Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

UK holidaymakers 'booking direct' through hotel websites more than doubled over last decade. | 4hoteliers.com — August 16, 2017

Almost two fifths (37%) of UK holidaymakers plan to book their holiday accommodation directly with hoteliers this year, more than double on ten years ago when 17% booked direct, online travel agents are the preferred booking method (52%) for international holidaymakers, followed by traditional travel agents (22%) and booking direct (17%). Key drivers for booking direct for UK holiday makers include cheaper prices (62%), special benefits offered only to direct bookers (39%) and easier booking experiences (37%). Special offers for direct bookings and lower prices are luring British holidaymakers to book directly through hotel websites, finds Barclays Corporate Banking....

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GDPR - Four Letters and a Headache | Hotel Speak... Talking Hotels — August 16, 2017

Just when we were getting used to the Data Protection Act 1998, along comes its replacement, the General Data Protection Regulation. It is designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens' data privacy and to reshape the way organisations across the region approach data privacy....

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Using Art to Bridge Age Gaps Among Guests | Lodging Magazine — August 16, 2017

As the tension between millennials and baby boomers dominates the media, it's easy to believe that there are no similarities between the generations. However, there is a significant trend affecting the groups: both baby boomers and millennials have been bitten by the travel bug. According to the 2017 AARP Travel Trends Survey, 99 percent of baby boomers will take at least one leisure trip this year, with an average of five or more trips expected throughout the year. Meanwhile, millennials are notorious for prioritizing travelaccording to the 2016 Millennial Brief on Travel & Lodging report from FutureCast, millennials currently spend more than $200 billion annually on travel....

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Free pancakes and personality: How to make $1 milllion with an exit intent message | Triptease Blog — August 16, 2017

We're on the edge of our seats at Triptease towers. That's because one of our hotel partners is about to hit a huge milestone, becoming the first to reach a cool $1 million in revenue from a single exit intent message campaign....

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Is Tesla Really a Disruptor? (And Why the Answer Matters) | harvardbusiness.org — August 16, 2017

Tesla, Elon Musk's automotive start-up, is having a very good year. In September, the company expects to begin shipping its all-electric Model 3 to non-employee customers, who have already logged 500,000 pre-orders. After reporting earnings earlier this month, its stock jumped, rocketing the 14-year-old startup's valuation to over $53 billion, ahead of every other U.S. car manufacturer and all but three worldwide. This despite the fact that the company lost nearly two billion dollars in the past two years alone....

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The Wrap: Klook lends Korea a helping hand to woo Asian FITs | Web In Travel (WIT) — August 16, 2017

Korea sees strong potential in the growth of visitors from other Asian cities and sets its sights on FITs (free independent travellers) from the region, and has teamed up with Hong Kong-based tour and activities booking platform Klook Travel (Klook) to get the numbers....

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Amadeus dismantles the generic APAC traveller | Tnooz — August 16, 2017

Amadeus has issued what it claims is the most comprehensive research on Asia Pacific (APAC) travellers to date, and concludes that there is no such thing as an Asia Pacific traveller. The most startling observation from the study is that there is no consistent profile for the Asia Pacific traveller. Stark contrasts in behaviours, needs and preferences were observed across all geographic and demographic lines, the report says....

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Travel marketing needs to be data-driven, not rules-driven | Tnooz — August 16, 2017

Collate, compare, convert. Marketers will recognize this as the customer journey for today's connected users, who have access to a wider range of instant online research tools than ever before. And this is especially true in the travel industry, where online users repeatedly check in with a brand to secure the best deals of the moment, visiting an average of 38 sites before booking a vacation....

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The Hyatt Regency Brand Turns 50 and Celebrates its Historic Past | The Hotel Insider - Cheryl-Anne Sturken — August 16, 2017

Today, Hyatt Regency released a film, Come Together, which celebrates the Chicago-based brand's 50th anniversary. The Hotel Insider, who was sworn to secrecy before today's official launch time, got to enjoy a sneak preview of this powerful short piece that reflects on Hyatt Regency's birth in Atlanta at a critical time during the civil rights movement, and how its core values of understanding and collaboration are equally relevant today....

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The Rise of Messaging Apps for Hotels | Lodging Interactive Blog — August 16, 2017

Messaging apps are changing the way people communicate and, as messaging companies like Facebook Messenger, WhatsApp and WeChat build out their services, there are greater opportunities to reach out to guests by connecting hotels with users....

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