Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

IHG promises growth with Kimpton loyalty merger | hotelnewsnow.com Featured Articles — October 20, 2017

It's been almost three years since InterContinental Hotels Group officials announced its acquisition of Kimpton Hotels & Restaurants, but the two entities are now taking one of the largest steps in merging their platforms with today's announcement that Kimpton's loyalty program will now fall under the umbrella of the IHG Rewards Club. Speaking with Hotel News Now, IHG and Kimpton officials said they seek to offer the best of both worlds to both guests and owners as they merge the Kimpton Karma program with IHG Rewards Club. We've taken great care to protect what's so unique about the Kimpton DNA, said Susanna Freer Epstein, SVP of global customer loyalty marketing for IHG. And we think this is a way for us to level IHG's global scale and platforms....

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Data shows influences on travelers' early motivations | hotelnewsnow.com Featured Articles — October 20, 2017

Going on a leisure trip requires more than just booking a flight and a hotel. The first step is choosing a destination, which involves research and planning. During a recent webinar titled Consideration phase: Travelers' untapped opportunity, Mark Blutstein, research analyst at Phocuswright, presented data from the company's U.S. Consumer Travel Report, which offers insights into how leisure travelers decide on a trip, and at what point they book accommodations for that trip. Here's a look at the different types of leisure trips travelers take, and their budgets and reasons for booking those trips....

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Tech initiatives paying off for US airports, but growing pains a challenge | Tnooz — October 20, 2017

The 2017 J.D. Power rankings of North American Airports shows that investments in technology have resulted in a boost to passenger satisfaction, but the construction programs underway to modernize some of airports in the US is still proving problematic. The study, based on responses from 34,695 North American travelers, looked at six key factors impacting the passenger experience: terminal facilities; airport accessibility; security check; baggage claim; check-in and baggage check; as well as food, beverage and retail facilities....

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The U.S. Urges Airlines to Ban Laptops in Checked Bags | skift.com - Transport — October 20, 2017

The U.S. government is urging the world airline community to ban large, personal electronic devices like laptops from checked luggage because of the potential for a catastrophic fire. The Federal Aviation Administration said in a paper filed recently with a U.N. agency that its tests show that when a laptop's rechargeable lithium-ion battery overheats in close proximity to an aerosol spray can, it can cause an explosion capable of disabling an airliner's fire suppression system. The fire could then rage unchecked, leading to the loss of the aircraft, the paper said....

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How to Spot a Machine Learning Opportunity, Even If You Aren't a Data Scientist | harvardbusiness.org — October 20, 2017

Artificial intelligence is no longer just a niche subfield of computer science. Tech giants have been using AI for years: Machine learning algorithms power Amazon product recommendations, Google Maps, and the content that Facebook, Instagram, and Twitter display in social media feeds. But William Gibson's adage applies well to AI adoption: The future is already here, it's just not evenly distributed....

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United Airlines Struggles to Keep Its Polaris Promises | skift.com - Transport — October 20, 2017

Like Steve Jobs introducing an Apple product, United Airlines CEO Oscar Munoz confidently took to a New York stage in June 2016 to introduce Polaris, a new luxury business class with direct-aisle access seats, special lounges, fresh bedding, meals, and amenity kits....

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Expedia Affiliate Network and Hotels.com Hop on Travel Startups Incubator Trend | skift.com - Digital — October 20, 2017

Two Expedia Inc. brands Hotels.com and Expedia Affiliate Network (EAN) have launched a mentorship-driven accelerator program in London for early to mid-stage lodging startups in Europe....

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Content is how you'll win bleisure travelers | hotelmarketing.com — October 20, 2017

You can't influence the destination. But you can serve as the digital concierge that provides bleisure travelers with inspirational, educational, and entertaining content, online and off, that will influence them to extend their business trip. Bleisure travelers have three main needs....

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How travel marketing and technology are growing together | hotelmarketing.com — October 20, 2017

Having AI on the front lines of the travel industry's customer service efforts is a great way to support marketing efforts, but some of the actual tools being used to entice visitors to hotels and attractions are also pretty outstanding. For example, how cool would it be if you could take a real-life tour of your top three Paris hotel destinations before you ever set foot on the plane?...

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What will metasearch look like in 2018? | hotelmarketing.com — October 20, 2017

With 2017 quickly coming to a close, the Koddi team is hard at work preparing for a new year. We are putting together a study that will help metasearch advertisers prepare for impending travel, digital marketing, and technology trends that will shape the metasearch landscape.We've started breaking down the data, interviewing our partners and have an outline of what we expect to see. The only thing left to do is to gather the opinions of other industry experts....

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