Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

Sales & Marketing Blog Posts

Organic Digital Marketing Principles | Builtvisible Blog — February 20, 2017

A lot is made of the vast amount of data and rapid innovation in the digital marketing space, but to what extent is that a good thing, or even useful? After all, between ad fraud, metrics with issues, unusable data and analytics issues we've conspired to make marketing needlessly complex, whilst at the same time often making collateral less effective and justifying spend with poor metrics....

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A Look at Airport Hotels' Solid Performance | Lodging Magazine — February 20, 2017

STR counts approximately 2,300 hotels located in or near an airport throughout the United States. In 2015, these hotels had approximately 322,000 rooms available each night, with an available inventory of approximately 115 million room nights in one year. Performance of airport hotels is healthy with an average occupancy of over 70 percent in each of the last three years. Occupancy has grown steadily since the 2010 recovery, but through November, year-to-date 2016 declined very slightly by 0.2 percent. That said, the absolute occupancy was still 74.5 percent, so airport hotels sold on average three of four rooms each night in the first 11 months of 2016, certainly a strong performance. In comparison, the total U.S. average occupancy was lowerjust under 67 percent. High occupancies allowed airport hotel operators to increase ADRs at a healthy pace. In 2014, ADR increased 6 percent, followed by a 6.5 percent increase in 2015. Through November of 2016, ADR increased 3.6 percent. It will be interesting to note if continued high occupancies will give hoteliers confidence to increase their room rates in 2017 at a pace that is more in line with past performance....

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What Is Most Important to Your Guest In Their Hotel Room? Control. (Hotel Guest Experience Report) | Oracle Hospitality Check-In — February 20, 2017

To gain better insight into the mind of a traveler and really understand what guests want from hotels, we recently conducted research and learned that in-room features are utilized much more by travelers than on-property services....

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Customer Partnership in a Disruptive Hotel World | Are Morch – Hotel Blogger & Social Media Manager — February 20, 2017

Hotels today is starting to learn the real impacts of the Digital reality. Data from 2016 showed us that in the US: 258 Million digital US users consumed 1.5 Trillion digital minutes each month>/li> More than 60% digital US users consume Travel content 8.7 Billion minutes spent on digital travel content in the US a 41% increase year over year The numbers are just staggering. And the data shows that Online Travel Bookers increasingly engage with travel content throughout the weeks preceding a booking event. And the channels with the highest engagement throughout the booking path is the channels that experienced the highest booking conversions....

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Can the next innovation wave deal with airline disruption? | Tnooz — February 20, 2017

Ever since the internet collided with travel, consumers have been using the power of technology and better data to plan, and then save, on their travel. Consider a hypothetical traveller, John, flying from San Francisco to London next week. If John is traveling on leisure, he checks Kayak, Expedia, Orbitz, and so on, to find a flight that meets his needs....

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Third of Britons deterred from US travel in 'Trump slump' | Travel Weekly (UK) Blog — February 20, 2017

Canada, the Caribbean, Mexico and Thailand are expected to gain as British holidaymakers act to avoid the US since president Donald Trump came to power. Almost a third of Britons have been put off holidaying in the US in a so-called Trump slump'....

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Foreign Airlines Gain Share in Flying U.S. Travelers on Trips Abroad | skift.com - Transport — February 20, 2017

Foreign airlines increasingly take market share from U.S. airlines on their own turf, according to data released by the U.S. National Travel and Tourism Office last week, as the Open Skies debate heats up. Foreign airlines' passenger totals for flights to and from the U.S. were up nine percent in 2016 compared to U.S. airlines' two percent increase, according to the data. More than 220 million people traveled to and from the U.S. last year, up six percent from 2015, but U.S. airlines carried less than half of that traffic....

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Personalization is Key to Using Big Data in Revenue Management | Duetto Research Blog — February 20, 2017

A travel industry analyst believes travel brands need to leverage the vast amounts of Big Data they have to analyze and apply it in what he calls an empathic and predictive way, inspiring love and loyalty. One interpretation of his viewpoint is that hotel companies should be mindful to visualize data as representing individuals, first and always, not mere numbers and statistics. Beyond that, he says all sides of the hotel businessthose who analyze data and those who provide serviceneed to understand that ultimately a hotel is in the business of service. He says data, big and small, can be used to anticipate customer needs and recall personal preferences, and design more enticing people-focused products and services, as well as to eliminate friction points in the guest experience....

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First non-air loyalty redemption in China on offer | Web In Travel (WIT) — February 20, 2017

Loyalty programme specialist Kaligo Travel Solutions has partnered with Hainan Airlines' loyalty programme Fortune Wings Club to launch China's first non-air redemption programme on its travel booking platform. This enables 18 million Fortune Wings Club members to redeem Fortune Wings Club Points for car rentals at over 200 countries worldwide. Fortune Wings Club members can book cars and hotels entirely with Points or with Points + Cash. According to Kaligo's chief executive officer Kyle Armstrong, Kaligo is evaluating customer demand and may offer other non-air options such as cruises and activities in the future....

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Ryanair to fire screenscaping legal action against Expedia | Tnooz — February 20, 2017

Ryanair is to embark on another salvo of anti-screenscraper action in the courts, with Expedia the latest intermediary in its crosshairs. The low-cost carrier will not comment on the impending action but The Times says papers were filed last week and it is now understood that the legal process is due to begin in the coming days....

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