Sales & Marketing Blog Posts
MIND THE (GENDER PAY) GAP | The Shift - by LE Miami — June 22, 2018
Women dominate every aspect of the travel industry bar one: the very top. Nearly two-thirds of all travel employees are female, a proportion that gets even higher if the hospitality sector is taken into account. However, once you start peeking into boardrooms at the world's most glittering travel companies, women become an endangered species.
Tips and Tricks to Attract Foreign Guests to Your Property | Hotelogix Blog — June 22, 2018
According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel industry's share marked at 33%. Hotel industry is a crucial stakeholder in the travel ecosystem and its share is going to grow as the global travel market is also expected to expand. And as a hotelier, you must do everything possible to attract more international hotel guests to your property.
Ctrip partners with iClick to help international brands target Chinese consumers | Tnooz — June 22, 2018
China's online travel giant Ctrip has agreed a new partnership with Hong Kong-based iClick Interactive Partners to make it easier for international travel brands to target Chinese consumers. Ctrip is one of China's largest OTA with a user membership of 300 million people and this database will be used by iClick's online technology platform to create more personalised marketing campaigns for Chinese outbound travellers.
QOTW: Something about taking a bold step to be different | PhocusWire — June 22, 2018
This strategic direction makes us more accountable for the quality of our products than if we remained just another intermediary. Quote from Johannes Reck, CEO of GetYourGuide, in an article on PhocusWire this week. GetYourGuide tries the vertically-integrated strategy in activities race The Germany-based online travel agencies for tours, activities and attractions have been fairly predictable in its ten-year history as a startup-cum-established player.
Video: Iceland Denies Overtourism as Europe Searches for Solutions | skift.com - Destinations — June 22, 2018
European destinations such as Barcelona, Dubrovnik, and Venice are suffering under the weight of overtourism as summer travel is underway. But Iceland, a country that had nearly five times more tourists than residents last year and helped start the global conversation on overtourism, insists it's not stretched too thin for now.
Study shows evolution of Google real estate for travel searches | PhocusWire — June 22, 2018
Consumers looking for travel products on Google are now faced with fewer \"organic blue links\", with space given over to the search giant's own tools and services. That's the conclusion of a major study by Searchmetrics into the results thrown back at users when looking for hundreds of different travel-related queries.
9 must-watch travel marketing trends | PhocusWire — June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats.
How Travelport Is Embracing Blockchain | skift.com - Travel Services — June 22, 2018
Blockchain fever seems to have subsided somewhat in recent months, although big players across the travel industry are still experimenting with the technology.
VIDEO: The Middle East's young and adventurous digital travel market | PhocusWire — June 22, 2018
There are 50 million more people in the Middle East than in the U.S. - making it a target for travel companies both within and outside the vast region. Furthermore, it is one of the still fairly untapped online travel markets compared to the sector that has evolved over 25 years in North America.
Hotel associations welcome NSW State Budget | hotelmanagement.com.au — June 22, 2018
The two major hotel associations have welcomed this week's New South Wales State Budget. Accommodation Association of Australia (AAoA) CEO, Richard Munro, said employment in the accommodation industry will be stimulated by the NSW Government moving to lift the payroll tax threshold from $750,000 to $1 million by 2021/22.