Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
white papers

2016

September

Profit Playbook for Hotels and Resorts

2015

November

Knowledge Center The Voice of the Customer: How meeting planners are sourcing venues…and what you can do about it

October

Knowledge Center Exeucitve Summary: The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional

The HSMAI Foundation is proud to announce the publication of The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.


Knowledge Center The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional

The HSMAI Foundation is proud to announce the publication of The Evolution of Sales: Perspectives and Realities Defining the Modern Sales Professional, by Dr. Lalia Rach, Ed. D.


2014

December

members only content

Room Blocks and Red Flags: How Hoteliers Think

Please log in to see the full content.



July

Knowledge Center HSMAI Foundation Leadership Insights: 2013/14 Chief Sales Officer Roundtable

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


June

Knowledge Center A New Age for Group Pricing

2013

June

Knowledge Center When More is More: Exploring Upselling as a Sales & Marketing Tactic

2012

November

Knowledge Center Converging on Success: Best Practices for Managing Convergence in Hospitality Sales, Marketing, and Revenue Management

2011

December

Knowledge Center Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Survey Results from "Assessing the Industry – Hotels' Online Spend and Strategy Deployment". HSMAI and Vizergy Whitepaper. 


Knowledge Center Campaign Management in the Cloud: World-class Marketing That Every Marketer Can Afford

As the proliferation of channels and "connected" devices complicates the marketer's task to successfully reach target audiences, the need for relevancy, and pinpoint accuracy -- in message, timing, and channel, has become paramount. HSMAI and Click Squared White Paper. 


Knowledge Center Energizing Your Brand Advocates and Increasing Your Social Media ROI

Hotel marketers dedicate precious resources – dollars, time and energy – luring and converting new customers. Often, their most valuable marketing resource is overlooked: brand advocates. HSMAI and Zuberance whitepaper. 


2010

June

members only content

Social Media for Management Companies and Brands

In the social media universe, all roads lead to community, connection and conversation; and in hospitality sales, hopefully conversion.

Please log in to see the full content.