New Ways To Improve Business Travelers' Guest Experience | By Emilia Jaakkola - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
New Ways To Improve Business Travelers' Guest Experience | By Emilia Jaakkola
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The hospitality industry is constantly exposed to new demands from business travelers, particularly as tech-savvy Millennials have grown up into that customer segment. New technologies - like artificial intelligence and IoT - are revolutionizing hotel guest experience permanently. This brings us to a question many hoteliers are pondering: how have business travelers needs changed and how to update the hotel for them to maximize guest experience? To help you do this, we've compiled some of the most relevant needs and ways to satisfy them: 1. Streamline the check-in process. Upon arrival business travelers value a fast and efficient check-in.- Implement self check-in machines or a mobile check-in app so business travelers can avoid lines and minimize the hassle.- Offer keyless entry to a room via your guests' smartphones so they can enter the room flexibly.2. Make your rooms as functional as possible.It's not a big surprise that the most important hotel feature for business travelers is wifi access that works without restrictions throughout the hotel. Today, wifi is regarded as a basic commodity; that's why you should not charge for it. Besides wifi, rooms should also be customizable and cozy in order to provide the best possible circumstances for working.- Besides a room having an ergonomic and spacious workstation, the perfect hotel room for business travelers includes easily accessible power outlets and USB ports.- When it comes to lighting, business travelers usually work long hours and even sometimes pull an all-nighter. In addition to spotlights making reading more comfortable, adjustable smart lights also help business travelers wake up feeling revitalized.- After a long flight or a conference day the last thing a business traveler wants to do is grocery shopping. A minibar filled with complimentary healthy snacks and refreshments helps them to save time and settle into their surroundings.3. Make their business trip safe of bed bugs. Encountering bed bugs in ho

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