Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Are your landing page conversion rates outperforming the standard in travel? | Tnooz — April 28, 2017

If you've ever been curious about how well your landing pages are converting when compared to your peers, the conversion experts at Unbounce apparently have the answers. In travel, any landing page that converts above 19.7% percent is said to be a winner. Conversion rates above that amount are performing better than 90% of competitors' pages....

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Expedia boosted by HomeAway performance in first financials of 2017 | Tnooz — April 28, 2017

Expedia Inc has bumped its revenue up by 15% year-on-year in the first quarter of 2017 to $2.2 billion across the group. The best performing business units within the company, in terms of revenue growth between Q1 2016 and 2017, were Trivago and HomeAway with 62% and 30% respectively....

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TV Advertising in the Digital Age | Adobe Digital Marketing — April 28, 2017

I know what (most) of you are thinking. What in the world is TVE and OTT!? TVE: TV Everywhere OTT: Over-the-top content Let's translate these terms from marketing jargon to real-life English. Once upon a time, people, just like you and me, had to go home and sit in front of a \"cable plugged into the wall\" TV if they wanted to watch the tube. I'm referring to those hideous, cardboard box looking things straight out of an episode of \"I Love Lucy.\" That was sooo 1950. Traditional TV is fading. Digital/cross-device consumption is in....

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Fueling the Experience Business | Adobe Digital Marketing — April 28, 2017

Digital has disrupted the way consumers engage with brands, and people's expectations are at an all-time high. Brands own each and every moment of interaction with their customers, and over time, only exceptional experiences lead to long-term relationships. Creating experiences that drive brand loyalty is very much the focus of Adobe Experience Cloud, which we announced at Adobe Summit last month....

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Smarter Travel Agents, Emerging Markets and More - Skift New Luxury | skift.com - Travel Services — April 28, 2017

Skift has expanded its scope of coverage into various sectors of travel, and we are now looking at the business of modern luxury travel. Last week we brought you two stories that looked at luxury from a different angle, and today we're back with more coverage of the sector, with multiple new original stories, as well as ones from our partners at Jing Daily leading authorities on the habits of Chinese travelers as well as Bloomberg (you don't need to ask)....

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Expedia Looks to Trivago and HomeAway to Propel Future Growth | skift.com - Digital — April 27, 2017

Trivago, Egencia and HomeAway are clearly the up-and-coming business units within the Expedia Inc. arsenal and officials didn't try to contain their exuberance for the brands' performance and projected trajectories. Speaking during Expedia's first quarter earnings call Thursday, CEO Dara Khosrowshahi said paid channels meaning Google, Facebook and metasearch, for example are increasing their share of the travel audience, and metasearch is the fastest-growing part of the mix....

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HOLA Day 2: Panelists say disruptors can be tamed | hotelnewsnow.com Featured Articles — April 27, 2017

After spending Tuesday talking about uncertainties facing the industry, speakers on Wednesday focused more on dealing with the disruptions hoteliers must overcome, including political unrest and aggression, fluctuating currencies, and home-sharing services such as Airbnb. The main message, summarized well by Paul Sistare, founder and chairman of Brazil-based Atlantica Hotels International: We're trying to get through these little annoyances. I recall a famous quote by Winston Churchill: If you're going through hell, keep going.' Brazil has felt the worst pain because it has been in an economic recession since 2014. However, there are positive signs for most of the rest of the Latin America region....

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Grab your camera, the robe wars have started | hotelnewsnow.com Featured Articles — April 27, 2017

We lived through the hotel bed wars without personally caving to purchase that Westin Heavenly Bed for our homes. We made it out of the hotel shower wars relatively unscathedthough every time I go to Las Vegas and see one of those weird glass-shower-in-the-middle-of-the-room-with-no-doors designs, I cringe. Now it's time to tighten those belts a little more because we're about to face the robe wars....

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Corporate Travel Leaders Try to Change the Conversation - Skift Corporate Travel Innovation Report | skift.com - Travel Services — April 27, 2017

After talking to quite a few travel technology executives at the Association of Corporate Travel Executives (ACTE) conference earlier this week in New York City, a few trends emerged surrounding how travel management companies are trying to push innovation forward in the ecosystem. The pace of change, many admitted, has been slow and arduous....

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Why Do IoT Companies Keep Building Devices with Huge Security Flaws? | harvardbusiness.org — April 27, 2017

Earlier this year an alarming story hit the news: Hackers had taken over the electronic key system at a luxury hotel in Austria, locking guests out of their rooms until the hotel paid a ransom. It was alarming, of course, for the guests and for anyone who ever stays at a hotel. But it came as no surprise to cybersecurity experts, who have been increasingly focused on the many ways in which physical devices connected to the internet, collectively known as the internet of things (IoT), can be hacked and manipulated. (The hotel has since announced that it is returning to using physical keys.)...

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