challenges of Cross-Channel Attribution | eMarketer — September 20, 2017
In the latest episode of eMarketer's \"Behind the Numbers\" podcast, analyst Lauren Fisher discusses attributionand why so few marketers are truly able to track the effect of their messaging across multiple channels.
Stay and play at Sydney airport | Travel Editor's Desk by wego — September 20, 2017
For those lucky to be transiting Sydney, the new Mantra Hotel a short walk from Sydney Domestic T2 and T3 terminals makes a welcome addition to the airport precinct. This is a hotel designed with travellers in mind from the fast, free wifi in the lobby and good number of USB slots and power points in the rooms, to the 24-hour reception, express check-out, internet kiosk and airport digital screen updates.