Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Big Data Doesn't Require Big Dollars | CFO Magazine — December 12, 2017

By now every CFO understands the value of big data. Big data allows organizations to obtain valuable insights to close sales, reduce operating expenses, avert cyber attacks, and asses business tactics.The goal is to process massive amounts of information to make more informed, rapid decisions. Hindering that objective is the accelerating growth of data. As data volume continually expands, the cost to extract value from this storehouse of business intelligence expands with it. The Internet of Things (IoT) alone is expected to produce 600 zettabytes (ZB) of data by 2020, up from 145 ZB in 2015. One ZB is equivalent to the amount of data stored in 250 billion DVDs, or about one billion terabytes....

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Hotel Metro Stockholm AB takes control of online distribution with SiteMinder | SiteMinder Blog — December 12, 2017

Hotel Metro Stockholm AB, a 66-room hotel in Vastberga, Sweden, offers three-star accommodation just two kilometres from Stockholm Old Town. With newly renovated rooms, a summer terrace, sauna, and breakfast buffet, Hotel Metro Stockholm AB offers a good value European hotel to all travellers....

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Four Ways Hotel Owners Can Best Leverage Revenue Management | skift.com - Hotels — December 12, 2017

Over the past few years, the practice of revenue management has evolved beyond simple and tactical approaches for managing guest rooms and pricing alone. Automation and the processing power of the advanced analytics embedded in machine learning has played a key role in how revenue management has evolved to provide hotels with proven results. Hotels using automated revenue management have experienced immediate improvements in average daily rate (ADR), occupancy and shoulder night revenue, as well as overall advancements in revenue-driven processes, technologies and the people who manage them....

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Following Hurricane Maria, Puerto Rico Declares Itself Open for Tourism | hotelbusiness.com — December 12, 2017

Three months after Hurricane Maria, Puerto Rico is open for tourism, according to The Puerto Rico Tourism Company (PRTC). While much of the island is still rebuilding, all airports are fully operational, with approximately 70 flights per day across 27 different major commercial airlines. Furthermore, more than 75% of hotels are operational The post Following Hurricane Maria, Puerto Rico Declares Itself Open for Tourism appeared first on Hotel Business....

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The Future of Luxury for Overstimulated Millennials Looks Serene | skift.com - Travel Services — December 12, 2017

The concept of luxury for an overstimulated generation is starting to look a lot like the serenity provided by nature. Millennials are turning to experiences that encourage silence, a disconnection to technology, and reintroduction to the outdoors nature as the ultimate luxury. And everyone from major hospitality brands to entrepreneurs are answering the demand. For a new generation of affluent mobile workers, luxury looks more like Livingston Manor Fly Fishing Club (LMFFC),...

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Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend | skift.com - Travel Services — December 12, 2017

The luxury sector is experiencing a growing trend towards cross-industry collaborations between fashion, hospitality, accessories and auto brands, and today we're looking at one such activation that blends not only industries but cities. One of Barcelona's newest boutique luxury properties The Corner Hotel partnered with Seagram's Gin to bring quintessential New York experiences to its local community and guests....

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How a Hotel Stay Can Make You Feel Better | skift.com - Travel Services — December 12, 2017

Can a hotel room make you healthier? The jury is still out, but judging from some recent experiments, there may be more than a nugget of truth to the idea. Delos, which pioneered the term wellness real estate, introduced the concept of an uber-healthy hotel room at the MGM Grand in Las Vegas, Nevada back in 2012. It is now bringing its Wellness Rooms to the Four Seasons Los Angeles at Beverly Hills. At the same time, Swissotel is expanding its own version of a healthy room. In all cases, the idea is to incorporate health-boosting technologies and ambient design elements to improve wellness....

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The Increasing Investment in Account-Based Marketing [Interview] | KoMarketingAssociates — December 12, 2017

The 2017 State of Account-Based Marketing Survey from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel....

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United States Becomes a More Popular Destination for Europeans | Lodging Magazine — December 12, 2017

European online travel agency eDreams ODIGEO released the trending destinations for 2018, revealing that the United States has jumped to the second most popular country for European travelers, up from ninth place in 2016. Four U.S. cities make the Top 25 Most Trending Travel Destinations for Europeans in 2018: San Francisco in second place with 158 percent growth in flight passenger arrivals; Miami in 13th with 93 percent growth; Los Angeles in 14th with 99 percent growth; and New York in 22nd place with 76 percent growth....

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There's a Gender Gap in Internet Usage. Closing It Would Open Up Opportunities for Everyone | harvardbusiness.org — December 12, 2017

We have all heard about a gap when it comes to participation of women in the tech industry. Facebook, Google, and Apple have 17%, 19% and 23% women in their technology staffs, respectively. Multiple surveys, such as the The Elephant in the Valley, have documented systematic discrimination against women. And there's a continuous barrage of news stories regarding the challenges that women face across a raft of iconic Silicon Valley firms. No more than a quarter of U.S. computing and mathematical jobs are held by women, consistent with the data that around 26% of the STEM workforce in developed countries is female. In developing countries, those differences are even greater....

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