Expedia launched October 22, 1996 as a division of Microsoft. It was in that decade the Internet Booking Engine (IBE) was born. It took hold of the travel industry, dominating the space ever since. A plethora of booking engines was developed during that time. Some did well, and some did not. The one constant was the unending pursuit of perfection in creating a booking experience that met not only the needs of the industrybut also the needs of the guest.
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