Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
conference presentations
HSMAI Digital Marketing Strategy Conference 2017 PresentationsMarch 6, 2017
Video presentations from the HSMAI Digital Marketing Strategy Conference 2017 in New York City.

Knowledge Center Mobile Isn't Just a MediumDecember 17, 2015
Excerpted from presentation by Geoffrey Ramsey, Chairman, Co-Founder, eMarketer, at the HSMAI Chief Digital Marketing Officer Executive Roundtable 2015.

Case Study - Cracking the Code for E-Commerce AttributionMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World

Knowledge Center Case Study - Custom Content Insights from Expedia and Caesars Hotels & CasinosMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Jason Rubenstein, Director of US Agency Relations, Expedia Media Solutions

Knowledge Center Case Study - Discoverability in Paid SearchMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Ryan Gibson, EVP, Marketing Strategy, Merkle | RKG

Knowledge Center Case Study - How Meeting Planners Interact Online During Meeting Research and Site SelectionMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Tracy Fairman, CEO, E-proDirect

Knowledge Center Case Study - Optimize Your Checkout FunnelMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Jon Meck, Technical Marketing Manager, LunaMetrics

Knowledge Center Case Study - Taking Ownership of the Customer RelationshipMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Bernard Ellis, CRME, Vice President of Industry Strategy, Hospitality, Infor

Knowledge Center Case Study - The Seven Pillars of Successful Reputation ManagementMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Adele Gutman, VP Sales, Marketing and Revenue, Library Hotel Collection

Knowledge Center Case Study - Upfunnel is Where the Fun IsMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Sean Cohen, Global Creative Director, TravelClick

Knowledge Center Engaging in the Travel Planning Phase - InspirationMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Tiffany Miller, Head of Industry, Travel, Google

Knowledge Center Engaging in the Travel Planning Phase - InspirationMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation by Tiffany Miller, Head of Industry, Travel, Google

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Engaging the Connected Traveler in the Travel Planning Phase

HSMAI Digital Marketing Strategy Conference 2015 Presentation

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Knowledge Center Engaging the Connected Traveler On PropertyMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation

Knowledge Center Engaging the Connected Traveler Post StayMarch 4, 2015
HSMAI Digital Marketing Strategy Conference 2015 Presentation

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Experience Marketing Matters

HSMAI Digital Marketing Strategy Conference 2015 Presentation by Mark Floisand, Vice President Product Marketing, Sitecore

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Hotel Marketing to Engage the Multi-Channel Traveler

HSMAI Digital Marketing Strategy Conference 2015 Presentation by Jeremy Kressmann, Travel Industry Analyst, eMarketer

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The Engaged Traveler’s Perspective

HSMAI Digital Marketing Strategy Conference 2015 Presentation by Laura Begley Bloom, Executive Editor, Yahoo Travel

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Benchmarking, Resources, & Planning

Presentation at the HSMAI Digital Marketing Strategy Conference 2014

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Big Data Demystified

Presentation at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Doubling dipping with analytics

Presentation by Natalie Osborn, SAS, at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Insights from Expedia & Travel Alberta "Find Yours" Campaign

Presentation by Noah Tratt, Expedia Media Solutions, at the HSMAI Digital Marketing Strategy Conference 2014

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Knowledge Center Case Study Collection: Monetizing Your (digital) ReputationMarch 4, 2014
Presentation by Dan Towvim, Sonesta International Hotels, at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Proximity - The Case of the Friday Night Business Issue

Presentation by Loren Gray, Ocean Properties, at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Search Engine Marketing strategies

Presentation by Benu Aggarwal, Milestone Internet Marketing, at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Social Media Influencer Campaign

Presentation by Agnelo Fernandes, Terranea Resort, at the HSMAI Digital Marketing Strategy Conference 2014

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Knowledge Center Case Study Collection: Story Telling for Meeting PlannersMarch 4, 2014
Presentation by Andressa Chapman, Wild Dunes Resort, at the HSMAI Digital Marketing Strategy Conference 2014

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Case Study Collection: Understanding True Conversions

Presentation by Max Starkov, HeBS Digital and Michelle Marquis, NAVIS, at the HSMAI Digital Marketing Strategy Conference 2014

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Knowledge Center Case Study Collection: Visual Stories & Social Media Campaigns That EngageMarch 4, 2014
Presentation by Matthew Clyde, Ideas Collide, at the HSMAI Digital Marketing Strategy Conference 2014

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Is Search still 'Search' as we know it?

