Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterTravel Review Innovation: From User Experience to Guest Experience | By Margaret Ady, May 27, 2015

Let's talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel planning process, but their importance is about more than what they say or how many there are. Travel reviews have the potential to help innovate both the travel site user experience as well as the actual guest experience. Here are two examples of innovation with travel reviews from each of these perspectives.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013