Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Beijing's New $12.9 Billion Airport Will Be Battleground for Global Airlines | skift.com - Transport — June 22, 2017

The new airport in Beijing will be able to host 45 million passengers a year when it opens in 2019, with the capacity to handle 72 million a year. We expect this mega-airport to steal share from regional rival hubs in Hong Kong and Singapore.-Sean...

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They turned their idea into a successful start-up | Ecole hôtelière de Lausanne (EHL) — June 22, 2017

There are multiple theories on why some startups are successful while others fail. From the idea, to the management team, to the timing, shops are full of how to succeed books. But no one tells a more sincere story than the entrepreneurs themselves and more so if they are EHL Alumni invited back on campus....

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Train employees to make decisions | Service That Sticks!â„¢ | By Steve Curtin — June 22, 2017

arlier this month my son, Cooper, and I were at Life Time Fitness. He played basketball inside the main building while I played tennis at another building. Following his workout, he stopped by the cafe to enjoy a smoothie. After the smoothie had been made, the cafe employee requested a method of payment. Cooper provided his membership card but it was not connected to a credit card so the employee was unable to accept it as payment. Cooper mentioned that I was currently playing tennis across the parking lot and that we were due to meet in the cafe afterward. Perhaps he could take the prepared smoothie now and settle up when I arrived? Instead of accommodating Cooper, the employee withheld and later dumped the smoothie. When I eventually arrived at the cafe, together we waited in line to order another smoothie to replace the one that had been tossed....

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How Excellent Product Photography and Videos Increase E-Commerce Sales | MarketingProfs — June 22, 2017

Nothing frustrates online shoppers more than seeing a thumbnail or other small photo of a product and clicking on it to take a closer look, only to see a grainy or blurry image pop up. Even if a photo is clear, customers will likely want to see the product from various angles; and if they can't do that, they'll go to a different site where they can. Think about when you walk into a brick and mortar store and you see a product you want to buy. You don't just look at it on the shelf and make your decision. Whether it's a demo model or the real thing, you pick the product up, turn it around, turn it upside down, feel the weight of it, check out all the details, and generally size it up against similar products you've looked at....

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5 Types of Campaigns Your Hotel Must Run on Google AdWords | Net Affinity | Conversion Optimisation for Savvy Hoteliers — June 22, 2017

Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It's the power behind, of course, the ads you see when you search on Google, but also behind countless image ads on thousands of sites across the web. Google AdWords is a valuable resource, and it's one that most modern hotels rely The post 5 Types of Campaigns Your Hotel Must Run on Google AdWords appeared first on Net Affinity Blog....

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Taking in Toronto at Your Bleisure | IDeaS Blog — June 22, 2017

If our industry has learned anything from the emergence of the bleisure traveler, it's the invaluable quality of life that injecting some personal fun into our business travel opportunities can bring us. And this doesn't ring more true than for those of us attending HSMAI or ROC in Toronto this month....

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Matthew Shutt: \"We are constantly looking at new business models\" | Hospitality On (by MKG Hospitality) — June 22, 2017

Matthew Shutt, Senior Manager Global Accounts at Expedia.com answered our questions at the 21st Global Lodging Forum....

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IHG to launch a new midscale brand | Hospitality On (by MKG Hospitality) — June 22, 2017

InterContinental Hotels Group (IHG) just announced the upcoming launch of a new midscale brand, which will first target the U.S. market. It is planned to be franchise-ready by the fall of 2017, which means that the brand's first properties should open by 2019....

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Marriott International partners with Australian firm Big Review TV for global content | hotelmanagement.com.au — June 22, 2017

Australian-based video production firm Big Review TV has signed a major agreement with Marriott International to supply video content for the world's largest chain. As part of the deal, Big Review TV will supply video content for Marriott's newly-released mobile app, which was released in February this year to over 12 million Marriott Reward Members and delivers dynamically adjusted content to its users. Big Review TV teams in the US and Australia recently filmed and produced a selection of short videos to showcase Marriott hotel features to be delivered via the Marriott mobile app....

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How Machine Learning and Predictive Analytics Drive Today's Retail Personalization | Adobe Digital Marketing — June 22, 2017

When something changes in the customer landscape, Walmart knows. And they know just how to react. Walmart has a massive inventory with millions of products, says John Bates, senior product manager for data science and predictive marketing solutions at Adobe. And they adjust that inventory to better align with certain types of products, depending on what's happening in real time. For example, if a hurricane is in the weather forecast, Walmart will shift its inventory to have the things they know from past experience their customers will want to buy extra grocery staples, bottled water, sandbags, wet/dry vacuums, chainsaws, and generators. Simultaneously, merchandise that is less likely to sell in this weather again, according to Walmart's data is taken off the shelves....

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