Presentation at the HSMAI Digital Marketing Strategy Conference 2014

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Mythic + Modern Strategies for Effective Storytelling

Presentation by Joshua Johnson at the HSMAI Digital Marketing Strategy Conference 2014

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The Future of Marketing

Presentation by Porter Gale at the HSMAI Digital Marketing Strategy Conference 2014

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Be “Locally Relevant”

Presentation by Asif R. Khan, Founder & President, Location Based Marketing Association, at the HSMAI Consumer Insights Collective, June 2013

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Get Mobile Now

Presentation by Gian Fulgoni, Executive Chairman and Co-Founder, comScore, at the HSMAI Consumer Insights Collective, June 2013

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Small, Little Known Hotels – You are Doomed!

Presentation by Andrew Mantis, SVP - Group Head, Merchant Information Services, MasterCard Advisors, at the HSMAI Consumer Insights Collective, June 2013

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Tablets, iPhones and Galaxy’s – Oh My!

Presentation by Adam Medros, Vice President Global Product Development, TripAdvisor, at the HSMAI Consumer Insights Collective, June 2013

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Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Driving Bookings on Mobile WebsitesJanuary 29, 2013
Presented by Keith Swiderski, Wyndham Hotel Group

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Driving Traffic & Revenue w/Website Design & SEOJanuary 29, 2013
Presented By Robert Arnold, Vizergy

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: E-marketing Best Practices to Fuel Sales and Optimize RevenueJanuary 29, 2013
Presented by Don Hay, Digital Alchemy

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Focus on the Four ScreensJanuary 29, 2013
Presented by Mike Corak, EVP of Strategy, ethology

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Hotel Benchmarking MetricsJanuary 29, 2013
Presented by Tamara Gaffney, Adobe

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: How to Survive and Thrive After a Negative TripAdvisor ReviewJanuary 29, 2013
Presented by Adele Gutman, Library Hotel Collection

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Power of Operational Benchmarks in MarketingJanuary 29, 2013
Presented by Kam Desai, newBrandAnalytics

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Secrets to Creating Successful Facebook/Social Media ContestsJanuary 29, 2013
Presented by Anil Agarwal, Milestone Internet Marketing

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Tailor Your Web Site to the User for Increased RevenueJanuary 29, 2013
Presented by Andressa Chapman, Wild Dunes Resort

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Telling Your Target Audience to GET LOSTJanuary 29, 2013
Presented by Katy Paterson, Montana Office of Tourism

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: Think Mobile First!January 29, 2013
Presented by David Atkins, Digital DNA Infusion

Knowledge Center HSMAI Digital Marketing Strategy Conference 2013: True Social Media EngagementJanuary 29, 2013
Presented by Matthew Clyde, Ideas Collide

Knowledge Center HSMAI Digital Marketing Strategy Conference: Benchmarking, 2013January 29, 2013
Presented by Melissa Moody, Google

Knowledge Center HSMAI Digital Marketing Strategy Conference: Creating a Benchmark 2013January 29, 2013
Presented by Robbin Steif, LunaMetrics

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Pinterest: Not to be Ignored – 3 Strategies to Get you in the Game

Presentation from HSMAI’s 2012 Resort Marketing Strategy Conference

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Knowledge Center Mastering Convergence to Create, Capture and Optimize DemandJune 25, 2012
Presentation from HSMAI’s 2012 Resort Marketing Strategy Conference

Knowledge Center The Most Profitable and Most Ignored ChannelJune 25, 2012
Presentation from HSMAI’s 2012 Revenue Optimization Conference (ROC) - Innovation Track

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Hotel Management Company Roundtable - April '12 Update and Agenda

HSMAI Update and meeting agenda from the April 2012 Hotel Management Company Sales & Marketing Executive Roundtable

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Attribution & Analytics

Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Google+ for Business

Speed Learning Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Hershey Teaser Campaign

Speed Learning Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Mobile Must-Dos in 2012

Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Mobile: So what does that mean for hotels and their customers?

Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Mobile: So what does that mean for individual hotel properties?

Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Reputation Cultivation

Speed Learning Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Twitter Tips for Customer Service

Speed Learning Presentation from HSMAI's 2012 Digital Marketing Strategy Conference

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Cost of Uncertainty in 2012

The Cost of Uncertainty in 2012 - Presentation by Bernard Baumohl at HSMAI's 2012 CMO Roundtable

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Global Lodging Trends

Global Lodging Trends - Presentation by Ed Jay at HSMAI's 2012 CMO Roundtable

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HSMAI Web 3.0

HSMAI Web 3.0 - Presentation by Jason Smith at HSMAI's 2012 Leadership Conference

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Personal Leadership Branding

Personal Leadership Branding - Presentation by Linda Swindling at HSMAI's 2012 Leadership Conference

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Social Media - Reframing Sales Strategies

