Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
How the digital world has affected the luxury hotel industry | By Indrajeet Banerjee
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The increasing standard of living, high disposable income and a growing hunger for excellence among global travelers has given the luxury hotel industry a list of erudite guests, who have traveled the world and understood what luxury stands for. There is not just a high demand towards service excellence, but hotels are also noticing that their clientele is younger than ever before. With the boom of the start-up culture and the corporate world grooming younger leaders and CEO, people are reaching the height of their careers at a much younger age. The millennials, who are champions at social media, come from an age where luxury is no longer seen as rather as a constant endeavor to raise the bar of every aspect that touches the senses. This has placed great responsibility on hotel companies. The bar is no longer to \"exceed customer expectation\" or meet \"customer delight.\" Rather the new wow is \"customer ecstasy the unparalleled!\"

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