Storytelling is not an option anymore, it is who you are | By Geoff Andrew - Knowledge Center - HSMAI
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Storytelling is not an option anymore, it is who you are | By Geoff Andrew
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People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling.

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