marketing review - optimize revenue
MayCareer Insights From HSMAI’s Revenue Management Professionals of the Year
5 Things to Know About HSMAI Revenue Management Vanguard Award Honoree Bob Cross
Cross is the recipient of the 2018 Vanguard Award for Lifetime Achievement in Revenue Management, which will be presented at HSMAI’s Revenue Optimization Conference (ROC) in Houston, June 2018
AprilExecutive Briefing: AAHOA’s Chip Rogers
JanuaryRevenue managers to ‘adapt and adopt’ in 2018
SeptemberThe Past is Prologue
Excerpt from the upcoming new book Hospitality & Travel Strategy 2020 by Fred DeMicco, Ph.D. Marvin Cetron, Ph.D. & Owen Davies (2018)
AugustStrong demand keeps US hotel performance growing
All six key performance indicators are at record levels and hoteliers are happy, speakers said during the opening general session of the Hotel Data Conference. Still, raising rate remains elusive, despite high demand.
JunePrescriptive Analytics and Machine Learning for Revenue Management Leaders
Predictive analytics and machine learning are at the leading edge of revenue management practices in the hospitality industry. HSMAI’s Revenue Management Advisory Board recently discussed how RM leaders should be thinking about these issues.
JanuaryNew supply will continue to challenge hoteliers in 2017
Hotel owners and market analysts weigh in on how new supply could erode pricing power and make 2017 a tough year for the industry.
OctoberIt’s Budget Season: Do you know where your revenue manager is?
To help hoteliers get the most out of those tools, and the process of developing them, HSMAI’s Revenue Management Advisory Board recently discussed the question of, “From the revenue management perspective, what are you watching for and thinking about as budget season ramps up into high gear?”
SeptemberThe Analytics Tsunami: Are You Ready to Ride its Wave?
AugustWhat market RevPAR says about the state of the cycle
How can anyone accurately predict when the U.S. economy’s downturn will begin? Looking at the pattern of market-specific RevPAR changes from previous cycles could provide some clues.
JulyHow low-cost airlines are shaking up room distribution
Low-fare airlines in Europe are looking at increasing their ancillary revenue and have entered the hotel booking arena.
5 Steps To Building A Sustainable Revenue Strategy Team
A panel of Revenue Strategy experts at the recent HSMAI Revenue Optimization Conference in New Orleans discussed five steps for developing and retaining top Revenue Strategy talent.
The ‘secret sauce’ of revenue management and e-commerce
Roomnights by their nature are “perishable” commodities. How do revenue managers keep roomnights fresh while under the constant barrage of data?
JuneDeclines in NYC and Houston could foreshadow downturn
2015 was a record year in the U.S. hotel industry, but what can hoteliers learn from the performance declines seen in New York City and Houston?
AprilEuropean hoteliers weigh the success of rate parity
The last couple of years have seen various European rulings designed to level the playing field in favor of pricing agreements for hoteliers with OTAs. Not all hoteliers are convinced this has improved the landscape.
Stay calm and keep hoteling
If all good things must eventually come to an end, then the hotel industry should be exempt—for now. That was made clear during the International Hotel Investment Forum, the global investment conference in Berlin.
FebruarySTR, TE forecast continued growth through 2017
For 2016, the U.S. hotel industry is predicted to report a 0.6% increase in occupancy to 65.9%, a 4.4% rise in ADR to $125.30 and a 5% increase in RevPAR to $82.60.
JanuaryHuman element deters dynamic pricing at hotels
Dynamic pricing is a good theory and a practice used by the airline industry, but can it translate to the hotel industry?
The truth behind hotel ‘best rate’ guarantees
Revenue Management's New Frontier in 2016: Extended Length Accommodation
Revenue managers see opportunities in 2016
From recent consolidations to major changes in competition from online travel agencies, revenue managers in this year’s end-of-year virtual roundtable see some interesting things coming in 2016.
SeptemberAccor’s distribution gamble takes shape
Since launching its new distribution strategy in June, AccorHotels has been busy testing, tweaking and structuring the inclusion of independent hotels to its brand.com distribution platform.
Low Levels of New Supply Boost U.S. Lodging
Fundamentals across the U.S. lodging sector remain unusually strong in the context of a cycle that turned 59 in July, based on consecutive months of positive TTM RevPAR, according to Fitch Ratings.
AugustUS hotels enjoy ‘fundamentals of a lifetime’
ADR and RevPAR might be projected to mellow going forward, but industry champions still remain optimistic that the U.S. hotel industry will continue its recent impressive growth amid the best fundamentals ever seen.
JulyRethinking restaurants as revenue leaders
Don’t fall flat on your road to revenue success at your hotel restaurant. Here are some obstacles to avoid.
May‘Money mavericks’ talk top challenges in NYC
New York City is a tough place for revenue managers, according to a panel of “Money mavericks” during an HSMAI New York Chapter event.
AprilLate-cancel changes not a game changer—yet
In the three months since Marriott International and Hilton Worldwide Holdings adopted stricter late-cancellation policies, hoteliers say the impact hasn’t been huge, but it’s a step in the right direction.
JanuaryIs Your Hotel Ready? Revenue Management Predictions for 2015
The key thing to remember throughout the year is that creating an alignment across all teams within a hotel will ensure success—not only for each department or group, but also for the organization as a whole.