Social Media - Reframing Sales Strategies, Presentation by Holly Zoba at HSMAI's 2012 Leadership Conference

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Customer Insights - Digital Tools

Digital Marketing Tools - Presentation by Paul Cote, Zach Suchin, and Marco Reginelli at HSMAI 2011 Resort Marketing Strategy Conference

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Customer Insights - Group Customers

Focus on the Customer - Insights in the Group Sectors, Presentation by Jennifer Brown, Bharet Malhotra and Michael Dominguez at HSMAI 2011 Resort Marketing Strategy Conference

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Customer Insights - Leisure

Insights into Leisure, Presentation by Cathleen Johnson at HSMAI 2011 Resort Marketing Strategy Conference

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Marketing in the Era of Now

Marketing in the Era of Now - Presentation by Henry Harteveldt given at HSMAI 2011 Resort Marketing Strategy Conference

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The Future of Loyalty

Presentation given by Rick Garlick at the 2011 HSMAI Resort Marketing Strategy Conference.

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Social Media: Leveraging the Buzz into Results

Social Media: Leveraging the Buzz Into Results - panel discussion with Anil Aggarwal, Loren Gray, and Jessica Rivera, moderated by Cindy Estis Green, at HSMAI 2011 Revenue Optimization Conference

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A Purpose Driven Location-based Mobile Strategy

Presentation from HSMAI's 2011 Digital Marketing Strategy Conference

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Digital in Action: Case Studies that Work

Summary of case study insights (57 tips) for building an award-winning digital campaign, from HSMAI's 2011 Digital Marketing Strategy Conference

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Hiring the Right Agency Partner ... and Getting the Most From Them

Presentation from HSMAI's 2011 Digital Marketing Strategy Conference

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Understand the Complete Value of Your Online Advertising with a Total ROI Perspective

Presentation from HSMAI's 2011 Digital Marketing Strategy Conference

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Integrated Mobile Marketing

Integrated Mobile Marketing - Presentation by Matt Vice at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Key Findings - RM-IM Conference 2010

Key Findings from all sessions, HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Mobile Marketing and Distribution in Hospitality

Mobile Marketing and Distribution in Hospitality - Presentation by Max Starkov at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Opportunities Online

Opportunities Online - A Revenue Manager's Guide to a World of Online Opportunity, Presentation by Brian Silengo and Sue Heilbronner at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Social Media in 30 Minutes a Day

Social Media in 30 Minutes a Day - Presentation by Kim Ercius at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Social Media Strategy

Social Media Strategy - Panel discussion with Michael Hayward, Steven Paganelli, Jess Petitt, and Trevor Stuart-Hill at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Strategic Online Testing

Strategic Online Testing - Presentation by Jimmy Ellis at HSMAI's 2010 Revenue Management and Internet Marketing Strategy Conference

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Social Media for Chapters

Social Media for Chapters - Presentation by Gordon Liametz at HSMAI's 2010 Leadership Conference

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Digital Strategies for Travel and Hospitality

Digital Strategies for Travel and Hospitality - Presentation by David Atkins at HSMAI's 2009 Digital Strategy Workshop

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Performance Marketing Strategies for Hoteliers & Travel Companies

Performance Marketing Strategies for Hoteliers & Travel Companies - Presentation by Karen White at HSMAI's 2009 Digital Strategy Workshop

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Search Engine Optimization

Search Engine Optimization - Presentation by Eric Richmond at HSMAI's 2009 Digital Strategy Workshop

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Social Media Best Practices

Social Media Best Practices & Workshop to Increase Your ROI - Presentation by Michael Leifer at HSMAI's 2009 Digital Strategy Workshop

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Analyze That

Analyze That - The Heightened Interdependence of Revenue Management and Marketing, Presentation by Radhika Kulkarni at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Delivering ROI

Delivering ROI - Presentation by David Atkins at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Driving Results Through Design

Driving Results Through Design - Presentation by Robert Dawson at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Mobile Barcodes

Mobile Barcodes - Applications and Uses in the Emerging Global Eco-system, Presentation by Chip Hoffman at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Mobile's Impact on the Hospitality Industry

Mobile's Impact on the Hospitality Industry - Presentation by PhoCusWright and Travel Tech Consulting at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Social Media Strategies

Social Media Strategies - Presentation byu Isaac Gerstenzang at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Social Media: So Many Tools...So Little Time

Social Media: So Many Tools...So Little Time - Presentation by Linda Zimmer at HSMAI’s 2009 Revenue Management & Internet Marketing Strategy Conference

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Setting the Internet Strategy

Setting the Internet Strategy - Presentation by Kim Ehrlich at HSMAI's 2009 Hotel Sales Strategy Conference

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