NovemberThe Role of Revenue Management Professionals in Automation
OctoberSales2Win Strategies: Strategic Targeting
Insights from HSMAI Sales2Win leader John Parke on using strategic targeting as part of hotel sales account management.
Diversity of Business Mix and Impact on Profit Contribution
SeptemberThe Challenges and Opportunities for Hotel Revenue Management Today, From HSMAI ROC 2017
Build Your Business Acumen: An HSMAI Sales Glossary
August4 Things Hoteliers Need to Know About Mary Meeker’s 2017 Internet Trends Report
Managing the Cost of Sales
JulyWhere Hotels are Increasing & Decreasing Marketing Investments
JuneSwitching Costs and the Elements of Closing
Demand and ADR
MayHow Much Time Do You Spend Understanding Customer Feedback?
The Convergence of Revenue Management and Digital Marketing
10 Trending Sales Topics
A paradigm shift: demand creation & demand management
AprilChanging Consumer Hotel Purchasing Patterns - Cost Implications
MarchDigital Marketing in the Digital Age: Chief Digital Marketing Officer Insights
17 Trends That Are Surprising Hotel CMO’s In 2017
JanuaryThe State of Sales Incentive Compensation
What Does 2017 Hold For Sales, Marketing, and Revenue Optimization Professionals?