We live in the age of the customer, and the sooner we embrace this fact the higher our chances of succeeding. In this age, customer feedback is one of the most important (if not THE most!) factors that can fuel your business. While this is true to all industries, it is more relevant to the hospitality industry. And no, we don't expect you to take our word for it. Several studies conducted across the world vouch for the fact that hotel guest reviews are paramount to your business.
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