Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
white papers

2018

July

members only content

HSMAI Best Practices Guide: Innovation

Hospitality Public Relations, Advertising, and Digital Marketing

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Knowledge Center Behind the HSMAI Top 25 2017

April

Hotel Descriptive Content

January

Knowledge Center The Travel Marketer’s Guide to the U.S. Digital Travel Landscape

2017

August

Knowledge Center Maximize the Impact of Your Digital Marketing with Better Insights

June

Knowledge Center Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do

Knowledge Center The Impact of Staff Turnover on a Hotel’s Income Statement

Knowledge Center HSMAI Foundation Leadership Insights: 2017 Chief Marketing Officers

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


2016

November

Knowledge Center The Lifecycle of Visual Assets in Hospitality and Travel

September

Knowledge Center HSMAI Foundation Leadership Insights: 2016 Chief Marketing Officers

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


Profit Playbook for Hotels and Resorts

February

Knowledge Center Don't Get Mad - Get Personal! Best practices to win the guest in the age of Amazon

2015

September

Knowledge Center Ten MORE Ways to Pull More Revenue Through to Your Bottom Line: Taking Ownership of Your Customer Relationships

July

Knowledge Center 6 Steps to Reach the Global Traveler Online

April

Knowledge Center Pictures, Pop Music, People: A Primer on Copyright and Rights of Publicity

January

Knowledge Center Driving Direct Channel Bookings

2014

November

Knowledge Center Social Media and False Advertising

Knowledge Center HSMAI Foundation Leadership Insights: 2014 Chief Marketing Officer Roundtable

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


October

The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015

September

Knowledge Center So What’s in a Name? Understanding, Identifying, Protecting and Using Trademarks: The Basics

May

Knowledge Center Engaging the Traveler in Real Time: Ancillary Revenue, Upselling, and the Mobile Platform

Knowledge Center HSMAI Foundation Leadership Insights: 2013 Chief Digital Officer Roundtable

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. This edition includes insights and interviews from the Chief Digital Officer Executive Roundtable held in December 2013. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


2013

December

Knowledge Center How The Voice Channel Drives Revenue For Hotels and Resorts

September

Knowledge Center 9 Ways to Pull More Revenue Through to Your Bottom Line

June

Knowledge Center Online Satisfaction and Experience in the Hospitality Industry - Q1 2013

HSMAI and iPerceptions report shows First time website visitors are on the rise, a direct result of marketing strategies in place, including email campaigns.


Knowledge Center When More is More: Exploring Upselling as a Sales & Marketing Tactic

2012

November

Knowledge Center Converging on Success: Best Practices for Managing Convergence in Hospitality Sales, Marketing, and Revenue Management

2011

December

Knowledge Center Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Survey Results from "Assessing the Industry – Hotels' Online Spend and Strategy Deployment". HSMAI and Vizergy Whitepaper. 


Knowledge Center Campaign Management in the Cloud: World-class Marketing That Every Marketer Can Afford

As the proliferation of channels and "connected" devices complicates the marketer's task to successfully reach target audiences, the need for relevancy, and pinpoint accuracy -- in message, timing, and channel, has become paramount. HSMAI and Click Squared White Paper. 


Knowledge Center Energizing Your Brand Advocates and Increasing Your Social Media ROI

Hotel marketers dedicate precious resources – dollars, time and energy – luring and converting new customers. Often, their most valuable marketing resource is overlooked: brand advocates. HSMAI and Zuberance whitepaper. 


Knowledge Center Engaging Online Travel Shoppers Through Integrated Marketing

For years, marketers have quoted John Wanamaker's adage, "Half the money I spend on advertising is wasted;the trouble is I don't know which half." Integrated marketing seeks to put Mr. Wanamaker's adage to pasture. HSMAI and Vizergy Whitepaper 


Knowledge Center The Key to Successful Cross-Channel Marketing: The Email Preference Center

For campaigns to be successful, the content, channel, and timing of guest communications must be tightly tailored to the individual guest. Gathering information about your guests through preference centers is the first step in building a meaningful guest dialogue. HSMAI and ClickSquared white Paper. 


November

Knowledge Center Best Practices for Hotel Website Analytics

Developed through one-on-one interviews with hotel marketers and experts, in-depth research and the results of HSMAI's 2011 Web Analytics survey, this white paper examines best practices for web analytics among hotel marketers and how they can apply those practices in their business. 


2010

October

members only content

A Travel Professional's Guide to Leveraging Location - Based Marketing

Social networking is one of the fastest-growing activities among mobile users, and the big buzz in social media today is on location-based marketing.

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August

members only content

Effective Website Design

A traveler's first impression of a website -- positive or negative -- is formed quickly, within just a few seconds.

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June

members only content

Social Media for Management Companies and Brands

In the social media universe, all roads lead to community, connection and conversation; and in hospitality sales, hopefully conversion.

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2009

December

members only content

Web 3.0: Emerging Insights for Travel Marketers

Published by the HSMAI Foundation, this report, 'Web 3.0 and Marketing: Ten Emerging Insights,'is a resource for hospitality marketers grappling with the emerging technologies that are making up the next generation of the Web.

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September

members only content

Mobile Marketing: The New Frontier

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present this report, the second in its free series.

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June

members only content

Effective Internet Marketing Strategies for Recessionary Times

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends.

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