Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
white papers

2018

July

Knowledge Center Behind the HSMAI Top 25 2017

2016

November

Knowledge Center Portrait of Revenue Management Leadership

In order to develop a comprehensive view of the work, challenges, and concerns of senior revenue management professionals, a survey was conducted of hotel revenue management executives at brands, ownership groups, and management companies. This report examines the results of that survey.


2015

September

Knowledge Center HSMAI Foundation Leadership Insights: 2015 Chief Revenue Officers

The HSMAI Foundation is very proud to publish this edition of the series of “Leadership Insights” gleaned from HSMAI’s Executive Roundtables. These roundtables bring together top executives in the industry in a non-competitive environment, allowing industry leaders and decision makers an opportunity for a candid conversation. In the interest of lifting the level of expertise and understanding, and contributing to the continued future success of the industry, the HSMAI Foundation Board believes it is crucial to provide the guidance and analysis brought out in these sessions with hospitality executives. 


Knowledge Center Ten MORE Ways to Pull More Revenue Through to Your Bottom Line: Taking Ownership of Your Customer Relationships

January

Knowledge Center Driving Direct Channel Bookings

2014

October

Knowledge Center Opening the Doors to New Revenue

June

Knowledge Center A New Age for Group Pricing

2013

September

Knowledge Center 9 Ways to Pull More Revenue Through to Your Bottom Line

2012

December

Knowledge Center HSMAI Foundation Leadership Insights: 2012 Chief Revenue Officer Roundtable

November

Knowledge Center Converging on Success: Best Practices for Managing Convergence in Hospitality Sales, Marketing, and Revenue Management

January

Knowledge Center Distribution Channel Analysis: A Guide For Hotels

Knowledge Center Distribution Channel Analysis: A Guide For Hotels

Knowledge Center Distribution Channel Analysis: A Guide For Hotels

2011

December

Knowledge Center Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Survey Results from "Assessing the Industry – Hotels' Online Spend and Strategy Deployment". HSMAI and Vizergy Whitepaper. 


Knowledge Center Campaign Management in the Cloud: World-class Marketing That Every Marketer Can Afford

As the proliferation of channels and "connected" devices complicates the marketer's task to successfully reach target audiences, the need for relevancy, and pinpoint accuracy -- in message, timing, and channel, has become paramount. HSMAI and Click Squared White Paper. 


Knowledge Center Energizing Your Brand Advocates and Increasing Your Social Media ROI

Hotel marketers dedicate precious resources – dollars, time and energy – luring and converting new customers. Often, their most valuable marketing resource is overlooked: brand advocates. HSMAI and Zuberance whitepaper. 



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